The TikTok Creator Marketplace is a powerful influencer campaign platform that connects brands with TikTok creators. But how does TikTok Creator Marketplace work?

First, a business owner needs to create an account and provide details about their business. Once you submit these details, TikTok will verify your business within five business days. 

But is that it? Not really. Creating an account is just the first step. The journey of TikTok Creator Marketplace is long and exciting. And we are here to help you. 

This article will guide you through joining TikTok Creator Marketplace and provide tips for your brand’s next big hit on TikTok.

What Is The TikTok Creator Marketplace? 

TikTok Creator Marketplace is TikTok’s in-built influencer campaign platform for brands looking to collaborate with content creators. It’s a space where brands can discover, engage with, and collaborate with TikTok influencers who align with their marketing goals.

It gives you everything you need to assess creators based on their reach, engagement, views, audience demographics, and more. You can discover creators, invite them to work with your brand, and access detailed analytics—all within the app.

How Does TikTok Creator Marketplace Work?

Here’s how the TikTok Creator Marketplace works for brands: 

1. Sign Up/Sign in

Anyone who runs a business can sign up and create an account. To access all the features, you have to verify their business. Once you’ve signed up, sign in to your TikTok  Creator Marketplace account.

2. Browse And Select Creators

You can browse through creators on the Marketplace. You can access views, locations, followers, and reach for each creator, which will help you choose the one you’d like to work with.

3. Create a Campaign

Once you’ve found the right creator for your campaign, you can use the platform to send an invite to the creator. Once the creator accepts your invite, you can click on the creator’s name and ‘Contact Info’ to contact them further and communicate with them.

4. Negotiation and Payment

Brands can negotiate with creators about compensation and incentives before finalizing a creator. When it comes to payment, TikTok Creator Marketplace is flexible and secure. Creators can set their rates, negotiate terms, or accept gifted products, especially if they feature them in their content.

Some creators charge up to $100,000, depending on their followers, engagement, and conversion rates, though many are open to negotiation. 

5. Track Results

Brands can use the reporting tool to track and analyze the results of their campaign. 

Fascinating right? 

Within TikTok’s in-built influencer campaign platform, you can find influencers plus create and manage your campaign. If you’re wondering how to join, read on to know how to join the TikTok Creator Marketplace.

How to Join TikTok Creator Marketplace As a Brand? 

First, you'll have to sign up for the Creator Marketplace and provide details about your business to access all its features.

Here is a step-by-step guide on how you can join TikTok Creator Marketplace as a brand: 

Step 1:  If you have an Ad Manager account, that account will work for the TikTok Creator Marketplace login purpose. 

If not, create an account through this sign-up page. Enter your email address and click 'Verify.' TikTok will send a code to your email address. Add the code to this form. Create a password and then re-confirm it. Tick the box shown in the screenshot below and click 'Create Account.'

Step 2: Select your country or region of registration. Note that once you select it on this page, you cannot change this region after the account is created.

Step 3: Add your company's name, type, and industry to this form. Then, add your email ID and phone number. At this stage, verifying the phone number is compulsory. TikTok sends a code to the number you have entered, and only when you add the verification code can you proceed to the next part of the process. Add your name in the 'Contact Name' field and click submit.

Step 4: Once you've created an account and are logged in, you need to provide details of your business to get full access to TikTok Creator Marketplace. Click on 'Verify Business' and fill out the form.

You need the following information to complete this step: 

• Business country or region 

• Legal name of the business (the name that appears on your official documents)

• Business license or tax registration number

• A photo of the Business license/license of incorporation/business tax registration certificate. The image must be clear, in color, and contain the complete certificate. The image must be JPG, PNG, or JPEG and less than 5,000 KB.

Providing the name of your business's legal representative and the company's website is optional.

Note: For more information about which documents are acceptable, click here. TikTok has provided a list of documents the business owner can provide depending on the country where the business is based. For countries with multiple listed documents, they encourage uploading multiple documents, if not all, to provide proof of business.

Once you finish this step, TikTok will start its review process. According to their website, this process takes five business days. You can log in and check on the website to see if the process is complete. TikTok sends a confirmation when they've completed the business verification process. 

Tips For Working with TikTok creators

Here are some tips you should keep in mind while working with TikTok creators: 

1. Know Your Target Audience 

If you know your target audience, you'll be able to choose an influencer for your brand whose followers match that audience. This is the foremost requirement for your content to reach potential customers and lead to awareness and sales.

For instance, Chipotle, an American chain of fast food restaurants, knows that most of its consumers are millennials and Gen-Z. In 2018, they launched their TikTok account and created unique content that raised their brand's awareness. Since they knew their target audience well, they collaborated with young influencers David Dobrik and Charli D'Amelio to create fun, relatable content that appealed to young people.

2. Provide Guidelines

For influencers to be able to create good content that would be right for your brand, they should have clear guidelines about what rules they should follow.

Brand guidelines for social media content should include voice and tone, a color palette that they should adhere to, and details about products they should mention. If the influencer needs any assets like your logo or visuals to use in the content, you should provide them with those.

Provide specific instructions about any rules about language that the influencer can and cannot use in the content.

Ensure you communicate with the influencer that they should include the words #ad or #sponsored in the sponsored post to ensure transparency with the audience.

3. Build Relationships

Treat influencers as collaborators. Be genuine in your interactions with them and build relationships with them. Building relationships is even more important for long-term collaborations.

When you reach out to influencers, tailor your messages. Find out about their content and show genuine interest through a tailored message. Engage with their content: like or comment on their posts even after your campaign ends. Consistent communication, mutual respect, and not treating your interactions as a transaction can help build a relationship. 

4. Track Your Content Goals 

Here's why you should track your content goals once you've run a campaign: 

• To Identify What's Working: You can determine what's working based on reactions to the campaign. 

• To Measure if The Content Has Contributed to Sales: If your website gets more visitors or sales through the content, you should monitor and quantify these to get an idea of the tangible return on your investment. 

• To Optimize Future Campaigns: If you can analyze the data and see that specific posts are performing well, you can focus on creating more such content in the future.

  
  

Limitations of TikTok Creator Marketplace

While TikTok Creator Marketplace is easy to sign up for, it has a few limitations that may hinder your influencer marketing efforts. They are as follows:

1. No Direct Way to Communicate With Creators: Brands can’t communicate with the creators directly through the Marketplace. If you want to talk to a creator you’ve found through TikTok Creator Marketplace, you must send them an invite first.

   Only when the creator accepts your invite can you view their contact details. And if that creator is not actively keeping a tab on invitations in their Marketplace account, they may respond to your invite late or not respond at all.

   
   

2. Cannot Use it For Very Large Campaigns: Every brand can add up to 20 creators to a single campaign. So, if you want to work on a large-scale campaign with more than 20 creators in one campaign, it’s not possible to create such a campaign on TikTok Creator Marketplace.

   
   

3. Limited Creator Pool Due to TikTok Requirements: TikTok hasn’t officially mentioned the number of followers required to join the Creator Marketplace. Creators either receive an invite or can apply to be a part of the TikTok Creator Marketplace. So, not all TikTok influencers are a part of the Creator Marketplace.

   If you limit your search for influencers to the TikTok Creator Marketplace, you can potentially miss out on creators who would be an excellent fit for your brand but aren’t a part of the TikTok Creator Marketplace. Read on to know how impulze.ai can help you find the best TikTok Creator for your brand.

The Takeaway

The TikTok Creator Marketplace can be very useful for brands to connect with influencers and create content that drives awareness and sales. Creating an account on the TikTok Creator Marketplace is easy: you must provide TikTok with personal details and information about your business.

To create a successful TikTok influencer marketing campaign, you must work with a creator whose existing content and followers align with your brand. When finding the right creator for your brand, don't limit your options to only those creators who are available on the TikTok Creator Marketplace. Here's where impulze.ai can help.

You can use impulze.ai to find TikTok influencers based on their location and niche, as well as audience demographics like location, language, gender, etc. This article can guide you on how to find influencers with followers that match your target audience.

Still trying to figure it out? 

Use our 14-day trial to see how you can use impulze.ai to find the right TikTok influencers.

Frequently Asked Questions

Where is TikTok Creator Fund? 

TikTok Creator was discontinued on December 16, 2023, and it is not available in any country.

Can you make money from TikTok creator marketplace? 

Yes, you can make money from TikTok Creator Marketplace. As a creator,  you can connect with brands and make money through promoting their products. As a business, TikTok Creator Marketplace can help you make money by increasing your sales through campaigns with TikTok influencers. 

How many followers do you need to join TikTok Creator Marketplace?

To join the TikTok Creator Marketplace, you need 10,000 followers. You also need to adhere to a few other TikTok Creator Marketplace requirements, such as being 18 years or older, having a personal account, and being located in any country on TikTok's terms and conditions list.

How to leave TikTok Creator Marketplace?

To leave the TikTok Creator Marketplace, you must submit a ticket. To do so, click 'Dashboard'> 'Feedback and support'> Pencil icon in the top right corner. Then, share your TikTok username and submit a ticket.

What are the 24 countries where Tiktok Creator Marketplace is available? 

TikTok Creator Marketplace is currently available in the twenty-four countries mentioned on the TikTok website: Australia, Brazil, Canada, Egypt, France, Germany, Great Britain, Indonesia, Israel, Italy, Japan, Malaysia, Philippines, Russia, Saudi Arabia, Singapore, South Korea, Spain, Taiwan, Thailand, Turkey, United Arab Emirates, United States, and Vietnam.