Mar 6, 2025
9 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Influencer Engagement Rates: Benchmarking YouTube, TikTok, and Instagram
Influencer Engagement Rates: Benchmarking YouTube, TikTok, and Instagram
Influencer Engagement Rates: Benchmarking YouTube, TikTok, and Instagram
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Influencer engagement rates show how well an influencer connects with their audience. They vary across platforms like YouTube, TikTok, and Instagram.
Nano and micro-influencers on YouTube often have high engagement rates, with nano-influencers averaging 5.43%. Smaller creators on TikTok see impressive engagement, with nano-influencers achieving 21.10%.
Instagram engagement rates vary, with nano-influencers averaging 2.19% and celebrities around 0.94%.
Platforms like SocialiQ and impulze.ai can instantly show you influencer engagement rates and make influencer marketing easier.
Influencer engagement rates are a crucial metric for social media marketing. They tell you how well an influencer connects with their audience.
But what’s considered a good engagement rate?
It varies by influencer tier, from nano to celebrity, and the social media platform.
Keep reading to know about engagement rate benchmarks for each influencer tier on YouTube, TikTok, and Instagram.
What is Influencer Engagement Rate?
Before discussing influencer engagement rates, let's understand what exactly they are.
The engagement rate tells you how many followers liked, commented, shared, saved, and reposted your post. Creators and marketers know this is one of the most important metrics they need to measure to see their performance.
Calculating influencer engagement rates manually is tedious; most marketers use influencer marketing tools to see engagement rates.
Engagement Rate Benchmarks for YouTube
Engagement rates on YouTube vary based on a YouTube influencer's follower count. Here's how they typically are:
Nano-influencers have an average engagement rate of 5.43 %. These smaller creators often engage deeply with their followers, which results in higher engagement.
Micro-influencer engagement rates are high on YouTube. Those with 10,000 to 50,000 followers see an average engagement rate of 5.19%. Micro-influencers with 50,000 to 100,000 followers have an average engagement rate of 4.98%.
Macro-influencers with 100K to 500K get an average engagement rate of 3.85 %.
Influencers with 500K+ followers have an average engagement rate of 2.82%
Engagement Rate Benchmarks for TikTok
Engagement rates on TikTok tend to be much higher than on Instagram, especially for smaller creators. The platform’s algorithm favors content discovery, so even accounts with fewer followers can see massive engagement.
Here’s a look at how TikTok engagement rates compare across different follower sizes:
Nano-influencers (1,000 to 10,000 followers) see the highest average engagement at 142.69%. TikTok’s algorithm helps smaller creators get more visibility, which keeps their engagement rates high.
Micro-influencers with 10,000 to 50,000 followers have an average engagement rate of 8.38%, while those with 50,000 to 100,000 followers see slightly lower engagement at 7.64%.
Macro-influencers with 100K-500K followers have an average engagement rate of 6.43%. Unlike other platforms, TikTok still rewards bigger accounts with strong audience interaction.
Mega-influencers (500K+ followers) get the lowest average engagement rate of 4.56%.
Engagement Rate Benchmarks for Instagram
Instagram influencer engagement rates depend on their follower count and industry. They vary widely by industry, with niches like beauty, fashion, and fitness seeing the highest rates.
The average influencer engagement rate on Instagram is 1.85%. Anything above this is considered a good engagement rate.
Here’s more information about average engagement rates based on the size of the following:
Nano-influencers (1,000 to 10,000 followers) achieve the highest average engagement rate at 2.19%. Other influencer tiers typically have engagement rates ranging from 0.80% to 1%
Micro-influencers with 10K to 50K followers get an average engagement rate of 0.99%.
Micro-influencers with 50K-100K followers and macro-influencers with 100K to 500K followers get an average engagement rate of 0.86%.
Macro-influencers with 500K to 1 million followers get an engagement rate of 0.87%.
Celebrity influencers with over 1 million followers get an average engagement rate of 0.94%.
How to Calculate Influencer Engagement Rate?
Using an app is better than manually calculating the rate. Here’s why:
1. Helps You Save Time
Manually calculating engagement rates can be tedious, especially when analyzing multiple influencers. Using an app means you can see the engagement rate for a brand or influencer in seconds.
2. Accurate Engagement rates
Manual calculations leave room for error. With a reliable app/ engagement rate calculator, you get precise results every time and can make data-driven decisions.
3. Easy To Compare Influencers
An app/engagement rate calculator helps you quickly compare engagement rates across multiple influencers, allowing you to identify who aligns best with your goals without sifting through endless spreadsheets.
An app like SocialiQ can instantly help you see engagement rates for any profile. SocialiQ is a Chrome extension that can show you the engagement rate for any Instagram and TikTok influencer or brand as long as it is a public account.
You can sign up here to create a free account. Use SocialiQ to check engagement rates and search for influencers. SocialiQ’s search feature can help you search for influencers based on keywords, location, follower size, and gender.
impulze.ai can also help you search for influencers based on location, engagement rate, and follower size. Simply use keywords in its search bar, choose the filters on the left, and hit ‘Search.’ The app will show you an influencer list that matches your search criteria.
The Takeaway
Tools like impulze.ai and SocialiQ can make influencer marketing easy for you by showing engagement rates and influencers that match your search criteria.
You can use our 14-day free trial to try SocialiQ and impulze.ai and see influencer engagement rates instantly.
Influencer engagement rates are a crucial metric for social media marketing. They tell you how well an influencer connects with their audience.
But what’s considered a good engagement rate?
It varies by influencer tier, from nano to celebrity, and the social media platform.
Keep reading to know about engagement rate benchmarks for each influencer tier on YouTube, TikTok, and Instagram.
What is Influencer Engagement Rate?
Before discussing influencer engagement rates, let's understand what exactly they are.
The engagement rate tells you how many followers liked, commented, shared, saved, and reposted your post. Creators and marketers know this is one of the most important metrics they need to measure to see their performance.
Calculating influencer engagement rates manually is tedious; most marketers use influencer marketing tools to see engagement rates.
Engagement Rate Benchmarks for YouTube
Engagement rates on YouTube vary based on a YouTube influencer's follower count. Here's how they typically are:
Nano-influencers have an average engagement rate of 5.43 %. These smaller creators often engage deeply with their followers, which results in higher engagement.
Micro-influencer engagement rates are high on YouTube. Those with 10,000 to 50,000 followers see an average engagement rate of 5.19%. Micro-influencers with 50,000 to 100,000 followers have an average engagement rate of 4.98%.
Macro-influencers with 100K to 500K get an average engagement rate of 3.85 %.
Influencers with 500K+ followers have an average engagement rate of 2.82%
Engagement Rate Benchmarks for TikTok
Engagement rates on TikTok tend to be much higher than on Instagram, especially for smaller creators. The platform’s algorithm favors content discovery, so even accounts with fewer followers can see massive engagement.
Here’s a look at how TikTok engagement rates compare across different follower sizes:
Nano-influencers (1,000 to 10,000 followers) see the highest average engagement at 142.69%. TikTok’s algorithm helps smaller creators get more visibility, which keeps their engagement rates high.
Micro-influencers with 10,000 to 50,000 followers have an average engagement rate of 8.38%, while those with 50,000 to 100,000 followers see slightly lower engagement at 7.64%.
Macro-influencers with 100K-500K followers have an average engagement rate of 6.43%. Unlike other platforms, TikTok still rewards bigger accounts with strong audience interaction.
Mega-influencers (500K+ followers) get the lowest average engagement rate of 4.56%.
Engagement Rate Benchmarks for Instagram
Instagram influencer engagement rates depend on their follower count and industry. They vary widely by industry, with niches like beauty, fashion, and fitness seeing the highest rates.
The average influencer engagement rate on Instagram is 1.85%. Anything above this is considered a good engagement rate.
Here’s more information about average engagement rates based on the size of the following:
Nano-influencers (1,000 to 10,000 followers) achieve the highest average engagement rate at 2.19%. Other influencer tiers typically have engagement rates ranging from 0.80% to 1%
Micro-influencers with 10K to 50K followers get an average engagement rate of 0.99%.
Micro-influencers with 50K-100K followers and macro-influencers with 100K to 500K followers get an average engagement rate of 0.86%.
Macro-influencers with 500K to 1 million followers get an engagement rate of 0.87%.
Celebrity influencers with over 1 million followers get an average engagement rate of 0.94%.
How to Calculate Influencer Engagement Rate?
Using an app is better than manually calculating the rate. Here’s why:
1. Helps You Save Time
Manually calculating engagement rates can be tedious, especially when analyzing multiple influencers. Using an app means you can see the engagement rate for a brand or influencer in seconds.
2. Accurate Engagement rates
Manual calculations leave room for error. With a reliable app/ engagement rate calculator, you get precise results every time and can make data-driven decisions.
3. Easy To Compare Influencers
An app/engagement rate calculator helps you quickly compare engagement rates across multiple influencers, allowing you to identify who aligns best with your goals without sifting through endless spreadsheets.
An app like SocialiQ can instantly help you see engagement rates for any profile. SocialiQ is a Chrome extension that can show you the engagement rate for any Instagram and TikTok influencer or brand as long as it is a public account.
You can sign up here to create a free account. Use SocialiQ to check engagement rates and search for influencers. SocialiQ’s search feature can help you search for influencers based on keywords, location, follower size, and gender.
impulze.ai can also help you search for influencers based on location, engagement rate, and follower size. Simply use keywords in its search bar, choose the filters on the left, and hit ‘Search.’ The app will show you an influencer list that matches your search criteria.
The Takeaway
Tools like impulze.ai and SocialiQ can make influencer marketing easy for you by showing engagement rates and influencers that match your search criteria.
You can use our 14-day free trial to try SocialiQ and impulze.ai and see influencer engagement rates instantly.
Frequently Asked Questions
Is engagement rate important?
Is engagement rate important?
Is engagement rate important?
How to check influencer engagement rate?
How to check influencer engagement rate?
How to check influencer engagement rate?
What is a good influencer engagement rate?
What is a good influencer engagement rate?
What is a good influencer engagement rate?
What is the average engagement rate for influencers?
What is the average engagement rate for influencers?
What is the average engagement rate for influencers?
What is a realistic engagement rate on Instagram?
What is a realistic engagement rate on Instagram?
What is a realistic engagement rate on Instagram?
What is the formula for engagement rate?
What is the formula for engagement rate?
What is the formula for engagement rate?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
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14-Day Free Trial. No Credit-Card Needed
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later