Looking to boost brand reach without breaking the bank? That's where micro-influencers come in. Micro-influencers cost less but can bring results because they bring authenticity and have smaller but deeply engaged audiences that trust their recommendations.

But how do you find micro-influencers that would be a good fit? Finding the right micro-influencers can be a challenge but only for those new at it. 

You can find micro-influencers using influencer marketing search tools or work with an agency. This article talks about the latter. We have covered the top micro-influencer marketing agencies in the US that specialize in connecting brands with micro-influencers. These agencies have been handpicked for their strong industry reputations. 

So, whether you're a small business or a big brand, you'll find an agency from this list that can help you ace your micro-influencer marketing campaign.

Top 10 Micro-Influencer Marketing Agencies in the US to Power Your Campaigns

1. The Shelf

Website: https://www.theshelf.com/

The Shelf started more than 12 years ago as a data analytics company—analyzing shopping behaviors. But now, they use data to analyze influencer marketing campaigns.

Their proprietary influencer marketing platform uses natural language processing and machine learning to find influencers, create creative concepts, and custom-build influencer marketing campaigns that can give brands a good return on their investment. 

The Shelf can create brand awareness campaigns or click-focused campaigns for a brand. They provide strategy, help with quality control, and optimize campaigns. 

The agency has worked with companies across beauty, fashion, food, parenting, home decor, etc. Some of their notable clientele include brands like Neutrogena, Hanes, Pepsi, and Walmart.

2. NeoReach

Website: https://neoreach.com/

One of the top micro-influencer marketing agencies, NeoReach, was launched by Jesse LeimGruber when he was 19!

NeoReach was hired by ByteDance to help launch TikTok in the US. They've also worked with giants like Amazon, Nvidia, The New York Times, and Airbnb.

NeoReach also has its own influencer marketing platform. Brands can work with NeoReach in different ways. They can work with the agency to launch influencer marketing campaigns at scale. The agency's team finds influencers and determines the creative strategy in this case. 

Or, a brand can use NeoReach's influencer marketing software to find influencers to reach their target audience. They have a database of 5 million influencers. The software can also be used to track an ongoing influencer campaign. 

NeoReach also offers API integration. So, a company can integrate its database of over 5 million influencers with an enterprise application.

The agency also does paid media campaigns, UGC campaigns, social media and community management, event marketing, and tradeshows for a brand.

Influencers can register to be a part of NeoReach's influencer community too!

3. Viral Nation

Website: https://www.viralnation.com/

Two friends, Joe Gagliese and Mat Micheli, got together to create Viral Nation. It was an influencer talent agency before scaling into a full-service influencer marketing agency.

If you want to work with a micro-influencer, Viral Nation can ideate and provide strategy, pick micro-influencers, procure talent, and execute the campaign for you. They use their own AI-powered creator intelligence tools, CreatorOS and Secure. These tools can classify creator content by category, analyze existing content, find unpaid brand mentions, and do brand safety scans to identify risks to safeguard brand reputation.

Viral Nation also provides other services besides influencer marketing, such as performance marketing, business intelligence, community management, etc.

Viral Nation's offices are in Toronto, New York, and Christ Church (Barbados). They have worked with many global brands like Coca-Cola. Disney, Microsoft, and Uber. 

4. Apexdrop

Website : https://www.apexdrop.com/

Apexdrop is unlike any of the other agencies on this list. 

Apexdrop doesn't pay influencers!

Yes, you read that right!

Instead, they opt for collaborations where they offer gifts to nano- and micro-influencers in return for content. Working with such micro-influencers benefits brands. This unique product-gifting method helps them get organic content on social media without spending a ton. Apexdrop calls this method the 'drop method,' and they have their own creator network that they tap into to reach out to the right nano- and micro-influencers for a brand.

Sounds exciting, doesn’t it? 

5. The Influencer Marketing Factory

Website : https://theinfluencermarketingfactory.com/

The Influencer Marketing Factory, founded in Miami in 2018, has an impressive backstory as a pioneer in influencer marketing on TikTok.

The agency started small but quickly recognized TikTok's potential when Vine (a video app) was discontinued. The team anticipated TikTok would have the same potential for viral impact and invested in building expertise with the platform. 

As one of the first agencies to offer influencer marketing specifically on TikTok, they launched early campaigns, including some of the app's first hashtag challenges for major brands like Sony Music, helping this format become a central trend on the platform.

Their growth story is incredible. Within a few years, the agency has offices in several locations in the US and a few in Europe. Their clients include goliaths like Google, Meta, Unilever and other big brands like Snapchat, Bumble, and Dunkin'.

The Influencer Marketing Factory provides influencer marketing services for Instagram, YouTube, TikTok, Twitch, and Lemons. They also offer UGC services, paid campaigns, social media management, and creator economy research. 

The Influencer Marketing Factory is known not only for influencer marketing but also for the industry data and research reports it shares.

6.Clicks Talent

Website : https://www.clickstalent.com/

Abraham Lieberman started Clicks Talent in 2018. During his stint in the military, Abraham began freelancing as a social media consultant. While freelancing, he noticed that influencers weren't reaching their potential. This inspired him to launch Clicks Talent, an agency that would connect creators with companies and support creators to reach their potential and get fair compensation. 

Clicks Talent is now a TikTok influencer marketing agency that has worked with thousands of creators in multiple countries. The agency is run by a small team based in West Hollywood, California, with a strong niche focus: helping brands launch creative, targeted campaigns across TikTok. They also offer content creation and social media services besides influencer marketing.

Clicks Talent provides a micro-influencer package through which a brand can work with 20 influencers with 1,000 - 500,000 followers for $4,000. The agency chooses suitable influencers for the brand, and the brand pays $200 per post.

7. Billion Dollar Boy

Website: https://www.billiondollarboy.com/

Billion Dollar Boy was started in London and expanded to Bristol, New York, New Orleans, and Berlin. They have worked with big brands like RayBan, PepsiCo, Loreal, Heineken, etc., and won multiple awards for their campaigns.

This agency started after a phone call in 2014 between three friends – Ed East, Permele Doyle, and Thomas Walters, who wanted to tap into the potential of the influencer marketing industry.

They named the agency Billion Dollar Boy because Ed, a big fan of the rapper Pharrell Williams, bought the domain name BillionDollarBoy.com when the rapper launched his fashion label, Billionaire Boys Club, with the hope that it may lead to an intro. That didn't happen, but the name stuck, and they named their agency Billion Dollar Boy.

Here are the services they provide:

• Influencer Campaigns - They find influencers and create campaigns for brands. 

• Social Content Production - The agency’s creative team creates content for brands. 

• Data Insights and Strategy - They use research and provide insights to guide the brand's future strategies. 

• Production Services: The agency has an in-house production studio to create digital content like brand films.

• Creative Services: They can create digital content, campaign concepts, art directions, etc., for brands.  

The agency also has a proprietary software called Companion, which they use to measure and manage campaigns. Their clients get full access to their influencer marketing platform, Companion.

8. Ubiquitous

Website : https://www.ubiquitousinfluence.com/

Jesse Flack founded Ubiquitous in 2021. 

Jesse was leading performance marketing at another company when she heard of TikTok. She worked with her team at that company to discover more about TikTok influencer marketing. Their work turned out to be so good that she quit her job and started Ubiquitous. Today, her company exclusively works on influencer marketing campaigns for Instagram, TikTok, and YouTube. 

Over the years, Ubiquitous has expanded quickly and helped many prominent businesses scale their influencer marketing efforts. The agency is a part of this list of micro-influencer marketing agencies because they have an extensive network of influencers working with them and have worked with big brands like Netflix, Amazon, Lyft, Samsung, Target, etc. 

Creators can apply to be a part of the Ubiquitous network as well.

9. Influence Hunter

Website https://influencehunter.com/

In 2018, Aaron Kozinets noticed that brands struggled to work cost-effectively with a wide range of influencers. He identified these inefficiencies in influencer marketing during a college internship.  

Aaron wanted to create a solution to help companies leverage influencers at scale without breaking their budget. This is why he started Influencer Hunter.

The agency is based in Los Angeles and focuses on affordable influencer marketing for brands, particularly through partnerships with micro-influencers. They've categorized their services into three categories: gifting, sponsored or paid, and whitelisting.

10. inCast 

Website : https://www.incast.me/

Vera Kopp's background in advertising inspired her to start this influencer agency with a vision of supporting diverse creators and international brands.

Recognizing a gap in the influencer marketing ecosystem, she developed inCast as a platform where individuals in the entertainment sector could create profiles and search for work that matches their expertise.

inCast is now an agency that has grown rapidly, leveraging insights from the US and Brazilian markets. They provide influencer marketing services that include choosing influencers, shooting the content, and campaign monitoring, as well as other services such as paid ads, performance marketing, affiliate marketing, etc.

The Takeaway

That’s it. This list of the top 11  micro-influencer marketing agencies in the US ends here.

Look into this list, and you'll realize that each agency brings something unique to the table, whether it's a data-driven approach, in-depth industry expertise, or specialized campaign strategies. These agencies have brought tangible results for brands they have worked with and can also get results for your business.

BUT…

BIG agencies = BIG budgets.

You'll have to spend a considerable amount of money if you want to work with one of these brilliant agencies.

And not all businesses have big budgets to spend on campaigns, right?

If you're a small business or startup like us or even someone who wants to handpick micro-influencers to ensure they choose the right micro-influencers for their campaign/s, impulze.ai can help.

Our database has 250 million+ profiles of influencers from various niches. You can find micro-influencers based on location, gender, niche, bio-keywords, hashtags they have used, etc. For any micro-influencer you choose, you can also see if their followers match your target audience, their engagement rate if they have fake followers, and much more.

Curious? 

Try impulze.ai for free and find micro-influencers in minutes. 

Want to find micro-influencers yourself using impulze.ai? Here's a step-by-step guide on how you can do this.

Frequently Asked Questions

What is a micro-influencer in marketing?

Micro-influencer means an influencer with 10K-100K followers. Cooper Beebe, an American footballer, is an example of a micro-influencer. He has 23,000 followers on Instagram.

How to choose a micro-influencer?

First, know your campaign goals and target audience. Then, do extensive research on micro-influencers and choose a micro-influencer based on your research. Look for micro-influencers whose content can align with what you want to advertise. Check the quality of the influencer's content and engagement rate. Review their past collaborations. Check rates for micro-influencers that would be a good fit and see if they match your budget. Choose one that'll fit your budget. 

How do I reach out to micro-influencers?  

You can contact micro-influencers through a direct message on their most active social media platform. Or, send a personalized email introducing your brand and mentioning why you're reaching out. To save time, you can use these free templates to contact micro-influencers. 

How to find micro-influencers?

You can find micro-influencers using hashtags on social media, working with an influencer marketing agency, or searching on Google. You can also use a micro-influencers platform like Impulze.ai to look for micro-influencers. Use the filter on the left-hand side to select 10K to 10K as the number of influencers and hit search. You will see a list of influencers in the niche and location you are targeting. 

How do I find micro-influencers near me?

Suppose you want to find micro-influencers near you on Instagram. You can use local hashtags to search for them on Instagram or contact a local influencer marketing agency to help you. You can also use an Instagram influencer search tool to find micro-influencers near you.