Find the right influencers with this go-to checklist. Make sure your influencers align with your brand and truly engage with their audience.
Who Needs This Template?
Marketers vetting influencers for campaigns
Brands seeking authentic partnerships
Agencies managing influencer relationships
Startups looking to build brand awareness
Social Media Managers evaluating influencer impact
What Does It Contain?
Audience Demographics: Age, gender, location, and interests.
Engagement Quality: Authenticity, interaction, and response rate.
Content Quality: Consistency, creativity, and visual style.
Brand Alignment: Values, past partnerships, and reputation.
Analytics & Metrics: Follower growth, platform presence, and performance.
Legal & Compliance: Disclosure practices and contract history.
Influencer Vetting Tips
Always cross-check engagement rates with actual content quality.
Avoid influencers with sudden spikes in followers, as they may signal fake growth.
Look at comments for authenticity—real conversations matter more than likes.
Evaluate consistency in posting; irregular activity can hurt campaign results.
Compare the influencer’s values with your brand to ensure alignment.
Ask for past campaign results or case studies before finalizing.
Consider long-term collaboration potential instead of just one campaign.
