Micro-influencers are buzzing with prominence nowadays. The reason? They have high engagement rates compared to macro-influencers, they are easy to work with, and they have a lower budget.

In simple terms, they give you the perfect combo for your influencer marketing campaigns. 

Now micro-influencers are on every social media platform - be it TikTok or YouTube. In this blog, we are focusing on how to find micro-influencers on YouTube. For this, we will share plenty of free+paid methods because searching for the perfect micro-influencers is not easy and straightforward. 

So let’s get started. 

7 Ways to Find Micro-Influencers on YouTube

The following are the 7 proven methods that can surely help you find micro-influencers on YouTube. You can follow one or combine more than multiple methods to find the right micro-influencers for your brand growth.

1. Using Micro-Influencer Platforms (Free+Paid)

Let’s begin with one of the easy and reliable ways of finding micro-influencers on YouTube: using micro-influencer platforms. 

The right tool can streamline the process of finding and collaborating with micro-influencers on YouTube. 

One such platform is impulze.ai.

With a database of more than 250 million influencers, impulze.ai stands out for its comprehensive analytics and targeted search capabilities. The AI algorithm and advanced filters can cut short the influencer prospecting time by 90%. 

Some of the key features of influencer tools like impulze.ai are 

• Check influencer profiles based on in-depth data

• Filters based on demographics, audience database

• Easily manage campaigns 

• Chrome extension tool to find more influencer data  

By leveraging such sophisticated tools, you can optimize their influencer partnerships, leading to more effective and impactful marketing efforts on YouTube.

The tool offers a free version to check out its intuitiveness and efficiency. Click below to set up your free account. 

2. Influencer Marketing Agencies (Paid)

If you’re ready to dive into influencer marketing with a bit of budget flexibility, working with an influencer marketing agency can be a smooth and hassle-free option. Just find the right agency, and they’ll take care of everything from there!

Here’s how an agency can make the collaboration process easy and effective:

• Broad Connections: Agencies are well-connected with micro-influencers across platforms like YouTube, giving you easy access to the right creators.

• Stress-Free Management: They’ll handle campaign management from start to finish, letting you focus on other priorities.

• Full Service: From building strategy to tracking performance, they cover it all, so you don’t have to.

But before you jump in, here are a few things to consider:

• Higher Costs: You’re not only paying influencers but also covering agency fees, campaign costs, and more.

• Less Control: The agency takes the reins, so you’ll have minimal say in campaign direction or influencer selection.

• Slower Pace: With multiple clients to juggle, agencies may take a more generic approach, so don’t expect instant results tailored just for you.

If an agency feels like the right fit, just weigh these pros and cons carefully before you decide!

3. Search for Lookalike Influencers (Free+Paid)

So, this is another easy method to find micro-influencers on YouTube. The approach is pretty simple. You might already know some YouTube influencers your competitors are working with or you want to work with but can't.

What you can do here is leverage lookalike influencer-finding tools and find YouTube micro-influencers very similar to them.

Again, impulze.ai can be a valuable tool here. 

Just copy the URL of the influencer's YouTube channel, and search for lookalikes. Yeah, it's that simple.

Pros

• Swiftly identify micro-influencers that align with your campaign needs.

• Access to a highly engaged audience, which falls under your target market.

• More chances of running successful campaigns.

Cons

• According to the niche, the diversity can be limited.

• The efficiency depends on the tool you choose.

• The potential for market saturation if more brands use tools to find lookalike influencers.

Utilizing tools to find lookalike influencers can streamline the expansion of your influencer network. However,  it's important to balance this strategy with efforts to discover fresh talent that could bring new dimensions to your marketing campaigns.

Pro Tip: We also have a free Chrome extension: SocialiQ 2.0 that has a find similar influencer feature. You can download it to find lookalike micro-influencers on YouTube in just 3 seconds.

Method 4 - Manual Search On YouTube (Free)

This is one of the most direct and simple ways to find micro-influencers on YouTube. Use the platform's search feature to find the right one for your campaign.

Image Source: SEOSLY

• Start with Keyword Searches: For instance, if you're in the beauty industry, you might search for "organic makeup tutorials" or "skincare routines for acne". Pay attention to creators who appear frequently in search results with content that matches your brand's values and audience interests. These creators likely have a dedicated following interested in these specific topics.

• Look into the Trending Tab: The Trending tab on YouTube is a useful resource for discovering content that is currently popular. This feature can be particularly helpful for identifying rising stars in various niches. While the content here is broader and not always niche-specific, it can provide insights into current trends and micro-influencers who are gaining traction with larger audiences.

• Do Hashtag Searches: Similar to other social platforms, YouTube allows for hashtag searches. This can be incredibly valuable for finding content around specific themes or topics. For example, searching for hashtags like #EcoFriendlyLiving or #TechReviews can lead you to micro-influencers who specialize in these areas.

By combining these search strategies, brands can uncover potential YouTube micro-influencers who are actively creating content around relevant topics. 

This direct approach also gives you a firsthand look at the type of content being produced and how audiences respond to it. This can be invaluable in selecting the right influencer for your next campaign

5. Simple Google Search (Free)

Google is always upgrading itself to provide the most relevant results for user search queries. Therefore, a simple Google search with the right keywords can do wonders for you. 

For example, you can search for top YouTube micro-influencers. At the top, Google will list a set of influencers for you to scrutinize. Afterward, it will list all the relevant content pieces (mostly listicles) where marketers discuss the best ones in the market.

Though this is not an efficient method, it’s still a good way to find micro-influencers on YouTube. 

6. Leverage Social Media Beyond YouTube (Free+Paid)

Many micro-influencers build their following across multiple platforms, including Instagram, Twitter, and TikTok, before expanding their reach to YouTube. By looking for influencers in your niche on these platforms, you may discover creators who already have an established audience and a strong content style, even if they’re newer to YouTube. 

For example, on Instagram, you can search hashtags related to your industry—like #BeautyTips or #VeganRecipes—to find content creators with engaged followers who frequently interact with their posts. Similarly, Twitter lists or niche communities can help you locate influencers actively discussing topics relevant to your brand.

Once you find potential micro-influencers, visit their profiles to see if they link to a YouTube channel. This can be a great way to connect with multi-platform creators who can amplify your brand’s message on more than one channel. 

Additionally, these creators can offer a diversified audience that spans both their YouTube subscribers and followers on other platforms, broadening your brand's exposure and potentially increasing engagement. Cross-platform influencers are often more versatile and may have better engagement, as they regularly connect with their audience in various ways.

7. Ask for Recommendations (Free)

Sometimes the best way to find the right YouTube micro-influencers is simply to ask around! 

Reach out to colleagues, friends, or even industry connections on LinkedIn to see if anyone has worked with YouTube creators they’d recommend. Firsthand experiences and testimonials can be a goldmine, giving you insights into an influencer's reliability, engagement, and style that you won’t always find through online profiles. Plus, hearing what worked (or didn’t) in past campaigns can help you shape your approach. 

Some influencers even build long-term partnerships with certain industries, so a good referral might help you tap into exclusive connections. Asking for recommendations not only saves time but adds a layer of trust to your selection process. 

In influencer marketing, word-of-mouth is powerful, and a trusted connection can lead you to high-potential creators you may not have discovered on your own.

8 Tips to Find the Right Micro-Influencers on YouTube

With the above methods, you can find the perfect one. But to make the most out of them, here are some expert tips.

Tip 1: Define Your Audience

Understanding your target audience makes finding the right influencers much easier. 

Think about who your ideal customers are: What are their interests? What do they care about? 

For example, if you’re a brand selling eco-friendly products, you’ll want to look for YouTube influencers who share sustainable lifestyle tips. These influencers might post videos about recycling hacks or sustainable swaps, which attract viewers who care about the environment—just like your target audience. 

Knowing exactly who you're trying to reach helps you find YouTube micro-influencers with followers who match your customer profile.

Tip 2: Use Relevant Keywords

Using keywords in YouTube searches is a straightforward way to find influencers already creating content around your industry. 

For instance, if you’re a skincare brand, try searching for terms like “natural skincare routine.” See who comes up and note their subscriber count and video engagement. YouTube micro-influencers who rank high for these terms are likely good options, especially if their subscriber count falls within the micro-influencer range (usually 10k-100k).

Tip 3: Check Engagement Rates
An influencer’s engagement rate often reveals more about their impact than just their follower count. Look for YouTube micro-influencers who get lots of comments, likes, and shares relative to their subscriber count—this shows they’re connecting with their followers. 

For instance, a micro-influencer with 20k subscribers who regularly gets 1,000+ likes per video is likely more impactful than a larger account with fewer interactions. Tools like impulze.ai or SocialiQ 2.0 can help you find engagement rates easily, so you know which influencers actually engage their audience.

Tip 4: Evaluate Content Quality and Relevance
Quality content is key! 

Watch a few videos to get a feel for the influencer’s style and how they might represent your brand. Let’s say you’re a fitness brand, then in that case find micro-influencers who focus on health and fitness, sharing content like workout routines or healthy recipes. Their tone, style, and values should align with yours. Also, make sure they steer clear of controversy, as past issues could reflect on your brand.

Tip 5: Consider Their Professionalism
Professionalism matters a lot when working with influencers. Look at their past partnerships to see how they handle sponsored content. 

If they work with quality brands, produce well-made videos, and interact openly with their audience, it’s a good sign. For example, an influencer who consistently produces well-lit, clear, and engaging videos likely takes their work seriously and can deliver reliable results for your brand.

Tip 6: Analyze Audience Compatibility
Make sure the influencer’s audience matches your ideal customer. For instance, if you’re selling outdoor gear, check that the influencer’s followers are into hiking, camping, or adventure sports. 

Again impulze.ai can give you insights into demographics like age, interests, and location, helping you ensure that your product reaches the right audience.

Tip 7: Explore Multi-Platform Presence
Some influencers are active on multiple platforms, like Instagram and TikTok, which can boost your brand’s exposure. 

For instance, a beauty influencer who shares tutorials on both YouTube and Instagram can connect with their audience on multiple fronts. This cross-platform presence gives you a chance to reach a wider audience and see more engagement for your campaign.

Tip 8: Always Start Small
Before diving into a big campaign, try a trial collaboration. Ask the influencer to do a single sponsored post or a quick review to test the waters. You could start by sending them a sample product to review. 

If their audience responds well and the results are promising, then you can consider a longer-term partnership. This way, you can be sure the influencer is a good fit for your brand without committing to a full campaign upfront.

The Takeaway

Finding the right micro-influencers on YouTube might feel like a big task, but with the right approach and tools, it becomes much simpler. Micro-influencers are great partners if you're looking for genuine connections with audiences, and they often deliver excellent engagement at a lower cost than larger creators.

With everything from free tools to simple searches, there are plenty of ways to uncover the best fit for your brand. To recap:

• Leverage Tools and Platforms: Use specialized tools like impulze.ai for quicker, data-driven searches. Impulze.ai, for instance, simplifies searches with audience demographics, engagement metrics, and campaign management features.

• Explore Alternatives: Whether through manual searches on YouTube, Google, or other social media platforms, you’ll find micro-influencers in all corners. And don’t forget to check out hashtags and lookalike influencer searches.

• Ask Around: Referrals can be gold. A recommendation from someone you trust or even a LinkedIn query can connect you with creators others have had success with.

Remember, it’s all about finding the right match—creators who resonate with your brand and whose audiences align with your goals. So don’t hesitate to experiment with these strategies and kickstart impactful partnerships. To help you, we are offering 14-day free trial. Grab now!

Frequently Asked Questions

How to search for micro-influencers on YouTube?
You can use influencer discovery tools like impulze.ai, perform manual searches on YouTube, or ask for recommendations from peers.

How many followers do you need to be a micro-influencer on YouTube?
Micro-influencers typically have between 10k and 100k followers or subscribers, offering a dedicated audience with high engagement rates.

How can I approach micro-influencers for a collaboration?
Start by reaching out through direct messages or emails with a clear proposal, explaining the benefits of working together.

Is there a free YouTube influencer search tool?
Yes, platforms like impulze.ai offer free trial versions and features like lookalike influencer search to help you get started.

Why should I choose micro-influencers over macro-influencers?
Micro-influencers generally have higher engagement rates, more niche audiences, and are often more affordable, making them ideal for targeted campaigns.

What are the benefits of working with micro-influencers?

Micro-influencers typically have highly engaged, niche audiences who trust their recommendations, making them ideal for building genuine brand awareness and fostering deeper connections with followers. Working with them can lead to higher engagement rates, as their followers are often more active and attentive compared to larger accounts. 

Additionally, micro-influencers are usually more cost-effective than macro-influencers, allowing brands to stretch their budgets by collaborating with multiple creators. This can lead to a greater reach within targeted segments, driving meaningful engagement, conversions, and brand loyalty over time.

How much do micro-influencers charge per post?

The cost of working with micro-influencers can vary significantly based on factors like platform, audience size, and engagement rates. On YouTube, for example, micro-influencers with 10k–100k subscribers may charge between $200 and $2,000 per video. For platforms like Instagram, rates per post range from $50 to $500 for accounts in this same follower range. However, brands can often negotiate rates based on the deliverables, campaign goals, and potential for long-term partnerships.