Feb 26, 2025
7 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Is It Time to Find Macro-Influencers? 5 Clear Signs Your Campaign Needs Them
Is It Time to Find Macro-Influencers? 5 Clear Signs Your Campaign Needs Them
Is It Time to Find Macro-Influencers? 5 Clear Signs Your Campaign Needs Them
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Is it time to find macro-influencers? Here are five signs your campaign needs them:
Engagement has plateaued: If your reach and engagement are stuck, macro-influencers can put your brand in front of thousands of potential customers.
You need massive brand awareness: Their large followings help create viral moments and widespread visibility, as seen with Fenty Hair’s 2024 launch.
Your niche requires authority figures: If trust is key in your industry, macro-influencers with credibility can boost your brand’s reputation.
You are launching a big campaign: Large-scale promotions need prominent voices to generate excitement and drive conversions.
Previous campaigns lacked reach: If micro-influencers didn’t deliver enough exposure, scaling up to macro-influencers can help.
If any of these sound familiar, it’s time to find macro-influencers for your brand. Tools like impulze.ai can help you find macro-influencers whose followers match your target audience.
If you’re looking to expand your brand’s reach, influencer marketing is a powerful tool. But are your current partnerships delivering real impact? You might need to find macro-influencers to break through the noise as competition grows.
Not sure if it’s the right move?
Here are five clear signs you should find macro-influencers for your next campaign.
5 Clear Signs You Should Find Macro-Influencers
1. Your Engagement Has Plateaued
You have put in the effort, built your brand, created quality content, and experimented with influencer marketing. But lately, your numbers are stuck. Reach is stagnant, engagement is dropping, and conversions are not where they should be.
This is when macro-influencers can make a big difference. Their followers trust them, and when they mention your brand, people take notice. If your marketing efforts have hit a wall, it is time to scale up. A macro-influencer can instantly put your brand in front of tens or hundreds of thousands of potential customers.
2. You Need Massive Brand Awareness
If you want serious visibility, you need influential voices promoting your brand. Macro-influencers can help you reach thousands of people, spark trends, start conversations, and create viral moments. Whether you are launching a product, entering a new market, or aiming to dominate your industry, they can provide exposure that delivers results. When you create great content with macro-influencers, such content gets shared, remembered, and acted upon.
Let’s look at how Fenty Hair worked with macro-influencers in 2024 to create massive brand awareness. They used these strategic macro-influencer partnerships like these:
Kristy Sarah: Created behind-the-scenes content and exclusive interviews with Rihanna, generating 32.8 million impressions and contributing to $24.6 million earned media value (EMV) in June.
Ashlee West: Leveraged her 1.8M TikTok and 1M Instagram followers to amplify the launch, contributing to the brand’s viral success.
The results of their macro-influencer partnerships were as follows:
$73.2 million EMV in Fenty Hair’s launch month—tops in the beauty space.
40% of EMV came from macro-influencers despite making up only 11% of the creator community.
558.8 million impressions in June, surpassing the competition.
Fenty Hair’s use of influential voices made the brand impossible to ignore. It shows how macro-influencers can drive massive visibility and sales.
3. Your Niche Requires Authority Figures
Some industries demand trust and expertise. Credibility is everything, whether you are in finance, health, tech, or B2B. Consumers are not just looking for recommendations. They want validation from trusted voices.
Macro-influencers often double as thought leaders, making them the perfect partners for high-stakes industries. When they endorse a product, their audience listens. A tech influencer can make your SaaS tool the next must-have. A fitness influencer can turn your supplement into a bestseller. Their endorsement does more than create awareness. It builds trust at scale. If your industry requires authority, working with macro-influencers is a strategic move.
4. You Are Launching a Big Campaign
A high-stakes campaign needs serious visibility. Macro-influencers are ideal for rolling out a new product, hosting a significant event, or launching an aggressive marketing push. Their content creates instant exposure and excitement.
A single post, story, or video from the right influencer can generate thousands of impressions, clicks, and conversions. They amplify your message across platforms, build buzz, and keep your brand top of mind. Macro-influencers can also help if your campaign has tight timelines or needs to make an immediate impact.
For instance, Gymshark, a British brand, often works with macro-influencers. They regularly team up with top trainers, athletes, and fitness macro-influencers to showcase their latest gear. These influencers create workout content, unbox new collections, and share personal fitness journeys, making Gymshark’s launches feel exciting, authentic, and impossible to miss.
5. Reach From Previous Campaigns Wasn’t Enough
Worked with micro or nano-influencers, but did not get enough reach out of it? Working with macro-influencers could help.
Consider working with macro-influencers who get high engagement rates and engage well with their followers. In this way, your product will be exposed to a larger audience who is likely to respond.
Wrapping Up
If you can relate to any situations this blog discusses, consider increasing your budget and finding macro-influencers for your brand.
Tools like impulze.ai and SocialiQ can help you find macro-influencers and manage influencer marketing campaigns. You can use our free trial to access our database of 280 million influencers and find the right influencers for your next campaign.
If you’re looking to expand your brand’s reach, influencer marketing is a powerful tool. But are your current partnerships delivering real impact? You might need to find macro-influencers to break through the noise as competition grows.
Not sure if it’s the right move?
Here are five clear signs you should find macro-influencers for your next campaign.
5 Clear Signs You Should Find Macro-Influencers
1. Your Engagement Has Plateaued
You have put in the effort, built your brand, created quality content, and experimented with influencer marketing. But lately, your numbers are stuck. Reach is stagnant, engagement is dropping, and conversions are not where they should be.
This is when macro-influencers can make a big difference. Their followers trust them, and when they mention your brand, people take notice. If your marketing efforts have hit a wall, it is time to scale up. A macro-influencer can instantly put your brand in front of tens or hundreds of thousands of potential customers.
2. You Need Massive Brand Awareness
If you want serious visibility, you need influential voices promoting your brand. Macro-influencers can help you reach thousands of people, spark trends, start conversations, and create viral moments. Whether you are launching a product, entering a new market, or aiming to dominate your industry, they can provide exposure that delivers results. When you create great content with macro-influencers, such content gets shared, remembered, and acted upon.
Let’s look at how Fenty Hair worked with macro-influencers in 2024 to create massive brand awareness. They used these strategic macro-influencer partnerships like these:
Kristy Sarah: Created behind-the-scenes content and exclusive interviews with Rihanna, generating 32.8 million impressions and contributing to $24.6 million earned media value (EMV) in June.
Ashlee West: Leveraged her 1.8M TikTok and 1M Instagram followers to amplify the launch, contributing to the brand’s viral success.
The results of their macro-influencer partnerships were as follows:
$73.2 million EMV in Fenty Hair’s launch month—tops in the beauty space.
40% of EMV came from macro-influencers despite making up only 11% of the creator community.
558.8 million impressions in June, surpassing the competition.
Fenty Hair’s use of influential voices made the brand impossible to ignore. It shows how macro-influencers can drive massive visibility and sales.
3. Your Niche Requires Authority Figures
Some industries demand trust and expertise. Credibility is everything, whether you are in finance, health, tech, or B2B. Consumers are not just looking for recommendations. They want validation from trusted voices.
Macro-influencers often double as thought leaders, making them the perfect partners for high-stakes industries. When they endorse a product, their audience listens. A tech influencer can make your SaaS tool the next must-have. A fitness influencer can turn your supplement into a bestseller. Their endorsement does more than create awareness. It builds trust at scale. If your industry requires authority, working with macro-influencers is a strategic move.
4. You Are Launching a Big Campaign
A high-stakes campaign needs serious visibility. Macro-influencers are ideal for rolling out a new product, hosting a significant event, or launching an aggressive marketing push. Their content creates instant exposure and excitement.
A single post, story, or video from the right influencer can generate thousands of impressions, clicks, and conversions. They amplify your message across platforms, build buzz, and keep your brand top of mind. Macro-influencers can also help if your campaign has tight timelines or needs to make an immediate impact.
For instance, Gymshark, a British brand, often works with macro-influencers. They regularly team up with top trainers, athletes, and fitness macro-influencers to showcase their latest gear. These influencers create workout content, unbox new collections, and share personal fitness journeys, making Gymshark’s launches feel exciting, authentic, and impossible to miss.
5. Reach From Previous Campaigns Wasn’t Enough
Worked with micro or nano-influencers, but did not get enough reach out of it? Working with macro-influencers could help.
Consider working with macro-influencers who get high engagement rates and engage well with their followers. In this way, your product will be exposed to a larger audience who is likely to respond.
Wrapping Up
If you can relate to any situations this blog discusses, consider increasing your budget and finding macro-influencers for your brand.
Tools like impulze.ai and SocialiQ can help you find macro-influencers and manage influencer marketing campaigns. You can use our free trial to access our database of 280 million influencers and find the right influencers for your next campaign.
Frequently Asked Questions
What is a macro-influencer?
What is a macro-influencer?
What is a macro-influencer?
How to reach out to macro-influencers?
How to reach out to macro-influencers?
How to reach out to macro-influencers?
How much do macro influencers charge?
How much do macro influencers charge?
How much do macro influencers charge?
How to find macro-influencers?
How to find macro-influencers?
How to find macro-influencers?
Who are some macro influencers?
Who are some macro influencers?
Who are some macro influencers?
Do micro-influencers have 1,000 to 10,000 followers?
Do micro-influencers have 1,000 to 10,000 followers?
Do micro-influencers have 1,000 to 10,000 followers?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later