Jan 30, 2025
7 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Best Influencer Marketing Campaigns of 2024: A Throwback
Best Influencer Marketing Campaigns of 2024: A Throwback
Best Influencer Marketing Campaigns of 2024: A Throwback
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
This blog is about four brilliant influencer marketing campaigns from 2024:
Tinder – It Starts With A Swipe
Tinder redefined its image with rom-com-inspired ads featuring real love stories, stars like Lana Condor, and a focus on Gen Z, boosting ‘Likes’ globally by 15%.Marc Jacobs x Nara Smith
A TikTok ad where Nara ‘baked’ a tote bag went viral, amassing 22M views and showcasing how creativity and humor can make a product unforgettable.Deeper Sonar – Ambassador Program
Deeper Sonar built an engaged fishing community by recruiting 7,000 global ambassadors through a multi-tier strategy, driving loyalty and visibility.Coca-Cola – Happy Tears Campaign
Coca-Cola’s exclusive Happy Tears kits, sold on TikTok for $9.99, sold out in 24 hours, generating 2B+ impressions and showcasing the power of emotional storytelling.
“The most powerful person in the world is the storyteller,” Steve Jobs once told Pixar executives. “The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
Modern marketers are discovering that he was right. Marketers now work with modern storytellers, aka influencers, to reach audiences and sell. And when brands succeed at doing this, influencer marketing campaigns shape brand narratives and inspire people to take action.
Some brands have achieved extraordinary results through working with influencers in 2024. We read about the best influencer marketing campaigns from 2024 and have picked four brilliant ones that you should know about. Continue reading to know about them…
Best Influencer Marketing Campaigns From 2024
1. Tinder’s ‘It Starts with a Swipe’ Campaign
Campaign
Tinder has created multiple successful influencer marketing campaigns. Tinder’s 2024 campaign, ‘It Starts With A Swipe,’ set out to change its image—from a casual dating app to a platform for meaningful connections. Through this campaign, it spotlighted real couples who found love through the app. Tinder won four Effie Awards for this campaign.
The campaign’s heart was a series of video ads based on actual first messages between couples, reimagined as modern rom-com moments. This storytelling approach struck a chord with younger users, especially Gen Z, who are looking for lasting relationships.
Tinder also used influencers to amplify its message. Stars like Lana Condor and Evan Mock were featured in the ads. They ensured the campaign reached audiences in major cities worldwide by focusing on digital and streaming platforms.
The message was simple but powerful: every swipe has the potential to spark something real. This resonated with the evolving dating culture of younger generations.
Results
The campaign had a significant impact. It resonated with young audiences. After the campaign, Tinder reported increased sign-ups from female and younger users. The campaign also boosted Tinder’s quarterly results. Match Group, Tinder’s parent company, reported in its quarterly earnings report that Tinder performed better than expected.
It also shifted how people see Tinder. By tapping into Gen Z’s desire for authenticity and deeper relationships, the campaign helped position the app as more than a hookup app.
Key Takeaway💡
Influencer marketing campaigns that use authentic storytelling and strategic influencer partnerships can resonate deeply with target audiences and reshape brand perceptions.
2. Marc Jacobs and Nara Smith’s Collaboration
Campaign
Marc Jacobs, a designer bag brand, collaborated with TikTok star Nara Smith to promote their tote bag. They created a clever 42-second ad where Nara baked a life-sized red Marc Jacobs tote bag in her kitchen. From mixing dough to pulling the final tote out of the oven, the playful concept was converted into an attention-worthy reel.
Known for her DIY cooking videos, Nara’s quirky style made the reel feel authentic and relatable. Fans adored the ad, calling it the ‘collab of the century’ and praising its creativity.
Results
The reel was a viral hit. The ad gained 22 million views across Instagram and TikTok, sparking conversations and excitement. Nara’s whispering tone and humor charmed audiences, with many fans saying it inspired them to buy the tote bag.
Key Takeaway 💡
Creative influencer collaborations can make even a simple product unforgettable. Try to include humor, relatability, and authenticity while crafting influencer marketing strategies. You can create a viral reel, too; sometimes, all it takes is thinking outside the box (in this case, inside the oven!).
3. Deeper Sonar’s Global Ambassador Program
Campaign
In 2024, Deeper Sonar, a company selling fishing equipment, launched its Deeper Ambassador Program. They created a multi-tier strategy: Deeper Squad for enthusiasts, Deeper Heroes for pros, and long-term paid partnerships with influencers. This structure made the program inclusive, appealing to all levels of fishing fans, and building a solid community.
Managed by a small team of five marketers, the campaign recruited over 7,000 ambassadors across 30+ countries. With 70% of their marketing budget dedicated to this, it became the heart of Deeper Sonar’s strategy. On social media, they worked with mostly micro-influencers from the fishing niche through paid partnerships.
Results
The campaign brought excellent results. Deeper Sonar gained global visibility while generating tons of user-generated content (UGC). By blending organic advocacy with paid partnerships, engagement stayed high, and operations remained smooth. Influencers promoted the brand on Instagram, TikTok, and YouTube, sparking genuine conversations. This clever mix of content and outreach built brand loyalty and solidified Deeper Sonars’ position as a leader in the fishing equipment market.
Key Takeaway💡
Influencer campaigns that are based on structured ambassador programs can work. It’s about building a loyal community with authentic voices that amplify your brand naturally.
4. Coca-Cola Happy Tears Campaign
Campaign
Coca-Cola’s ‘Happy Tears’ campaign, launched on February 17, 2024, for Random Acts of Kindness Day, is a perfect example of emotional marketing. The star product, Happy Tears Zero Sugar, had a unique flavor: classic cola with salty minerals mimicking ‘happy tears.’
Only 15,500 cans were made and sold exclusively on TikTok, creating a sense of urgency. The kits were priced at $9.99 and included kindness-themed accessories like stickers, a t-shirt, and tissues.
TikTok played a key role in this campaign. 14 TikTok influencers, including micro-influencers, promoted the products to their Gen Z followers. Coca-Cola’s smart strategy focused on emotional storytelling, making it resonate with audiences.
Results
The campaign was a huge success. The limited-edition kits sold out in less than 24 hours, with the campaign generating over 2 billion social media impressions!
Coca-Cola’s emotional appeal and TikTok’s e-commerce features sparked urgency. By combining exclusivity, storytelling, and influencer marketing, Coca-Cola created a viral sensation, not just a product.
Key Takeaway💡
Influencer marketing campaigns that tap into powerful emotions, like joy and kindness, can drive engagement, loyalty, and sales.
Conclusion
Well-crafted and executed influencer marketing campaigns can bring massive results for brands.
Step one to doing influencer marketing well? Work with the right influencers.
Deeper Sonar found influencers and ambassadors for their brand through an influencer marketing platform. The other brands, too, likely used influencer marketing platforms to find influencers and manage their campaigns.
An influencer marketing platform can help you find influencers that match your target audience. impulze.ai’s search feature has filters, like location, follower size, and gender, to help you do this. If you like an influencer visible on the app, you can use the ‘influencer report’ feature to see details about the location, language, and gender of the influencer’s followers.
You can sign up here to try impulze.ai and our Chrome extension, SocialiQ.
Here's something you should know: both impulze.ai and SocialiQ are free to try for 14 days. You can use it to find influencers for your next campaign for free.
“The most powerful person in the world is the storyteller,” Steve Jobs once told Pixar executives. “The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
Modern marketers are discovering that he was right. Marketers now work with modern storytellers, aka influencers, to reach audiences and sell. And when brands succeed at doing this, influencer marketing campaigns shape brand narratives and inspire people to take action.
Some brands have achieved extraordinary results through working with influencers in 2024. We read about the best influencer marketing campaigns from 2024 and have picked four brilliant ones that you should know about. Continue reading to know about them…
Best Influencer Marketing Campaigns From 2024
1. Tinder’s ‘It Starts with a Swipe’ Campaign
Campaign
Tinder has created multiple successful influencer marketing campaigns. Tinder’s 2024 campaign, ‘It Starts With A Swipe,’ set out to change its image—from a casual dating app to a platform for meaningful connections. Through this campaign, it spotlighted real couples who found love through the app. Tinder won four Effie Awards for this campaign.
The campaign’s heart was a series of video ads based on actual first messages between couples, reimagined as modern rom-com moments. This storytelling approach struck a chord with younger users, especially Gen Z, who are looking for lasting relationships.
Tinder also used influencers to amplify its message. Stars like Lana Condor and Evan Mock were featured in the ads. They ensured the campaign reached audiences in major cities worldwide by focusing on digital and streaming platforms.
The message was simple but powerful: every swipe has the potential to spark something real. This resonated with the evolving dating culture of younger generations.
Results
The campaign had a significant impact. It resonated with young audiences. After the campaign, Tinder reported increased sign-ups from female and younger users. The campaign also boosted Tinder’s quarterly results. Match Group, Tinder’s parent company, reported in its quarterly earnings report that Tinder performed better than expected.
It also shifted how people see Tinder. By tapping into Gen Z’s desire for authenticity and deeper relationships, the campaign helped position the app as more than a hookup app.
Key Takeaway💡
Influencer marketing campaigns that use authentic storytelling and strategic influencer partnerships can resonate deeply with target audiences and reshape brand perceptions.
2. Marc Jacobs and Nara Smith’s Collaboration
Campaign
Marc Jacobs, a designer bag brand, collaborated with TikTok star Nara Smith to promote their tote bag. They created a clever 42-second ad where Nara baked a life-sized red Marc Jacobs tote bag in her kitchen. From mixing dough to pulling the final tote out of the oven, the playful concept was converted into an attention-worthy reel.
Known for her DIY cooking videos, Nara’s quirky style made the reel feel authentic and relatable. Fans adored the ad, calling it the ‘collab of the century’ and praising its creativity.
Results
The reel was a viral hit. The ad gained 22 million views across Instagram and TikTok, sparking conversations and excitement. Nara’s whispering tone and humor charmed audiences, with many fans saying it inspired them to buy the tote bag.
Key Takeaway 💡
Creative influencer collaborations can make even a simple product unforgettable. Try to include humor, relatability, and authenticity while crafting influencer marketing strategies. You can create a viral reel, too; sometimes, all it takes is thinking outside the box (in this case, inside the oven!).
3. Deeper Sonar’s Global Ambassador Program
Campaign
In 2024, Deeper Sonar, a company selling fishing equipment, launched its Deeper Ambassador Program. They created a multi-tier strategy: Deeper Squad for enthusiasts, Deeper Heroes for pros, and long-term paid partnerships with influencers. This structure made the program inclusive, appealing to all levels of fishing fans, and building a solid community.
Managed by a small team of five marketers, the campaign recruited over 7,000 ambassadors across 30+ countries. With 70% of their marketing budget dedicated to this, it became the heart of Deeper Sonar’s strategy. On social media, they worked with mostly micro-influencers from the fishing niche through paid partnerships.
Results
The campaign brought excellent results. Deeper Sonar gained global visibility while generating tons of user-generated content (UGC). By blending organic advocacy with paid partnerships, engagement stayed high, and operations remained smooth. Influencers promoted the brand on Instagram, TikTok, and YouTube, sparking genuine conversations. This clever mix of content and outreach built brand loyalty and solidified Deeper Sonars’ position as a leader in the fishing equipment market.
Key Takeaway💡
Influencer campaigns that are based on structured ambassador programs can work. It’s about building a loyal community with authentic voices that amplify your brand naturally.
4. Coca-Cola Happy Tears Campaign
Campaign
Coca-Cola’s ‘Happy Tears’ campaign, launched on February 17, 2024, for Random Acts of Kindness Day, is a perfect example of emotional marketing. The star product, Happy Tears Zero Sugar, had a unique flavor: classic cola with salty minerals mimicking ‘happy tears.’
Only 15,500 cans were made and sold exclusively on TikTok, creating a sense of urgency. The kits were priced at $9.99 and included kindness-themed accessories like stickers, a t-shirt, and tissues.
TikTok played a key role in this campaign. 14 TikTok influencers, including micro-influencers, promoted the products to their Gen Z followers. Coca-Cola’s smart strategy focused on emotional storytelling, making it resonate with audiences.
Results
The campaign was a huge success. The limited-edition kits sold out in less than 24 hours, with the campaign generating over 2 billion social media impressions!
Coca-Cola’s emotional appeal and TikTok’s e-commerce features sparked urgency. By combining exclusivity, storytelling, and influencer marketing, Coca-Cola created a viral sensation, not just a product.
Key Takeaway💡
Influencer marketing campaigns that tap into powerful emotions, like joy and kindness, can drive engagement, loyalty, and sales.
Conclusion
Well-crafted and executed influencer marketing campaigns can bring massive results for brands.
Step one to doing influencer marketing well? Work with the right influencers.
Deeper Sonar found influencers and ambassadors for their brand through an influencer marketing platform. The other brands, too, likely used influencer marketing platforms to find influencers and manage their campaigns.
An influencer marketing platform can help you find influencers that match your target audience. impulze.ai’s search feature has filters, like location, follower size, and gender, to help you do this. If you like an influencer visible on the app, you can use the ‘influencer report’ feature to see details about the location, language, and gender of the influencer’s followers.
You can sign up here to try impulze.ai and our Chrome extension, SocialiQ.
Here's something you should know: both impulze.ai and SocialiQ are free to try for 14 days. You can use it to find influencers for your next campaign for free.
Frequently Asked Questions
What is an influencer marketing campaign?
What is an influencer marketing campaign?
What is an influencer marketing campaign?
What are the 3 R's of influencer marketing?
What are the 3 R's of influencer marketing?
What are the 3 R's of influencer marketing?
What is Dior's influencer strategy?
What is Dior's influencer strategy?
What is Dior's influencer strategy?
Which influencer marketing is best?
Which influencer marketing is best?
Which influencer marketing is best?
How brands choose influencers?
How brands choose influencers?
How brands choose influencers?
Who is a micro-influencer?
Who is a micro-influencer?
Who is a micro-influencer?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
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Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later