Apr 10, 2025
8 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Top 10 Fitness Influencers in the US
Top 10 Fitness Influencers in the US
Top 10 Fitness Influencers in the US
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Fitness influencers in the US are shaping trends and working with the top brands. This blog is a list of such fitness influencers like Kayla Itsines, Massy Arias, Mike O’Hearn, and Jeff Cavliere.
Tips for finding influencers: Start with your existing customers, find influencers with good engagement whose followers match your target audience, and check for alignment of content style.
Partnering with the right influencers can drive impactful results for your brand. Influencer discovery tools like impulze.ai can help you find micro-influencers who align with your brand.
Did you know that fitness influencers in the US are shaping how we approach workouts and health? From inspiring daily routines to offering expert tips, these influencers have built strong communities, and their reach is only growing.
With such a large variety of fitness experts, finding the right influencer to work with can make a real difference for your marketing campaign.
If you're looking to partner with the best in the business, this list of top fitness influencers in the US is the perfect place to start.
Top Instagram Fitness Influencers in the US
1.Kayla Itsines
Follower Count: 15.7M followers
Fitness entrepreneur Kayla Itsines has built a global community through her high-intensity workouts and accessible programs. As the co-founder of the Sweat app, she has helped millions take control of their fitness journeys using minimal equipment and maximum motivation. Her approach blends consistency, simplicity, and community, three values that have defined her brand.
Health platforms, workout gear brands, and wellness ventures can tap into her loyal audience and proven track record. Her influence stretches beyond the gym, making her an ideal partner for campaigns focused on empowerment and everyday strength.
2.Massy Arias
Follower Count: 3.1M followers
Massy Arias is a trainer known for her dynamic workouts and focus on mental wellness. Massy has redefined fitness as a tool for healing and transformation. Her bilingual content resonates across cultures, while her authenticity deeply engages her followers.
Her powerful voice can benefit wellness brands, fitness products, and mental health initiatives. Her holistic perspective and energetic presence make her a standout collaborator in the health and lifestyle.
3.Chris Bumstead
Follower Count: 25.7M followers
Four-time Mr. Olympia Classic Physique champion Chris Bumstead has made a profound mark in bodybuilding. His commitment to training, discipline, and self-awareness has earned him a massive fanbase that extends beyond the stage. Chris shares his progress, nutrition tips, and mindset with honesty and humility.
Sports nutrition companies, gym wear labels, and performance-focused brands can align with his intense yet grounded persona. His reach and reputation make him a familiar and trusted name in the fitness community.
4.Bradley Martin
Follower Count: 4.2M followers
Bradley Martyn brings strength, strategy, and storytelling to the fitness scene. As the founder of Zoo Culture Gym and Rawgear, he’s built a space that blends lifting with lifestyle. His content mixes motivation, heavy training, and behind-the-scenes hustle that speaks to aspiring athletes and fitness fans alike.
Brands looking to connect with driven, young audiences will find a natural fit in Bradley. His presence spans digital and real-life spaces, making him someone who lives a fit lifestyle every day.
Top TikTok Fitness Influencers in the US
1.Demi Bagby
Follower Count: 14.2M followers
Demi Bagby is known for her fearless attitude and versatile athleticism. From CrossFit and calisthenics to acrobatics and action sports, she brings high energy and creativity to every move she makes. Her content blends stunts, strength training, and motivation, inspiring millions to break limits and stay active.
Fitness brands, adventure gear companies, and wellness platforms can benefit from her genuine enthusiasm. Demi’s ability to connect with younger, high-energy audiences makes her a standout in functional fitness and action sports.
2.Ulissesworld
Follower Count: 3M followers
Ulisses Jr. has built a reputation around aesthetics, discipline, and longevity in fitness. With years of experience and a physique that speaks for itself, he shares insights on bodybuilding, nutrition, and mindset through well-curated, educational content. His presence is both motivational and aspirational.
Brands focused on premium fitness, supplements, and lifestyle products will find strong alignment with Ulisses. His professionalism and credibility make him a respected figure in classic bodybuilding and personal development.
3.Mike O’Hearn
Follower Count: 4.3M followers
Mike O’Hearn is a longtime icon in the world of strength and fitness. With a background in bodybuilding, powerlifting, and television, he combines old-school training with a modern approach to longevity and wellness. His content offers a mix of classic routines, life lessons, and training philosophies built over decades.
Fitness and wellness brands looking for experience, authenticity, and a legacy of strength will value partnering with Mike. His consistent presence and timeless appeal continue to inspire generations of lifters.
Top YouTube Fitness Influencers in the US
1.Sophie Oostenbrugge (gainsbybrains)
Subscriber Count: 1.6M subscribers
Sophie Oostenbrugge, known online as gainsbybrains, has built a loyal following with her approachable workout style and focus on balance. Her YouTube content offers training plans, technique tips, and day-in-the-life vlogs that feel real and relatable. She’s created a space where lifting weights and feeling good go hand in hand.
Activewear brands, wellness companies, and training platforms can benefit from Sophie’s consistent presence and strong connection with her audience. Her content encourages sustainable progress and a positive mindset, making her a go-to source for everyday fitness inspiration.
2.Dana Linn Bailey
Subscriber Count: 606K subscribers
Dana Linn Bailey brings grit, confidence, and authenticity to the fitness world. As the first Women's Physique Olympia champion, she’s known for her strength-focused training and fearless attitude. Her content blends heavy lifting, raw gym sessions, and personal reflections that speak to a dedicated community.
Brands focused on strength training, gym gear, and performance wear can find meaningful alignment with Dana. Her no-nonsense approach and experience resonate with athletes who value hard work and individuality.
3.Jeff Cavliere (ATHLEAN-X)
Subscriber Count: 14M subscribers
Jeff Cavaliere, the face behind ATHLEAN-X, is known for his clear, science-backed approach to fitness. With a background in physical therapy and strength coaching, his content focuses on training techniques, injury prevention, and building functional strength. His videos are direct, educational, and designed to help people train with purpose.
Fitness platforms, equipment brands, and health-focused companies can connect well with ATHLEAN-X. Jeff’s credibility and teaching style have earned him the trust of beginners and seasoned lifters, making his channel a consistent go-to for anyone serious about training the right way.
Tips for Finding the Perfect Fitness Influencers
Didn’t find a good match from this list, and need to find another one? With so many profiles to scroll through, finding the right one can feel like trying to nail that perfect rep. It takes time, but it’s totally worth it.
Choosing wisely is key because the right partnership can take your brand’s marketing to the next level. To make the process smoother, here are a few tips to help you pick the best fit.
1. Start With Your Existing Customers
Your ideal influencer might already be in your customer base. Is there someone who regularly talks about your brand? An influencer who genuinely uses your products during their workouts will bring an authenticity that audiences trust. Their passion will come through naturally, making their recommendations all the more convincing.
2. Look Beyond Follower Count. Engagement Matters
A big follower count is great, but what really counts is engagement. When shortlisting influencers, take a look at how their audience responds.
Do people leave thoughtful comments, or is it just a sea of generic emojis? Do they take the time to reply? A micro-influencer with a genuinely engaged audience has a stronger influence, which means their recommendations will hold more weight.
Here’s how impulze.ai can make this process easier and more efficient for you. The app can help you quickly find influencers whose followers match your target audience. Its search bar can help you see influencers based on location, follower size, engagement rates, and more. You can then use our influencer report to see information about the influencer’s audience demographics.
The app also allows you to send and track emails to influencers, simplifying the entire email outreach process.
3. Check Their Content Quality and Brand Fit
Scroll through their posts like you’re checking form in a training video. Does their content look polished and visually appealing? Does their voice match your brand’s personality? A good creative fit ensures your brand message feels natural rather than forced. When their style aligns with yours, the collaboration feels effortless and authentic.
Finding the right fitness influencer takes effort, but just like building strength over time, the results are worth it.
Wrapping Up
Partnering with the right fitness influencers can bring your brand closer to an engaged and loyal audience. While the search process can feel daunting, influencer marketing tools like impulze.ai and SocialiQ can help you find influencers that match your target audience.
With impulze.ai’s free plan, you can explore its features risk-free and kickstart your journey to finding the perfect influencers today.
Did you know that fitness influencers in the US are shaping how we approach workouts and health? From inspiring daily routines to offering expert tips, these influencers have built strong communities, and their reach is only growing.
With such a large variety of fitness experts, finding the right influencer to work with can make a real difference for your marketing campaign.
If you're looking to partner with the best in the business, this list of top fitness influencers in the US is the perfect place to start.
Top Instagram Fitness Influencers in the US
1.Kayla Itsines
Follower Count: 15.7M followers
Fitness entrepreneur Kayla Itsines has built a global community through her high-intensity workouts and accessible programs. As the co-founder of the Sweat app, she has helped millions take control of their fitness journeys using minimal equipment and maximum motivation. Her approach blends consistency, simplicity, and community, three values that have defined her brand.
Health platforms, workout gear brands, and wellness ventures can tap into her loyal audience and proven track record. Her influence stretches beyond the gym, making her an ideal partner for campaigns focused on empowerment and everyday strength.
2.Massy Arias
Follower Count: 3.1M followers
Massy Arias is a trainer known for her dynamic workouts and focus on mental wellness. Massy has redefined fitness as a tool for healing and transformation. Her bilingual content resonates across cultures, while her authenticity deeply engages her followers.
Her powerful voice can benefit wellness brands, fitness products, and mental health initiatives. Her holistic perspective and energetic presence make her a standout collaborator in the health and lifestyle.
3.Chris Bumstead
Follower Count: 25.7M followers
Four-time Mr. Olympia Classic Physique champion Chris Bumstead has made a profound mark in bodybuilding. His commitment to training, discipline, and self-awareness has earned him a massive fanbase that extends beyond the stage. Chris shares his progress, nutrition tips, and mindset with honesty and humility.
Sports nutrition companies, gym wear labels, and performance-focused brands can align with his intense yet grounded persona. His reach and reputation make him a familiar and trusted name in the fitness community.
4.Bradley Martin
Follower Count: 4.2M followers
Bradley Martyn brings strength, strategy, and storytelling to the fitness scene. As the founder of Zoo Culture Gym and Rawgear, he’s built a space that blends lifting with lifestyle. His content mixes motivation, heavy training, and behind-the-scenes hustle that speaks to aspiring athletes and fitness fans alike.
Brands looking to connect with driven, young audiences will find a natural fit in Bradley. His presence spans digital and real-life spaces, making him someone who lives a fit lifestyle every day.
Top TikTok Fitness Influencers in the US
1.Demi Bagby
Follower Count: 14.2M followers
Demi Bagby is known for her fearless attitude and versatile athleticism. From CrossFit and calisthenics to acrobatics and action sports, she brings high energy and creativity to every move she makes. Her content blends stunts, strength training, and motivation, inspiring millions to break limits and stay active.
Fitness brands, adventure gear companies, and wellness platforms can benefit from her genuine enthusiasm. Demi’s ability to connect with younger, high-energy audiences makes her a standout in functional fitness and action sports.
2.Ulissesworld
Follower Count: 3M followers
Ulisses Jr. has built a reputation around aesthetics, discipline, and longevity in fitness. With years of experience and a physique that speaks for itself, he shares insights on bodybuilding, nutrition, and mindset through well-curated, educational content. His presence is both motivational and aspirational.
Brands focused on premium fitness, supplements, and lifestyle products will find strong alignment with Ulisses. His professionalism and credibility make him a respected figure in classic bodybuilding and personal development.
3.Mike O’Hearn
Follower Count: 4.3M followers
Mike O’Hearn is a longtime icon in the world of strength and fitness. With a background in bodybuilding, powerlifting, and television, he combines old-school training with a modern approach to longevity and wellness. His content offers a mix of classic routines, life lessons, and training philosophies built over decades.
Fitness and wellness brands looking for experience, authenticity, and a legacy of strength will value partnering with Mike. His consistent presence and timeless appeal continue to inspire generations of lifters.
Top YouTube Fitness Influencers in the US
1.Sophie Oostenbrugge (gainsbybrains)
Subscriber Count: 1.6M subscribers
Sophie Oostenbrugge, known online as gainsbybrains, has built a loyal following with her approachable workout style and focus on balance. Her YouTube content offers training plans, technique tips, and day-in-the-life vlogs that feel real and relatable. She’s created a space where lifting weights and feeling good go hand in hand.
Activewear brands, wellness companies, and training platforms can benefit from Sophie’s consistent presence and strong connection with her audience. Her content encourages sustainable progress and a positive mindset, making her a go-to source for everyday fitness inspiration.
2.Dana Linn Bailey
Subscriber Count: 606K subscribers
Dana Linn Bailey brings grit, confidence, and authenticity to the fitness world. As the first Women's Physique Olympia champion, she’s known for her strength-focused training and fearless attitude. Her content blends heavy lifting, raw gym sessions, and personal reflections that speak to a dedicated community.
Brands focused on strength training, gym gear, and performance wear can find meaningful alignment with Dana. Her no-nonsense approach and experience resonate with athletes who value hard work and individuality.
3.Jeff Cavliere (ATHLEAN-X)
Subscriber Count: 14M subscribers
Jeff Cavaliere, the face behind ATHLEAN-X, is known for his clear, science-backed approach to fitness. With a background in physical therapy and strength coaching, his content focuses on training techniques, injury prevention, and building functional strength. His videos are direct, educational, and designed to help people train with purpose.
Fitness platforms, equipment brands, and health-focused companies can connect well with ATHLEAN-X. Jeff’s credibility and teaching style have earned him the trust of beginners and seasoned lifters, making his channel a consistent go-to for anyone serious about training the right way.
Tips for Finding the Perfect Fitness Influencers
Didn’t find a good match from this list, and need to find another one? With so many profiles to scroll through, finding the right one can feel like trying to nail that perfect rep. It takes time, but it’s totally worth it.
Choosing wisely is key because the right partnership can take your brand’s marketing to the next level. To make the process smoother, here are a few tips to help you pick the best fit.
1. Start With Your Existing Customers
Your ideal influencer might already be in your customer base. Is there someone who regularly talks about your brand? An influencer who genuinely uses your products during their workouts will bring an authenticity that audiences trust. Their passion will come through naturally, making their recommendations all the more convincing.
2. Look Beyond Follower Count. Engagement Matters
A big follower count is great, but what really counts is engagement. When shortlisting influencers, take a look at how their audience responds.
Do people leave thoughtful comments, or is it just a sea of generic emojis? Do they take the time to reply? A micro-influencer with a genuinely engaged audience has a stronger influence, which means their recommendations will hold more weight.
Here’s how impulze.ai can make this process easier and more efficient for you. The app can help you quickly find influencers whose followers match your target audience. Its search bar can help you see influencers based on location, follower size, engagement rates, and more. You can then use our influencer report to see information about the influencer’s audience demographics.
The app also allows you to send and track emails to influencers, simplifying the entire email outreach process.
3. Check Their Content Quality and Brand Fit
Scroll through their posts like you’re checking form in a training video. Does their content look polished and visually appealing? Does their voice match your brand’s personality? A good creative fit ensures your brand message feels natural rather than forced. When their style aligns with yours, the collaboration feels effortless and authentic.
Finding the right fitness influencer takes effort, but just like building strength over time, the results are worth it.
Wrapping Up
Partnering with the right fitness influencers can bring your brand closer to an engaged and loyal audience. While the search process can feel daunting, influencer marketing tools like impulze.ai and SocialiQ can help you find influencers that match your target audience.
With impulze.ai’s free plan, you can explore its features risk-free and kickstart your journey to finding the perfect influencers today.
Frequently Asked Questions
What is a fitness influencer?
What is a fitness influencer?
What is a fitness influencer?
Who are some micro influencers?
Who are some micro influencers?
Who are some micro influencers?
Who is the most popular fitness influencer?
Who is the most popular fitness influencer?
Who is the most popular fitness influencer?
How many fitness professionals are there in the US?
How many fitness professionals are there in the US?
How many fitness professionals are there in the US?
Who’s the top influencer in the US?
Who’s the top influencer in the US?
Who’s the top influencer in the US?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later