Jan 3, 2024
Looking for the top American influencers for your marketing campaign? Well, you are at the right place.
Here, we not only list the top influencers but also offer insight into their engagement rate, average likes and comments, and more. Please note that the primary metrics shown for each influencer are based on their Instagram profiles.
We have further broken down the list of influencers to make it easier for you to find your ideal one.
Top American Influencers [Celebrities]
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Kim Kardashian
@kimkardashian
NICHE
Fashion, Beauty, and Entertainment
SOCIAL MEDIA HANDLES
In a way, Kim is the First Influencer and has revolutionized the concept of fame in the digital age. Kim has been pivotal in promoting her own brands, like SKIMS, using her massive social media presence. Her ability to drive sales through Instagram posts and stories is a testament to her powerful influence.
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Dwayne Johnson
@dwaynejhonson
NICHE
Fitness and Entertainment
The infamous Dwayne "The Rock" Johnson is one of the top influencers in America. His journey from wrestling to Hollywood stardom has garnered him millions of followers worldwide. Dwayne has effectively used his influence in collaborations with several brands. Under Armour, Termana Tequila, and VOSS Water are three brands he has worked with
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Selena Gomez
@salena gomez
NICHE
Entertainment, Fashion, and Mental Health
SOCIAL MEDIA HANDLES
Selena Gomez is a beloved American influencer and celebrity. She has a profound impact on young audiences, especially in music, fashion, and mental health advocacy. Apart from PUMA, where she endorsed and co-created designs, She has also worked with brands like Pantene, Adidas, and Coca-Cola.
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Taylor Swift
@taylor_swift
NICHE
Entertainment and Fashion
SOCIAL MEDIA HANDLES
Taylor Swift's journey as a singer-songwriter has made her an iconic figure in the music industry. With a loyal fan base - Swifties - that values her authenticity and storytelling, she is one of the top influencers in the USA. She has collaborated with brands like Keds, Target, Diet Coke, etc.
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Beyonce
@beyonce
NICHE
Entertainment and Fashion
Beyoncé is more than a music icon; she's a cultural phenomenon. Her influence stretches beyond music into fashion, social activism, and empowerment. Her collaboration with Adidas to launch the Ivy Park clothing line is a prime example of her influence. Other brands she collaborated with include L'Oréal Paris, Tommy Hilfiger, PepsiCo, and Adidas.
Top African-American Influencers
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Aaliyah Jay
@aaliyahjay
NICHE
Fashion and Beauty
SOCIAL MEDIA HANDLES
Aaliyah Jay is a prominent African-American influencer. She has cultivated large and engaged followers through her expertise in the beauty and fashion industry. Aaliyah has partnered with numerous beauty brands. Morphe is an example; she has showcased their products in her makeup tutorials.
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Jackie Aina
@jackieaina
NICHE
Beauty
SOCIAL MEDIA HANDLES
Jackie Aina is a highly respected beauty influencer known for her advocacy for inclusivity in the beauty industry. Her honest product reviews and commitment to representing people of color have made her a significant voice in the beauty community. She has collaborated with brands like Anastasia Beverly Hills, Sigma Beauty, and Artist Couture.
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Brittne Jackson
@brittnebabe
NICHE
Fitness and Health
SOCIAL MEDIA HANDLES
Brittne Jackson, a.k.a. Brittne Babe, is an African-American influencer renowned for her fitness programs and health tips. Her focus on accessible and effective workouts has earned her a substantial following. Brittne has engaged in influencer marketing with sports and fitness brands, including Gymshark.
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Raye Boyce
@itsmyrayeraye
NICHE
Beauty and Lifestyle
SOCIAL MEDIA HANDLES
Raye Boyce, or @itsmyrayeraye, is a beauty and lifestyle influencer. She is celebrated for her beauty tutorials, product reviews, and lifestyle vlogs, appealing to a diverse audience. She has collaborated with brands like L'Oreal, CoverGirl, and Makeup Forever.
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Teaira Walker
@teairawalker
NICHE
Beauty and Fashion
SOCIAL MEDIA HANDLES
Teaira Walker has established herself as a prominent beauty and fashion influencer. She is particularly known for her engaging makeup tutorials, fashion hauls, and lifestyle content. Teaira has collaborated with several beauty and fashion brands. A notable example is her partnership with MAC Cosmetics.
Top Asian American Influencers
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Aimee Song
@aimeesong
NICHE
Fashion and Lifestyle
SOCIAL MEDIA HANDLES
Aimee Song is a highly regarded fashion and lifestyle influencer. She is known for her blog "Song of Style" and her strong presence on social media. Her impeccable fashion sense and interior design expertise have made her a favorite among fashion enthusiasts and lifestyle followers. Aimee has collaborated with numerous luxury fashion brands, including Dior and Chanel.
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Chriselle Lim
@chrisellelim
NICHE
Beauty and Fashion
SOCIAL MEDIA HANDLES
Chriselle Lim has made a name for herself as a fashion icon and beauty influencer. With her sophisticated style and fashion-forward advice, she has become a go-to source for style inspiration and beauty tips. Chriselle's collaboration with Nordstrom highlights her influence in the fashion industry.
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Jennifer Dohee
@imjennim
NICHE
Beauty and Fashion
Jennifer Dohee, known online as Jenn Im, is a prominent fashion and beauty influencer. She gained popularity through her YouTube channel by sharing fashion hauls, beauty tips, and lifestyle content. Jenn's own fashion label, Eggie, is a testament to her influence.
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Eugenie Grey
@feralcreature
NICHE
Beauty and Fashion
SOCIAL MEDIA HANDLES
Eugenie Grey is a fashion and lifestyle influencer known for her edgy and unique style. Her content spans across fashion, travel, and lifestyle, attracting a diverse following. Her partnership with brands like Adidas showcases her influence in bringing a unique
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CORA KIM
@lovemicorazon
NICHE
Beauty and Fashion
SOCIAL MEDIA HANDLES
Cora Kim is an emerging Asian-American influencer in the beauty and fashion space. She has collaborated with beauty brands, featuring products in makeup tutorials and social media posts
Top Italian American Influencers
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Cugine
@meals_by_cug
NICHE
Food
SOCIAL MEDIA HANDLES
Cugine has carved out a niche as a food influencer. He specializes in creating and sharing mouth-watering recipes and culinary tips. His content appeals to food enthusiasts and home cooks looking for inspiration and guidance in the kitchen.
Cugine has partnered with various food brands and kitchenware companies. He often showcases their products in his cooking demonstrations.
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Mark Brucato
@lilmomozzarella
NICHE
Food and Business
SOCIAL MEDIA HANDLES
Mark Brucato is an emerging food influencer, particularly known for his focus on Italian cuisine and cheesy delights. Her engaging content and passion for food have attracted a growing following of food lovers. Mark's influencers have led to collaboration with brands like Pepsi and Grubhub.
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Melissa Gorga
@melissagorga
NICHE
Fashion, Lifestyle, and Beauty
SOCIAL MEDIA HANDLES
Melissa Gorga is a reality TV star and influencer. She is known for her presence on "The Real Housewives of New Jersey." Her influence extends to fashion, lifestyle, and beauty, where she shares her personal style and lifestyle choices with her followers. Melissa has created her own brand - Envy - which has yielded success thanks to her influence.
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Erin Coscarelli
@erincoscarelli
NICHE
Sports and Entertainment
SOCIAL MEDIA HANDLES
Erin Coscarelli is a sports broadcaster and influencer known for her work with NFL Network and other sports media. Her expertise in sports and her engaging personality have made her a notable figure in sports media and lifestyle.
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Rossella Rago
@rossellarago
NICHE
Beauty and Fashion
SOCIAL MEDIA HANDLES
Rossella Rago is celebrated for her focus on Italian cooking. She shares traditional Italian recipes and cooking tips, appealing to those interested in authentic Italian cuisine. Rossella has collaborated with several Italian food brands and culinary tools. Through her cooking channel, she could feature products and promote brands.
Top Indian American Influencers
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Lilly Singh
@lilly
NICHE
Entertainment and Mental Health
SOCIAL MEDIA HANDLES
Lilly Singh is a renowned YouTuber, comedian, actress, and author. Her content, which includes comedy sketches, motivational talks, and vlogs, has garnered a massive global following. Lilly is known for her vibrant personality and her advocacy for mental health and women's rights. Lilly has collaborated with Smashbox, where she launched her own signature lipstick.
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Deepica Mutyala
@deepica
NICHE
Beauty
SOCIAL MEDIA HANDLES
Deepica Mutyala is an Indian-American influencer and entrepreneur. She is known for beauty tips and tutorials, particularly for South-Asian skin tones. She gained prominence with her viral video on using red lipstick to cover dark under-eye circles. Deepica's launch of her own beauty brand, Live Tinted, is a testament to her influence.
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Arshia Moorjani
@arshiamoorjani
NICHE
Beauty and Fashion
SOCIAL MEDIA HANDLES
Arshia Moorjani is a beauty and fashion influencer known for her makeup tutorials, product reviews, and fashion tips. Her content is appealing to Indian-American women and those interested in South Asian beauty trends. Arshia has partnered with numerous beauty brands, including Estée Lauder and Bobbi Brown.
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Shivani Bafna
@shivani_bafna
NICHE
Lifestyle and Personal Development
SOCIAL MEDIA HANDLES
Shivani Bafna is an Indian-American influencer focusing on lifestyle, motivation, and personal development. Her content often includes vlogs, motivational talks, and insights into her life. This highly resonates with a young, aspirational audience, attracting a targeted audience.
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Ami Desai
@amidesai
NICHE
Lifestyle and Beauty
SOCIAL MEDIA HANDLES
Ami Desai is a lifestyle and beauty influencer known for her content that spans beauty tips, family life, and cultural topics. Her approachable and relatable style has made her a favorite among mothers and women looking for real-life inspiration. She has created her own website where she endorses various fashion and beauty brands.