Mar 24, 2025
7 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Top 7 Gaming Influencer Marketing Campaigns
Top 7 Gaming Influencer Marketing Campaigns
Top 7 Gaming Influencer Marketing Campaigns
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Here are the best recent gaming influencer marketing campaigns.
Marvel Rivals x Squeezie Gaming and GotagaTV (2024): A high-energy Twitch showdown between two top gaming influencers helped Marvel Rivals make a massive impact at launch.
Top Troops x MrBeast (2024): MrBeast’s global reach took this mobile role-playing game beyond traditional gaming audiences, driving huge awareness.
Star Wars: Jedi Survivor (2023): Mark Hamill’s TikTok content and collaborations with fashion influencers gave this campaign a nostalgic yet fresh appeal.
Dead Island 2 (2023): A real-world zombie survival challenge let influencers bring the game’s chaos to life, creating engaging content.
Saints Row Relaunch (2022): An unconventional strategy; they worked with influencers from different niches to promote the game in unexpected ways.
Apex Legends Launch (2019): Without any pre-launch hype, EA had top Twitch streamers reveal the game live, creating instant buzz.
Brawl Stars Launch (2018): Supercell focused on engaged, niche influencers to drive millions of pre-registrations before launch.
The gaming industry has seen explosive growth in recent years, with approximately 3.32 billion active gamers worldwide. As the gaming industry grows, brands have increasingly turned to influencer marketing to engage with gaming communities and achieve meaningful results.
In this blog, we’ll explore seven standout gaming influencer marketing campaigns that made a lasting impact. From major brand collaborations to innovative content strategies, these campaigns show just how powerful the right partnerships can be.
Keep reading to see what made them successful.
Best Gaming Influencer Marketing Campaigns
1. Marvel Rivals X Squeezie Gaming and GotagaTV (2024)
One of the most impactful gaming influencer marketing campaigns of 2024 was the collaboration between NetEase Games, Marvel, and two of Twitch’s biggest gaming personalities, Squeezie Gaming and GotagaTV. To promote the global launch of their AAA PvP shooter, Marvel Rivals, the campaign featured dedicated streams where the two influencers went head-to-head in competitive matches.
What set this campaign apart was its well-rounded approach. The extended live-stream format provided ample time to showcase the game's best features, from its tactical gameplay and intense battles to its high-quality visuals and sound design. Having two popular creators face off in real time made for an exciting spectacle engaging both communities simultaneously.
The choice of influencers was also strategic; their audience aligned perfectly with the game's target demographic: 18+ male gamers who enjoy first-person and hero shooters. This ensured the promotion reached the right players.
2. Top Troops X MrBeast (2024)
Another stand out from gaming influencer marketing campaigns in 2024 was Socialpoint’s collaboration with MrBeast for the global launch of their role-playing mobile game, Top Troops. With MrBeast’s massive following across multiple platforms, the campaign successfully generated widespread awareness.
This partnership was a key part of the game's launch strategy, showing how gaming companies increasingly work with mainstream content creators rather than just traditional gaming influencers. MrBeast’s involvement helped the game break beyond the usual gaming audience, tapping into his diverse and highly engaged fanbase.
3. Star Wars: Jedi Survivor (2023)
EA’s 2023 campaign for Star Wars: Jedi Survivor was a brilliant example of how gaming influencer marketing campaigns can blend nostalgia with modern engagement. The company enlisted the original Luke Skywalker, Mark Hamill, to create TikTok content highlighting new combat features while tapping into the love for the original Star Wars trilogy.
Building on this momentum, EA also partnered with fashion and design influencers to bring elements of the game into the real world. They created real-life models of The Stinger spaceship and designed outfits inspired by the game’s protagonist, Cal Kestis.
This impact of influencer marketing was that it not only excited longtime Star Wars fans but also extended the game’s appeal to fashion and design enthusiasts, broadening its reach.
4. Dead Island 2 (2023)
After years of development, ‘Dead Island 2’ finally launched in 2023, and Deep Silver ensured it arrived with a splash. Instead of relying solely on traditional promotion, they hosted a live creator event where influencers put their survival skills to the test in real-world zombie-fighting challenges.
The campaign played on the popular question, “Would you survive a zombie apocalypse?” Influencers participated in simulated survival scenarios, smashing watermelons with sledgehammers and throwing axes to mimic the game’s combat.
YouTuber BrittHertz even created a dedicated advertisement for the game, taking on various survival challenges to see if she could make it through the Dead Island 2 apocalypse. This creative and interactive approach led to authentic content that built excitement for the game’s release.
5. Saints Row Relaunch (2022)
When ‘Saints Row’ was relaunched in 2022, its marketing team took an unconventional route. Instead of working only with gaming influencers, they collaborated with YouTubers from various niches. The idea was to create engaging and unexpected content that brought the game’s wild energy into the real world.
The campaign reached audiences who might not typically engage with gaming content by tapping into influencers outside the gaming space. This approach allowed viewers to enjoy the promotional material without feeling like they were being sold a game; it proved the value of thinking outside the usual influencer marketing strategies.
6.Apex Legends Launch (2019)
EA’s 2019 launch of ‘Apex Legends’ remains one of the most surprising and successful influencer marketing in the gaming industry. What made it so unique was the complete lack of traditional pre-launch promotion. There were no early announcements, teaser trailers, or social media build-up.
Instead, EA quietly enlisted top Twitch influencers, including Shroud, to reveal the game by simply playing it live on launch day. This strategy created an immediate buzz, drawing millions of viewers to watch their favorite streamers dive into a brand-new battle royale experience.
The result was astonishing; Apex Legends amassed around 25 million players within the first week. This campaign proved how powerful influencer engagement can be when executed at the right moment with the right partners.
7. Brawl Stars Launch (2018)
Supercell’s 2018 launch of Brawl Stars demonstrated the effectiveness of targeted influencer selection. Instead of prioritizing the biggest gaming personalities with massive followings, the company focused on creators who were already invested in Supercell’s other games.
A group of ten YouTube influencers, including Orange Juice Gaming, MOLT, and PowerbangGaming, were invited to participate in livestreams of pre-launch gameplay. The goal was to drive pre-registrations, and the results spoke for themselves. Over five million players signed up after the game’s release date was announced, and one promotional video alone racked up 2.7 million views.
The company ensured its marketing was effective and highly targeted by selecting influencers with dedicated fanbases who already engaged with Supercell’s games.
Wrapping Up
If these gaming influencer marketing campaigns prove anything, it’s that gaming brands are getting more creative with influencer marketing. Whether teaming up with celebrities or crafting real-world experiences, companies constantly find new ways to engage players.
The best campaigns have one thing in common: they feel real. They align with both the game and the influencer, provide value to viewers, and go beyond basic product plugs. In 2025, expect even bolder, more innovative, and more engaging collaborations that blend authenticity, strategy, and fun.
To succeed in this space, brands must choose the right creators. An influencer marketing tool like impulze.ai simplifies this by helping filter creators based on location, follower size, and demographics. If a creator catches your eye, the ‘influencer report’ feature provides deeper insights into their audience—helping you make data-driven decisions.
Curious to see it in action? Try it through our free plan.
The gaming industry has seen explosive growth in recent years, with approximately 3.32 billion active gamers worldwide. As the gaming industry grows, brands have increasingly turned to influencer marketing to engage with gaming communities and achieve meaningful results.
In this blog, we’ll explore seven standout gaming influencer marketing campaigns that made a lasting impact. From major brand collaborations to innovative content strategies, these campaigns show just how powerful the right partnerships can be.
Keep reading to see what made them successful.
Best Gaming Influencer Marketing Campaigns
1. Marvel Rivals X Squeezie Gaming and GotagaTV (2024)
One of the most impactful gaming influencer marketing campaigns of 2024 was the collaboration between NetEase Games, Marvel, and two of Twitch’s biggest gaming personalities, Squeezie Gaming and GotagaTV. To promote the global launch of their AAA PvP shooter, Marvel Rivals, the campaign featured dedicated streams where the two influencers went head-to-head in competitive matches.
What set this campaign apart was its well-rounded approach. The extended live-stream format provided ample time to showcase the game's best features, from its tactical gameplay and intense battles to its high-quality visuals and sound design. Having two popular creators face off in real time made for an exciting spectacle engaging both communities simultaneously.
The choice of influencers was also strategic; their audience aligned perfectly with the game's target demographic: 18+ male gamers who enjoy first-person and hero shooters. This ensured the promotion reached the right players.
2. Top Troops X MrBeast (2024)
Another stand out from gaming influencer marketing campaigns in 2024 was Socialpoint’s collaboration with MrBeast for the global launch of their role-playing mobile game, Top Troops. With MrBeast’s massive following across multiple platforms, the campaign successfully generated widespread awareness.
This partnership was a key part of the game's launch strategy, showing how gaming companies increasingly work with mainstream content creators rather than just traditional gaming influencers. MrBeast’s involvement helped the game break beyond the usual gaming audience, tapping into his diverse and highly engaged fanbase.
3. Star Wars: Jedi Survivor (2023)
EA’s 2023 campaign for Star Wars: Jedi Survivor was a brilliant example of how gaming influencer marketing campaigns can blend nostalgia with modern engagement. The company enlisted the original Luke Skywalker, Mark Hamill, to create TikTok content highlighting new combat features while tapping into the love for the original Star Wars trilogy.
Building on this momentum, EA also partnered with fashion and design influencers to bring elements of the game into the real world. They created real-life models of The Stinger spaceship and designed outfits inspired by the game’s protagonist, Cal Kestis.
This impact of influencer marketing was that it not only excited longtime Star Wars fans but also extended the game’s appeal to fashion and design enthusiasts, broadening its reach.
4. Dead Island 2 (2023)
After years of development, ‘Dead Island 2’ finally launched in 2023, and Deep Silver ensured it arrived with a splash. Instead of relying solely on traditional promotion, they hosted a live creator event where influencers put their survival skills to the test in real-world zombie-fighting challenges.
The campaign played on the popular question, “Would you survive a zombie apocalypse?” Influencers participated in simulated survival scenarios, smashing watermelons with sledgehammers and throwing axes to mimic the game’s combat.
YouTuber BrittHertz even created a dedicated advertisement for the game, taking on various survival challenges to see if she could make it through the Dead Island 2 apocalypse. This creative and interactive approach led to authentic content that built excitement for the game’s release.
5. Saints Row Relaunch (2022)
When ‘Saints Row’ was relaunched in 2022, its marketing team took an unconventional route. Instead of working only with gaming influencers, they collaborated with YouTubers from various niches. The idea was to create engaging and unexpected content that brought the game’s wild energy into the real world.
The campaign reached audiences who might not typically engage with gaming content by tapping into influencers outside the gaming space. This approach allowed viewers to enjoy the promotional material without feeling like they were being sold a game; it proved the value of thinking outside the usual influencer marketing strategies.
6.Apex Legends Launch (2019)
EA’s 2019 launch of ‘Apex Legends’ remains one of the most surprising and successful influencer marketing in the gaming industry. What made it so unique was the complete lack of traditional pre-launch promotion. There were no early announcements, teaser trailers, or social media build-up.
Instead, EA quietly enlisted top Twitch influencers, including Shroud, to reveal the game by simply playing it live on launch day. This strategy created an immediate buzz, drawing millions of viewers to watch their favorite streamers dive into a brand-new battle royale experience.
The result was astonishing; Apex Legends amassed around 25 million players within the first week. This campaign proved how powerful influencer engagement can be when executed at the right moment with the right partners.
7. Brawl Stars Launch (2018)
Supercell’s 2018 launch of Brawl Stars demonstrated the effectiveness of targeted influencer selection. Instead of prioritizing the biggest gaming personalities with massive followings, the company focused on creators who were already invested in Supercell’s other games.
A group of ten YouTube influencers, including Orange Juice Gaming, MOLT, and PowerbangGaming, were invited to participate in livestreams of pre-launch gameplay. The goal was to drive pre-registrations, and the results spoke for themselves. Over five million players signed up after the game’s release date was announced, and one promotional video alone racked up 2.7 million views.
The company ensured its marketing was effective and highly targeted by selecting influencers with dedicated fanbases who already engaged with Supercell’s games.
Wrapping Up
If these gaming influencer marketing campaigns prove anything, it’s that gaming brands are getting more creative with influencer marketing. Whether teaming up with celebrities or crafting real-world experiences, companies constantly find new ways to engage players.
The best campaigns have one thing in common: they feel real. They align with both the game and the influencer, provide value to viewers, and go beyond basic product plugs. In 2025, expect even bolder, more innovative, and more engaging collaborations that blend authenticity, strategy, and fun.
To succeed in this space, brands must choose the right creators. An influencer marketing tool like impulze.ai simplifies this by helping filter creators based on location, follower size, and demographics. If a creator catches your eye, the ‘influencer report’ feature provides deeper insights into their audience—helping you make data-driven decisions.
Curious to see it in action? Try it through our free plan.
Frequently Asked Questions
What do gaming influencers do?
What do gaming influencers do?
What do gaming influencers do?
How much do gaming influencers make?
How much do gaming influencers make?
How much do gaming influencers make?
Is game Influencer legit?
Is game Influencer legit?
Is game Influencer legit?
Who is the most famous gaming influencer?
Who is the most famous gaming influencer?
Who is the most famous gaming influencer?
Who is the biggest girl gamer?
Who is the biggest girl gamer?
Who is the biggest girl gamer?
Who is the top gamer on YouTube?
Who is the top gamer on YouTube?
Who is the top gamer on YouTube?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
We Also Recommend To Read
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later