While macro and mega influencers can help you reach a wider audience, micro-influencers are best at converting them. This is why more and more brands are leveraging them, and the same reason why you are here in search of them. 

Here, we will be listing the top Instagram micro-influencers and some of their key metrics to help you choose the right one for your campaign.

PS: For your convenience, we have broken the content into niches. 

Top Fashion Micro-Influencers on Instagram

The following are some of the top fashion micro-influencers around the globe that are highly influential on Instagram. 

1. Michael laspiñas (@mlaspinasph)

Followers: 11.8K

Engagement Rate: 4.09%

Most Used Hashtags (Recently):#VoguePhilippines #Vogue365 #fashionreels 

Niche: Fashion | Beauty | Lifestyle

Region: Quezon City, Philippines

Email ID: michaellaspinasfilms@gmail.com 

Hailing from the Philippines, Michael laspiñas is one of the top Instagram micro-influencers in the fashion industry. He has worked with several high-profile celebrities and magazines, including Vogue. 

2. Megan Cahalan (@megancahalan) 

Followers: 23K

Engagement Rate: 5.70%

Most Used Hashtags (Recently): #pinterestinspired #pinterestaesthetic #mileystewartsummer

Niche: Fashion | Lifestyle | Travel

Region: LA, USA

Email ID: megancahalan03@gmail.com

Megan Cahalan is a digital content creator who is passionate about fashion lifestyle and travel. Her Instagram profile is a collection of aesthetic images of her and the beach, and guidance videos on different bikinis. She is one of the best bikini influencers in LA. 

3. black arrow (@blackarrowblog)

Followers: 33.8K

Engagement Rate: 2.47%

Most Used Hashtags (Recently): #THEOUTNET #ZARASALE #stcloudlabel

Niche: Fashion | Travel

Region: NYC, New York, USA

Email ID: alli.schapel@gmail.com

Black Arrow is actually managed by the fashion influencer Allie Schapel. She is based in NYC, New York, and is a prominent micro-influencer on Instagram. Her Instagram profile is a showcase of her flaunting new fashion trends for different brands. Some brands she has worked with are ZARA, The Outnet, and Victoria & Woods.

4. Dreamy Sweetie Fashion! (@dreamy_sweetie)

Followers: 12.5K

Engagement Rate: 4.65%

Most Used Hashtags (Recently): #kawaiifashion #pastelfashion #sweetlolitafashion

Niche: Fashion

Region: Wisconsin, USA

Email ID: dreamy.sweetie.official@gmail.com

If it’s the doll-type fashion you are trying to promote, then Dreamy Seeties Fashion will be the right choice. Monique is obsessed with doll costumes, and her Instagram profile is evident about the same. Her collaborations include JessaKae, Kaneko Shop, and Pinky Paradise.

Top Beauty Micro-Influencers on Instagram

Now, let’s have a look at the beauty queens on Instagram who influence your potential target audience. 

5. Tessa Norton (@tessaenorton)

Followers: 42K

Engagement Rate: 3.75%

Most Used Hashtags (Recently): #BELOVEDPartner #grwmmakeup #naturalmakeup

Niche: Beauty | Lifestyle

Region: New York, USA

Email ID: tessaenorton@palettemgmt.com

Tessa is a beauty influencer based in New York who flexes her beauty and lifestyle on Instagram. She is widely known for her hair and has promoted hair care brands through her profile. Some brands she collaborated with are VERB, Amika, and JVN.

6. Tati Cordeiro (@studiotaticordeiro)

Followers: 20.3K

Engagement Rate: 4.48%

Most Used Hashtags (Recently): #taticordeiro #megahairsp #alongamento

Niche: Beauty | Personal care

Region: Brazil

Email ID: Sign up for contact details

Tati is a makeup artist and hair stylist based in Brazil. She consistently shares her makeup tips and works through her Instagram profile, creating an engaging audience. One of her very recent collaborations is with hair brand Megahairinvisivel, a hair extension brand based in Brazil. 

7. Marz Beauty Miami (@marzbeautymiami) 

Followers: 27.1K

Engagement Rate: 3.14%

Most Used Hashtags (Recently): #ombrenails #frenchnails #almondnails

Niche: Beauty

Region: Miami, USA

Email ID: Sign up for contact details

Nail, lashes, and hair - if you want tips regarding maintaining any of these or want them styled follow Marz Beauty. Their Instagram posts give you a sneak peek into how they work, their styling works, and more. You can book an appointment or connect to get yourself styled. They also offer insights into the brands they use for styling - maybe that’s where you can promote your product. 

Read Also: Top Miami Influencers to Collaborate

8. Mary Belle @marybelle.lopez.24

Followers: 22K

Engagement Rate: 4.43%

Most Used Hashtags (Recently): #boldmakeup #makeupinspiration #reelsbeauty

Niche: Beauty

Region: Mexico

Email ID: Sign up for contact details

Looking for makeup tips and cosmetic products to use Mary can help you with it. Through her tutorial videos, this Mexican beauty has built a highly engaging audience of Spanish speakers across the world. Not to mention her skincare tips for each climate. 

Some brands that worked with her are Profusion, NYX cosmetics, and Kiss products.

9. MOMLIFE (@mamaswahnsinn) 

Followers: 11.8K

Engagement Rate: 12.01%

Most Used Hashtags (Recently): #mama #mommyblog #nrw

Niche: Beauty | Mom 

Region: North Rhine-Westphalia, Netherlands

Email ID: Sign up for contact details

Rebecca is a German micro-influencer living in the Netherlands. Being a mom can be tough that’s why Rebecca is so keen on helping through content about self-love and care. The content was well-approved by the audience and thereby created a well-engaged audience. Some brands she has worked with are Hellofreshde, Smyle, and Jemako.

Top Jewelry Micro-Influencers on Instagram

Irrespective of gender, jewelry is a fashion option that changes with occasion. But the current trend is affordable ones. The following are some micro-influencers who promote such brands through their Instagram. 

10. HANDMADE JEWELRY (@coseluccicose)

Followers: 15.9K

Engagement Rate: 2.87%

Most Used Hashtags (Recently): #embroidery #emnroiderywork #dmcthreads

Niche: Jewelry

Region: Vezzano Ligure, Italy

Email ID: Sign up for contact details

Alessandra is a jewelry micro-influencer from Italy. She has gathered a good, engaged following on Instagram through craftsmanship and artistic flair. Her specialty includes necklaces and earrings in soutache, brooches inspired by birds, and more. You can purchase her works through Etsy.

11. Robert Deda (@robertdedajofficial)

Followers: 34.1K

Engagement Rate: 16.62%

Most Used Hashtags (Recently): #handmade #gold14k #robertdedajofficial

Niche: Jewelry

Region: Kosove,Gjakove

Email ID: Sign up for contact details

Robert Deda is a talented artist and jewelry micro-influencer based in Kosovo. He shares his exquisite works through ASMR videos on his Instagram profile. With this approach, he stands out from the rest. His collaboration includes but is not limited to Accademia Delle Arti Orafe.

12. 井門 恵理 / Eri Imon (@eri.tresor)

Followers: 12.7K

Engagement Rate: 6.57%

Most Used Hashtags (Recently): #デュアリテ #trésor #hydrangea

Niche: Jewelry

Region: Japan

Email ID: Sign up for contact details

井門 恵理 (Eri Imon) is an artist and Trésor designer/artist known for her "petal & leaf art jewelry". Her works reflect an artistic vision and love for beauty in nature. Her work can be explored and purchased through her online shop at serendipity-handmade.com.

Related Reads: Japanese models

13. Dasa Severova (@paperain)

Followers: 15.1K

Engagement Rate: 3.02%

Most Used Hashtags (Recently): #paperain #paperfolding #origami

Niche: Jewelry

Region: Edmonton, Alberta

Email ID: Sign up for contact details

Dasa Severova is a Canadian micro-influencer who's well known for her jewelry works. Apart from her jewelry works, she is also renowned for her work around origami. She shares tutorial videos and live in-person sessions to help others with the same passion.

Top Fitness Micro-Influencers on Instagram

Fitness is an emotion. Be it a home workout or at the gym, staying fit is the dream and aim of many, and the following influencers help with that. Follow the link if you want to learn a more detailed list of fitness models and influencers. 

14. Dr Reuben Mintah (@dr.mintmuscle)

Followers: 13.1K

Engagement Rate: 3.81%

Most Used Hashtags (Recently): #explore#explorepage#fitnessmodel

Niche: Fitness

Region: USA

Email ID: Sign up for contact details

Dr. Reuben Mintah is a dedicated fitness trainer and online fitness coach. With his expertise as a medical doctor, the tips provided by him are seen as far more reliable than others. He is the proud recipient of the WABBA Ghana MP '22 award, showcasing his commitment to excellence in fitness training. Brands he has worked with include Gain Age.

15. Joseca (@josecafit) 

Followers: 20.8K

Engagement Rate: 7.11%

Most Used Hashtags (Recently): The influencer doesn’t use hashtags

Niche: Fitness

Region: Spain

Email ID: Sign up for contact details

Joseca is a fitness model and influencer from Spain, known for his dedication to fitness and health. He shares his journey and fitness tips on his YouTube channel "JOSECAFIT," where he inspires others to achieve their fitness goals.

Joseca is also a nutrition and dietetics graduate, emphasizing his commitment to a holistic approach to health and wellness. PROZIS is one brand he has worked with. 

16. Sofia Ferrer (@sofi_pecky)

Followers: 13.3K

Engagement Rate: 4.12%

Most Used Hashtags (Recently): #fit #fitness #fitnessmotivation

Niche: Fitness

Region: Cuba

Email ID: Sign up for contact details

Sofia Ferrer is a fitness model hailing from the vibrant island of Cuba. Her passion for fitness is evident in her dedication to maintaining a healthy lifestyle and inspiring others to do the same. Her collaboration includes Anca Leon and Fatto a Mano Atelier Boutique.

17. Pang Sheng Jun 冯盛均 (@pangshengjun) 

Followers: 37.9K

Engagement Rate: 4.83%

Most Used Hashtags (Recently): #swimming #memories #throwback

Niche: Fitness | Wellbeing

Region: Singapore

Email ID: Sign up for contact details

Pang Sheng Jun (冯盛均) is a sports and fitness micro-influencer based in Singapore. But what makes him unique is that he is an ex-national swimmer. This mix of athleticism and fitness has made his tips feel more authentic and reliable. As a result, he was able to muster a very good following on Instagram.

iHerb is a brand he is actively collaborating with. 

18. Camillia Lee (@camleeyoga)

Followers: 40.6K

Engagement Rate: 2.36%

Most Used Hashtags (Recently): #FloridaOrangeJuice #SummerRoadtripWithFLOJ #hbd 

Niche: Yoga| Mom

Region: Vancouver, Canada

Email ID: hello@camleeyoga.com 

Camillia is a fitness micro-influencer based in Canada on Instagram. She is a yoga teacher both online and offline helping everyone stay fit. But what makes her stand out from the rest is her background - a blend of Chinese, Malaysian, and Canadian. Otfcanada and Walmart Canada are two of her collaborations.

Top Travel Micro-Influencers on Instagram

Want to pitch to a vein of trustworthy and reliable travel influencers, then try the following. 

19. Mom&Daughter (@mamiblani)

Followers: 12.3K

Engagement Rate: 5.69%

Most Used Hashtags (Recently): #instamatki #radość #mybabki

Niche: Travel | Fashion | Mom

Region: Bayern, Germany

Email ID: Sign up for contact details

A mother-daughter duo exploring the world lifestyle, that’s what the Instagram profile is about. They are based in Germany and is actively collaborating with brands with a focus on kids. Some examples of their partnership are GoKids and Julian Kovo (homemade goods for kids). 

20. Nikki (@theeverywhereblonde) 

Followers: 13.8K

Engagement Rate: 4.84%

Most Used Hashtags (Recently): #cartagena#cartagenacolombia#bucketlisttravel

Niche: Travel | Lifestyle

Region: USA

Email ID: Sign up for contact details

She is a travel junkie, moving from place to place, exploring new cultures. According to her website, she is currently visiting Thailand. But what makes her a great micro-influencer is her content. She shares her travel experience, the place to go, the hotels to check in, the best food joints to try out, and more. 

21. AGO • TRAVEL (@goggonanu)

Followers: 10.3K

Engagement Rate: 2.48%

Most Used Hashtags (Recently): #atripago #glacieradventure #islanda

Niche: Travel

Region: Iceland

Email ID: Sign up for contact details

Ago is a vibrant travel content creator from Barletta, Italy. His Instagram posts capture his journey's essence through stunning visuals and engaging stories. You can glimpse into the beauty and culture of various locales, inspiring his audience to embark on their own travel adventures.

22. Ritali Nayak (@ritali_nayak)

Followers: 19.2K

Engagement Rate: 12.09%

Most Used Hashtags (Recently): #indianmomblogger #indianmommyblogger #bangaloremommyblogger

Niche: Travel | Mom | Food

Region: Bengaluru, India

Email ID: ritalivlog@gmail.com

An Indian micro-influencer with a craze for travel. Her videos are captivating and provide insights on staycations, travel tips, and parenting. Her content inspires the audience to explore new destinations and savor delicious cuisines. Some of her collaborations include Dome Retreats, Mother Sparsh, and Babyhug.

Top Sports Micro-Influencers on Instagram

While these are not high-profile sports professionals, they are those who are dedicated to the sports they are playing. Let’s have a look at them. 

23. Kilian (@kc_kilian)

Followers: 11.5K

Engagement Rate: 4.04%

Most Used Hashtags (Recently): #stuttgart#crossfit#firefighter

Niche: Sports | Firefighter

Region: Tübingen, Germany

Email ID: Sign up for contact details

Kilian is a firefighter from the heart of Tübingen, Germany. His content focuses on the life of firefighters, their routines, and most importantly how crucial is to participate in athletics and sports to keep the body fit. Haixdeutschland is a brand he has collaborated with in the past. 

24. Andrew Carber (@daddycarbs)

Followers: 47.3K

Engagement Rate: 5.86%

Most Used Hashtags (Recently): #BoCruz #HustleMovie #Netflix

Niche: Sports | Entertainment

Region: Philadelphia, Pennsylvania

Email ID:Sign up for contact details

If you are into basketball then it’s possible that you have heard or seen Andrew Carber. He’s a former Red Sox pitcher and sports micro-influencer based in Philadelphia. Recently he has acted as a stunt double in the Netflix movie - Hustle. 

Other Top Micro-Influencers on Instagram

We have covered most of the top niches, but here are some special mentions of micro-influencers on Instagram. 

25. Montanna Rodriguez (@montannarodriguez)

Followers: 25.9K

Engagement Rate: 2.88%

Most Used Hashtags (Recently): #nailday #tampanailtech #travelnailtech

Niche: Model | Actress

Region: Florida, USA

Email ID: Sign up for contact details

Montanna Rodriguez is a talented model and micro-influencer based in Florida, USA. She and her twin sister are social media stars and were recently onboarded by YummyHub as their official content creators. Her other collaborations include Ravefix, XIV Productions, and Hoostlershop.

26. Jennifer McCabe (@agentjennifermccabe) 

Followers: 10K

Engagement Rate: 98.3%

Most Used Hashtags (Recently): #OffGridLiving #TinyHomes #EcoFriendly

Niche: Realtor | AIRBNB Superhost

Region: Toronto, Canada

Email ID: Sign up for contact details

Jennifer McCabe is an estate agent, realtor, and AIRBNB superhost. A former soldier, she brings discipline and dedication to her work. She is actively involved in renovation projects, transforming properties with her keen eye for design. As an AIRBNB Superhost at @glamping.global, she provides exceptional hospitality experiences. 

27. Ashley R Singh (@ashleysr19) 

Followers: 13.7K

Engagement Rate: 5.90%

Most Used Hashtags (Recently): #desi #sxsw #indian

Niche: Entertainment

Region: Chicago, Illinois, USA

Email ID: ashleysr19@gmail.com

Ashley R Singh is an Indian-American actress and influencer based in LA, USA. The Doin' It was one of her latest works in Hollywood. Her Instagram profile is a mix of family fun, movie BTS, and funny reels. The Bazaar5 is one of the collaborations she made as a micro-influencer on Instagram. 

28. 乙ㄥ丹匕Ｋ丹 (@zlatik_ua) - ukranian

Followers: 19K

Engagement Rate: 6.71%

Most Used Hashtags (Recently): #ballet #balletdancer #nutckrackerballet

Niche: Kid | Dance

Region: Madrid, Spain

Email ID: Sign up for contact details

Zaltik is a talented young ballet dancer and an Instagram influencer. Zaltik has already achieved remarkable success, winning the 2024 Classical and Contemporary awards at ADCIBC and the 2024 Classical Award at YAGP. the collaborations include tutuballet_ok and Bloch.

29. pet (@logan.aventureiro)

Followers: 31.9K

Engagement Rate: 11.93%

Most Used Hashtags (Recently): #memesono #memedog #CuidadosComPets

Niche: Pet

Region: Garanhuns, Pernambuco, Brazil

Email ID: Sign up for contact details

Logan is a charming dog influencer from Garanhuns, PE. He shares his delightful pet routine and everyday adventures. With a life full of fun and play, Logan captures the hearts of his followers by showcasing what it truly means to live a dog's life.

30. Başak Deniz (@veganolurken)  

Followers: 17K

Engagement Rate: 2.65%

Most Used Hashtags (Recently): #reklam #işbirliği #vegan

Niche: Vegan | Food

Region: Istanbul, Turkey

Email ID: Sign up for contact details

Başak Deniz runs a personal blog dedicated to sharing vegan recipes and promoting vegan living. Since November 2017, she has embraced an ethical vegan lifestyle, advocating that another way of life is possible. Through her blog, she inspires others to explore and adopt a compassionate and sustainable way of living.

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