11 Upfluence Competitors for 2025

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2025/01/02

10 MIN READ

Alternatives

11 Upfluence Competitors & Alternatives for 2025

Aishwarya Taskar

Content Marketer @impulze.ai

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Here are the top Upfluence competitors you could use:

impulze.ai: Discover, track, and manage influencers with a database of 250M, fake follower detection, and ROI tracking.
HypeAuditor: AI-powered analytics for influencer authenticity, audience quality, and campaign performance tracking.
Modash: Tracks influencer campaigns, integrates with other tools, and ensures real-time insights for better campaign decisions.
Traackr: A data-driven influencer marketing platform offering influencer discovery, campaign management, and performance measurement.
GRIN: A creator management platform that simplifies influencer partnerships, including product seeding, content creation, and sales tracking.
#paid: Facilitates seamless collaborations with influencers, offering content creation and performance metrics for impactful campaigns.
Klear: Provides tools for influencer discovery, campaign management, and performance analysis tailored for brands of all sizes.
CreatorIQ: A robust platform for discovering, managing, and optimizing influencer partnerships with advanced analytics and integrations.
Aspire: Comprehensive tools for influencer discovery, campaign automation, and UGC collection with detailed analytics for ROI measurement.
Influencity: Simplifies influencer marketing with an extensive database, in-depth analytics, and campaign management tools.
SocialBook: A versatile platform for influencer discovery, campaign management, and audience analysis with creative content tools.

Choosing the right influencer marketing tool can make or break your campaign's success. While Upfluence is a popular choice, it's natural to want to weigh your options. That’s why we’ve compiled a list of the best Upfluence competitors to help you make an informed decision.

In this blog, we’ll explore why it’s worth considering alternatives to Upfluence and introduce you to some of the top competitors in the market.

Let’s get started.

Why Look for Upfluence Competitors?

Here’s why you should consider tools similar to Upfluence:

1. Cost and Flexibility:

Upfluence is a robust influencer marketing tool, but it is pretty expensive and has a mandatory 12-month contract. Therefore, Upfluence may be inaccessible for small businesses that want to implement influencer marketing ideas.

2. Limited Discovery:

The limited pool of influencers and lack of an audience lookalike tool can hinder the growth and diversification of your brand's potential audience.

3. Absence of Free Trial:

The lack of a free trial period is a significant impediment, especially when an annual subscription is required. It may deter businesses that prefer to test a platform's effectiveness before fully committing.

4. Dependency on Third Party:

The agency/platform hybrid model of Upfluence means businesses don't own their influencer relationships, leading to heavy reliance on a third party. This dependence can limit businesses in the long run, particularly in cost-effectiveness and forging direct relationships with influencers.

5. Steep Learning Curve:

Upfluence may not be the most user-friendly platform. Getting acquainted with its features and functionalities can take time and resources.

Due to these challenges, businesses should consider an alternative to Upfluence that offers better flexibility, affordability, and overall value. The good news is that plenty of options in the market can meet these needs.

11 Best Upfluence Alternatives

1. impulze.ai

This is one of the Upfluence competitors that is best for agencies, brands, and freelancers who want to find, vet, and track influencers, manage influencer campaigns, and measure their success [ROI].

Free Version: Available
Starting Pricing: Starts at $89 per month

i mpulze.ai is an influencer marketing tool that helps agencies find influencers and effectively manage them. The tool offers a highly intuitive UI and helps agencies measure the ROI of their campaigns. This, coupled with their white labeling solution and cost-effectiveness, makes impulze.ai the best Upfluence alternative in the market.

Key Features

1. Reverse Search Engine:

The tool has 250 million influencer data, allowing you to find the right influencer with this feature. Instead of just keywords, hashtags, and URLs, you can curate the influencer based on niche, location, engagement rate, and more.

2. White Label Solutions:

Agencies can rebrand the platform while generating reports to align with their brand voice. You can customize the tool with your brand’s logo, URL, database, and more. This helps agencies increase their brand authority and showcase themselves as industry leaders in influencer marketing.

3. Fake Follower Check:

impulze.ai has an advanced algorithm that detects fake followers and bots. This eliminates the risk of choosing influencers with inflated numbers and ensures that your campaigns are authentic.

4. Live Campaign Reporting and ROI Measurement:

The tool provides real-time monitoring of your campaigns and generates reports with metrics like reach, CPE, CPC, and more. This helps agencies track their campaigns' success and measure their clients' ROI.

5. Influencer Relationship Management:

impulze.ai offers a centralized platform to manage all influencer relationships. You can keep track of communication, payments, campaign details, and more. This streamlines the process for agencies and helps them build strong partnerships with influencers.

Get started for free with our 14-day trial plan.

impulze.ai Pricing

Our monthly plan starts at $89. Have a look here for the price for all plans.

2. HypeAuditor

HypeAuditor is for brands and agencies that want to invest in the right influencers and measure the success of their campaign.

Free Version: Available

Starting Pricing: Available upon request.

Key Features

1. Audience Quality Analytics:

It deploys a sophisticated AI to determine the quality of influencers by identifying fake followers and bots. This ensures you collate genuine results from your influencer campaigns.

2. Demographic Breakdown:

It provides a comprehensive demographic breakdown of an influencer's audience. This allows you to select influencers whose audience aligns with your target demographic.

3. Fraud Detection:

The tool uses advanced algorithms to flag any suspicious activity or inconsistencies in an influencer's account that might indicate fraudulent practices.

HypeAuditor Pricing

Though they offer a free version of the tool, they don’t provide clear insight about their pricing plans. Contact their team for more details.

3. Modash

Modash is one of the popular competitors to Upfluence. It is best for brands and agencies that want advanced influencer search and analytics capabilities.

Free Version: Available
Starting Pricing: $120 per month.

It is another powerful Upfluence alternative with robust influencer research and outreach features. The tool leverages ML to help businesses find the right influencers for their brand and run successful campaigns.

Key Features

1. Influencer Search and Discovery:

It provides a database of over 10 million influencers. This makes it easy for businesses to find and collaborate with the right influencers for their campaigns.

2. Advanced Analytics:

The tool offers advanced analytics to track the success of your influencer campaigns in real time. You can monitor key metrics like engagement rates, audience demographics, and more to ensure maximum ROI.

3. Relationship Management:

This feature enables you to build and maintain long-term partnerships with influencers. This includes communication tools, contract management, and performance tracking.

4. Campaign Management:

The platform allows you to manage all your influencer campaigns in one place. You can track campaign progress, view performance metrics, and communicate with influencers all within the tool.

Modash Pricing

Their pricing starts at $299 per month.

The price of their cheapest plan is pretty high. So, if you are looking for affordable alternatives, here are top-budget-friendly tools you can use.

4. Traackr

Traackr is one of the Upfluence competitors that can manage end-to-end influencer marketing management.

Free Version: Not available
Starting Pricing: Available upon request.

Traackr provides comprehensive solutions for brands and agencies alike. The platform is designed to streamline influencer marketing, from discovery to analytics.

Key Features

1. Influencer Discovery:

With access to an extensive database of influencers, Traackr simplifies finding relevant influencers for your campaigns.

2. Audience Insights:

The platform provides detailed insights into an influencer's audience demographics. This enables you to target your campaigns more effectively.

3. Campaign Management:

It offers advanced campaign management tools, allowing you to track and manage your campaigns from a single dashboard.

4. Performance Analysis:

It provides real-time analytics and performance tracking to help you measure the impact and ROI of your influencer campaigns.

Traackr Pricing

Their pricing plans start at $20000 per year.

5. GRIN

GRIN is best for businesses focusing on e-commerce and direct-to-consumer influencer marketing.

Free Version: Not available
Starting Pricing: Available upon request.

GRIN is one of the Upfluence competitors specifically designed for e-commerce and direct-to-consumer brands. It provides an all-in-one solution to help businesses effectively manage and scale their influencer marketing efforts.

Key Features

1. Campaign Management:

The tool offers the ability to manage multiple campaigns at once. This is done with centralized communication, content approval, and campaign tracking.

2. E-commerce Integration:

It integrates seamlessly with popular e-commerce platforms, allowing easy product seeding and tracking sales.

3. ROI Tracking:

It provides comprehensive analytics to track the performance and ROI of your influencer marketing campaigns, offering insights to guide your strategy.

GRIN Pricing

You need to contact their team to get insights on their paid plans.

6. #paid

#paid is for businesses of all sizes looking for a hands-on, relationship-based approach to influencer marketing.

Free Version: Not available
Starting Pricing: Available upon request.

#paid is a leading creator marketing platform prioritizing meaningful collaborations over transactions. The platform encourages businesses to build genuine relationships with influencers for authentic and effective marketing campaigns.

Key Features

1. Influencer Discovery and Outreach:

#paid provides a platform for businesses to connect with influencers that align with their brand values and audience. The tool streamlines the process of discovery and outreach.

2. Campaign Management:

It enables businesses to manage and track their campaigns with ease. This ensures that all collaborations are on track and meeting the set objectives.

3. Content Control:

With #paid, you can approve content before it goes live, ensuring it aligns with your brand messaging.

4. Performance Analysis:

The platform offers detailed analytics to measure the success of your campaigns. In doing so, it allows you to assess the impact and ROI effectively.

#paid Pricing

Contact the #paid team for more details on their paid plans.

7. Klear

Klear is one of the sophisticated Upfluence competitors that takes a data-centric approach to influencer discovery, analysis, and campaign management. Its powerful analytics make it popular among businesses seeking a measurable and scalable influencer marketing strategy.

Key Features

1. Advanced Influencer Search:

Klear's advanced engine enables businesses to find the perfect influencers based on many criteria.

2. In-depth Influencer Analytics:

The platform provides detailed influencer analytics. This allows a deep understanding of their audience, impact, and relevance to your brand.

3. Campaign Management and Tracking:

With Klear, businesses can easily manage multiple campaigns, track performance, and measure success.

Klear Pricing

They don’t provide insight about their paid plans. Contact their team for more details.

8. CreatorIQ

CreatorIQ is best for brands and agencies seeking to effectively manage and optimize influencer marketing campaigns.

Free Version: Not available

Starting Pricing: Available upon request.

CreatorIQ is one of the Upfluence competitors that helps businesses identify, manage, and analyze influencer campaigns more efficiently and accurately. It presents a unified platform for all influencer marketing needs, from discovery to execution and measurement.

Key Features

1. Campaign Organization and Management:

The platform allows businesses to manage their influencer campaigns smoothly. They offer tools for scheduling, content approval, and communication.

2. Detailed Analytics and Reporting:

It offers in-depth analytics to measure the performance and success of your campaigns effectively.

3. Brand Safety Measures:

The tool includes features for fraud detection and ensures brand safety, maintaining the integrity of your campaigns.

CreatorIQ Pricing

The paid plans of the tool are available upon request.

9. Aspire

Aspire is one of the Upfluence competitors that will be useful for e-commerce brands aiming to scale their influencer marketing efforts and drive word-of-mouth commerce.

Free Version: Not Available
Starting Price: Available on request

Aspire is designed to help brands discover influencers, manage campaigns, and measure performance. It offers a suite of tools to streamline collaborations and enhance ROI.

Key Features

1. Influencer Discovery:

Utilize both inbound and outbound methods to find and connect with creators, customers, ambassadors, and affiliates.

2. Campaign Management:

Automate workflows for various campaign strategies, including product seeding and sponsored posts to efficiently manage collaborations.

3. Content Management:

Generate and organize user-generated content (UGC) for use in high-performing social media ads, aiming for improved cost metrics.

4. Reporting & Analytics:

Measure the impact of influencer marketing efforts with detailed analytics, including sales tracking and ROI attribution.

Aspire Pricing

Contact the Aspire team for more details on their paid plans.

10. Influencity

Influencity is one of the Upfluence competitors focusing on analytics and collaborating with influencers.

Free Version: Not Available
Starting Price: $198 per month

Influencity offers a range of features to help find, analyze, and manage influencers. The platform is known for its robust analytics, extensive database of influencers, and user-friendly interface.

Key Features

1. In-Depth Analytics:

It offers detailed insights into influencer performance, audience demographics, and engagement metrics [across platforms].

2. Fake Follower Detection:

This feature helps you vet influencers and gauge the authenticity of the influencers you want to collaborate with.

3. Campaign Management:

The tool also helps you effectively organize, track, and manage influencer campaigns. This includes communication and collaboration.

Influencity Pricing

Influencity has different plans tailored to different needs. The starting price is $198.

11. SocialBook

The last one on this list of Upfluence competitors is Social Book, ideal for medium and large brands seeking comprehensive influencer marketing solutions.

Free Version: Available
Starting Price: $199

Key Features

1. Influencer Discovery

Access a real-time database of over 200 million influencers across platforms like YouTube, Instagram, and Twitch.

2. Campaign Management:

Utilize tools for bulk email outreach, CRM integration, and comprehensive campaign reporting to streamline influencer collaborations.

3. Analytics and Reporting:

Gain in-depth insights into influencer performance, audience demographics, and engagement metrics to inform marketing strategies.

4. Content Creation Tools:

Enhance social media outreach with features like Photo Studio, Video Background Remover, and Tag Researcher to create compelling content.

SocialBook Pricing

SocialBook offers flexible pricing plans tailored to different needs. The price starts at $199.

Takeaway

These top Upfluence alternatives are unique in their own way, but they all share a common goal: empowering you to run successful influencer marketing campaigns. The best way is to select an influencer search tool and use its free trial to test its features firsthand.

Ready to see how impulze.ai stacks up? Sign up for a free trial today and experience it yourself.

In this blog, we’ll explore why it’s worth considering alternatives to Upfluence and introduce you to some of the top competitors in the market.

Let’s get started.

Why Look for Upfluence Competitors?

Here’s why you should consider tools similar to Upfluence:

1. Cost and Flexibility:

2. Limited Discovery:

The limited pool of influencers and lack of an audience lookalike tool can hinder the growth and diversification of your brand's potential audience.

3. Absence of Free Trial:

4. Dependency on Third Party:

5. Steep Learning Curve:

Upfluence may not be the most user-friendly platform. Getting acquainted with its features and functionalities can take time and resources.

11 Best Upfluence Alternatives

1. impulze.ai

This is one of the Upfluence competitors that is best for agencies, brands, and freelancers who want to find, vet, and track influencers, manage influencer campaigns, and measure their success [ROI].

Free Version: Available
Starting Pricing: Starts at $89 per month

Key Features

1. Reverse Search Engine:

2. White Label Solutions:

3. Fake Follower Check:

impulze.ai has an advanced algorithm that detects fake followers and bots. This eliminates the risk of choosing influencers with inflated numbers and ensures that your campaigns are authentic.

4. Live Campaign Reporting and ROI Measurement:

5. Influencer Relationship Management:

Get started for free with our 14-day trial plan.

impulze.ai Pricing

Our monthly plan starts at $89. Have a look here for the price for all plans.

2. HypeAuditor

HypeAuditor is for brands and agencies that want to invest in the right influencers and measure the success of their campaign.

Free Version: Available

Starting Pricing: Available upon request.

Key Features

1. Audience Quality Analytics:

It deploys a sophisticated AI to determine the quality of influencers by identifying fake followers and bots. This ensures you collate genuine results from your influencer campaigns.

2. Demographic Breakdown:

It provides a comprehensive demographic breakdown of an influencer's audience. This allows you to select influencers whose audience aligns with your target demographic.

3. Fraud Detection:

The tool uses advanced algorithms to flag any suspicious activity or inconsistencies in an influencer's account that might indicate fraudulent practices.

HypeAuditor Pricing

Though they offer a free version of the tool, they don’t provide clear insight about their pricing plans. Contact their team for more details.

3. Modash

Modash is one of the popular competitors to Upfluence. It is best for brands and agencies that want advanced influencer search and analytics capabilities.

Free Version: Available
Starting Pricing: $120 per month.

Key Features

1. Influencer Search and Discovery:

It provides a database of over 10 million influencers. This makes it easy for businesses to find and collaborate with the right influencers for their campaigns.

2. Advanced Analytics:

3. Relationship Management:

This feature enables you to build and maintain long-term partnerships with influencers. This includes communication tools, contract management, and performance tracking.

4. Campaign Management:

The platform allows you to manage all your influencer campaigns in one place. You can track campaign progress, view performance metrics, and communicate with influencers all within the tool.

Modash Pricing

Their pricing starts at $299 per month.

The price of their cheapest plan is pretty high. So, if you are looking for affordable alternatives, here are top-budget-friendly tools you can use.

4. Traackr

Traackr is one of the Upfluence competitors that can manage end-to-end influencer marketing management.

Free Version: Not available
Starting Pricing: Available upon request.

Traackr provides comprehensive solutions for brands and agencies alike. The platform is designed to streamline influencer marketing, from discovery to analytics.

Key Features

1. Influencer Discovery:

With access to an extensive database of influencers, Traackr simplifies finding relevant influencers for your campaigns.

2. Audience Insights:

The platform provides detailed insights into an influencer's audience demographics. This enables you to target your campaigns more effectively.

3. Campaign Management:

It offers advanced campaign management tools, allowing you to track and manage your campaigns from a single dashboard.

4. Performance Analysis:

It provides real-time analytics and performance tracking to help you measure the impact and ROI of your influencer campaigns.

Traackr Pricing

Their pricing plans start at $20000 per year.

5. GRIN

GRIN is best for businesses focusing on e-commerce and direct-to-consumer influencer marketing.

Free Version: Not available
Starting Pricing: Available upon request.

Key Features

1. Campaign Management:

The tool offers the ability to manage multiple campaigns at once. This is done with centralized communication, content approval, and campaign tracking.

2. E-commerce Integration:

It integrates seamlessly with popular e-commerce platforms, allowing easy product seeding and tracking sales.

3. ROI Tracking:

It provides comprehensive analytics to track the performance and ROI of your influencer marketing campaigns, offering insights to guide your strategy.

GRIN Pricing

You need to contact their team to get insights on their paid plans.

6. #paid

#paid is for businesses of all sizes looking for a hands-on, relationship-based approach to influencer marketing.

Free Version: Not available
Starting Pricing: Available upon request.

Key Features

1. Influencer Discovery and Outreach:

#paid provides a platform for businesses to connect with influencers that align with their brand values and audience. The tool streamlines the process of discovery and outreach.

2. Campaign Management:

It enables businesses to manage and track their campaigns with ease. This ensures that all collaborations are on track and meeting the set objectives.

3. Content Control:

With #paid, you can approve content before it goes live, ensuring it aligns with your brand messaging.

4. Performance Analysis:

The platform offers detailed analytics to measure the success of your campaigns. In doing so, it allows you to assess the impact and ROI effectively.

#paid Pricing

Contact the #paid team for more details on their paid plans.

7. Klear

Key Features

1. Advanced Influencer Search:

Klear's advanced engine enables businesses to find the perfect influencers based on many criteria.

2. In-depth Influencer Analytics:

The platform provides detailed influencer analytics. This allows a deep understanding of their audience, impact, and relevance to your brand.

3. Campaign Management and Tracking:

With Klear, businesses can easily manage multiple campaigns, track performance, and measure success.

Klear Pricing

They don’t provide insight about their paid plans. Contact their team for more details.

8. CreatorIQ

CreatorIQ is best for brands and agencies seeking to effectively manage and optimize influencer marketing campaigns.

Free Version: Not available

Starting Pricing: Available upon request.

Key Features

1. Campaign Organization and Management:

The platform allows businesses to manage their influencer campaigns smoothly. They offer tools for scheduling, content approval, and communication.

2. Detailed Analytics and Reporting:

It offers in-depth analytics to measure the performance and success of your campaigns effectively.

3. Brand Safety Measures:

The tool includes features for fraud detection and ensures brand safety, maintaining the integrity of your campaigns.

CreatorIQ Pricing

The paid plans of the tool are available upon request.

9. Aspire

Aspire is one of the Upfluence competitors that will be useful for e-commerce brands aiming to scale their influencer marketing efforts and drive word-of-mouth commerce.

Free Version: Not Available
Starting Price: Available on request

Aspire is designed to help brands discover influencers, manage campaigns, and measure performance. It offers a suite of tools to streamline collaborations and enhance ROI.

Key Features

1. Influencer Discovery:

Utilize both inbound and outbound methods to find and connect with creators, customers, ambassadors, and affiliates.

2. Campaign Management:

Automate workflows for various campaign strategies, including product seeding and sponsored posts to efficiently manage collaborations.

3. Content Management:

Generate and organize user-generated content (UGC) for use in high-performing social media ads, aiming for improved cost metrics.

4. Reporting & Analytics:

Measure the impact of influencer marketing efforts with detailed analytics, including sales tracking and ROI attribution.

Aspire Pricing

Contact the Aspire team for more details on their paid plans.

10. Influencity

Influencity is one of the Upfluence competitors focusing on analytics and collaborating with influencers.

Free Version: Not Available
Starting Price: $198 per month

Influencity offers a range of features to help find, analyze, and manage influencers. The platform is known for its robust analytics, extensive database of influencers, and user-friendly interface.

Key Features

1. In-Depth Analytics:

It offers detailed insights into influencer performance, audience demographics, and engagement metrics [across platforms].

2. Fake Follower Detection:

This feature helps you vet influencers and gauge the authenticity of the influencers you want to collaborate with.

3. Campaign Management:

The tool also helps you effectively organize, track, and manage influencer campaigns. This includes communication and collaboration.

Influencity Pricing

Influencity has different plans tailored to different needs. The starting price is $198.

11. SocialBook

The last one on this list of Upfluence competitors is Social Book, ideal for medium and large brands seeking comprehensive influencer marketing solutions.

Free Version: Available
Starting Price: $199

Key Features

1. Influencer Discovery

Access a real-time database of over 200 million influencers across platforms like YouTube, Instagram, and Twitch.

2. Campaign Management:

Utilize tools for bulk email outreach, CRM integration, and comprehensive campaign reporting to streamline influencer collaborations.

3. Analytics and Reporting:

Gain in-depth insights into influencer performance, audience demographics, and engagement metrics to inform marketing strategies.

4. Content Creation Tools:

Enhance social media outreach with features like Photo Studio, Video Background Remover, and Tag Researcher to create compelling content.

SocialBook Pricing

SocialBook offers flexible pricing plans tailored to different needs. The price starts at $199.

Takeaway

Frequently Asked Questions

How much does Upfluence cost?

How does Upfluence find influencers?

How does Upfluence make money?

How to detect fake influencers?

How much does GRIN cost?

Is there a free tool to find influencers?

Is impulze.ai free?

Author Bio

Aishwarya Taskar

Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.