Recently a survey was done to see how popular AI influencers are. And guess what? Nearly 60% of people have already planned to use AI influencers in their marketing, showing how big this trend is getting! 

So if you have been in doubt about whether to go ahead with AI influencers, take this blog as your cue to start today. To give you a starting point, we have shared a list of the 15 most popular AI influencers. And even if they don’t match your campaign, worry not. The blog also shares expert tips to how you can create your own AI influencer and even use it to monetize. 

Sounds exciting? Let’s get started!

Who or What Are AI Influencers? 

AI influencers are virtual personalities who do everything real influencers do—posting selfies, sharing lifestyle updates, and promoting brands or products on social media. Some even create their own music and podcasts!

These digital influencers come in all forms, from 3D characters like Noonoouri to hyper-realistic figures like Aitana Lopez. They’re brought to life using advanced tech like CGI, motion capture, and Generative AI. Behind the scenes, a dedicated team manages them, focusing on building brand partnerships and making them the next big online trend.

15 Most Popular AI Influencers

There aren’t many AI influencers to talk about, but in the coming days, we can expect a rich environment where they are thriving. 

We have thoroughly researched and shortlisted some of the most popular AI influencers on social media. Also, we took the liberty of adding some extra influencer metrics about each influencer to help you decide on collaboration. 

Here is the top list of AI influencers around the world. 

PS - The engagement rate of each influencer is of their respective Instagram profiles.

1. Lu do Magalu (@magazineluiza)

Followers - 7 Million +

Engagement Rate - 0.1%

Brand Collaborations - Magazine Luzia

Lu do Magalu is the most followed AI influencer with over 7 million followers from all over the world. This virtual model exclusively works for the Brazilian retail giant - Magazine Luzia. She promotes all sorts of products through her Instagram profile.

It might be because of the exclusivity of the company and region, she currently doesn't have as much engagement as she had in the beginning.

2. Miquela (@lilmiquela)

Followers - 2.5 Million +

Engagement Rate - 0.49%

Brand Collaborations - Prada, Dior, and Calvin Klein

A 21-year-old robot living in LA. Believe it or not, this is what the description is in its Instagram profile. Even though the engagement rate might seem low, more and more brands are actively partnering with Miquela. One of the recent collaborations was with MSI.

An LA-based startup company named Brud is the brains behind this freckled Brazilian beauty.

Suggested Read : Top 10 Influencers in Los Angeles (LA)

3. Barbie (@barbie)

Followers - 3.5 Million +

Engagement Rate - 0.42%

Brand Collaborations - Aldo Shoes, Olipop, Smart Sweets

🎶I’m a Barbie girl in the human world🎶- This is someone who doesn’t need any introduction. This iconic beauty from the late 1950s has now taken to social media to enchant a whole new generation of fans. Her reach goes beyond platforms like Instagram and Facebook.

Her role as a prominent AI influencer is evident from her Instagram post supporting the Black Lives Matter movement. 

4. Shudu (@shudu.gram)

Followers - 248 K +

Engagement Rate - 2.18%

Brand Collaborations - Vogue, S-iR

Shudu Gram is the first-ever digital supermodel. The virtual model was created by the fashion photographer Cameron-James Wilson. The striking appearance of the AI influencer is inspired by the "Princess of South Africa" Barbie doll.

With her captivating looks and presence, Shudu has amassed a significant following and has made waves in the fashion industry. However, her creation has sparked controversy, as Shudu, depicted as a black woman, was designed by a white man. 

Related Read : 25+ Best Black Instagram Models to Look For in 2024

5. Guggimon(@guggimon)

Followers - 1.3 Million +

Engagement Rate - 0.12%

Brand Collaborations - Superplastic

Guggimon is a mischievous and edgy AI influencer owned by Superplastic. He is known for his fascination with all things horror. Originally from Montreal, Canada, Guggimon made his debut in June 2019.   

He describes himself as a "fashion horror artist & mixtape producer" with a penchant for handbags, axes, designer toys, Billie Eilish, and The Shining. Guggimon is also recognized as one of Steve Aoki's hype stars, having joined the world-famous DJ and producer on his Color of Noise tour.   

PS - Superplastic is the world's leading creator of animated synthetic celebrities, apparel, and designer toys.

6. O Surreal Mundo de Any Malu (@anymalu_real)

Followers - 700 K +

Engagement Rate - 1.04%

Brand Collaborations - Netflix, Disney

Any Malu is a vibrant AI influencer from Brazil. Since her debut in 2015, she has evolved from a concept into a YouTube sensation and a comprehensive transmedia experience. She is one of the few virtual influencers with her own TV show, which is powered by Cartoon Network.  

Any Malu is best known for her enthusiastic promotion of animated movies and series. 

7. Anna Cattish (@anna_cattish)

Followers -  450 K +

Engagement Rate - 1.74%

Brand Collaborations - Melbot Studios, Mattel

Anna Cattish is a talented Russian animator and artist. She's known for her unique blend of cute, edgy, and attitude-infused work. She is part of the honkfu visual label, which started as a collective of artists over a decade ago and has since evolved into a boutique studio and label.

Her captivating and distinct style continues to charm and intrigue audiences.

8. Grace Bookmite @gracebookmite 

Followers - 1000 +

Engagement Rate - 7.76%

Brand Collaborations - None Yet

Grace Bookmite is a rising AI influencer on Instagram. She is the first and only AI influencer who focuses on travel and fashion. Her Instagram profile flexes the places she has explored, the friends (AI) she has made, and, of course, her lifestyle. 

She has also promoted the importance of donating blood and collaborated with Associazione Nazionale Volontari Italiani di Sangue to do so. 

9. Thalasya Pov (@thalasya_)

Followers - 450 K +

Engagement Rate - 1.13%

Brand Collaborations - Yippiiii

Created by Magnavem Studio, Thalasya is Indonesia's first digital influencer. She's known for her adventurous spirit and love of exploring. She made her debut online in October 2018.

With a craze for travel, she has explored all of Indonesia, visiting prominent landmarks, shops, and so on. Despite the popularity of staycations, Thalasya hasn't been confined, making trips all the way to a recording studio in Florida, USA.

To support her travel adventures, Thalasya advertises for hotels, restaurants, and health pills. She also co-owns a clothing store called Yipiiiii with her close friend Zeline. 

10. 로지_버추얼 인플루언서 (@rozy.gram) 

Followers - 170 K +

Engagement Rate - 3.90%

Brand Collaborations - Calvin Klein, American Tourister

Rozy Gram, South Korea's first virtual influencer, has a deep passion for lifestyle. Her name, Rozy, means "one and only" in Korean. She is a prominent model for various brands and was recently appointed an ambassador for the Busan Expo. Hence she joined notable figures like Squid Game's Lee Jung-jae and K-pop megaband BTS. Currently, she is also busy preparing for her new single.

Rozy was created to represent Generation MZ, the most influential trendsetter in South Korean society. She is all about attending high-profile events and showcasing the latest luxury collections to her audience.

11. Noonoouri (@noonoouri)

Followers - 450 K +

Engagement Rate - 1.01%

Brand Collaborations - Warner Music, Louis Vuitton, Lacoste, Versace, and Bulgari

Noonoouri is a 19-year-old digital fashion icon. She was created by Joerg Zuber, founder of the creative agency Opium Effect in Munich, Germany. She has quickly taken the fashion industry by storm, collaborating with top luxury brands such as Lacoste, Versace, and Bulgari.

While Noonoouri's primary goal is to entertain, she also uses her platform to inform her audience about various social causes. She is a vocal advocate for sustainable fashion and a committed vegan, which means you'll never see her wearing or promoting fur. 

12. bee_nfluencer

Followers - 200 K+

Engagement Rate - 8.41%

Brand Collaborations - Axa, Team Vitality

Bee is the world's first influencer bee, created by the Fondation de France. This charming virtual influencer aims to assist brands globally in raising funds to save bees. While Bee's Twitter (now X) presence is relatively quiet, its Instagram account is bustling with over 254,000 followers.

This little busy bee's work is vital, as bees play an essential role in maintaining our ecosystems and agriculture. According to the European Union, over 80% of wild and cultivated flowering plants depend on pollination. And bees are responsible for pollinating 75% of the world's agricultural crops.

If you're familiar with Disney's Bee Movie, you already understand why bees are so crucial. Bee uses its platform to highlight this importance, blending advocacy with charm to captivate and educate its audience.

13. imma (@imma.gram)

Followers - 350 K+

Engagement Rate - 0.14%

Brand Collaborations - Burberry, TikTok, Adidas Tokyo and IKEA Japan

Originally from Tokyo, imma holds the prestigious title of Japan’s first AI model. This virtual girl, distinguished by her iconic pink bob, has since been featured in numerous headlines. The Japan Economics Entertainment has even named her one of the “New 100 Talent to Watch.”

imma's interests span Japanese culture, art, and film, and she has collaborated with notable brands such as Burberry and IKEA Japan. In just over two years, she has amassed more than 407,000 followers on Instagram and two million likes on TikTok. 

Related Reads : 15 Best Japanese Models in 2024 [Male & Female]

14. Bermuda (@bermudaisbae)

Followers - 200 K+

Engagement Rate - 10.63%

Brand Collaborations - Unavailable

With her debut in 2016, Bermuda is one of the older AI influencers present. Hailing from LA, she identifies as a robot woman with a mission to inspire young entrepreneurs to pursue their ambitions. More specifically, she encourages more women to enter the field of robotics.

In addition, Bermuda is keen to advance her music career. She has already made waves by releasing a cover of "Under the Bridge" by the Red Hot Chili Peppers on Spotify.

15. Rory S (@rorys2001)

Followers - 4000 K u+

Engagement Rate - 8.99%

Brand Collaborations - None Yet

Rory S is another promising AI influencer on the rise. Though she hasn't acquired many collaborations, she still has an engaging audience as you can see from the engagement rate. With just over 4000 followers, she can be considered a nano AI influencer.

How to Build Your AI Influencers?

The number of AI influencers is rising. Just head to social media and you can find new AI faces every now and then. The reason? It’s not that difficult to create AI influencers. In fact, brands and agencies can also create AI influencers to match their campaign needs. 

We have shared a step-by-step guide on how to build AI influencers. Get ready to save it: 

• Step 1: Define Your Brand’s Vision

Start by identifying your brand’s goals and target audience. What message do you want your AI influencer to convey? Whether it's luxury, sustainability, or inclusivity, your AI influencer should reflect your brand's core values.

• Step 2: Choose the Right Technology

Building an AI influencer involves using tools like CGI, motion capture, and Generative AI. You’ll need to decide on the level of realism—whether a 3D character or a photorealistic figure best aligns with your brand’s image. 

• Step 3: Create a Unique Persona

Your AI influencer needs a compelling backstory, personality, and style. Will they be quirky, sophisticated, or relatable? Think of them as a brand ambassador, but with total creative freedom to match your vision.

• Step 4: Assemble the Right Team

Behind every AI influencer is a talented team of developers, designers, and marketers. Partner with creative professionals who can bring your virtual persona to life and strategize how it will connect with your audience.

• Step 5: Leverage Social Media & Partnerships

Once your AI influencer’s profile is created, roll out a social media strategy that mimics real influencers. Post regularly, engage with followers, and collaborate with brands or creators to amplify your reach.

• Step 6: Measure Success with Analytics

Just like human influencers, track engagement metrics to see how your AI influencer is performing. Use these insights to refine your content, build partnerships, and expand your influencer’s presence.

If you are serious about AI influencer creation, try enrolling in courses that specifically teach you how to create your own AI influencer, attract viral attention, and turn that attention into capital. There’s one by Imagine Education where they have the perfect modules that include all this and is also good for those who don’t have any previous experience or possess technical skills. 

Monetizing and Expanding Your AI Influence

Let’s say you finally create an AI influencer and want to monetize the profile, what should be your next step? Apart from just using it for your campaigns, you can expand the AI influencer to generate multiple streams of revenue. 

A few of the ways you can make that happen are as follows:

1. Brand Partnerships

Just like human influencers, AI influencers can work with brands to promote products or services. The key is to find brands that match your AI influencer’s vibe and audience. These partnerships help brands get noticed while your AI influencer earns money. From product showcases to creative campaigns, your AI influencer can bring a fresh and unique approach to marketing.

2. Sponsored Content

Sponsored posts are a great way for AI influencers to earn money by promoting brands on social media. Think of it like product reviews, unboxings, or lifestyle updates that feature a brand’s products. By keeping the content engaging and aligned with your AI influencer’s style, you can catch the attention of followers and boost brand visibility. It’s a win-win for both the influencer and the brand.

3. Exclusive Content

Offer special, behind-the-scenes content for your AI influencer’s followers through platforms like Fanvue. Subscribers can use AI features like 24/7 instant personalized messages, AI voice note replies, AI analytics, and suggestions. Fanvue also makes it easy to monetize through pay-to-view content, subscriptions, and tips, giving followers access to content they can’t find anywhere else. This not only brings in revenue but also builds a closer relationship with your AI influencer’s fans.

4. Digital Products & Merchandise

You can create and sell digital products like custom avatars, NFTs, or even branded merchandise featuring your AI influencer. Fans can purchase these items to feel more connected to the AI influencer and to show their support. Whether it’s limited-edition artwork or a cool 3D avatar, offering digital products adds another way to generate income and boost your AI influencer’s brand visibility.

5. AI-Driven Services

Since AI influencers can offer 24/7 personalized services, like instant messaging or custom voice notes, they have a unique advantage. Followers can pay for personalized content, such as shoutouts or AI-created images and videos. These services provide a more interactive experience, helping to deepen the connection with fans and bring in additional revenue. It’s an easy way to stand out and offer something no human influencer can!

The Takeaway

AI influencers are changing the game in marketing. Whether you're a brand or creator, the opportunities to grow and make money with AI influencers are huge. 

From partnerships to personalized services, the possibilities are endless. Now’s the perfect time to jump in and start utilizing this trend. All the best!

Frequently Asked Questions

How can I find AI influencers on Instagram?

To find AI influencers on Instagram, use hashtags like #AIInfluencer and explore influencer directories. You can also utilize SocialiQ to easily search, filter, and analyze AI influencers for potential partnerships.

Why are AI influencers becoming popular?

They offer brands consistent, controlled messaging, are always available, and don’t have human limitations, making them a fresh, innovative way to engage audiences.

Do AI influencers have real followers?

Yes, many AI influencers have a large and dedicated following of real users who engage with their content on social media platforms like Instagram and TikTok. You can also use tools like impulze.ai to know if an AI influencer has fake followers or not. 

Can AI influencers produce their own content?

Yes, some AI influencers are designed to create and post their own content, such as music, podcasts, or digital art, further enhancing their influence.

How can brands work with AI influencers?

Brands can partner with AI influencers for sponsored posts, product endorsements, and even AI-driven services, leveraging their growing popularity to boost marketing campaigns.