Aug 28, 2024
12 MIN Read
INFLUENCER MARKETING
INFLUENCER MARKETING
Top 20 Amazon Influencers for D2C Brands
Top 20 Amazon Influencers for D2C Brands
Top 20 Amazon Influencers for D2C Brands
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Writer @impulze.ai
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Creating an Amazon store and running ads isn't enough to sell successfully through Amazon. For external traffic, working with Amazon influencers is a must.
Amazon influencers create content that drives people from their social media profiles to Amazon and boost sales. Working with Amazon influencers can also boost SEO and reduce the average cost of Amazon ads.
Who are Amazon Influencers?
If the term Amazon influencer is new to you, here's an easy way to understand: Amazon influencers are social media creators promoting products via the Amazon influencers program.
Businesses pay these creators to post content about their products. These influencers have a large social media following that engages with this content. Amazon lets them build their own storefronts. The influencer earns a commission when a follower clicks on their storefront and buys something from there.
For instance, Brooke Tucker is an Amazon influencer who posts content for home decor and fashion brands that sell through Amazon. Her Instagram content showcases these products, and a link on her profile drives customers to her Amazon storefront, where they can buy these products.
This post covers the top 20 Amazon influencers for D2C brands in the United States and details about their content and profiles. Read on to find out about the best Amazon influencers for D2C brands.
Top 20 Amazon Influencers for D2C brands
In this post, we've picked the top ten Instagram-based Amazon influencers and the top ten TikTok-based influencers based on their number of followers.
Top 10 Instagram-Based Amazon influencers for D2C brands
1. Patricia Weissman
Amazon ID: pattyweissman
Website: https://hoo.be/pattyweissman
Niche: Fashion
Patricia Weissman, a model, is one of the top Amazon influencers to follow. She is the ambassador for D2C brands like Robcue and Lior Fashion. Patricia usually partners with brands that sell stylish clothes and swimwear through Amazon and Temu. She would be the right partner for your brand if you want to sell fashionable clothes through Amazon.
2. Julie Lancia
Amazon ID: julie.thedesigntwins
Website: https://thedesigntwins.com/
Niche: Home decor
Julie shares posts about home decor and utility items through her Instagram profile. She and her sister Jodie also have a blog through which they share content about decor, recipes, business, organizing spaces, etc.
3.Stacie Gentry
Amazon ID: bosslady_life_style
Niche: Fashion
Stacie Gentry creates content for fashion and beauty brands. She usually collaborates with chic clothing brands. She is also an ambassador for Zara and the pre-owned luxury brand Keeks.
4. Fikria Fikrat
Amazon ID: mastermakeupbyria
Niche: Beauty
Fikria is a beauty influencer based in the Bay Area who promotes makeup and beauty products through her Amazon storefront. She would be a great fit as a collaborator for makeup or clothing companies.
5. Anika Aleong
Amazon ID: anikaaleong
Niche: Beauty, home decor
Anika is a popular Amazon influencer who posts about her personal life and yoga. Through her Amazon storefront, she promotes different products in the beauty and home decor category.
6. Patricia D Bokowski
Amazon ID: ninefrogs
Website: https://ninefrogs.com/
Niche: Fashion, beauty and home decor
Patricia Bokowski is an entrepreneur, author, and fashion blogger. On her Instagram page, she posts reels with advice about life. Through her Amazon store, she promotes products in different categories, such as clothing, beauty, and home decor.
7. Lacey Calkins
Amazon ID: Lacey Calkins
Niche: Fashion, cleaning, books, home storage, and camping
Lacey posts inspirational content about healing, self-love, and life advice. She uses her Amazon storefront to promote products from diverse categories, such as fashion, camping, cleaning, books, and home storage.
8. Leon Carrington
Amazon ID: leoncarrington
Niche: Home decor, home utility, and tech
Leon is a Florida-based chef who posts about his personal life on Instagram. He promotes products from diverse categories, such as home decor, tech, and home utility products. Leon's Amazon storefront differs from most Amazon influencers: he posts videos of product reviews.
9. Mary Lauren Tullos
Amazon ID: queen_mlt
Niche: Fashion, home decor, and utility
Mary Tullos posts content on fashionable Amazon finds and glimpses into her personal life on Instagram. Her Amazon storefront is mostly about her fashion recommendations and some about home decor and utility products.
10. Kim LA Edwards Brandon
Website: https://linktr.ee/SlayedBy_K_
Amazon ID: SlayedBy_K_
Niche: Fashion, beauty and lifestyle
Kim Brandon creates content for fashion brands. She focuses on brands that offer clothing on a budget for mid-sized women. Her Amazon storefront has content for fashion, beauty, and lifestyle brands.
Top 10 Tik-Tok-Based Amazon Influencers for D2C brands
1. Lani N Duke
Amazon ID: Lani Preston
Niche: Kitchen, home utility, fashion, and jewelry
Lani and Duke are a couple who create content on TiTok about their personal lives, trips, and food. They create funny, casual content that can work well for most D2C brands. Their Amazon storefront has products from several niches, such as kitchen, home utility, fashion, jewelry, etc.
2. Abby Blabby
Website: https://linktr.ee/retailrunaways
Amazon ID: Retail Runaways
Niche: Fashion, home decor and utility
Abby is a nurse who creates true crime content. She posts serious content about American crime incidents with a high shock value. Her TikTok content includes videos created for technology products sold through Amazon. Her Amazon storefront consists primarily of fashion products she promotes and a few other products like home decor and utility products.
3. Ariel Rose
Website: https://linktr.ee/arielxrose
Amazon ID: https://www.amazon.com/shop/ari_princess_21
Niche: Fashion, makeup, beauty
Ariel Rose creates TikTok content around her personal life and clothing reviews for D2C brands. She'll be an ideal choice as a collaborator for fashion, beauty, and makeup brands. Her Amazon storefront contains content for fashion, makeup, beauty, and jewelry niches.
4. The Organizer Man
Website: https://www.theorganizerman.com/
Amazon ID: theorganizerman
Dan, who runs 'the organizer man' account, posts content about organizing products, food recipes, kitchen tips, and hacks. His Amazon storefront promotes kitchen, home utility, tech, and home organization products.
5. Arielle Brimhall
Website: https://linkin.bio/ariellebrimhall/
Amazon ID: Arielle Brimhall
Arielle's content on TikTok is all about the Amazon products she promotes. These products are from the kitchen, toys, kids, and home utility products category. Her Amazon storefront has content about the same products.
6. DavidAmazonDeals
Website: https://www.davidamazondeals.com/
Amazon ID: flockdroppingoutfitters
David's TikTok profile has videos about the best Amazon deals for products from different niches. His Amazon storefront has content about the best Amazon deals for niches as diverse as clothing, home, technology, fishing, and home decor.
7. Haley
Niche: Clothes, accessories and home decor
Haley's TikTok profile is all about her personal life. She also shares videos of her pets and some about Amazon deals. Her Amazon storefront has product listings for clothes, accessories, and home decor items.
8. The Coupon Genius
Amazon: thecoupongenius
Niche: Home, travel, organization, and kitchen
Mickiala Williams runs accounts on TikTok and Instagram under the name 'thecoupongenius.' She creates content about products in the home, travel, organization, and kitchen categories. Her TikTok is full of videos in which she talks about the best Amazon deals for these categories. Her Amazon storefront contains listings of products from these same categories.
9. Jessica Blanton
Website: https://linktr.ee/jblanton7
Amazon: Jessica Blanton
Jessica shares glimpses into her personal life on TikTok and some content about the Amazon products she endorses. Her Amazon storefront sells products such as women's fashion, toddler toys, and household items.
10. Brittany Spins
Amazon: Brittany Honig
Niche: Clothing, accessories, beauty, and toys
Brittany shares content about her personal life, such as snippets of her workout sessions and content with her children in it. Her Amazon storefront contains listings about women's clothing, accessories, kids' clothing, beauty, men's clothing, and kids' toys.
How to Collaborate with Amazon Influencers?
Here are some tips you should follow for successfully collaborating with influencers:
1. Find an Influencer Whose Content Aligns With Your Brand
Go through the influencer's existing content to understand if they would be a match for your brand.
For instance, you are a clothing brand that wants to work with an Amazon influencer. You research and come across these two Amazon influencers - Lacey Calkins and Mary Lauren Tullos. Lacey's posts are about inspirational life content and healing, while Mary's posts show her outfits from the brands she promotes. It would be best for your brand to work with Lacey, whose existing content aligns with what your brand would need.
2. Analyze the Influencer's Audience Before Picking the Influencer:
If you're wondering where to find Amazon influencers whose content will reach your target audience, impulze.ai can help. Follow these four simple steps to find the right influencers for your target audience:
Step 1: Login to impulze.ai. If you don't already have an account, you can sign up for a free 14-day trial without providing bank details. Once you log in, the home screen will appear (see screenshot below)
Step 2: Click on the 'Search' tab at the top.
Step 3: You can use three ways to look for Amazon influencers through the search bar. You can choose either 'bio keywords,' 'post description,' or 'hashtags' to look for Amazon influencers. (See the screenshot below to understand)
Step 4: Suppose you own an activewear brand and want your paid influencer content to reach American women in the 20–40 age range. Here’s how you can find influencers whose followers are American women in this age group.
Choose bio keywords as shown in the above step. In the search bar, type 'Amazon influencer'. Depending on which social media you need the influencer for, choose Instagram or TikTok.
Scroll down. You'll see the audience filter on the left (the screenshot below shows the audience filters tab). Here, you can filter audience type based on the audience's location, age range, credibility, interests, etc.
Now click on the search button.
In this way, you can pick the influencers whose audience matches the target audience for your brand perfectly.
3. Create Content That Showcases Your Products
Reach out to influencers and talk to them about what content you can create for the brand. Here's a guide with all the information you need about influencer outreach.
Work with the Amazon influencer to create excellent content. Be open to the influencer's suggestions; influencers generally understand what content works for their audience.
Ensure you select and highlight your top-selling, best products. Pay meticulous attention to detail in content creation, and employ creative messaging to make your product content stand out.
Conclusion
Working with Amazon influencers is one of the most cost-effective ways for D2C brands. The Amazon influencers in this list have delivered results for the brands they worked with.
To maximize your Amazon influencer marketing efforts, choose an influencer whose followers are the right target audience for your D2C products.
Use a 14-day free trial of impulze.ai to find the right Amazon influencers for your campaign. Click here to try.
Frequently Asked Questions
Do Amazon influencers get paid?
Yes, Amazon influencers are paid a charge per post they make for the brand and commissions on sales. When followers click on the influencer's Amazon storefront and buy a product from there, the influencer is paid a commission for every sale.
How many followers are needed for the Amazon influencer program?
Amazon hasn't specified the number of followers needed under the Amazon influencer qualifications. Once someone applies to be a part of the Amazon influencer program, they review the application and get back to the person about their acceptance. Some experts advise that having at least 1,000 followers increases chances of acceptance, but officially Amazon hasn't stated any figure about the requirement for number of followers.
What's the difference between an Amazon affiliate and Amazon influencer?
An Amazon affiliate works with a company to sell products or services for a commission. To be an Amazon affiliate, you must have a blog/website/app or YouTube channel. Affiliates create a unique product link. The affiliate earns a commission when a person clicks on this link and buys a product. Compared to this, Amazon influencers are popular social media creators on platforms like TikTok, Instagram, and Facebook who use their content to drive traffic to their Amazon storefront. Amazon allows them to create their own storefront. When people click on links in their storefront and buy things, they earn a commission. Additionally, Amazon influencers charge money for the content they create for a business.
How do I connect with an Amazon influencer?
To connect with an Amazon influencer, you can send them a direct message on the social media platform they are most active on. Alternatively, if you use impulze.ai,tap on 'unlock contact details' under the influencer's profile, and it will show the influencer's email number, phone number, and website.
Creating an Amazon store and running ads isn't enough to sell successfully through Amazon. For external traffic, working with Amazon influencers is a must.
Amazon influencers create content that drives people from their social media profiles to Amazon and boost sales. Working with Amazon influencers can also boost SEO and reduce the average cost of Amazon ads.
Who are Amazon Influencers?
If the term Amazon influencer is new to you, here's an easy way to understand: Amazon influencers are social media creators promoting products via the Amazon influencers program.
Businesses pay these creators to post content about their products. These influencers have a large social media following that engages with this content. Amazon lets them build their own storefronts. The influencer earns a commission when a follower clicks on their storefront and buys something from there.
For instance, Brooke Tucker is an Amazon influencer who posts content for home decor and fashion brands that sell through Amazon. Her Instagram content showcases these products, and a link on her profile drives customers to her Amazon storefront, where they can buy these products.
This post covers the top 20 Amazon influencers for D2C brands in the United States and details about their content and profiles. Read on to find out about the best Amazon influencers for D2C brands.
Top 20 Amazon Influencers for D2C brands
In this post, we've picked the top ten Instagram-based Amazon influencers and the top ten TikTok-based influencers based on their number of followers.
Top 10 Instagram-Based Amazon influencers for D2C brands
1. Patricia Weissman
Amazon ID: pattyweissman
Website: https://hoo.be/pattyweissman
Niche: Fashion
Patricia Weissman, a model, is one of the top Amazon influencers to follow. She is the ambassador for D2C brands like Robcue and Lior Fashion. Patricia usually partners with brands that sell stylish clothes and swimwear through Amazon and Temu. She would be the right partner for your brand if you want to sell fashionable clothes through Amazon.
2. Julie Lancia
Amazon ID: julie.thedesigntwins
Website: https://thedesigntwins.com/
Niche: Home decor
Julie shares posts about home decor and utility items through her Instagram profile. She and her sister Jodie also have a blog through which they share content about decor, recipes, business, organizing spaces, etc.
3.Stacie Gentry
Amazon ID: bosslady_life_style
Niche: Fashion
Stacie Gentry creates content for fashion and beauty brands. She usually collaborates with chic clothing brands. She is also an ambassador for Zara and the pre-owned luxury brand Keeks.
4. Fikria Fikrat
Amazon ID: mastermakeupbyria
Niche: Beauty
Fikria is a beauty influencer based in the Bay Area who promotes makeup and beauty products through her Amazon storefront. She would be a great fit as a collaborator for makeup or clothing companies.
5. Anika Aleong
Amazon ID: anikaaleong
Niche: Beauty, home decor
Anika is a popular Amazon influencer who posts about her personal life and yoga. Through her Amazon storefront, she promotes different products in the beauty and home decor category.
6. Patricia D Bokowski
Amazon ID: ninefrogs
Website: https://ninefrogs.com/
Niche: Fashion, beauty and home decor
Patricia Bokowski is an entrepreneur, author, and fashion blogger. On her Instagram page, she posts reels with advice about life. Through her Amazon store, she promotes products in different categories, such as clothing, beauty, and home decor.
7. Lacey Calkins
Amazon ID: Lacey Calkins
Niche: Fashion, cleaning, books, home storage, and camping
Lacey posts inspirational content about healing, self-love, and life advice. She uses her Amazon storefront to promote products from diverse categories, such as fashion, camping, cleaning, books, and home storage.
8. Leon Carrington
Amazon ID: leoncarrington
Niche: Home decor, home utility, and tech
Leon is a Florida-based chef who posts about his personal life on Instagram. He promotes products from diverse categories, such as home decor, tech, and home utility products. Leon's Amazon storefront differs from most Amazon influencers: he posts videos of product reviews.
9. Mary Lauren Tullos
Amazon ID: queen_mlt
Niche: Fashion, home decor, and utility
Mary Tullos posts content on fashionable Amazon finds and glimpses into her personal life on Instagram. Her Amazon storefront is mostly about her fashion recommendations and some about home decor and utility products.
10. Kim LA Edwards Brandon
Website: https://linktr.ee/SlayedBy_K_
Amazon ID: SlayedBy_K_
Niche: Fashion, beauty and lifestyle
Kim Brandon creates content for fashion brands. She focuses on brands that offer clothing on a budget for mid-sized women. Her Amazon storefront has content for fashion, beauty, and lifestyle brands.
Top 10 Tik-Tok-Based Amazon Influencers for D2C brands
1. Lani N Duke
Amazon ID: Lani Preston
Niche: Kitchen, home utility, fashion, and jewelry
Lani and Duke are a couple who create content on TiTok about their personal lives, trips, and food. They create funny, casual content that can work well for most D2C brands. Their Amazon storefront has products from several niches, such as kitchen, home utility, fashion, jewelry, etc.
2. Abby Blabby
Website: https://linktr.ee/retailrunaways
Amazon ID: Retail Runaways
Niche: Fashion, home decor and utility
Abby is a nurse who creates true crime content. She posts serious content about American crime incidents with a high shock value. Her TikTok content includes videos created for technology products sold through Amazon. Her Amazon storefront consists primarily of fashion products she promotes and a few other products like home decor and utility products.
3. Ariel Rose
Website: https://linktr.ee/arielxrose
Amazon ID: https://www.amazon.com/shop/ari_princess_21
Niche: Fashion, makeup, beauty
Ariel Rose creates TikTok content around her personal life and clothing reviews for D2C brands. She'll be an ideal choice as a collaborator for fashion, beauty, and makeup brands. Her Amazon storefront contains content for fashion, makeup, beauty, and jewelry niches.
4. The Organizer Man
Website: https://www.theorganizerman.com/
Amazon ID: theorganizerman
Dan, who runs 'the organizer man' account, posts content about organizing products, food recipes, kitchen tips, and hacks. His Amazon storefront promotes kitchen, home utility, tech, and home organization products.
5. Arielle Brimhall
Website: https://linkin.bio/ariellebrimhall/
Amazon ID: Arielle Brimhall
Arielle's content on TikTok is all about the Amazon products she promotes. These products are from the kitchen, toys, kids, and home utility products category. Her Amazon storefront has content about the same products.
6. DavidAmazonDeals
Website: https://www.davidamazondeals.com/
Amazon ID: flockdroppingoutfitters
David's TikTok profile has videos about the best Amazon deals for products from different niches. His Amazon storefront has content about the best Amazon deals for niches as diverse as clothing, home, technology, fishing, and home decor.
7. Haley
Niche: Clothes, accessories and home decor
Haley's TikTok profile is all about her personal life. She also shares videos of her pets and some about Amazon deals. Her Amazon storefront has product listings for clothes, accessories, and home decor items.
8. The Coupon Genius
Amazon: thecoupongenius
Niche: Home, travel, organization, and kitchen
Mickiala Williams runs accounts on TikTok and Instagram under the name 'thecoupongenius.' She creates content about products in the home, travel, organization, and kitchen categories. Her TikTok is full of videos in which she talks about the best Amazon deals for these categories. Her Amazon storefront contains listings of products from these same categories.
9. Jessica Blanton
Website: https://linktr.ee/jblanton7
Amazon: Jessica Blanton
Jessica shares glimpses into her personal life on TikTok and some content about the Amazon products she endorses. Her Amazon storefront sells products such as women's fashion, toddler toys, and household items.
10. Brittany Spins
Amazon: Brittany Honig
Niche: Clothing, accessories, beauty, and toys
Brittany shares content about her personal life, such as snippets of her workout sessions and content with her children in it. Her Amazon storefront contains listings about women's clothing, accessories, kids' clothing, beauty, men's clothing, and kids' toys.
How to Collaborate with Amazon Influencers?
Here are some tips you should follow for successfully collaborating with influencers:
1. Find an Influencer Whose Content Aligns With Your Brand
Go through the influencer's existing content to understand if they would be a match for your brand.
For instance, you are a clothing brand that wants to work with an Amazon influencer. You research and come across these two Amazon influencers - Lacey Calkins and Mary Lauren Tullos. Lacey's posts are about inspirational life content and healing, while Mary's posts show her outfits from the brands she promotes. It would be best for your brand to work with Lacey, whose existing content aligns with what your brand would need.
2. Analyze the Influencer's Audience Before Picking the Influencer:
If you're wondering where to find Amazon influencers whose content will reach your target audience, impulze.ai can help. Follow these four simple steps to find the right influencers for your target audience:
Step 1: Login to impulze.ai. If you don't already have an account, you can sign up for a free 14-day trial without providing bank details. Once you log in, the home screen will appear (see screenshot below)
Step 2: Click on the 'Search' tab at the top.
Step 3: You can use three ways to look for Amazon influencers through the search bar. You can choose either 'bio keywords,' 'post description,' or 'hashtags' to look for Amazon influencers. (See the screenshot below to understand)
Step 4: Suppose you own an activewear brand and want your paid influencer content to reach American women in the 20–40 age range. Here’s how you can find influencers whose followers are American women in this age group.
Choose bio keywords as shown in the above step. In the search bar, type 'Amazon influencer'. Depending on which social media you need the influencer for, choose Instagram or TikTok.
Scroll down. You'll see the audience filter on the left (the screenshot below shows the audience filters tab). Here, you can filter audience type based on the audience's location, age range, credibility, interests, etc.
Now click on the search button.
In this way, you can pick the influencers whose audience matches the target audience for your brand perfectly.
3. Create Content That Showcases Your Products
Reach out to influencers and talk to them about what content you can create for the brand. Here's a guide with all the information you need about influencer outreach.
Work with the Amazon influencer to create excellent content. Be open to the influencer's suggestions; influencers generally understand what content works for their audience.
Ensure you select and highlight your top-selling, best products. Pay meticulous attention to detail in content creation, and employ creative messaging to make your product content stand out.
Conclusion
Working with Amazon influencers is one of the most cost-effective ways for D2C brands. The Amazon influencers in this list have delivered results for the brands they worked with.
To maximize your Amazon influencer marketing efforts, choose an influencer whose followers are the right target audience for your D2C products.
Use a 14-day free trial of impulze.ai to find the right Amazon influencers for your campaign. Click here to try.
Frequently Asked Questions
Do Amazon influencers get paid?
Yes, Amazon influencers are paid a charge per post they make for the brand and commissions on sales. When followers click on the influencer's Amazon storefront and buy a product from there, the influencer is paid a commission for every sale.
How many followers are needed for the Amazon influencer program?
Amazon hasn't specified the number of followers needed under the Amazon influencer qualifications. Once someone applies to be a part of the Amazon influencer program, they review the application and get back to the person about their acceptance. Some experts advise that having at least 1,000 followers increases chances of acceptance, but officially Amazon hasn't stated any figure about the requirement for number of followers.
What's the difference between an Amazon affiliate and Amazon influencer?
An Amazon affiliate works with a company to sell products or services for a commission. To be an Amazon affiliate, you must have a blog/website/app or YouTube channel. Affiliates create a unique product link. The affiliate earns a commission when a person clicks on this link and buys a product. Compared to this, Amazon influencers are popular social media creators on platforms like TikTok, Instagram, and Facebook who use their content to drive traffic to their Amazon storefront. Amazon allows them to create their own storefront. When people click on links in their storefront and buy things, they earn a commission. Additionally, Amazon influencers charge money for the content they create for a business.
How do I connect with an Amazon influencer?
To connect with an Amazon influencer, you can send them a direct message on the social media platform they are most active on. Alternatively, if you use impulze.ai,tap on 'unlock contact details' under the influencer's profile, and it will show the influencer's email number, phone number, and website.
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later