Jan 11, 2024
Surely there are a lot of influencers, even at a local level. However, not all influencers tend to have a good engagement rate. Yes, they might have the numbers in followers, but it is the engagement rate that actually counts.
Ergo, we have handpicked those who have a good following and a great engagement rate.
NOTE - For obvious reasons, we have excluded the celebrity-level Influencer in NYC.
Top Influencer in NYC
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Lily Chee
@lilychee
NICHE
Acting and Modeling
Lily Chee is a dynamic presence in the entertainment and fashion industry, known for her work as an actress and a model. Discovered at the young age of 10, Lily's career took off under the guidance of her agent. Since then, she has made significant strides in the industry, marked by her nomination for Best Breakout YouTuber. Her journey from a young talent to a recognized influencer in NYC showcases her versatility and dedication, making her a source of inspiration for young aspiring talents in acting and modeling.
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Francisco Lachowski
@chico_lachowski
NICHE
Fashion and Modeling
SOCIAL MEDIA HANDLES
Francisco Lachowski is a renowned Brazilian model and another influencer in NYC. He gained fame quickly after winning Supermodel Brazil in 2008. He's a familiar face in the fashion world and has been featured in numerous high-profile editorials for magazines. This includes L'Officiel Hommes Singapore, Cosmopolitan UK, and Huge magazine. He often collaborates with lifestyle brands, showcasing his versatility and appeal to a diverse
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Elma Beganovich
@elmabeganovich
NICHE
Lifestyle and Travel
SOCIAL MEDIA HANDLES
Elma Beganovich is a celebrated NYC influencer renowned for her lifestyle and travel content. Her posts are full of colorful travel spots and useful lifestyle advice. They encourage her followers to discover new places and experiences, making her a popular choice for fans of travel and lifestyle. She is also the co-CEO of Arma & Elma.
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Bridget
@bridget
NICHE
Fashion and Lifestyle
SOCIAL MEDIA HANDLES
Bridget is known for her authentic and relatable content, covering a range of personal experiences and everyday life in NYC. Her genuine approach to blogging has earned her a loyal following, and she appreciates her honest insights and engaging storytelling.
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Courtney Quinn
@colormecourtney
NICHE
Fashion and Lifestyle
SOCIAL MEDIA HANDLES
Courtney Quinn brings a unique and vibrant perspective to the NYC fashion scene. Her love for bold colors and patterns is evident in her content, making her a standout influencer for those seeking fashion inspiration with a playful and colorful twist.
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Jenypher Diaz
@foreverjenypher
NICHE
Fashion and Beauty
SOCIAL MEDIA HANDLES
Jenypher Diaz is a rising star in NYC's fashion and beauty sphere. Her Instagram, @foreverjenypher, showcases her flair for contemporary fashion and beauty, blending modern trends with personal style and making her a source of inspiration for young, fashion-forward audiences.
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Anastasiia Neronova
@anastasiia.ia
NICHE
Lifestyle and Fashion
SOCIAL MEDIA HANDLES
Anastasiia Neronova inspires her followers with her lifestyle and fashion posts. She's popular for sharing the newest fashion trends, along with motivating exercise routines and healthy eating advice. Her commitment to a balanced and fashionable life makes her one of the top influencers in New York.
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Rayna Greenberg
@rayna.greenberg
NICHE
Food and Dining
SOCIAL MEDIA HANDLES
Rayna Greenberg is an acclaimed NYC food blogger. Her Instagram is a haven for food lovers, featuring mouth-watering culinary creations and reviews of NYC's diverse dining scene, making her a trusted guide for food enthusiasts.
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Caila Quinn
@cailaquinn
NICHE
Lifestyle and Relationships
SOCIAL MEDIA HANDLES
Caila Quinn is a well-known NYC lifestyle influencer. She connects with many through relatable posts about relationships, lifestyle advice, and personal growth. Her friendly and thoughtful style makes her a favorite in the lifestyle blogging niche.
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Morgan Raum
@tooomuchfoood
NICHE
Food and Dining
SOCIAL MEDIA HANDLES
Morgan Raum is a celebrated food blogger and influencer in NYC. Her Instagram is a treasure trove for food enthusiasts, showcasing a wide array of culinary delights. From hidden gems to popular eateries, Morgan's posts guide her followers through NYC's diverse food landscape.
How to Choose the Right One?
If you are having trouble choosing an influencer, here are some guidelines for you to follow. Though this isn’t the perfect way (which is non-existent), it will surely clear the cloud and help you make informed decisions.
Define Your Goals:
Understand what you want to achieve with your influencer campaign. Are you looking to increase brand awareness, drive sales, or promote a new product? Your goals will determine the type of influencer you need.
Know Your Audience:
Identify the demographics of your target audience. Choose an influencer whose followers align with your target market in terms of age, interests, location, and lifestyle.
Assess Influencer Engagement:
Look beyond follower count. An influencer with a smaller, engaged audience can be more effective than one with a large, passive following. Check their posts for likes, comments, and shares.
Content Quality and Relevance:
Review the quality and style of the influencer's content. Ensure it aligns with your brand's image and values. The influencer's content should resonate with your brand message.
Authenticity and Credibility:
Choose influencers who are authentic and have credibility in their niche. Influencers who regularly post genuine and relatable content tend to have a more loyal and trusting audience.
Budget and ROI:
Consider your budget and the potential return on investment. Influencer rates can vary widely, so choose someone who can deliver value within your budget.
Compliance and Transparency:
The influencer should adhere to advertising guidelines and be transparent about sponsored content. This maintains trust with their audience and your brand.
These steps are essential for identifying an influencer who aligns with your brand's needs. Not only that, but it also has the potential to achieve your marketing objectives effectively.
Happy Hunting!
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