Feb 25, 2025
9 MIN READ
Tik Tok
Tik Tok
How to Calculate TikTok Engagement Rate?
How to Calculate TikTok Engagement Rate?
How to Calculate TikTok Engagement Rate?
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
TikTok's engagement rate is the percentage of interactions (likes, comments, shares) your content gets compared to your total followers. A high engagement rate means your audience is actively interested in your content.
Use this formula to calculate the TikTok engagement rate: Engagement Rate = (Likes + Comments + Shares) / Followers × 100
TikTok engagement rates vary by niche, but 4%–18% is generally considered good.
5 tips to boost engagement: Post consistently, hook viewers in 3 seconds, use storytelling, post at peak hours, and engage with your audience.
Engagement rates vary by industry. For example, nonprofits (7.5%) tend to have the highest rates, while financial services (1.6%) have lower ones.
Influencer marketing tools like impulze.ai, and SocialiQ can help you see rates instantly and find influencers based on their TikTok engagement rates.
Tracking your TikTok engagement rate is the best way to determine if your content is working and if your followers care about your content. You can measure your engagement rate manually or using free TikTok engagement rate calculators available online.
In this blog, you'll discover everything you need to know about calculating and understanding your TikTok engagement rate so you can make the most of your content!
What is TikTok Engagement Rate?
TikTok's engagement rate is a way to measure how much people interact with your content. It’s usually calculated by adding up all the likes, comments, shares, and other interactions and dividing that by your total number of followers. The higher your engagement rate, the more your audience engages with your content.
Components of TikTok Engagement Rate
To understand the engagement rate, let’s explore the individual components that contribute to it.
Likes:
When a user on TikTok appreciates your content by tapping the heart icon, you get a like. Videos with higher engagement rates have more likes on TikTok.
Comments:
Getting likes is easy, but viewers tend to leave comments only on some posts. If you get positive comments on your TikTok posts, you’re acing social media marketing.
Shares:
Shares also signify that your content resonates enough with your audience.
How To Calculate TikTok Engagement Rate
See your TikTok video's number of likes, shares, and views. Here’s how to calculate the TikTok engagement rate manually:
For example, let’s calculate the engagement rate for a post from influencer Jessica Grace promoting wedding wear from the brand prettylittlething.
The post has 1,135 likes, 20 comments, and 37 shares
So, the engagement rate= Likes + Comments + Shares/followers X 100
= 1135 + 20 + 37/728500 x 100 = 0.163%
The engagement on Jessica’s post is low. In 2024, the average engagement rate for content on TikTok was around 4.64%. The average TikTok engagement rate differs based on the size of followers and industry.
What is a Good TikTok Engagement Rate?
A good engagement rate on TikTok isn’t a one-size-fits-all number—it depends on the niche, audience, and type of content. For TikTok, the threshold is relatively high. A good engagement rate ranges from 4% to 18%.
When it comes to influencers, there’s a myth that influencers with more followers automatically have higher engagement rates, but that's not exactly true. As an influencer’s follower count grows, their engagement rate often declines. This is why micro-influencers, with their smaller community, can have much higher engagement rates. Their audience is typically more invested and likely to interact with their content.
To figure out if an influencer’s engagement rate is good, here are a few things to consider:
Industry Benchmarks: Each niche on TikTok has its standards, so gathering data specific to your industry is important. Comparing the influencer’s rate with these benchmarks will give you a clearer picture.
Competitor Analysis: It can be useful to compare an influencer's engagement rate with others in the same niche, especially those performing well. This comparison can offer insight into where the influencer stands relative to competitors.
By considering these factors, you'll understand whether an influencer’s engagement rate is truly strong or just average for their niche.
5 Tips For Improving TikTok Engagement Rate
If your branded content’s TikTok engagement rate isn’t good enough, consider these tips to improve it.
1. Post Consistently
Consistency is key on TikTok. When you post regularly, your audience knows when to expect new content, keeping them engaged and coming back for more. Plus, frequent posting signals to the TikTok algorithm show that you're active, which helps gain more visibility.
2. Apply the Three-Seconds Rule
With so many content options, viewers' attention spans are shorter than ever. The first three seconds of your video are crucial to hook them in. If you can keep them watching, TikTok's algorithm will favor your content and push it to more users, amplifying engagement. Also, keep your videos short and snappy to maintain a dynamic flow.
3. Use Storytelling
TikTok thrives on storytelling. A well-told story can keep your audience hooked through multiple videos. Consider creating a series that encourages users to follow along, which increases engagement. Keep the story simple yet captivating so your audience stays invested in your content.
4. Post at Peak Hours
Timing plays a big role in TikTok engagement. By posting during peak hours when your audience is most active, you increase the chances of getting more views, likes, and comments. Use TikTok’s analytics to identify when your followers are online and adjust your posting schedule accordingly to maximize engagement.
5. Engage with Your Audience
Engaging with your audience is essential for building a loyal community. Replying to comments, holding Q&A sessions, and encouraging user interaction shows that you value your audience. Engaging strengthens the connection and keeps followers coming back, improving overall engagement and fostering a sense of community around your brand.
Benchmarking Your Engagement Rate
Benchmarking refers to comparing the TikTok engagement rates of your content with those of similar creators or brands in the industry.
Based on the most recent data available, here are the industry-wise benchmarks for TikTok engagement rates as of February 2025:
If you are looking for influencers for your TikTok marketing, rather than looking at just data, we think then you should check TikTok engagement rates of influencers that are doing well in that niche and compare it with those of the influencers you’re interested in working with. Doing this isn’t difficult.
Influencer marketing tools like SocialiQ can show you influencers' engagement rates as soon as you open their profiles.
Final Thoughts
TikTok engagement rate is one of the most important factors in understanding whether your brand or an influencer’s content is performing well.
If you’re looking to find TikTok influencers who have a good TikTok engagement rate, impulze.ai can help. You can use the app to find TikTok influencers with high engagement rates. Apart from engagement rates, the app can also show you other data to help you analyze any influencer in a few minutes.
Use our 14-day free trial to get started for free and see if impulze.ai suits your needs.
Tracking your TikTok engagement rate is the best way to determine if your content is working and if your followers care about your content. You can measure your engagement rate manually or using free TikTok engagement rate calculators available online.
In this blog, you'll discover everything you need to know about calculating and understanding your TikTok engagement rate so you can make the most of your content!
What is TikTok Engagement Rate?
TikTok's engagement rate is a way to measure how much people interact with your content. It’s usually calculated by adding up all the likes, comments, shares, and other interactions and dividing that by your total number of followers. The higher your engagement rate, the more your audience engages with your content.
Components of TikTok Engagement Rate
To understand the engagement rate, let’s explore the individual components that contribute to it.
Likes:
When a user on TikTok appreciates your content by tapping the heart icon, you get a like. Videos with higher engagement rates have more likes on TikTok.
Comments:
Getting likes is easy, but viewers tend to leave comments only on some posts. If you get positive comments on your TikTok posts, you’re acing social media marketing.
Shares:
Shares also signify that your content resonates enough with your audience.
How To Calculate TikTok Engagement Rate
See your TikTok video's number of likes, shares, and views. Here’s how to calculate the TikTok engagement rate manually:
For example, let’s calculate the engagement rate for a post from influencer Jessica Grace promoting wedding wear from the brand prettylittlething.
The post has 1,135 likes, 20 comments, and 37 shares
So, the engagement rate= Likes + Comments + Shares/followers X 100
= 1135 + 20 + 37/728500 x 100 = 0.163%
The engagement on Jessica’s post is low. In 2024, the average engagement rate for content on TikTok was around 4.64%. The average TikTok engagement rate differs based on the size of followers and industry.
What is a Good TikTok Engagement Rate?
A good engagement rate on TikTok isn’t a one-size-fits-all number—it depends on the niche, audience, and type of content. For TikTok, the threshold is relatively high. A good engagement rate ranges from 4% to 18%.
When it comes to influencers, there’s a myth that influencers with more followers automatically have higher engagement rates, but that's not exactly true. As an influencer’s follower count grows, their engagement rate often declines. This is why micro-influencers, with their smaller community, can have much higher engagement rates. Their audience is typically more invested and likely to interact with their content.
To figure out if an influencer’s engagement rate is good, here are a few things to consider:
Industry Benchmarks: Each niche on TikTok has its standards, so gathering data specific to your industry is important. Comparing the influencer’s rate with these benchmarks will give you a clearer picture.
Competitor Analysis: It can be useful to compare an influencer's engagement rate with others in the same niche, especially those performing well. This comparison can offer insight into where the influencer stands relative to competitors.
By considering these factors, you'll understand whether an influencer’s engagement rate is truly strong or just average for their niche.
5 Tips For Improving TikTok Engagement Rate
If your branded content’s TikTok engagement rate isn’t good enough, consider these tips to improve it.
1. Post Consistently
Consistency is key on TikTok. When you post regularly, your audience knows when to expect new content, keeping them engaged and coming back for more. Plus, frequent posting signals to the TikTok algorithm show that you're active, which helps gain more visibility.
2. Apply the Three-Seconds Rule
With so many content options, viewers' attention spans are shorter than ever. The first three seconds of your video are crucial to hook them in. If you can keep them watching, TikTok's algorithm will favor your content and push it to more users, amplifying engagement. Also, keep your videos short and snappy to maintain a dynamic flow.
3. Use Storytelling
TikTok thrives on storytelling. A well-told story can keep your audience hooked through multiple videos. Consider creating a series that encourages users to follow along, which increases engagement. Keep the story simple yet captivating so your audience stays invested in your content.
4. Post at Peak Hours
Timing plays a big role in TikTok engagement. By posting during peak hours when your audience is most active, you increase the chances of getting more views, likes, and comments. Use TikTok’s analytics to identify when your followers are online and adjust your posting schedule accordingly to maximize engagement.
5. Engage with Your Audience
Engaging with your audience is essential for building a loyal community. Replying to comments, holding Q&A sessions, and encouraging user interaction shows that you value your audience. Engaging strengthens the connection and keeps followers coming back, improving overall engagement and fostering a sense of community around your brand.
Benchmarking Your Engagement Rate
Benchmarking refers to comparing the TikTok engagement rates of your content with those of similar creators or brands in the industry.
Based on the most recent data available, here are the industry-wise benchmarks for TikTok engagement rates as of February 2025:
If you are looking for influencers for your TikTok marketing, rather than looking at just data, we think then you should check TikTok engagement rates of influencers that are doing well in that niche and compare it with those of the influencers you’re interested in working with. Doing this isn’t difficult.
Influencer marketing tools like SocialiQ can show you influencers' engagement rates as soon as you open their profiles.
Final Thoughts
TikTok engagement rate is one of the most important factors in understanding whether your brand or an influencer’s content is performing well.
If you’re looking to find TikTok influencers who have a good TikTok engagement rate, impulze.ai can help. You can use the app to find TikTok influencers with high engagement rates. Apart from engagement rates, the app can also show you other data to help you analyze any influencer in a few minutes.
Use our 14-day free trial to get started for free and see if impulze.ai suits your needs.
Frequently Asked Questions
What is the engagement rate on TikTok?
What is the engagement rate on TikTok?
What is the engagement rate on TikTok?
Is 20% engagement good on TikTok?
Is 20% engagement good on TikTok?
Is 20% engagement good on TikTok?
How to check video engagement on TikTok?
How to check video engagement on TikTok?
How to check video engagement on TikTok?
What is a good engagement rate in TikTok?
What is a good engagement rate in TikTok?
What is a good engagement rate in TikTok?
What is a good view rate on TikTok?
What is a good view rate on TikTok?
What is a good view rate on TikTok?
How to check video engagement on TikTok?
How to check video engagement on TikTok?
How to check video engagement on TikTok?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later