Jan 28, 2025
10 MIN READ
Tik Tok
Tik Tok
How to Find Micro-Influencers on TikTok: 5 Easy Methods
How to Find Micro-Influencers on TikTok: 5 Easy Methods
How to Find Micro-Influencers on TikTok: 5 Easy Methods
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Want to find micro-influencers on TikTok? Here are the best ways to connect with the right creators for your brand:
Use Influencer Marketing Platforms: Tools like impulze.ai make it easy to filter influencers by location, engagement rate, follower size, and more to find micro-influencers.
Try a Chrome Extension: Free tools like SocialiQ allow you to search keywords and find influencers directly on TikTok.
Work with Agencies: Influencer marketing agencies provide expertise and time-saving, though they cost a lot more than other methods.
Leverage Referrals: Tap into your network for recommendations from businesses that have worked with influencers.
Manual Research on TikTok: Explore TikTok’s ‘For You’ page and search using hashtags to find creators who fit your brand.
All of these methods have pros and cons. Decide what’s best for you based on your needs and budget. Try out impulze.ai to see if it suits your needs.
TikTok is one of the best platforms for influencer marketing, offering brands a chance to reach a massive, engaged audience. Among the various influencer types, micro-influencers are thriving on TikTok. Small micro-influencers on TikTok with 10,000 to 50,000 followers boast an impressive engagement rate of 12.4%.
Working with TikTok micro-influencers is really effective for brands. However, for TikTok influencer marketing to work, you’ll have to find influencers who perfectly fit your brand. In this blog, we’ll share the five best ways to help you discover small influencers on TikTok.
Method 1 - Using Influencer Marketing Platforms
Influencer marketing platforms like impulze.ai can help you find micro-influencers on TikTok that match your target audience.
You can sign up here to try impulze.ai.
Once you sign into the app, you can look for micro-influencers on TikTok based on bio-keywords, words used in captions, hashtags, or companies they have worked with. So, suppose you want to find an American micro-influencer on TikTok who has used ‘#chipotle’ in their post.
Click on ‘Search’ at the top of the app. Choose the TikTok icon on the right side of the search bar. Choose ‘Hashtags’ from the drop-down on the left.
In the filters bar on the left, choose the United States as the location and 10K-100K as the range for followers. Click ‘Search’.
impulze.ai will show you a list of TikTok influencers who have used ‘#chipotle’ in their posts.
Quick and easy, right?
Using influencer marketing tools is the quickest way to find exactly the kind of micro-influencers you need.
Another advantage of using an influencer marketing tool like impulze.ai to find influencers is that you can instantly see useful information about them, like the hashtags they have used, the location of their followers, average likes, average views, etc., through our influencer report.
Click on the ‘View Report’ button (shown above), and the app will show you the influencer report.
Make a collage of these two images
Method 2 - Using a Chrome Extension
Chrome extensions like SocialiQ can help you find micro-influencers on TikTok quickly. Like impulze.ai, SocialiQ is free to try.
Once you have SocialiQ installed and are signed in, all you have to do is type a keyword in the search bar, choose the influencer type, enter the location, and hit search. SocialiQ will show you a list of influencers based on the keyword you type.
An important thing to note is that when you use SocialiQ’s search feature to find influencers, the search results heavily depend on how you enter keywords. Read more about how to use keywords on SocialiQ here.
Method 3 - Working With An Agency
If your brand has a solid marketing budget and you're looking for a professional approach to finding the best micro-influencers on TikTok, working with a micro-influencer marketing agency could be the right choice.
These agencies have extensive networks, industry expertise, and access to tools that can help you identify influencers who align with your brand's values and audience. However, keep in mind that working with an agency can come with a substantial cost. They typically charge fees based on the campaign's scope, influencer selection, and management services.
Partnering with an agency is especially helpful when you’re looking for scale and efficiency. Agencies save you time by handling everything from influencer selection to contract negotiations and campaign execution. They can also ensure that the influencers they connect you with have a strong track record of engagement, especially within niche TikTok communities. If you're aiming for high-quality results and a hands-off approach, an influencer marketing agency could provide significant value.
Method 4 - Referrals
Leveraging your network can be a great way to find TikTok micro-influencers. Reach out to people in your network who have previously worked with influencers. They can recommend creators who have already proven their value in a specific niche, which increases the chances of a successful partnership for you.
However, there are a few things to keep in mind. The effectiveness of this approach really depends on the size and relevance of your network. If your network is small or not particularly well-connected, finding the right influencers might take more time and effort.
Another important consideration is diversity. Relying purely on referrals can sometimes lead to a more homogeneous group of influencers. This means you might miss out on collaborating with a broader range of voices that could bring fresh perspectives to your brand. So, while referrals are helpful, try to balance them with other methods for a more well-rounded approach.
Method 5 - Manual Research on TikTok
If you're up for a hands-on approach, manual research on TikTok can help you find micro-influencers who align with your brand. It requires time and effort, but it's a great way to discover creators organically. Here’s how to do it:
Search Relevant Hashtags: You can find micro-influencers on TikTok using hashtags related to your niche, like #beautyreview or #lipstickreview.
Explore the ‘For You’ Page: This is TikTok’s recommendation engine; keep an eye on consistently featured influencers.
Check Engagement: Review comments and likes to gauge influencers' engagement with their followers.
Look for Consistency: Identify influencers who post regularly and have built a strong, authentic presence.
Engage with Content: Interact with their content to build rapport before contacting micro-influencers on TikTok.
Manual research to find micro-influencers on TikTok can be time-consuming, but it can also be cost-effective for a brand.
What’s the best way to find TikTok micro-influencers?
Each method has its pros and cons. What’s best for you will depend on your needs and situation. Take a look at the infographic below, which lists the pros and cons of each method and which method is best for whom.
The Takeaway
Each method discussed in this blog offers unique advantages, empowering you to find micro-influencers on TikTok that align with your goals and budget.
You can choose a way that suits your needs and budget. If you want to use influencer marketing tools, try impulze.ai and see if it suits your needs. Use our 14-day free trial and find YouTube influencers that match your target audience in minutes!
TikTok is one of the best platforms for influencer marketing, offering brands a chance to reach a massive, engaged audience. Among the various influencer types, micro-influencers are thriving on TikTok. Small micro-influencers on TikTok with 10,000 to 50,000 followers boast an impressive engagement rate of 12.4%.
Working with TikTok micro-influencers is really effective for brands. However, for TikTok influencer marketing to work, you’ll have to find influencers who perfectly fit your brand. In this blog, we’ll share the five best ways to help you discover small influencers on TikTok.
Method 1 - Using Influencer Marketing Platforms
Influencer marketing platforms like impulze.ai can help you find micro-influencers on TikTok that match your target audience.
You can sign up here to try impulze.ai.
Once you sign into the app, you can look for micro-influencers on TikTok based on bio-keywords, words used in captions, hashtags, or companies they have worked with. So, suppose you want to find an American micro-influencer on TikTok who has used ‘#chipotle’ in their post.
Click on ‘Search’ at the top of the app. Choose the TikTok icon on the right side of the search bar. Choose ‘Hashtags’ from the drop-down on the left.
In the filters bar on the left, choose the United States as the location and 10K-100K as the range for followers. Click ‘Search’.
impulze.ai will show you a list of TikTok influencers who have used ‘#chipotle’ in their posts.
Quick and easy, right?
Using influencer marketing tools is the quickest way to find exactly the kind of micro-influencers you need.
Another advantage of using an influencer marketing tool like impulze.ai to find influencers is that you can instantly see useful information about them, like the hashtags they have used, the location of their followers, average likes, average views, etc., through our influencer report.
Click on the ‘View Report’ button (shown above), and the app will show you the influencer report.
Make a collage of these two images
Method 2 - Using a Chrome Extension
Chrome extensions like SocialiQ can help you find micro-influencers on TikTok quickly. Like impulze.ai, SocialiQ is free to try.
Once you have SocialiQ installed and are signed in, all you have to do is type a keyword in the search bar, choose the influencer type, enter the location, and hit search. SocialiQ will show you a list of influencers based on the keyword you type.
An important thing to note is that when you use SocialiQ’s search feature to find influencers, the search results heavily depend on how you enter keywords. Read more about how to use keywords on SocialiQ here.
Method 3 - Working With An Agency
If your brand has a solid marketing budget and you're looking for a professional approach to finding the best micro-influencers on TikTok, working with a micro-influencer marketing agency could be the right choice.
These agencies have extensive networks, industry expertise, and access to tools that can help you identify influencers who align with your brand's values and audience. However, keep in mind that working with an agency can come with a substantial cost. They typically charge fees based on the campaign's scope, influencer selection, and management services.
Partnering with an agency is especially helpful when you’re looking for scale and efficiency. Agencies save you time by handling everything from influencer selection to contract negotiations and campaign execution. They can also ensure that the influencers they connect you with have a strong track record of engagement, especially within niche TikTok communities. If you're aiming for high-quality results and a hands-off approach, an influencer marketing agency could provide significant value.
Method 4 - Referrals
Leveraging your network can be a great way to find TikTok micro-influencers. Reach out to people in your network who have previously worked with influencers. They can recommend creators who have already proven their value in a specific niche, which increases the chances of a successful partnership for you.
However, there are a few things to keep in mind. The effectiveness of this approach really depends on the size and relevance of your network. If your network is small or not particularly well-connected, finding the right influencers might take more time and effort.
Another important consideration is diversity. Relying purely on referrals can sometimes lead to a more homogeneous group of influencers. This means you might miss out on collaborating with a broader range of voices that could bring fresh perspectives to your brand. So, while referrals are helpful, try to balance them with other methods for a more well-rounded approach.
Method 5 - Manual Research on TikTok
If you're up for a hands-on approach, manual research on TikTok can help you find micro-influencers who align with your brand. It requires time and effort, but it's a great way to discover creators organically. Here’s how to do it:
Search Relevant Hashtags: You can find micro-influencers on TikTok using hashtags related to your niche, like #beautyreview or #lipstickreview.
Explore the ‘For You’ Page: This is TikTok’s recommendation engine; keep an eye on consistently featured influencers.
Check Engagement: Review comments and likes to gauge influencers' engagement with their followers.
Look for Consistency: Identify influencers who post regularly and have built a strong, authentic presence.
Engage with Content: Interact with their content to build rapport before contacting micro-influencers on TikTok.
Manual research to find micro-influencers on TikTok can be time-consuming, but it can also be cost-effective for a brand.
What’s the best way to find TikTok micro-influencers?
Each method has its pros and cons. What’s best for you will depend on your needs and situation. Take a look at the infographic below, which lists the pros and cons of each method and which method is best for whom.
The Takeaway
Each method discussed in this blog offers unique advantages, empowering you to find micro-influencers on TikTok that align with your goals and budget.
You can choose a way that suits your needs and budget. If you want to use influencer marketing tools, try impulze.ai and see if it suits your needs. Use our 14-day free trial and find YouTube influencers that match your target audience in minutes!
Frequently Asked Questions
What is a micro-influencer on TikTok?
What is a micro-influencer on TikTok?
What is a micro-influencer on TikTok?
How many followers do I need to be a micro-influencer?
How many followers do I need to be a micro-influencer?
How many followers do I need to be a micro-influencer?
Who is an example of a micro-influencer?
Who is an example of a micro-influencer?
Who is an example of a micro-influencer?
Who is the biggest influencer on TikTok?
Who is the biggest influencer on TikTok?
Who is the biggest influencer on TikTok?
How does TikTok earn money?
How does TikTok earn money?
How does TikTok earn money?
Who pays you on TikTok?
Who pays you on TikTok?
Who pays you on TikTok?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
We Also Recommend To Read
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
14-Day Free Trial. No Credit-Card Needed
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later