Mar 20, 2025
11 MIN READ
How to Find Micro-Influencers on Instagram
How to Find Micro-Influencers on Instagram
How to Find Micro-Influencers on Instagram
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Want to find micro-influencers on Instagram? Here are the best ways to find the perfect match for your brand:
Search on Instagram: Search using hashtags and keywords, and use explore page on Instagram to find micro-influencers.
Use influencer marketing tools: Tools like impulze.ai allow you to filter by location, engagement, and more to find the right influencers.
Work with an influencer marketing agency: Influencer agencies offer expertise and time-saving but come at a higher cost.
Search for lookalike Influencers: Use tools like SocialiQ to discover influencers similar to the ones you like.
Google search: A simple way to find top influencers, but it requires more research.
Influencer marketing tools like impulze.ai can make finding micro-influencers efficient; you handpick influencers that match your brand’s audience in minutes.
More than half of brands (57%) consider Instagram their go-to platform for influencer marketing. Instagram has become a trusted space where brands can engage with audiences authentically. This popularity isn’t just about big-name influencers—micro-influencers are proving to be even more valuable for brands looking to drive real engagement and trust.
If you’re one of the brands looking to find micro-influencers on Instagram and use this powerful platform, this blog can help you. In this blog, we'll discuss the best ways to find micro-influencers on Instagram.
Let’s go deeper and make this actionable.
5 Smart Ways To Find Micro-Influencers on Instagram
1. Search on Instagram using hashtags, keywords, and Explore
You can find micro-influencers on Instagram using a hashtag search, keywords, or the explore page.
A) Hashtag Search:
Search for niche-specific hashtags to find influencers who create content in your niche.
So, say you’re selling a cruelty-free, vegan skincare products; don’t just search #beauty—get specific. Try #cruetlyfreeskincare, or drill down even further with #veganskincareproducts or #veganbeautyproductsreview. The more precise you get, the better your chances of finding the right creators.
B) Keyword Search
Searching using hashtags can be a double-edged sword. Sure, they pull in a ton of results, but the quality? Not so great. Take #photographer, for example. You’ll see everything from seasoned pros to someone snapping pics of their morning coffee. That’s a lot of noise to sift through.
So, you should also try searching using keywords. Instagram will show you accounts with that word in their username or bio—people who actually live and breathe photography. Want to refine it even further? Try searching for related terms like ‘portrait photography’ or ‘wedding photographer.’It might take a few tries, but you’ll uncover some real gems with a little digging.
C) Using the Explore Page
Instagram’s Explore page is a great way to find content that matches your interests. It features photos and reels based on what you interact with. If you have a brand account or regularly view content related to your products, you’ll start seeing influencers in your niche just by scrolling.
If you want to find micro-influencers on Instagram who create attention-worthy reels, scroll only the reels instead of the Explore page.
Following creators in your niche helps train your Explore page to display relevant influencers. The algorithm recognizes your interests and shows you similar Instagram influencers.
2. Using Influencer Marketing Tools
Using influencer marketing tools is one of the best ways to find micro-influencers on Instagram because you can use filters like location, engagement rate, follower size, etc.
impulze.ai offers a free plan that you can use to find micro-influencers on Instagram. Suppose you want to find American skincare micro-influencers on Instagram.
Sign up and follow these steps to find them:
Step 1: When you’re logged into your impulze.ai account, the screen will show this page.
Step 2: Choose the Instagram icon on the left, next to the Search button. Choose ‘United States’ as the location in the filters bar on the left. Choose 10K as minimum followers and 100K as maximum followers on the left. Then, choose bio keywords from the drop-down on the left. Type ‘skincare’ in the search bar and click ‘Search.’
Step 3: You can choose any option from the drop-down on the left. So, if you want to find Instagram influencers who have used ‘#sunscreenreview’ in their posts’ captions, you can choose ‘Hashtags’ on the left, type #sunscreenreview, and click ‘Search.’
You can also choose filters like engagement rate, subscribers, contact details, etc., to find micro-influencers on Instagram that match what you have in mind.
One of the other advantages of using tools like impulze.ai to find influencers is that it would make influencer outreach easy for you. Click on the ‘Contact’ icon under any influencer’s name, and if the influencer’s email is a part of your database, it will show the influencer’s phone number and/or email address there. The app can also send emails on your behalf.
You can also use SocialiQ, our Chrome extension, to find influencers right on social media. Once you have SocialiQ installed, open Instagram, type ‘[skincare]’ in its search bar, and choose the location. Choose type as ‘micro-influencer.’ Click ‘Search,’ and the extension will show you Instagram influencers who have mentioned ‘skincare’ in their Instagram account’s bio.
Here’s an important thing you should know about using SocialiQ: When you use SocialiQ’s search feature to find influencers, the search results heavily depend on how you enter keywords. Use this guide to learn how to use words in SocialiQ’s search feature.
3. Work With an Influencer Marketing Agency
You can also work with an influencer marketing agency to find Instagram micro-influencers. Look for an agency that suits your needs, and they’ll take care of everything.
However, working with an influencer marketing agency would cost more and isn’t viable for small businesses that want to implement influencer marketing ideas.
Let’s look at the pros and cons of using this way to find Instagram micro-influencers.
Pros of Working with an Influencer Marketing Agency
Expertise: Agencies have experience and can find the right influencers for your brand.
Time-saving: They handle the research, outreach, and negotiation, saving you time.
Access to top influencers: Agencies often have connections with high-profile influencers you may not find on your own.
Cons of Working with an Influencer Marketing Agency
Higher cost: Agencies charge a considerable fee for their services, which might be too expensive for small businesses.
Less control: You may have less direct control over the selection and management of influencers.
One-size-fits-all approach: Agencies may apply generic strategies that don’t align with your unique needs.
While agencies offer many benefits, small businesses with a tight budget may be unable to work with them due to the high costs.
If you are considering working with one, this list of the top micro-influencer marketing agencies in the US can help.
4. Search for Lookalike Influencers
Consider this: You found Elena Bridgers, a micro-influencer who talks about motherhood and parenting, and you like her content. You want to find micro-influencers similar to her. SocialiQ can help you do this in seconds.
You can find lookalike influencers using SocialiQ’s ‘Similar Ones’ feature. To do this, open Elena’s Instagram profile. Click on ‘Similar Ones’ at the bottom in SocialiQ. Now click on ‘Unlock Now,’ and SocialiQ will show you influencers who have posted similar content to Elena’s.
5. Google Search
A simple Google search with the right keywords can do wonders. For instance, you want to find the top fashion micro-influencers on Instagram. A Google search can show you lists of the top fashion micro-influencers. You can pick influencers from here, scrutinize their content, and see which influencer would fit your brand.
This method can provide you with names of influencers quickly, but you’d still have to analyze the influencer’s followers and content and see if they would fit your brand well.
If you’re looking for micro-influencers in a specific region, it would be better to use an influencer marketing tool to find micro-influencers based on location that would be a good fit for your business.
Which Is the Best Way To Find Micro-Influencers on Instagram?
Each method has its pros and cons. What’s best for you will depend on your needs and situation. Take a look at the infographic below, which lists the pros and cons of each method and which method is best for whom.
Tips for Choosing the Right Micro-Influencers
Micro-influencers can bring serious value to your brand if you choose wisely. Here’s how to find the right ones for your campaign:
1. Define Your Goals and Audience
Before anything else, be clear about what you want from your influencer marketing campaign. Are you aiming for conversions, brand awareness, or engagement?
Defining this up front helps you measure success. Just as important is knowing who you want to reach. The best micro-influencers have followers that align with your target audience.
2. Look at Engagement Rates
A high follower count means nothing if those followers aren’t engaging. Look at likes, comments, shares, and overall interaction. A strong engagement rate means the influencer has an audience that listens and responds to their content. That’s what drives results.
3. Evaluate Content Quality
Take a close look at their posts. Do they create high-quality, visually appealing content? Does their style fit with your brand? Their content should look like something your audience would appreciate and trust. If their posts feel off-brand, they’re probably not the right fit.
4. Check Authenticity
Not all followers are real. Some influencers buy followers or use engagement pods, which means their audience isn’t genuinely interested. Look for suspicious signs like sudden follower spikes or lots of inactive-looking accounts. Genuine engagement is more important than inflated numbers.
5. Review Past Collaborations
Scroll through their past brand partnerships. Have they worked with brands similar to yours? How did their audience respond? If their previous collaborations show strong engagement and positive feedback, they likely know how to create content that converts.
6. Set Clear Expectations and Guidelines
Once you’ve chosen your influencers, communicate exactly what you need. Be clear on content requirements, messaging, deadlines, and deliverables. Smooth collaborations start with clear guidelines.
Always have a signed contract in place before commencing work. A written contract helps avoid misunderstandings and keeps everything on track.
If you need a starting point, our resource library has free contracts and influencer marketing templates you might find helpful.
Choosing the right micro-influencers takes effort, but the right partnerships can make a real impact. Follow these steps, and you’ll be in a strong position to find influencers who deliver results.
The Takeaway
Each method discussed in this blog offers unique advantages, empowering you to find Instagram micro-influencers that align with your goals and budget.
You can choose a way that suits your needs and budget. Tools like impulze.ai and our Chrome extension, SocialiQ, can make influencer discovery quick and easy for you. They can help you find influencers that match your target audience in minutes.
You can use our free plan to get started.
More than half of brands (57%) consider Instagram their go-to platform for influencer marketing. Instagram has become a trusted space where brands can engage with audiences authentically. This popularity isn’t just about big-name influencers—micro-influencers are proving to be even more valuable for brands looking to drive real engagement and trust.
If you’re one of the brands looking to find micro-influencers on Instagram and use this powerful platform, this blog can help you. In this blog, we'll discuss the best ways to find micro-influencers on Instagram.
Let’s go deeper and make this actionable.
5 Smart Ways To Find Micro-Influencers on Instagram
1. Search on Instagram using hashtags, keywords, and Explore
You can find micro-influencers on Instagram using a hashtag search, keywords, or the explore page.
A) Hashtag Search:
Search for niche-specific hashtags to find influencers who create content in your niche.
So, say you’re selling a cruelty-free, vegan skincare products; don’t just search #beauty—get specific. Try #cruetlyfreeskincare, or drill down even further with #veganskincareproducts or #veganbeautyproductsreview. The more precise you get, the better your chances of finding the right creators.
B) Keyword Search
Searching using hashtags can be a double-edged sword. Sure, they pull in a ton of results, but the quality? Not so great. Take #photographer, for example. You’ll see everything from seasoned pros to someone snapping pics of their morning coffee. That’s a lot of noise to sift through.
So, you should also try searching using keywords. Instagram will show you accounts with that word in their username or bio—people who actually live and breathe photography. Want to refine it even further? Try searching for related terms like ‘portrait photography’ or ‘wedding photographer.’It might take a few tries, but you’ll uncover some real gems with a little digging.
C) Using the Explore Page
Instagram’s Explore page is a great way to find content that matches your interests. It features photos and reels based on what you interact with. If you have a brand account or regularly view content related to your products, you’ll start seeing influencers in your niche just by scrolling.
If you want to find micro-influencers on Instagram who create attention-worthy reels, scroll only the reels instead of the Explore page.
Following creators in your niche helps train your Explore page to display relevant influencers. The algorithm recognizes your interests and shows you similar Instagram influencers.
2. Using Influencer Marketing Tools
Using influencer marketing tools is one of the best ways to find micro-influencers on Instagram because you can use filters like location, engagement rate, follower size, etc.
impulze.ai offers a free plan that you can use to find micro-influencers on Instagram. Suppose you want to find American skincare micro-influencers on Instagram.
Sign up and follow these steps to find them:
Step 1: When you’re logged into your impulze.ai account, the screen will show this page.
Step 2: Choose the Instagram icon on the left, next to the Search button. Choose ‘United States’ as the location in the filters bar on the left. Choose 10K as minimum followers and 100K as maximum followers on the left. Then, choose bio keywords from the drop-down on the left. Type ‘skincare’ in the search bar and click ‘Search.’
Step 3: You can choose any option from the drop-down on the left. So, if you want to find Instagram influencers who have used ‘#sunscreenreview’ in their posts’ captions, you can choose ‘Hashtags’ on the left, type #sunscreenreview, and click ‘Search.’
You can also choose filters like engagement rate, subscribers, contact details, etc., to find micro-influencers on Instagram that match what you have in mind.
One of the other advantages of using tools like impulze.ai to find influencers is that it would make influencer outreach easy for you. Click on the ‘Contact’ icon under any influencer’s name, and if the influencer’s email is a part of your database, it will show the influencer’s phone number and/or email address there. The app can also send emails on your behalf.
You can also use SocialiQ, our Chrome extension, to find influencers right on social media. Once you have SocialiQ installed, open Instagram, type ‘[skincare]’ in its search bar, and choose the location. Choose type as ‘micro-influencer.’ Click ‘Search,’ and the extension will show you Instagram influencers who have mentioned ‘skincare’ in their Instagram account’s bio.
Here’s an important thing you should know about using SocialiQ: When you use SocialiQ’s search feature to find influencers, the search results heavily depend on how you enter keywords. Use this guide to learn how to use words in SocialiQ’s search feature.
3. Work With an Influencer Marketing Agency
You can also work with an influencer marketing agency to find Instagram micro-influencers. Look for an agency that suits your needs, and they’ll take care of everything.
However, working with an influencer marketing agency would cost more and isn’t viable for small businesses that want to implement influencer marketing ideas.
Let’s look at the pros and cons of using this way to find Instagram micro-influencers.
Pros of Working with an Influencer Marketing Agency
Expertise: Agencies have experience and can find the right influencers for your brand.
Time-saving: They handle the research, outreach, and negotiation, saving you time.
Access to top influencers: Agencies often have connections with high-profile influencers you may not find on your own.
Cons of Working with an Influencer Marketing Agency
Higher cost: Agencies charge a considerable fee for their services, which might be too expensive for small businesses.
Less control: You may have less direct control over the selection and management of influencers.
One-size-fits-all approach: Agencies may apply generic strategies that don’t align with your unique needs.
While agencies offer many benefits, small businesses with a tight budget may be unable to work with them due to the high costs.
If you are considering working with one, this list of the top micro-influencer marketing agencies in the US can help.
4. Search for Lookalike Influencers
Consider this: You found Elena Bridgers, a micro-influencer who talks about motherhood and parenting, and you like her content. You want to find micro-influencers similar to her. SocialiQ can help you do this in seconds.
You can find lookalike influencers using SocialiQ’s ‘Similar Ones’ feature. To do this, open Elena’s Instagram profile. Click on ‘Similar Ones’ at the bottom in SocialiQ. Now click on ‘Unlock Now,’ and SocialiQ will show you influencers who have posted similar content to Elena’s.
5. Google Search
A simple Google search with the right keywords can do wonders. For instance, you want to find the top fashion micro-influencers on Instagram. A Google search can show you lists of the top fashion micro-influencers. You can pick influencers from here, scrutinize their content, and see which influencer would fit your brand.
This method can provide you with names of influencers quickly, but you’d still have to analyze the influencer’s followers and content and see if they would fit your brand well.
If you’re looking for micro-influencers in a specific region, it would be better to use an influencer marketing tool to find micro-influencers based on location that would be a good fit for your business.
Which Is the Best Way To Find Micro-Influencers on Instagram?
Each method has its pros and cons. What’s best for you will depend on your needs and situation. Take a look at the infographic below, which lists the pros and cons of each method and which method is best for whom.
Tips for Choosing the Right Micro-Influencers
Micro-influencers can bring serious value to your brand if you choose wisely. Here’s how to find the right ones for your campaign:
1. Define Your Goals and Audience
Before anything else, be clear about what you want from your influencer marketing campaign. Are you aiming for conversions, brand awareness, or engagement?
Defining this up front helps you measure success. Just as important is knowing who you want to reach. The best micro-influencers have followers that align with your target audience.
2. Look at Engagement Rates
A high follower count means nothing if those followers aren’t engaging. Look at likes, comments, shares, and overall interaction. A strong engagement rate means the influencer has an audience that listens and responds to their content. That’s what drives results.
3. Evaluate Content Quality
Take a close look at their posts. Do they create high-quality, visually appealing content? Does their style fit with your brand? Their content should look like something your audience would appreciate and trust. If their posts feel off-brand, they’re probably not the right fit.
4. Check Authenticity
Not all followers are real. Some influencers buy followers or use engagement pods, which means their audience isn’t genuinely interested. Look for suspicious signs like sudden follower spikes or lots of inactive-looking accounts. Genuine engagement is more important than inflated numbers.
5. Review Past Collaborations
Scroll through their past brand partnerships. Have they worked with brands similar to yours? How did their audience respond? If their previous collaborations show strong engagement and positive feedback, they likely know how to create content that converts.
6. Set Clear Expectations and Guidelines
Once you’ve chosen your influencers, communicate exactly what you need. Be clear on content requirements, messaging, deadlines, and deliverables. Smooth collaborations start with clear guidelines.
Always have a signed contract in place before commencing work. A written contract helps avoid misunderstandings and keeps everything on track.
If you need a starting point, our resource library has free contracts and influencer marketing templates you might find helpful.
Choosing the right micro-influencers takes effort, but the right partnerships can make a real impact. Follow these steps, and you’ll be in a strong position to find influencers who deliver results.
The Takeaway
Each method discussed in this blog offers unique advantages, empowering you to find Instagram micro-influencers that align with your goals and budget.
You can choose a way that suits your needs and budget. Tools like impulze.ai and our Chrome extension, SocialiQ, can make influencer discovery quick and easy for you. They can help you find influencers that match your target audience in minutes.
You can use our free plan to get started.
Frequently Asked Questions
How to find micro-influencers on IG?
How to find micro-influencers on IG?
How to find micro-influencers on IG?
What is the best tool to find micro-influencers?
What is the best tool to find micro-influencers?
What is the best tool to find micro-influencers?
How to reach out to micro-influencers?
How to reach out to micro-influencers?
How to reach out to micro-influencers?
How to find specific influencers on Instagram?
How to find specific influencers on Instagram?
How to find specific influencers on Instagram?
How many followers is considered a micro-influencer?
How many followers is considered a micro-influencer?
How many followers is considered a micro-influencer?
How much do you pay micro-influencers?
How much do you pay micro-influencers?
How much do you pay micro-influencers?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
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20K+ Active Users
May be Later
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20K+ Active Users
May be Later