If you have been following influencer marketing trends, it's no surprise that AI is already creating a niche for itself. From AI influencers to AI-driven influencer discovery, we're seeing nothing short of a revolution. 

So, we thought—why not join the AI influencer marketing movement and launch something that's never been done before?

That's how SocialiQ 2.0 was born. It's the world's first AI-powered Influencer Marketing Assistant, aka IMA, designed to take the guesswork out of influencer campaigns. There's a lot more to it; to know that, you must read till the end.

How AI Has Changed Influencer Marketing

Before we share how SocialiQ 2.0 is going to be a game-changer, let us take a sneak peek into how AI has changed influencer marketing. 

1. Smarter Influencer Discovery

AI platforms analyze vast amounts of data to identify influencers based on their reach, engagement, and demographics. Some platforms can also analyze the sentiments of comments on an influencer's profile, content style, and topics of an influencer.

So, when marketers use AI influencer marketing, they can instantly assess which influencers are perfect for their brands. 

2. Campaign Optimization

AI influencer marketing has transformed influencer campaign optimization because it can track real-time campaign performance. Marketers have instant access to engagement, reach, and audience segmentation data and can quickly make adjustments to optimize the campaign. 

3. Content Creation & Automation

AI tools can draft social media posts, write blog articles, and create videos. So, marketers create content quickly and save time. These tools also aid in making the content even more creative.

Marketers can now use platforms like Predis.ai, ChatGPT, and Veed.io to create captions and videos to create influencer marketing content.

4. Audience Analysis

AI tools can provide deep audience insights in a few seconds! They can also offers data about the location, language, gender, etc, of an influencer's followers. So now, marketers can instantly find influencers whose followers match their target audience.

AI tools have also transformed audience segmentation in another way: they can create specific segments of audiences based on brand affinities, the kind of content they engage with, or even their lifestyle. 

5. Fraud Detection 

AI-powered software can detect fake followers in a blink.

Imagine doing this manually. You'd have to open profiles, check followers, go through comments, etc., to determine if an influencer has bought followers. 

Thanks to AI, detecting fake influencers who buy followers is now instant. AI-powered platforms instantly show data about bot-like or suspicious profiles, follower growth trends, and influencer engagement patterns. 

6. Predictive Analytics

Here are a few ways in which AI-powered tools have transformed predictive analytics:

• AI tools can predict an influencer's potential reach and future engagement rate by analyzing historical data from their past campaigns. 

• AI tools can analyze performance data and predict what type of content (videos, images, stories) will resonate best with an influencer's audience.

• AI tools can analyze audience activity and suggest optimal social media posting times for the campaign content to get maximum visibility and engagement. 

• AI tools use predictive analytics to compare a particular influencer's performance to another influencer's.

How SocialiQ 2.0 is Changing The Way

SocialiQ 2.0 is a Google Chrome extension that helps you search for influencers and see influencer analytics without leaving the social media platform. 

Here’s how this IMA works:

Step 1: Open any influencer’s TikTok, Instagram, or YouTube profile. Let’s see how you can use SocialiQ 2.0 IMA using Lacey Calkins’s profile. 

SocialiQ 2.0 will instantly show the engagement rate for each post.

Step 2: Tap on the SocialiQ icon on the right side. Once you tap there, it’ll show you more data about her, like average posts per week, average likes, average comments, etc.

Step 3: Click on ‘View Insights.’ You can see more information, like a comparison of Lacey’s engagement rate compared to her peers, if she’s used any hashtags, tagged locations, etc. 

Step 4: Want to work with multiple influencers for your campaign? SocialiQ makes that easy. Save the influencer’s profile to a list. You can also use SocialiQ IMA to see the contact details of up to 5 influencers. Start connecting with influencers you want to work with! 

In short, SocialiQ 2.0 can be your perfect influencer marketing assistant and help you instantly find, contact, and curate influencers.

Why Was SocialiQ 2.0 Created?

Finding the right influencers for a campaign is very time-consuming. Brands and agencies often spend days searching and deciding the perfect fit for their campaigns. This inspired Kiran Jayaprakasan and Manzoor Samad, the minds behind SocialiQ. 

They realized there was a big gap between what influencer marketing platforms offer and what small and medium businesses actually need. 

Kiran explains, "While micro and nano-influencers offer great potential for small and medium businesses, finding them can be time-consuming. SocialiQ 2, our AI-driven solution, can help find the right influencers in minutes, not weeks, and streamlines the entire influencer marketing process, saving time and resources."

Manzoor adds, "Our current product, impulze.ai, is trusted by over 20,000 marketers across the globe. We learned from speaking with influencer marketers that their biggest challenge was measuring engagement rates and curating tailored influencer lists. We've upgraded and improved the current version of SocialiQ to solve this problem. SocialiQ shows you engagement metrics on the social media platform, speeding up the process tenfold. It also has a search bar you can use to find influencers and shows you smart AI recommendations of similar profiles without leaving social media.”

Get Started With SocialiQ 2.0

Ready to experience the world’s first IMA?

Here’s how you can try it:

PS: If you love our IMA, you can upgrade your plan and access advanced features on impulze.ai to use more filters like location, niche for finding influencers, see audience demographics, and more.