2025/01/04
12 MIN Read
INFLUENCER MARKETING
INFLUENCER MARKETING
5 Micro-Influencer Marketing Examples for Inspiration [2025]
5 Micro-Influencer Marketing Examples for Inspiration [2025]
5 Micro-Influencer Marketing Examples for Inspiration [2025]
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
We’ve picked some of the best micro-influencer marketing examples that can inspire your next campaign:
1. Glossier tapped into micro-influencers to build a loyal community.
2. Veggly reached niche audiences through value-driven partnerships.
3. MVMT used micro-influencers to craft authentic lifestyle content.
4. Warby Parker showcased unique features with creative campaigns.
5. The Honest Co. built trust with micro-influencers that were aligned with its values.
Use tools like impulze.ai to handpick micro-influencers that match your target audience.
When it comes to influencer marketing, bigger isn’t always better. In fact, micro-influencers on Instagram boast an average engagement rate of 6%, surpassing mega-influencers, who sit at just 1.97%. It’s like when David Rose’s thoughtfully curated shop outshines the big box stores—sometimes, being personal wins the day. Micro-influencers bring authenticity and relatability to the table, making them ideal brand partners.
Micro-influencers are thriving and bring in results for brands, big or small.
Curious to see how? Let’s dive into some brilliant micro-influencer marketing examples.
5 Micro-Influencer Marketing Examples for Inspiration [2025]
Let’s take a close look at 5 examples of successful micro-influencer campaigns.
1. Glossier
Glossier began with micro-influencer partnerships as early as 2014, shortly after the brand was founded. Glossier’s strategy centered around authenticity from the start, and micro-influencers were a natural fit for this approach. Unlike big-name celebrities, these influencers—often everyday people with smaller but engaged audiences—had a genuine connection with their followers. They weren’t just promoting a product; they were sharing their personal experiences with it, which made their recommendations feel trustworthy.
Glossier didn’t just rely on influencers with traditional ‘beauty guru’ profiles. Instead, they partnered with diverse voices, including bloggers, makeup enthusiasts, and even customers who simply loved the brand.
Many of these individuals became part of the Glossier Rep Program, earning commissions for sharing the products they already used and adored. Through social media posts, tutorials, and casual product reviews, these micro-influencers helped Glossier amplify its message: skincare and makeup can be simple, fun, and personal.
The impact on Glossier’s brand was phenomenal. The brand grew a loyal following that felt more like a community than a customer base. This grassroots strategy didn’t just boost sales; it solidified Glossier’s reputation as a modern, approachable beauty brand that truly listens to its audience.
By 2021, Glossier had become a household name, valued at over $1.8 billion. The micro-influencer approach proved that authentic voices can create lasting connections and drive enormous growth.
2. Vegglyapp
Vegglyapp, a small business, is using influencer marketing ideas to grow. This dating app for vegans and vegetarians has a clever way of connecting with its niche audience: micro-influencers.
Instead of focusing on big names, Veggly collaborates with influencers who genuinely share their values and have strong ties to the vegan and vegetarian communities. These influencers often post about their experiences with the app, showing how it fits seamlessly into their lifestyles. Their audiences trust them, so their recommendations carry a lot of weight.
By working with micro-influencers, Veggly ensures its message feels personal and relatable. These collaborations often feel more like a friend sharing something cool rather than a brand pushing a product. It’s an approach that resonates, especially in such a values-driven space.
This strategy has helped Veggly grow its user base significantly, connecting like-minded individuals who might never have met otherwise. So, the next time you see a favorite vegan influencer mentioning Veggly, know that it’s part of a thoughtful, micro-influencer marketing strategy to bring the community closer together.
Take a look at the screenshots below. They show how Veggly has collaborated with thebodybuilding vegan, a micro-influencer with 84.7K followers, and Arjun Neus, a micro-influencer with 11K followers.
3. MVMT
The third one on this list of micro-influencer marketing examples is MVMT. This American watches and accessories brand started working with micro-influencers as early as 2014.
From the beginning, MVMT recognized the power of authentic connections over flashy celebrity endorsements. By partnering with creators who had smaller but deeply engaged followings on platforms like Instagram and YouTube, the brand was able to carve out a niche for itself in the highly competitive fashion accessory market.
These micro-influencer engagement tactics played a pivotal role in shaping MVMT’s identity. Instead of coming across as a corporate brand, MVMT felt relatable and approachable, thanks to the personal stories influencers shared about their products. They showcased the watches in real-life scenarios—whether it was a casual coffee outing or an adventurous road trip—emphasizing the brand’s commitment to style and versatility. This type of content resonated with younger audiences who valued authenticity and trusted recommendations from influencers they admired.
The results were impressive. Not only did MVMT’s sales skyrocket, but the brand also built a loyal community of customers who felt personally connected to its story. This grassroots approach helped MVMT grow from a small startup to a global powerhouse, eventually leading to its acquisition by Movado Group in 2018 for $100 million.
By working with micro-influencers, MVMT didn’t just sell products; they created a movement, proving that building credibility through authenticity can drive incredible success.
4. Warby Parker
Warby Parker, a trailblazer in the eyewear space, has mastered the art of micro-influencer marketing to make a lasting impact. By teaming up with influencers who have engaged followings on platforms like Instagram and TikTok, the brand has found a way to showcase its products authentically in everyday life.
The brand frequently partners with micro-influencers to highlight its eyewear collections in creative and relatable ways. These collaborations often shine a spotlight on Warby Parker’s standout features, such as its free home try-on program and its socially conscious pledge to donate a pair of glasses for every pair purchased.
By focusing on these unique selling points (USPs), the campaigns resonate with audiences who value convenience and a sense of giving back.
The results speak for themselves. Warby Parker has become a dominant voice in the eyewear industry thanks to these regular micro-influencer campaigns. The branded hashtag #warbyparker has been used over 251,000 times on Instagram, reflecting its widespread appeal and engagement.
By leveraging micro-influencers to connect with their audience authentically, Warby Parker has positioned itself as more than just an eyewear brand. It’s a lifestyle choice that stands out for its thoughtful design, innovative features, and commitment to social good. This strategy has helped the brand create meaningful connections, expand its reach, and solidify its position as a direct-to-consumer eyewear leader.
5. The Honest Co.
The Honest Co. is our last pick for this list of micro-influencer marketing examples. This consumer goods company, co-founded by Jessica Alba, has nailed the art of working with micro-influencers to spread the word about their products.
In one standout campaign, they teamed up with 30 micro-influencers to highlight a bedtime product bundle designed for moms and their little ones. These influencers weren’t chosen randomly—they perfectly aligned with Honest’s values and aesthetic, creating content that felt genuine and on-brand.
The results?
Pretty impressive.
The campaign churned out 133 pieces of content. The posts had an average engagement rate of 4.25%, with in-feed posts reaching 4.32%.
And it didn’t stop there—578 people clicked through to the Honest website, and 1,402 tapped on Instagram stickers, showing just how engaged their audience was.
By partnering with these micro-influencers, The Honest Company managed to connect with its target audience in a real and meaningful way. It wasn’t just about increasing numbers—it was about building a community and earning the trust of their consumers.
This approach has been a big part of their success, helping them stand out in the competitive market for clean and sustainable products.
Conclusion
These micro-influencer marketing examples show how working with micro-influencers has contributed to the success of these brands.
If you want to find influencers for your brand, impulze.ai can help. Pick micro-influencers that match your exact target audience. Our filters, like location, follower size, audience interest, audience gender, and more, can help you do this.
Find micro-influencers that match your target audience in minutes! You can use our 14-day free trial to see if impulze.ai suits your needs.
When it comes to influencer marketing, bigger isn’t always better. In fact, micro-influencers on Instagram boast an average engagement rate of 6%, surpassing mega-influencers, who sit at just 1.97%. It’s like when David Rose’s thoughtfully curated shop outshines the big box stores—sometimes, being personal wins the day. Micro-influencers bring authenticity and relatability to the table, making them ideal brand partners.
Micro-influencers are thriving and bring in results for brands, big or small.
Curious to see how? Let’s dive into some brilliant micro-influencer marketing examples.
5 Micro-Influencer Marketing Examples for Inspiration [2025]
Let’s take a close look at 5 examples of successful micro-influencer campaigns.
1. Glossier
Glossier began with micro-influencer partnerships as early as 2014, shortly after the brand was founded. Glossier’s strategy centered around authenticity from the start, and micro-influencers were a natural fit for this approach. Unlike big-name celebrities, these influencers—often everyday people with smaller but engaged audiences—had a genuine connection with their followers. They weren’t just promoting a product; they were sharing their personal experiences with it, which made their recommendations feel trustworthy.
Glossier didn’t just rely on influencers with traditional ‘beauty guru’ profiles. Instead, they partnered with diverse voices, including bloggers, makeup enthusiasts, and even customers who simply loved the brand.
Many of these individuals became part of the Glossier Rep Program, earning commissions for sharing the products they already used and adored. Through social media posts, tutorials, and casual product reviews, these micro-influencers helped Glossier amplify its message: skincare and makeup can be simple, fun, and personal.
The impact on Glossier’s brand was phenomenal. The brand grew a loyal following that felt more like a community than a customer base. This grassroots strategy didn’t just boost sales; it solidified Glossier’s reputation as a modern, approachable beauty brand that truly listens to its audience.
By 2021, Glossier had become a household name, valued at over $1.8 billion. The micro-influencer approach proved that authentic voices can create lasting connections and drive enormous growth.
2. Vegglyapp
Vegglyapp, a small business, is using influencer marketing ideas to grow. This dating app for vegans and vegetarians has a clever way of connecting with its niche audience: micro-influencers.
Instead of focusing on big names, Veggly collaborates with influencers who genuinely share their values and have strong ties to the vegan and vegetarian communities. These influencers often post about their experiences with the app, showing how it fits seamlessly into their lifestyles. Their audiences trust them, so their recommendations carry a lot of weight.
By working with micro-influencers, Veggly ensures its message feels personal and relatable. These collaborations often feel more like a friend sharing something cool rather than a brand pushing a product. It’s an approach that resonates, especially in such a values-driven space.
This strategy has helped Veggly grow its user base significantly, connecting like-minded individuals who might never have met otherwise. So, the next time you see a favorite vegan influencer mentioning Veggly, know that it’s part of a thoughtful, micro-influencer marketing strategy to bring the community closer together.
Take a look at the screenshots below. They show how Veggly has collaborated with thebodybuilding vegan, a micro-influencer with 84.7K followers, and Arjun Neus, a micro-influencer with 11K followers.
3. MVMT
The third one on this list of micro-influencer marketing examples is MVMT. This American watches and accessories brand started working with micro-influencers as early as 2014.
From the beginning, MVMT recognized the power of authentic connections over flashy celebrity endorsements. By partnering with creators who had smaller but deeply engaged followings on platforms like Instagram and YouTube, the brand was able to carve out a niche for itself in the highly competitive fashion accessory market.
These micro-influencer engagement tactics played a pivotal role in shaping MVMT’s identity. Instead of coming across as a corporate brand, MVMT felt relatable and approachable, thanks to the personal stories influencers shared about their products. They showcased the watches in real-life scenarios—whether it was a casual coffee outing or an adventurous road trip—emphasizing the brand’s commitment to style and versatility. This type of content resonated with younger audiences who valued authenticity and trusted recommendations from influencers they admired.
The results were impressive. Not only did MVMT’s sales skyrocket, but the brand also built a loyal community of customers who felt personally connected to its story. This grassroots approach helped MVMT grow from a small startup to a global powerhouse, eventually leading to its acquisition by Movado Group in 2018 for $100 million.
By working with micro-influencers, MVMT didn’t just sell products; they created a movement, proving that building credibility through authenticity can drive incredible success.
4. Warby Parker
Warby Parker, a trailblazer in the eyewear space, has mastered the art of micro-influencer marketing to make a lasting impact. By teaming up with influencers who have engaged followings on platforms like Instagram and TikTok, the brand has found a way to showcase its products authentically in everyday life.
The brand frequently partners with micro-influencers to highlight its eyewear collections in creative and relatable ways. These collaborations often shine a spotlight on Warby Parker’s standout features, such as its free home try-on program and its socially conscious pledge to donate a pair of glasses for every pair purchased.
By focusing on these unique selling points (USPs), the campaigns resonate with audiences who value convenience and a sense of giving back.
The results speak for themselves. Warby Parker has become a dominant voice in the eyewear industry thanks to these regular micro-influencer campaigns. The branded hashtag #warbyparker has been used over 251,000 times on Instagram, reflecting its widespread appeal and engagement.
By leveraging micro-influencers to connect with their audience authentically, Warby Parker has positioned itself as more than just an eyewear brand. It’s a lifestyle choice that stands out for its thoughtful design, innovative features, and commitment to social good. This strategy has helped the brand create meaningful connections, expand its reach, and solidify its position as a direct-to-consumer eyewear leader.
5. The Honest Co.
The Honest Co. is our last pick for this list of micro-influencer marketing examples. This consumer goods company, co-founded by Jessica Alba, has nailed the art of working with micro-influencers to spread the word about their products.
In one standout campaign, they teamed up with 30 micro-influencers to highlight a bedtime product bundle designed for moms and their little ones. These influencers weren’t chosen randomly—they perfectly aligned with Honest’s values and aesthetic, creating content that felt genuine and on-brand.
The results?
Pretty impressive.
The campaign churned out 133 pieces of content. The posts had an average engagement rate of 4.25%, with in-feed posts reaching 4.32%.
And it didn’t stop there—578 people clicked through to the Honest website, and 1,402 tapped on Instagram stickers, showing just how engaged their audience was.
By partnering with these micro-influencers, The Honest Company managed to connect with its target audience in a real and meaningful way. It wasn’t just about increasing numbers—it was about building a community and earning the trust of their consumers.
This approach has been a big part of their success, helping them stand out in the competitive market for clean and sustainable products.
Conclusion
These micro-influencer marketing examples show how working with micro-influencers has contributed to the success of these brands.
If you want to find influencers for your brand, impulze.ai can help. Pick micro-influencers that match your exact target audience. Our filters, like location, follower size, audience interest, audience gender, and more, can help you do this.
Find micro-influencers that match your target audience in minutes! You can use our 14-day free trial to see if impulze.ai suits your needs.
Frequently Asked Questions
What is an example of a micro-influencer?
What is an example of a micro-influencer?
What is an example of a micro-influencer?
What is micro-influencer marketing?
What is micro-influencer marketing?
What is micro-influencer marketing?
What is influencer marketing with examples?
What is influencer marketing with examples?
What is influencer marketing with examples?
Which individual is the best example of a micro-influencer?
Which individual is the best example of a micro-influencer?
Which individual is the best example of a micro-influencer?
Why do brands use micro-influencers?
Why do brands use micro-influencers?
Why do brands use micro-influencers?
How do I find a micro-influencer?|
How do I find a micro-influencer?|
How do I find a micro-influencer?|
How to reach out to micro-influencers?
How to reach out to micro-influencers?
How to reach out to micro-influencers?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later