Picture this: You're a budding Canadian business eager to make your mark online. As you scroll through your social media feed, you wonder how to cut through the noise and reach your audience authentically.

This is where micro-influencers come in. 

Canada is experiencing a growing demand for micro-influencers due to their ability to connect with audiences personally and drive meaningful engagement. However, with so many options available, it can be daunting to find the right one. 

We've compiled a list of 15 note-worthy micro-influencers in Canada across various industries—like fashion, fitness, food, or tech—so you can choose the one ideal for your campaign.  

1. Erin Chau (@erin22xoxo)

Image source: Instagram

Followers: 25K 

Engagement Rate: 2.21%

Niche: Fashion | Beauty | Lifestyle

Brand Collabs: Tim Hortons, Cadbury 

Other Social Media Handles: TikTok

Contact Details: hello@erin22xoxo.com 

Erin Chau isn't your average influencer—she's known for empowering others with self-confidence. Her main focus on fashion and beauty shines through in every post, while her vlogs cover travel and food with style and practicality. Erin has also created a 100+ page ebook course, guiding aspiring influencers through the essentials of digital success.

2. BOBBIE-ROSE SANCHEZ (@theeverydayfeast)

Image source: Instagram

Followers: 40.6K 

Engagement Rate: 16.7%

Niche: Food | Lifestyle 

Brand Collabs: Empress Gin

Other Social Media Handles: TikTok

Contact Details: Sign up for details

Bobbie-Rose Sanchez is one of the top food and lifestyle micro-influencers in Canada known for her incredible food styling. Through social media, she shares delicious recipes and inspires food lovers with her stunning creations. She also wowed audiences on the first season of Netflix's CAAC with her artistic dishes.

3. Camillia Lee (@camleeyoga)

Image source: Instagram

Followers: 40.5K

Engagement Rate: 2.36%

Niche: Fitness | Mom 

Brand Collabs: Orangetheory Fitness Canada, Walmart Canada

Other Social Media Handles: TikTok, Pinterest, Website 

Email ID: hello@camleeyoga.com

Camillia Lee is a Vancouver-based micro-influencer, hailing from Chinese, Malaysian, and Canadian heritage. She specializes in yoga and motherhood, and her inclusive yoga classes—both online and offline—promote fitness and holistic well-being. Additionally, Camellia works as a model for various fitness brands to promote activewear.

4. Jennifer McCabe (@agentjennifermccabe)

Image source: Instagram

Followers: 10K

Engagement Rate: 98.3%

Niche: Real Estate 

Brand Collabs: NA

Other Social Media Handles: NA

Contact Details: Sign up for details

Jennifer McCabe is a Toronto-based micro-influencer known for her diverse roles—real estate agent, former soldier, and entrepreneur. She excels in property renovations and blends functionality with her keen design sense to create stunning living spaces. As an Airbnb Superhost at Global Glamping, she creates unforgettable outdoor stays. She also owns The Taiga Animal Sanctuary which reflects her compassion for animals.

5. Sid Gupta (@foodie_dinks)

Image source: Instagram

Followers: 19K

Engagement Rate: 2.83%

Niche: Food 

Brand Collabs: Groupon, Chatime Canada, Shaw’s Ice Cream, Jarritos Canada

Other Social Media Handles: TikTok

Contact Details: foodiedinks@gmail.com

Sid Gupta is an Indian-Canadian food micro-influencer based in Toronto. He is a go-to guide for discovering top restaurants and unique experiences. Sid’s engaging content has been featured on popular platforms like @todotoronto and @curiocitytoronto. This makes him a trusted source for anyone looking to explore Toronto's culinary delights and entertainment options.

6. Krista Hamelin (@kristascompass)

Image source: Instagram

Followers: 52.1K

Engagement Rate: 1.56%

Niche: Travel Photography 

Brand Collabs: DUER, Super Sparrow

Other Social Media Handles: TikTok, YouTube, Website

Contact Details: krista@kristascompass.com

Krista Hamelin is a passionate travel and adventure photographer in her twenties. She is known for her stunning van life and outdoor adventures. Her love for exploration began with a fifth-grade road trip to the Canadian Rockies. Till now, she’s road-tripped across Canada and traveled solo internationally, capturing breathtaking mountains and thrilling hikes.

7. Dunna Did It (@dunnadidit)

Image source: Instagram

Followers: 63.3K

Engagement Rate: 0.67%

Niche: Technology  

Brand Collabs: Kase Filters, FilmConvert

Other Social Media Handles: YouTube, Website

Contact Details: contact@dunnadidit.com

Based in Vancouver, Dunna is an Instagram influencer, YouTube creator, and Photographer. His channel, "Dunna Did It," helps over 300K subscribers enhance their photography and videography skills with gear reviews, tutorials, and tips. An outdoor adventurer at heart, Dunna combines his love for hiking with his passion for capturing stunning images of nature.

8. Amanda Orlando (@everydayallergenfree)

Image source: Instagram

Followers: 18K

Engagement Rate: 0.71%

Niche: Food | Lifestyle 

Brand Collabs: MARKED, Healthy Crunch, DASH

Other Social Media Handles: Facebook, YouTube

Contact Details: amandanorlando@gmail.com

Amanda Orlando is a leading voice in the food allergy community.  Living with anaphylactic food allergies since birth, she decided to share her journey on social media. Her content provides valuable insights into coping with the emotional challenges of food allergies, including anxiety and PTSD. 

Additionally, Amanda’s  cookbooks, including Easy Allergy-Free (2022), Everyone’s Welcome (2019), and Allergen-Free Desserts (2015), offer practical recipes and support for those managing food allergies. 

9. Felix Caron (@fel.caron)

Image source: Instagram

Followers: 39K

Engagement Rate: 3.57%

Niche: Fashion | Lifestyle 

Brand Collabs: Uniqlo Canada, CARRY U, 

Other Social Media Handles: Facebook, YouTube

Contact Details: Sign up for details

Felix Caron is a Montreal-based micro-influencer, specializing in menswear fashion. With a keen eye for modern design, Felix shares his style insights and highlights the latest trends and lifestyle tips. He is also an advocate for mental health and contributes to the community at @afterall.club.

10. Tamara Elliott (@globeguide)

Image source: Instagram

Followers: 27.1K

Engagement Rate: 0.21%

Niche: Travel | Photography 

Brand Collabs: Travelpayouts, Nalu Retreat & Nordic Spa, Muir Hotel Halifax

Other Social Media Handles: YouTube, Website

Contact Details: info@globeguide.ca

Tamara Elliott is an award-winning travel writer and photographer from Calgary. She is the founder of Globe Guide which offers tips on adventure travel, wellness, and luxury experiences. Tamara has explored 95 countries before turning 40 and is recognized as one of Canada’s top travel influencers by Reader’s Digest. Plus, her work appears in top publications like Outside Magazine and Lonely Planet. 

11. Thao Huynh (@ohitsthao)

Image source: Instagram

Followers: 23.7K

Engagement Rate: 1.29%

Niche: Technology  

Brand Collabs: TELUS, Best Buy Canada

Other Social Media Handles: TikTok, YouTube

Contact Details: thaophuynhbusiness@gmail.com

Thao Huynh is a Toronto-based content creator and personal growth enthusiast with a YouTube channel boasting 345K subscribers. She dives into everything from the latest gadgets and smartwatches to wellness tips and offers insightful reviews and practical advice. Thao’s content not only keeps tech enthusiasts informed but also inspires viewers to improve their personal and professional lives.

12. Marie-Anne Labrie (@pinklablonde)

Image source: Instagram

Followers: 47.9K

Engagement Rate: 0.06%

Niche: Beauty | Fashion 

Brand Collabs: Harloc Hair, Great Lengths Canada

Other Social Media Handles: Facebook, Pinterest, Website

Contact Details: info@pinklablonde.com

Marie-Anne Labrie is a hair colorist and educator with a passion for beauty and fashion. As the founder of @pinklablondeclub, she offers a luxurious yet sustainable approach to hair care, making it Montreal’s go-to destination for top-notch hair services. She also runs @pinklablondeacademy, a premier hairdressing school where she shares her expertise and trains the next generation of stylists.

13. Ellyce (@ellyce.fulmore)

Image source: Instagram

Followers: 54K

Engagement Rate: 0.58%

Niche: ADHD | Finance | Lifestyle

Brand Collabs: Notability App, Rakuten.ca

Other Social Media Handles: TikTok, Website

Contact Details: hello@ellycefulmore.com

Ellyce is a Canadian micro-influencer passionate about ADHD and money talks. As the best-selling author of Keeping Finance Personal, she provides practical strategies for managing money effectively. Ellyce is featured in Vogue, The New York Times, and Financial Post, and offers tools and resources through her website, Queerd Co., to help you blend financial stability with a fulfilling life.

14. Brandon Beavis (@brandonbeavisinvesting)

Image source: Instagram

Followers: 29.6K

Engagement Rate: 0.52%

Niche: Finance

Brand Collabs: NA

Other Social Media Handles: TikTok, YouTube

Contact Details: support@theinvestingacademy.ca

Brandon Beavis is a finance micro-influencer in Canada with over 200K YouTube subscribers. His passion lies in educating Canadians about the stock market, making complex concepts accessible and engaging. Brandon also co-hosts The Beavis Wealth Podcast with his father and publishes a weekly newsletter sharing financial news and insights. Through his investing academy, Brandon has helped over 2,000 Canadians understand the fundamentals of long-term investing.

15. David Manuel (@daimanuel)

Image source: Instagram

Followers: 34.3K

Engagement Rate: 2.22%

Niche: Life | Health | Fitness

Brand Collabs: Eagle Eyes Optics, ORLO Nutrition

Other Social Media Handles: TikTok, Facebook

Contact Details: coach@daimanuel.com

David Manuel is a life coach and family man dedicated to transforming lives through health and mindset. He is passionate about guiding entrepreneurs and business leaders through scaling challenges. David is also an award-winning author, podcaster, and TEDx speaker and inspires change with his podcast, The 2% Solution: 30 Minutes to Transform Your Life.