Amazon influencers are among the most effective ways to drive external traffic to your Amazon store. So, if you own a business that sells through Amazon, you must work with the right Amazon influencers to drive sales for your brand. 

But how to find Amazon influencers?

This can be tricky, especially if you are new to influencer marketing. There are a lot of factors to consider before you narrow down the list of people you wish to work for. This guide has tried to make it simpler for you. So, read on and learn how to find Amazon influencers easily. 

Who are Amazon Influencers?

Creators who promote their products via Amazon’s affiliate program are Amazon influencers. These influencers can help businesses that sell products through Amazon increase their awareness and sales.

Amazon influencers promote products on social media platforms, like Instagram, TikTok, YouTube, Reddit, Facebook, Pinterest, and Amazon itself. 

Let’s examine an example to understand how Amazon influencer marketing works:

Grace Reband is an Amazon influencer who sells fashion goods on Instagram. A link in her Instagram bio takes the user to her Amazon storefront. Once you tap on any of the looks on her storefront, you’ll be taken to the Amazon page, from where you can buy the clothes she has listed. Grace gets a commission when you click the link through her profile and purchase an item on Amazon. The Amazon sellers who have collaborated with her benefit because she has 182K followers, and her posts drive traffic to their products listed on Amazon. 

The infographic below can help you understand this Amazon influencer marketing process. 

Five Ways to Find Amazon Influencers 

You can find Amazon influencers through impulze.ai or by searching for them manually. 

Four of the methods listed below cover how to find Amazon influencers through a manual search: 

1. Look for Influencers on Amazon:

You can use two methods to look for influencers on Amazon: 

• Amazon Live: Open Amazon Live. You can find Amazon influencers who do live streams showcasing their favorite products here. A list of featured creators is also visible on the left. 

  
  

When you scroll down, you can see the list of creators who have made live videos showcasing products and find an Amazon influencer from here.

If you click on the 'Browse' tab here, you'll be able to see influencers organized by category.

For example, if you want an influencer in the ‘fashion and beauty' category, click on that category. As you can see in the screenshot below, trending posts will show on the screen. The Amazon influencer's profile is visible below the featured videos.  

Amazon Finds: Open Amazon Finds. This page shows posts from Amazon influencers in all categories. To find an influencer in a specific category, click 'explore,' and the tab on the right will appear. Suppose you're looking for an Amazon influencer in the 'makeup' category; click on ‘makeup’ . Now, on your screen, you'll see posts of all Amazon influencers who post in the makeup category. 

2. Use an Influencer Marketing Tool Like impulze.ai 

You can use an influencer marketing tool like impulze.ai to find relevant Amazon influencers for Instagram, TikTok, and YouTube in seconds. You can use filters like location and interest to see a relevant list of Amazon influencers that you can contact and work with. 

Here's how to use impulze.ai  to look for Amazon influencers - 

Step 1: Login to impulze.ai. If you don't already have an account, you can sign up for a free 14-day trial period without providing any bank details. Once you log in, the home screen will appear (see screenshot below) 

Step 2: Click on the 'Search' tab at the top. 

Step 3: You can use three ways to look for Amazon influencers through the search bar. You can choose either 'bio keywords', 'post description', or 'hashtags' to look for Amazon influencers (see the screenshot below to understand)

Step 4: Suppose you want to find Instagram-based Amazon influencers in the United States for the beauty category. Here's how you can find them: 

• Choose 'bio keyword' in the search bar. Type 'Amazon influencer.' Ensure the Instagram icon is chosen on the right 

• Pick the location as the United States.

• Choose 'beauty and cosmetics' from the list of interests under the 'Interest' tab. 

See the screenshot below to understand how you can do this. 

That's it! 

You'll see a list of Amazon influencer profiles, along with their number of followers and engagement rate. 

You can also use additional filters, such as gender, average likes, creator language, etc., to find Amazon influencers who meet your requirements. 

3. Use Hashtags on Instagram and TikTok

You can also use hashtags on Instagram And TikTok to find Amazon influencers. Amazon influencers generally post content with hashtags.

Suppose you want to look for an Amazon influencer on Instagram who promotes beauty products. You can search using the hashtag #amazonbeautyfinds. You can find the profiles of Amazon influencers from the posts that show up. In this case, we found Amazon influencer Julianna Claire's profile through a reel that showed up on the feed.

Here's a list of hashtags that you can use to find Amazon influencers on Instagram and TikTok

• #Amazon

• #Amazonfinds

• #Amazondeals

• #Amazoninfluencer

• #Amazonfavorite

• #Amazonmusthaves

These are a few popular hashtags. But to find Amazon influencers in a particular category, you can use more specific ones, like the one we used: #amazonbeautyfinds. 

4. Use the Search Bar on Social Media Platforms  

You can use the platform’s search bar to find Amazon influencers on Instagram, YouTube, TikTok, Facebook, Twitter, and Reddit.  

For example, if you want to find an Amazon influencer in the fashion category on YouTube, type keywords like ‘Amazon finds fashion’  and  ‘Amazon fashion influencer’ in the search bar. 

If you use this method on Instagram and TikTok, you’ll be able to find Amazon influencers whose posts do not have relevant hashtags like #Amazonfinds or #Amazoninfluencer.

5. Find Amazon Influencers From Your Existing Network

If you're a brand that has already invested in social media marketing, you may have Amazon influencers in your network who are already engaging with you.

Find out which influencers have already given your brand shout-outs. Check their profiles and see if they have mentioned whether they are Amazon influencers in their profile bio, content previews, or post titles. You can also check if an Amazon influencer storefront's link is listed under the influencer's profile.

Tips for Working with Amazon Influencers 

1. Analyze the Influencer's Audience Before Picking the Influencer:

If you're wondering where to find Amazon influencers whose content will reach your target audience, impulze.ai can help. 

Suppose you own a makeup brand and want your paid influencer content to reach American women in the 20–30 age range. 

Here's how you can use impulze.ai to pick the right influencers for your collaboration:

When you're logged into impulze.ai and scroll down, you'll see the audience filter on the left (the screenshot below shows the audience filters tab). Here, you can filter the influencer list based on the influencer's audience's location, age range, credibility, interests, etc. 

2. Choose an Influencer Whose Content Aligns With Your Brand:

Choose an influencer whose content would work for your brand. Review the influencer's existing content to see if the kind of content your brand needs would fit well with their profile and existing content.

For example, if you are a clothing brand that wants to work with an Amazon influencer. You do some research and come across these two Amazon influencers - Brainybargains and Meredith Hudkins. Brainybargains's existing posts are about Amazon deals for technology like vacuum cleaners, chargers, and hard drives, while Meredith's existing content is about fashion. It would be best for your brand to work with Meredith, whose existing content aligns with what your brand would need. 

3. Create Excellent Content That Showcases Your Products 

Reach out to influencers and talk to them about what content you need for your brand. Here’s a guide that has all the information you need about influencer outreach. 

Work collaboratively with the Amazon influencer to create attractive content. Be open to the influencer's suggestions; influencers generally have a good understanding of what content works for their audience.

The quality and messaging of the content are crucial for getting good engagement and clicks through social media. Ensure you pick and showcase your most-selling, best products. Pay attention to detail while creating content, and use creative messaging to create excellent content with your products. 

The Takeaway

Using Amazon influencers can be an effective way to promote your business. It's possible to find Amazon influencers using the search bar or hashtags on Instagram or TikTok.However, this process can be time-consuming. 

To find Amazon influencers in a few seconds, you can use impulze.ai. With a few clicks, you'll see a list of Amazon influencers for your desired location. You can also use the filters in impulze.ai to find Amazon influencers who adhere to specific criteria.

Get started using our 14-day free trial. 

Frequently Asked Questions

How do you find the influencers you follow on Amazon?

You'll see 'Following' at the bottom of your account page. Click 'who you follow' next to 'following' here. Once you click here, you'll see the list of Amazon influencers you follow.

How do I find my Amazon influencer link?

To find your Amazon influencer link:

1. Log into Amazon using the email address that you used to join the Influencer Program.

2. Click on the accounts icon.

3. Scroll down to the Amazon influencers section.

4. Click on 'your storefront' here. Once you do that, a pop-up with options will open. Choose copy here, and you have copied the link for your Amazon storefront.

Is there an app for Amazon influencers?

Amazon Live Creator App is an app for Amazon influencers to create and live stream about Amazon products. The app has built-in analytics to help you analyze your performance.

How do I find an influencers list on Amazon? 

Open Amazon Live. Click on 'Browse' here. You'll see different categories of influencers here. Click on the category you are interested in. Scroll down, and you'll be able to see a list of influencers who have created content in that category. 

How to find Amazon influencers storefronts?

To find the storefronts of influencers, open the description under their social media profile. Their storefronts are usually listed there. For instance, Janie Ippolito, an Amazon influencer who creates content about style, recipes, and beauty tips, has posted her Amazon storefront link under her bio on Instagram.