Feb 25, 2025
9 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
From Likes to Bookings: 5 Successful Travel Influencer Marketing Campaigns
From Likes to Bookings: 5 Successful Travel Influencer Marketing Campaigns
From Likes to Bookings: 5 Successful Travel Influencer Marketing Campaigns
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
This blog is about five brilliant influencer marketing campaigns from the travel industry.
‘Live There’ by Airbnb
Airbnb’s “Live There” campaign helped travelers connect with local culture in London, amplifying it through 25 influencers, generating millions of online engagements, and increasing purchase intent in key markets.‘No Need To Fly’ from Deutsche Bahn
Deutsche Bahn’s ‘No Need to Fly’ campaign encouraged Germans to rediscover their country by train, using targeted, dynamic ads and achieving a 6.61% conversion rate and a 24% revenue boost.‘Snap Eyes’ by Ibis Hotel
Ibis Hotels’ interactive ‘Snap Eyes’ campaign let followers control a traveler's journey across European cities, resulting in over 13 million impressions and increased brand awareness among millennials.Viajawäy’s marketing with mega-influencers
Viajawäy’s collaboration with top influencers like Aída Domenech led to 2.7M views and impressive engagement, boosting the brand’s visibility in the Spanish-speaking market.LuckyTrip’s Influencer Marketing
LuckyTrip used TikTok and Spark Ads in 2022 to blend influencer content with app showcases, driving explosive growth and making it the #1 travel app in the UK.
Ever seen an influencer’s post in an exotic location and suddenly felt the urge to book a trip? That’s the power of influencer marketing! Travel brands are teaming up with creators to turn wanderlust into real bookings. In this article, we’ll look at successful travel influencer marketing campaigns that got people packing their bags. Let’s dive in.
5 Standout Travel Influencer Marketing Campaigns
1. Live There by Airbnb
In 2016, Airbnb launched the ‘Live There’ campaign to change how people experience travel. Instead of just visiting a city, the goal was to help travelers truly connect with local culture by exploring authentic food, music, and hidden gems. The team created a special townhouse in London where guests could immerse themselves in these experiences.
Airbnb partnered with 25 local influencers who shared the event across social media to amplify the campaign. As a result, 1,400 guests visited in just four days, and millions more engaged with the content online. The campaign expanded globally through social media, advertisements, and user-generated content under #LiveThere, which was used over 40,000 times on Instagram.
This approach significantly increased purchase intent in key markets like the UK, India, Germany, and Australia. By working with local influencers and showcasing real experiences, Airbnb strengthened its global presence and positioned itself as more than just a U.S.-based platform.
2. ‘No Need To Fly’ From Deutsche Bahn
In 2019, the German railway company Deutsche Bahn launched a creative campaign called ‘No Need to Fly.’ The idea was simple yet powerful: encouraging Germans to explore their own country by train instead of flying abroad. Partnering with Ogilvy Germany and Getty Images, the campaign featured images of German destinations that resembled well-known international tourist spots.
To make the campaign even more engaging, Deutsche Bahn used an algorithm to identify popular German locations that matched the destinations people were searching for online. Through Facebook data, they targeted travel enthusiasts and local content creators with dynamic video ads.
The results were impressive: in just 13 days, the campaign created 750 unique ads, achieving a 6.61% conversion rate and a 24% increase in revenue compared to the previous year. This innovative approach to targeted ads helped inspire Germans to rediscover their own beautiful country, all while promoting the benefits of train travel.
3. Snap Eyes by Ibis Hotel
Ibis Hotels, part of the Accor group, teamed up with the MRM MCANN agency for an exciting, interactive campaign, ‘Snap Eyes,’ designed to engage millennials. The idea was simple yet innovative, allowing the audience to control the experience. Famous travel YouTuber Alex Vizeo, with 108K subscribers, used Snapchat’s Spectacles video glasses to explore London, Berlin, and Barcelona, all filmed live on the Ibis Hotels Snapchat account.
What made this campaign stand out was the level of audience interaction. Followers could vote on where Alex should go next, whether it was a famous landmark, a cool restaurant, or a hidden gem. Alex stayed at Ibis Hotels during his travels, and the campaign aimed to introduce the brand to millennials in a fun, engaging way.
The results? Over 13 million impressions, great engagement on Snapchat, Snap Ads, and YouTube, and increased brand awareness among millennials. It’s safe to say this campaign hit the mark!
4. Viajawäy’s Marketing With Mega-Influencers
Viajawäy, a company under the Barceló Group, offers trips to destinations like the Caribbean, Majorca, and Morocco. What sets them apart is their collaboration with high-profile content creators like Aída Domenech (3M followers), María Pombo (2.3M followers), and Marta Lozano (940K followers). These mega-influencers help promote the brand by traveling to dream destinations and engaging large Spanish-speaking communities.
Their influencer marketing strategy focuses on five key elements: a well-defined audience, strong brand content, large and engaged communities, desirable destinations, and ongoing promotions. By teaming up with Key Opinion Leaders (KOLs), Viajawäy hosts giveaways in stunning locations, leveraging the influencers’ reach.
The results speak for themselves: 2.7M views, over half a million dollars in earned media, and an impressive 180% engagement rate from just two videos. Today, Viajawäy’s Instagram has 80.7K followers, proving the power of influencer-driven travel marketing.
5. LuckyTrip’s Influencer Marketing
In 2022, LuckyTrip launched a creative influencer marketing campaign that blended generalist influencers with niche travel creators, targeting Gen Z and millennials on TikTok. The campaign mixed entertainment with practical app demonstrations, capturing attention with a unique approach.
LuckyTrip used Spark Ads to amplify organic influencer posts, crediting engagement metrics to the original creators, which kept the campaign authentic. A 47-second TikTok video featuring creators Live the Dash went viral, racking up 3.4 million views and helping the app become the 4th trending app in the UK App Store.
Through rapid testing of trending sounds and formats, the campaign achieved #1 travel app status in the UK while maintaining a cost per acquisition of just 60p-70p, well below industry averages. By embracing user-generated content and focusing on TikTok’s strengths, LuckyTrip’s campaign led to explosive growth in the travel app market.
Wrapping Up
It's fascinating how these brands used influencer marketing so well, right? Influencer marketing is a powerful tool to elevate your social media presence and drive business growth if executed strategically.
If you’re considering influencer marketing, tools like impulze.ai and SocialiQ can help you find influencers and manage campaigns. You can use a free trial to access our database of 280 million influencers and find influencers that match your target audience.
Ever seen an influencer’s post in an exotic location and suddenly felt the urge to book a trip? That’s the power of influencer marketing! Travel brands are teaming up with creators to turn wanderlust into real bookings. In this article, we’ll look at successful travel influencer marketing campaigns that got people packing their bags. Let’s dive in.
5 Standout Travel Influencer Marketing Campaigns
1. Live There by Airbnb
In 2016, Airbnb launched the ‘Live There’ campaign to change how people experience travel. Instead of just visiting a city, the goal was to help travelers truly connect with local culture by exploring authentic food, music, and hidden gems. The team created a special townhouse in London where guests could immerse themselves in these experiences.
Airbnb partnered with 25 local influencers who shared the event across social media to amplify the campaign. As a result, 1,400 guests visited in just four days, and millions more engaged with the content online. The campaign expanded globally through social media, advertisements, and user-generated content under #LiveThere, which was used over 40,000 times on Instagram.
This approach significantly increased purchase intent in key markets like the UK, India, Germany, and Australia. By working with local influencers and showcasing real experiences, Airbnb strengthened its global presence and positioned itself as more than just a U.S.-based platform.
2. ‘No Need To Fly’ From Deutsche Bahn
In 2019, the German railway company Deutsche Bahn launched a creative campaign called ‘No Need to Fly.’ The idea was simple yet powerful: encouraging Germans to explore their own country by train instead of flying abroad. Partnering with Ogilvy Germany and Getty Images, the campaign featured images of German destinations that resembled well-known international tourist spots.
To make the campaign even more engaging, Deutsche Bahn used an algorithm to identify popular German locations that matched the destinations people were searching for online. Through Facebook data, they targeted travel enthusiasts and local content creators with dynamic video ads.
The results were impressive: in just 13 days, the campaign created 750 unique ads, achieving a 6.61% conversion rate and a 24% increase in revenue compared to the previous year. This innovative approach to targeted ads helped inspire Germans to rediscover their own beautiful country, all while promoting the benefits of train travel.
3. Snap Eyes by Ibis Hotel
Ibis Hotels, part of the Accor group, teamed up with the MRM MCANN agency for an exciting, interactive campaign, ‘Snap Eyes,’ designed to engage millennials. The idea was simple yet innovative, allowing the audience to control the experience. Famous travel YouTuber Alex Vizeo, with 108K subscribers, used Snapchat’s Spectacles video glasses to explore London, Berlin, and Barcelona, all filmed live on the Ibis Hotels Snapchat account.
What made this campaign stand out was the level of audience interaction. Followers could vote on where Alex should go next, whether it was a famous landmark, a cool restaurant, or a hidden gem. Alex stayed at Ibis Hotels during his travels, and the campaign aimed to introduce the brand to millennials in a fun, engaging way.
The results? Over 13 million impressions, great engagement on Snapchat, Snap Ads, and YouTube, and increased brand awareness among millennials. It’s safe to say this campaign hit the mark!
4. Viajawäy’s Marketing With Mega-Influencers
Viajawäy, a company under the Barceló Group, offers trips to destinations like the Caribbean, Majorca, and Morocco. What sets them apart is their collaboration with high-profile content creators like Aída Domenech (3M followers), María Pombo (2.3M followers), and Marta Lozano (940K followers). These mega-influencers help promote the brand by traveling to dream destinations and engaging large Spanish-speaking communities.
Their influencer marketing strategy focuses on five key elements: a well-defined audience, strong brand content, large and engaged communities, desirable destinations, and ongoing promotions. By teaming up with Key Opinion Leaders (KOLs), Viajawäy hosts giveaways in stunning locations, leveraging the influencers’ reach.
The results speak for themselves: 2.7M views, over half a million dollars in earned media, and an impressive 180% engagement rate from just two videos. Today, Viajawäy’s Instagram has 80.7K followers, proving the power of influencer-driven travel marketing.
5. LuckyTrip’s Influencer Marketing
In 2022, LuckyTrip launched a creative influencer marketing campaign that blended generalist influencers with niche travel creators, targeting Gen Z and millennials on TikTok. The campaign mixed entertainment with practical app demonstrations, capturing attention with a unique approach.
LuckyTrip used Spark Ads to amplify organic influencer posts, crediting engagement metrics to the original creators, which kept the campaign authentic. A 47-second TikTok video featuring creators Live the Dash went viral, racking up 3.4 million views and helping the app become the 4th trending app in the UK App Store.
Through rapid testing of trending sounds and formats, the campaign achieved #1 travel app status in the UK while maintaining a cost per acquisition of just 60p-70p, well below industry averages. By embracing user-generated content and focusing on TikTok’s strengths, LuckyTrip’s campaign led to explosive growth in the travel app market.
Wrapping Up
It's fascinating how these brands used influencer marketing so well, right? Influencer marketing is a powerful tool to elevate your social media presence and drive business growth if executed strategically.
If you’re considering influencer marketing, tools like impulze.ai and SocialiQ can help you find influencers and manage campaigns. You can use a free trial to access our database of 280 million influencers and find influencers that match your target audience.
Frequently Asked Questions
What makes a successful influencer campaign?
What makes a successful influencer campaign?
What makes a successful influencer campaign?
Do travel influencers actually make money?
Do travel influencers actually make money?
Do travel influencers actually make money?
What is travel influencer marketing?
What is travel influencer marketing?
What is travel influencer marketing?
Which is the most effective form of influencer marketing?
Which is the most effective form of influencer marketing?
Which is the most effective form of influencer marketing?
What is the average ROI for influencer marketing?
What is the average ROI for influencer marketing?
What is the average ROI for influencer marketing?
What platform do influencers make the most money?
What platform do influencers make the most money?
What platform do influencers make the most money?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
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Find, analyze, and contact influencers from a database of over 250 million profiles.
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Find, analyze, and contact influencers from a database of over 250 million profiles.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later