2024/12/17
7 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Top 7 Micro-influencer Statistics Every Brand Should Know
Top 7 Micro-influencer Statistics Every Brand Should Know
Top 7 Micro-influencer Statistics Every Brand Should Know
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Writer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
These micro-influencer statistics show that micro-influencers dominate the creator landscape.
Here are a few important statistics every brand should know:
A. Micro-influencers make up 47.3% of all content creators.
B. Micro-influencers achieve higher engagement, with 6% on Instagram and 17.96% on TikTok—much stronger than mega-influencers.
C. Micro-influencers charge as little as $100 per Instagram post, making them ideal for budget-friendly campaigns. Read the blog to know more about influencer marketing statistics, and tools like impulze.ai can help you find the best micro-influencers for your brand.
Micro-influencer marketing is one of the most cost-effective ways to connect with engaged audiences. We found the latest micro-influencer statistics that indicate that when it comes to a micro-influencer follower count, a relatively small number of followers can work wonders for brands. Micro-influencers drive results that big-name influencers sometimes can’t. But what makes them so impactful?
Scroll down to see some of the latest statistics proving why micro-influencers dominate the industry.
Who are Micro-Influencers?
Micro-influencers are creators with smaller but highly engaged audiences, typically ranging from 10,000 to 100,000 followers. Unlike mega and macro influencers, they specialize in niche topics, creating content that feels personal and relatable. This authenticity helps them build trust, making their recommendations more persuasive—one reason brands prioritize micro-influencers over macro or even mega influencers in their campaigns.
Micro-influencers cater to various niches and tend to focus on 2-3 topics. For instance, McKenna Goddard, a lifestyle creator, shares beauty tips, travel adventures, and fashion finds, engaging her followers with relatable, everyday content. Similarly, Connor Norby , a fitness and lifestyle influencer, inspires his audience with workout routines, wellness advice, and personal growth stories. Both have loyal, niche communities perfect for authentic brand collaborations.
Top Micro-Influencer Statistics Explained
1. Micro-influencers Dominate the Creator Landscape
Micro-influencers account for 47.3% of all creators, making them the largest and most influential group in the content creation space.
2. Higher Engagement Rates
Micro-influencer statistics show that micro-influencers drive up to 60% more engagement than other influencer tiers. Their authenticity plays a key role in these impressive numbers.
3. Preferred by Brands
Another important one on this list of influencer marketing statistics is from the Benchmark Report by Influencer Marketing Hub. 44% of brands choose to collaborate with micro and nano-influencers, citing their niche focus and strong audience connections as key reasons. (Source: Influencer Marketing Hub)
4. Micro-Influencer Costs
Here’s a useful one from the latest micro-influencer statistics: their charges for different social media platforms!
According to a research, micro-influencers charge:
$100–$500 per Instagram post
$200–$1,000 for a YouTube video
$25–$125 per TikTok video
$20–$100 for an X (Twitter) post
$250–$1,250 for a Facebook post
5. TikTok Engagement Rates
Micro-influencer statistics show that micro-influencers achieve an average engagement rate of 17.96% on TikTok, significantly higher than mega-influencers, who average just 4.6%. This disparity highlights their value in connecting with audiences.
6. Instagram Engagement Rates
Sprout Social notes how micro-influencers on Instagram average a 6% engagement rate, outperforming mega-influencers, who hover around 1.97%. This difference underscores the power of smaller creators in driving authentic interactions.
7. Cost-Effective for Marketers
HubSpot's micro-influencer statistics show that 44% of marketers prioritize micro-influencers for their affordability, offering impactful campaigns at a fraction of the cost of larger influencers.
The Takeaway
Working with micro-influencers can be very effective: businesses can get the best ROI. But anyone familiar with this industry knows how challenging it is to find the right micro-influencers for your brand. The best way to find micro-influencers that match your brand’s target audience is by using influencer marketing tools.
Whether you’re looking for micro-influencers in USA or Dubai, impulze.ai can help. You can use impulze.ai to find micro-influencers based on location, audience demographics, engagement rates, etc. Our database of 250 million plus influencers can help you find a list of micro-influencers in any niche in a few minutes.
Use our 14-day free trial to find micro-influencers instantly.
Micro-influencer marketing is one of the most cost-effective ways to connect with engaged audiences. We found the latest micro-influencer statistics that indicate that when it comes to a micro-influencer follower count, a relatively small number of followers can work wonders for brands. Micro-influencers drive results that big-name influencers sometimes can’t. But what makes them so impactful?
Scroll down to see some of the latest statistics proving why micro-influencers dominate the industry.
Who are Micro-Influencers?
Micro-influencers are creators with smaller but highly engaged audiences, typically ranging from 10,000 to 100,000 followers. Unlike mega and macro influencers, they specialize in niche topics, creating content that feels personal and relatable. This authenticity helps them build trust, making their recommendations more persuasive—one reason brands prioritize micro-influencers over macro or even mega influencers in their campaigns.
Micro-influencers cater to various niches and tend to focus on 2-3 topics. For instance, McKenna Goddard, a lifestyle creator, shares beauty tips, travel adventures, and fashion finds, engaging her followers with relatable, everyday content. Similarly, Connor Norby , a fitness and lifestyle influencer, inspires his audience with workout routines, wellness advice, and personal growth stories. Both have loyal, niche communities perfect for authentic brand collaborations.
Top Micro-Influencer Statistics Explained
1. Micro-influencers Dominate the Creator Landscape
Micro-influencers account for 47.3% of all creators, making them the largest and most influential group in the content creation space.
2. Higher Engagement Rates
Micro-influencer statistics show that micro-influencers drive up to 60% more engagement than other influencer tiers. Their authenticity plays a key role in these impressive numbers.
3. Preferred by Brands
Another important one on this list of influencer marketing statistics is from the Benchmark Report by Influencer Marketing Hub. 44% of brands choose to collaborate with micro and nano-influencers, citing their niche focus and strong audience connections as key reasons. (Source: Influencer Marketing Hub)
4. Micro-Influencer Costs
Here’s a useful one from the latest micro-influencer statistics: their charges for different social media platforms!
According to a research, micro-influencers charge:
$100–$500 per Instagram post
$200–$1,000 for a YouTube video
$25–$125 per TikTok video
$20–$100 for an X (Twitter) post
$250–$1,250 for a Facebook post
5. TikTok Engagement Rates
Micro-influencer statistics show that micro-influencers achieve an average engagement rate of 17.96% on TikTok, significantly higher than mega-influencers, who average just 4.6%. This disparity highlights their value in connecting with audiences.
6. Instagram Engagement Rates
Sprout Social notes how micro-influencers on Instagram average a 6% engagement rate, outperforming mega-influencers, who hover around 1.97%. This difference underscores the power of smaller creators in driving authentic interactions.
7. Cost-Effective for Marketers
HubSpot's micro-influencer statistics show that 44% of marketers prioritize micro-influencers for their affordability, offering impactful campaigns at a fraction of the cost of larger influencers.
The Takeaway
Working with micro-influencers can be very effective: businesses can get the best ROI. But anyone familiar with this industry knows how challenging it is to find the right micro-influencers for your brand. The best way to find micro-influencers that match your brand’s target audience is by using influencer marketing tools.
Whether you’re looking for micro-influencers in USA or Dubai, impulze.ai can help. You can use impulze.ai to find micro-influencers based on location, audience demographics, engagement rates, etc. Our database of 250 million plus influencers can help you find a list of micro-influencers in any niche in a few minutes.
Use our 14-day free trial to find micro-influencers instantly.
Frequently Asked Questions
How many followers does a micro-influencer have?
How many followers does a micro-influencer have?
How many followers does a micro-influencer have?
Are micro-influencers more effective?
Are micro-influencers more effective?
Are micro-influencers more effective?
What is the engagement rate of micro-influencers?
What is the engagement rate of micro-influencers?
What is the engagement rate of micro-influencers?
What is the average reach of a micro-influencer?
What is the average reach of a micro-influencer?
What is the average reach of a micro-influencer?
Do micro-influencers get more engagement?
Do micro-influencers get more engagement?
Do micro-influencers get more engagement?
How much do micro-influencers cost?
How much do micro-influencers cost?
How much do micro-influencers cost?
How to find the best micro-influencers near my location?
How to find the best micro-influencers near my location?
How to find the best micro-influencers near my location?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She loves watching films and spending time with animals in her free time. You can know more about her here.
Aishwarya Taskar is a full-time writer. She loves watching films and spending time with animals in her free time. You can know more about her here.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later