If anything, models (or supermodels) are a great tool for clothing brands to introduce new trends and boost sales. I mean, one single Instagram post from a supermodel like Kate Moss would be enough to set the whole audience in a frenzy. 

If you are someone who is looking to leverage such models to boost your brand name and sales, you have come to the right place. 

We have done a thorough research and have chosen the 10 best British models you can collaborate with for your brand marketing. 

NOTE: The metrics like engagement rate and followers are taken from the respective Instagram profiles of these models. 

1. Naomi Campbell (@naomi)

Followers: 16M+

Engagement Rate: 0.01%

Niche: Fashion and Entertainment

Naomi Elaine Campbell is a renowned English model and media personality. She is now one of six models of her generation designated as supermodels by the fashion industry and the international press.

Campbell made history as the first black woman to grace the covers of Time and Vogue France. Beyond modeling, she has pursued ventures in music and acting, including an R&B studio album and various film and television roles.

Additionally, Campbell hosted the modeling-competition reality show 'The Face' and its international versions.

Other Social Media Handles: 

• X (Twitter) - (@NaomiCampbell) 

• YouTube - Naomi

• Facebook - Naomi Campbell 

Collabs: Vogue, Bazaar

2. Kate Moss (@katemossagency)

Followers: 1.6M+

Engagement Rate: 0.17%

Katherine Ann Moss, a.k.a. Kat Moss, is a renowned English model who gained fame in the early 1990s during the "supermodel era." She became a fashion icon through her collaborations with Calvin Klein. She is recognized for her waifish figure and significant influence on the size zero fashion trend.

Beyond modeling, Moss has launched her own clothing line - Eyescapes 2020. She has also participated in musical projects and contributed as a fashion editor for British Vogue. In 2012, she ranked second on Forbes' top-earning models list with earnings of $9.2 million in one year.

Other Social Media Handles: 

• X (Twitter) - Nil

• YouTube - Nil

• Facebook - Nil

Collabs: Vogue, Calvin Klien 

3. Erin O'Connor (@erinoconnor)

Followers: 80K+

Engagement Rate: 0.17%

Erin O'Connor is a fashion model and writer based in Brownhills, West Midlands. Her modeling career began with published photos by Juergen Teller in i-D magazine in December 1996. She has walked the runway for prestigious designers such as John Galliano, Christian Dior, Prada, and Giorgio Armani.

Since 2005, she has been a face for Marks and Spencer and launched the haircare line model.me for Toni & Guy in 2008. Described by Karl Lagerfeld as "one of the best models in the world," O'Connor is signed to Tess Management in London.

Other Social Media Handles: 

• YouTube - Erin O'Connor Lange

• Facebook -  Erin OConnor 

Collabs:  Vogue, W, Elle, Harper's Bazaar, Harpers & Queen, i-D, and Visionaire. 

4. Georgia May Jagger (@georgiamayjagger)

Followers: 1.2M+

Engagement Rate: 0.23%

Georgia May Ayeesha Jagger is a British-American fashion model and designer. Though her modeling career started with Independent Models, she is now being represented by TESS Model Management.

She made her runway debut at Chanel's Resort 2011 show and has since walked for renowned brands. This includes but is not limited to Tommy Hilfiger, Balmain, Vivienne Westwood, and Alexander Wang.

In 2009, she was named Model of the Year by the British Fashion Council and became the face of Hudson Jeans and Rimmel cosmetics. In 2014, she starred in an international campaign for Thomas Sabo's jewelry collections. Additionally, Jagger has designed collections with Volcom and Mulberry.

Other Social Media Handles: 

• X (Twitter) - @GeorgiaMJagger

• TikTok -  (@georgiamayjagger) 

Collabs:  Tommy Hilfiger, Balmain, Vivienne Westwood, Alexander Wang, Miu Miu, Versace, Fendi, and Louis Vuitton.

5. Cara Delevingne (@caradelevingne) 

Followers: 41M+

Engagement Rate: 0.23%

Cara Jocelyn Delevingne is an English model and actress. She has graced the covers of major magazines such as Vogue, The Wall Street Journal, Love, Glamour, V, British GQ, Vogue Paris, and Elle. In 2016, she became the face of Rimmel alongside Kate Moss and Georgia May Jagger and continued to work with brands like Chanel, Marc Jacobs, YSL, and Puma.

Delevingne transitioned to acting with a minor role in the 2012 film adaptation of Anna Karenina. Her notable roles include Margo Roth Spiegelman in Paper Towns (2015) and the Enchantress in Suicide Squad (2016).

Other Social Media Handles: 

• X (Twitter) - Caradelevingne 

• TikTok - @caradelevingne

Collabs: YSL Beauté, DKNY, Tag Heuer, Pepe Jeans, Burberry, Alexander Wang, and Mango.

6. Rosie HW (@rosiehw) 

Followers: 20M+

Engagement Rate: 1.06%

Rosie Alice Huntington-Whiteley is a British model and actress renowned for her work with Victoria's Secret. She has also worked with Marks & Spencer and collaborated artistically with the brand Paige.

Her modeling accolades include the Elle Style Awards for "Model of the Year" in 2009 and 2015, "Top Style Icon" in 2012, and the "Editor's Special Award" at the 2011 Glamour Awards. She was named "Model of the Year" in 2014 and "Businesswoman of the Year" in 2016 at the Harper's Bazaar Women of the Year Awards.

She was ranked No. 5 on Forbes' world's highest-paid models list in 2016 and 2017, with estimated earnings of $9 million and $9.5 million, respectively.

Transitioning into acting, she played a supporting role in the 2011 film Transformers: Dark of the Moon and Mad Max: Fury Road. 

Other Social Media Handles: 

• X (Twitter) - (@RosieHW) 

• YouTube - Rosie Huntington-Whiteley  

Collabs:  Teen Vogue, Victoria's Secret, Burberry, Prada, VS Online, Harper's Bazaar Russia, GQ UK.

7. NEELAM KAUR GILL (@neelamkg)

Followers: 370K+

Engagement Rate: 2.90%

Neelam Kaur Gill is a British fashion model known for her work with Burberry, Abercrombie & Fitch. She signed with NEXT Model Management at the age of fourteen and has graced the pages of Vogue India.

In September 2013, she made her debut on the catwalk for Burberry’s fashion show during London Fashion Week. In 2014, Gill became the first Indian model featured in a Burberry campaign. In November 2015, she became the face of Abercrombie & Fitch. Additionally, she has walked for Kanye West's Fashion Week Show and Dior.

Other Social Media Handles: 

• X (Twitter) - (@neelamgillstyle) 

• TikTok -  (@neelamkg)

Collabs: Vogue India, Burberry, Abercrombie, Fitch, and Dior.

8. Mariah Al-Idrissi (@mariahidrissi) 

Followers: 100K+

Engagement Rate: 0.71%

Mariah Idrissi is a British model, public speaker, and online personality. She is known for being the first Muslim hijab-wearing model to gain international recognition. She rose to fame in 2015 when she appeared in H&M's "Close the Loop" campaign, making headlines and becoming a prominent figure in "modest fashion."

Idrissi signed with Select Model Management in 2016 and Insanity Group Management in 2017. She has also appeared in a campaign for Fenty Beauty, Rihanna's cosmetics line. Her work with H&M received widespread media coverage, including in Elle, Marie Claire, Teen Vogue, and major British outlets. 

Other Social Media Handles: 

• X (Twitter) - (@MariahIdrissi) 

• TikTok - (@mariahidrissi)

Collabs: Elle, Marie Claire and Teen Vogue.

9. Adwoa Aboah (@adwoaaboah)

Followers: 1.5M+

Engagement Rate: 0.93%

Adwoa Caitlin Maria Aboah is a British fashion model and actress. She has appeared on the cover of various prestigious fashion magazines like British Vogue, American Vogue, and i-D.

In addition to modeling, Aboah has acted in short films and music videos. She made her Hollywood debut in 2017 as Lia in the adaptation of the Japanese manga Ghost in the Shell. 

She was named British GQ's 'Woman of the Year' in 2017. In 2018, she was listed among the top 50 female models by models.com. Aboah is also a contributing editor for British Vogue and was listed on the Powerlist of the most influential Black British people across all industries.

Aboah is also the founder of Gurls Talk, a platform that offers resources and a safe space for young women and girls to discuss mental health.

Other Social Media Handles: 

• X (Twitter) - (@AdwoaAboah_)

Collabs: Calvin Klein, Fendi, DKNY, Alexander Wang, H&M, Aldo, Versus (Versace), Topshop, Fenty x Puma, Kenzo, Simone Rocha, and Erdem.

10. Nora Attal (@noraattal)

Followers: 80K+

Engagement Rate: 2.73%

Nora Maria Attal is a British-Moroccan fashion model based in London, England. She has graced the covers of British Vogue's September issue, Vogue Arabia, and Vogue. In January 2019, Attal was ranked among the top 50 models, and in 2022, she was listed as an Icon by models.com.

Nora appeared on the final cover of British Vogue, alongside Kate Moss, Stella Tennant, Eddie Campbell, and Jean Campbell. In 2016, models.com recognized her as a “Top Newcomer.” She is also included in the Business of Fashion 500, which highlights individuals shaping the global fashion industry.

Other Social Media Handles: No other social media handles

Collabs: Chanel, Fendi, Gucci, Prada, Valentino, Dior, Tom Ford, Dolce & Gabbana, and Ferrari.