Some of the finest influencers call Missouri home, attracting keen interest from brands seeking partnerships. Are you also curious about the top Missouri influencers who are shaping trends?

Finding cut-out influencers for a brand can be a time-consuming task for marketers. However, our utter devotion lies in revolutionizing and simplifying influencer discovery.

Consequently, we’ve put together a list of the top 10 Missouri influencers that brands should earnestly evaluate for partnerships in 2024.

Keep in Mind: The influencer performances highlighted in this blog exclusively reflect their activity on Instagram.

Meet The Top Missouri Influencers in 2024

1. Adam Maness (@adam_maness)

Other Social Media Handles: YouTube 

Adam Maness is a famous pianist, arranger, and composer. He is also the co-host of the podcast 'You'll Hear It' with Peter Martin. He is also behind popular piano courses like Magic Voicing System and Piano Fingering Independence.

As one of the top Missouri influencers, he is known for his musical talents and engaging content. He shares his musical journey and his podcast excerpts on social media with followers. His posts attract a diverse audience of music enthusiasts and aspiring musicians.

2. Brittany Mahomes (@brittanylynne)

Other Social Media Handles: Twitter

Brittany Mahomes is a former soccer star and the owner of Brittany Lynne Fitness. She also co-owns the Kansas City Current with her husband, Patrick Mahomes. She is only one of the best Missouri Mom influencers who share content that reflects her life as a mother.

She also helps people be aware of the signs and symptoms of anaphylaxis in young children. Her posts resonate with those who appreciate her authenticity and involvement in sports.

3. Kennett Kiss (@kennettkiss)

Other Social Media Handles: Facebook

Kennett Kiss is one of the top Missouri influencers on Instagram. He is a musician and educator known for sharing positive energy through his music. A self-taught talent, Kennett records and performs songs to share positivity. Some of his popular music includes Drunkenness, SO SO GUCCI, HOME, and I Can't Get Over You.

4. Travis Kelce (@killatrav)

Other Social Media Handles: Twitter, Facebook, and YouTube

Travis Kelce is a renowned professional football player. He helped his NFL team, the Kansas City Chiefs, win the Superbowl in 2020, 2023, and 2024. This top American influencer is the boyfriend of the famous singer Taylor Swift, one of the highest-paid influencers.

Travis is the founder of the TruKolors brand and the host of the New Heights Show. His posts are a mix of content related to his athletic career and personal life. His paid partnerships include Pfizer COVID-19 and DirecTV.

5. SHARKHEAD🦈 (@vaunn_.1k)

Other Social Media Handles: Facebook and Twitter

SHARKHEAD🦈, also known as Vaunn, is an artist and one of the top Missouri influencers. He has a unique style and artistic expression that sets him apart. He is known for his captivating artwork and creative endeavors.

His popular music streams on platforms like YouTube, Spotify, and Apple Music. SHARKHEAD's popular music includes Inferno, Old Scool, GOYARD, and Outnumbered.

6. St. Louis Blues Better Halves (@stlblues_betterhalves)

St. Louis Blues Better Halves is a community-driven Instagram account. It showcases the lives of the wives and girlfriends of the St. Louis Blues hockey team members. It provides a glimpse into the personal side of the sports world in Missouri. The account also shares their community events, personal moments, and support for the team.

7. Wag Da Vinci (@tru_wag)

Other Social Media Handles: YouTube

Wag Da Vinci, known as Tru Wag, is a multifaceted artist who combines creativity and humor to engage his audience. This popular artist and comedian is also one of the top YouTube influencers in Missouri. He shares YouTube shorts and videos that reflect his artistic creations and comedic sketches.

8. Alotta Sht Different ( Nah Fr Will ) 🤫🧟‍♂️ (@raystaa_)

Other Social Media Handles: YouTube, Facebook, and TikTok

Monsta Ray, or Raysta, is a rising independent artist. His unique style and commitment to his music career make him one of the top Missouri influencers. He is part of the Monsta Gang Music and believes in his hard work and smart moves in the music industry. His popular music titles include Sexyy Red, Miss This Train, and Good Luck I Wish You.

9. Black Yogi Nico Marie (@yogawithnico)

Other Social Media Handles: YouTube, TikTok, and Facebook

Black Yogi Nico Marieshe is a yoga instructor and one of the top women or top Missouri influencers. She works to create space for blackness in yoga and promotes inclusivity in the wellness community.

Nico shares yoga practices, wellness tips, and her experiences as a black yogi. Her dedication proves she is one of the top Missouri influencers or female Missouri YouTubers.

10. Mark Loehrer (@archcityhistory)

Other Social Media Handles: Facebook

Mark Loehrer is an artist and historian based in Missouri. He works at a museum and has a passion for history and art. He shares his insights and artistic creations through his platform, Arch City History. Mark shares images of buildings and historical insights of them through his posts.

What Should Brands Look For In Influencers?

We've shared the profiles of the top Missouri influencers to make your influencer search easier. However, you might still be unsure what to look for in an influencer. There are many critical factors that brands should assess before partnering with influencers. 

Engagement Rate

It's a general misconception that having a lot of followers is what makes an influencer successful. However, what matters more is how many of these followers react to the influencer's posts. This audience interaction is what an influencer's engagement rate reveals. 

It is essential for marketers to go through the influencer's posts and analyze the likes and comments. What marketers should focus on is whether the comments are genuine or more like spam. 

They should also take time to check if the influencer replies to the comments and maintain an authentic relationship with followers. 

Suggested Read: How To Calculate TikTok Engagement Rate

Audience Demographics

Every brand aims to reach a specific target audience with its marketing efforts. Teaming up with the right influencer helps brands reach targeted audiences in particular niches and locations.

Audience demographics include age, gender, location, and interests of the influencer's audiences. Checking audience demographics is crucial for brands to partner with influencers who align with their objectives. 

Suggested Read: How to Check Influencer Demographics?

Reach

Even though engagement rates and audience demographics are crucial for an influencer, brands should also consider their follower counts. This metric can give them a clear idea of how partnering with the influencer can contribute to improving brand awareness and drive sales.

Based on their reach, there are four influencer categories:

1. Mega Influencers: Influencers with over 1M followers

2. Macro Influencers: Influencers with 100K to 1M followers

3. Micro Influencers: Influencers with 10K to 100K followers

4. Nano Influencers: Influencers with under 10K followers

Content Quality

When you team up with influencers, they act as an integrated arm of your marketing team. Their presentation of your brand is the key to building a good brand perception. Therefore, it's crucial for marketers to assess content quality, checking for both substance and accuracy in grammar and spelling.

Post Frequency 

When influencers have an abundance of paid partnerships on social media, it may signal a potential issue. This could suggest that your posts may become lost in the shuffle, potentially diminishing follower engagement.

It's essential for brands to meticulously assess how often influencers post paid promotions compared to regular content. An ideal influencer balances selective brand promotions with a focus on generating authentic organic content. 

During your search for influencers, leverage the SocialiQ Chrome extension from impulze.ai to assess their performance effectively. This leading Chrome extension for influencer marketing is free and unveils treasures of influencer performance data.

Designed with users in mind, impulze.ai offers a seamless and straightforward influencer marketing experience. This intuitive tool swiftly discovers ideal influencers in a mere three minutes. This saves time for marketers to focus on other influencer marketing elements.

Beyond influencer discovery, impulze.ai serves as a comprehensive companion to your influencer marketing endeavors. It offers real-time performance metrics and shareable live reports throughout your campaign.

And the best part? You have free access to this massive influencer database of 250 million influencers!

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