Jan 27, 2025
10 MIN READ
Instagram Demographics: Most Important User Stats for Marketers
Instagram Demographics: Most Important User Stats for Marketers
Instagram Demographics: Most Important User Stats for Marketers
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
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Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
This blog has Instagram demographics that provide valuable insights for marketers who want to use Instagram.
Instagram Usage: Americans aged 18+ spend an average of 33.1 minutes daily on Instagram.
Instagram Reels: Reels see an average of 15,000 views, 805 likes, and high engagement, with a 46% increase in shares from last year.
Age Demographics: The largest age group on Instagram (28.3%) is 25-34, followed by 18-24-year-olds at 26.5%.
Gender Split: Instagram has a nearly equal male (50.6%) and female (49.4%) user base globally.
Income Potential: Influencers can earn significantly, with nano-influencers charging $5-$25 per post and mega-influencers earning $2,500+ per post.
Influencer marketing tools like impulze.ai can help you find influencers based on location, follower size, engagement rates, and audience demographics.
Curious about who’s really using Instagram these days? Whether you're a business owner or marketer, understanding Instagram demographics can help you connect with the right audience.
From age and gender to global reach, here’s a closer look at who’s scrolling, liking, and posting!
Let’s first start by understanding how Instagram is used.
1. Instagram Demographics - Usage
With an average of 33.1 minutes spent every day on Instagram, it is the third most used platform behind TikTok, YouTube, and Twitter. Specifically, Americans aged 18+ spend about half an hour on Instagram every day.
Instagram was projected to take up 18.6% of the time Americans would spend on social media in 2024. Facebook was projected to take up 22.4% more than Instagram.
2. Demographics about Instagram Reels
Here are a few important Instagram demographics about reels:
Instagram Reels are a hit, with an average of 15,000 views and 805 likes—way more engagement than regular posts. Plus, people aren’t just watching; they’re interacting too! On average, a Reel gets over 25 comments and 82 saves.
The popularity of reels is exploding, with a 46% jump in the number of reels being shared compared to last year.
Creators and businesses with over 50,000 followers are seeing the benefits; each reel they post reaches about 67,000 users.
3. Instagram Demographics - Age
Instagram audience data shows that as of October 2024, the largest group of users in the U.S. were between 25 and 34 years old. They made up 28.3% of the platform’s audience. Right behind them, at 26.5%, were users aged 18 to 24. The next biggest group was people aged 35 to 44, who made up 19.4% of users.
Instagram has the smallest number of users over 65, with only 5.8% of the platform’s audience falling into that age range.
4. Instagram Demographics - Gender
When focusing on the gender distribution of Instagram user statistics, the data shows an even split. As of January 2024, Instagram was just a bit more popular with men than women, with men making up 50.6% of the platform's global users.
5. Instagram Demographics - Income
Instagram income varies across different niches, mainly influenced by follower count, engagement, and partnerships. Here’s what we found about how much influencers can make from Instagram:
A significant 92% of creators generate the majority of their income through brand deals, highlighting the importance of partnerships in influencer marketing.
Creators in the tech and business sectors are among the top earners, with many surpassing $150,000 annually.Here’s how much Instagram influencers charge:
Nano-influencers (1000–10,000 followers): $5 to $25 per post
Micro-influencers (10,000–100,000 followers): $25 to $125 per post
Mid-tier influencers (100,000–500,000 followers): $125 to $1,200 per post
Macro-influencers (500,000–1 million followers): $1,200 to $2,500 per post
Mega-influencers (1 million+ followers): $2,500+ per post
Wrapping It Up
If you’re looking to find Instagram influencers for your next campaign, impulze.ai can help.
Our database has 280 million+ profiles of influencers from various niches. You can find influencers based on location, follower size, engagement rates, and audience demographics.
Use our 14 day-trial to explore impulze.ai’s features and find influencers today.
Curious about who’s really using Instagram these days? Whether you're a business owner or marketer, understanding Instagram demographics can help you connect with the right audience.
From age and gender to global reach, here’s a closer look at who’s scrolling, liking, and posting!
Let’s first start by understanding how Instagram is used.
1. Instagram Demographics - Usage
With an average of 33.1 minutes spent every day on Instagram, it is the third most used platform behind TikTok, YouTube, and Twitter. Specifically, Americans aged 18+ spend about half an hour on Instagram every day.
Instagram was projected to take up 18.6% of the time Americans would spend on social media in 2024. Facebook was projected to take up 22.4% more than Instagram.
2. Demographics about Instagram Reels
Here are a few important Instagram demographics about reels:
Instagram Reels are a hit, with an average of 15,000 views and 805 likes—way more engagement than regular posts. Plus, people aren’t just watching; they’re interacting too! On average, a Reel gets over 25 comments and 82 saves.
The popularity of reels is exploding, with a 46% jump in the number of reels being shared compared to last year.
Creators and businesses with over 50,000 followers are seeing the benefits; each reel they post reaches about 67,000 users.
3. Instagram Demographics - Age
Instagram audience data shows that as of October 2024, the largest group of users in the U.S. were between 25 and 34 years old. They made up 28.3% of the platform’s audience. Right behind them, at 26.5%, were users aged 18 to 24. The next biggest group was people aged 35 to 44, who made up 19.4% of users.
Instagram has the smallest number of users over 65, with only 5.8% of the platform’s audience falling into that age range.
4. Instagram Demographics - Gender
When focusing on the gender distribution of Instagram user statistics, the data shows an even split. As of January 2024, Instagram was just a bit more popular with men than women, with men making up 50.6% of the platform's global users.
5. Instagram Demographics - Income
Instagram income varies across different niches, mainly influenced by follower count, engagement, and partnerships. Here’s what we found about how much influencers can make from Instagram:
A significant 92% of creators generate the majority of their income through brand deals, highlighting the importance of partnerships in influencer marketing.
Creators in the tech and business sectors are among the top earners, with many surpassing $150,000 annually.Here’s how much Instagram influencers charge:
Nano-influencers (1000–10,000 followers): $5 to $25 per post
Micro-influencers (10,000–100,000 followers): $25 to $125 per post
Mid-tier influencers (100,000–500,000 followers): $125 to $1,200 per post
Macro-influencers (500,000–1 million followers): $1,200 to $2,500 per post
Mega-influencers (1 million+ followers): $2,500+ per post
Wrapping It Up
If you’re looking to find Instagram influencers for your next campaign, impulze.ai can help.
Our database has 280 million+ profiles of influencers from various niches. You can find influencers based on location, follower size, engagement rates, and audience demographics.
Use our 14 day-trial to explore impulze.ai’s features and find influencers today.
Frequently Asked Questions
What is the main demographic for Instagram?
What is the main demographic for Instagram?
What is the main demographic for Instagram?
How do I see my Instagram demographics?
How do I see my Instagram demographics?
How do I see my Instagram demographics?
What are the demographics of the audience?
What are the demographics of the audience?
What are the demographics of the audience?
Is Instagram mostly male or female?
Is Instagram mostly male or female?
Is Instagram mostly male or female?
What are 5 aspects of demographics?
What are 5 aspects of demographics?
What are 5 aspects of demographics?
Which generation uses Instagram the most?
Which generation uses Instagram the most?
Which generation uses Instagram the most?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later