Jan 24, 2025
8 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Finding Nano-Influencers Made Easy: Tools and Tips You Need
Finding Nano-Influencers Made Easy: Tools and Tips You Need
Finding Nano-Influencers Made Easy: Tools and Tips You Need
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Nano-influencers (1,000–10,000 followers) bring authentic connections and high engagement, making them a great choice for small businesses looking to stand out with influencer marketing.
You can discover nano-influencers manually or using an influencer search tool.
Tips to find nano-influencers manually: Use relevant hashtags, use the explore page of the social media platform, and use the right keywords to find nano-influencers.When you use influencer marketing tools like impulze.ai to search for nano-influencers, you can find them by using filters like location, engagement rate, and more. You can save time and find influencers that match your target audience in minutes.
Finding Nano-Influencers Made Easy: Tools and Tips You Need
Struggling to stand out in a crowded market? Nano-influencers can help.
These creators have 1000-10,000 followers and have strong connections with their audiences, making them perfect for smaller businesses that want to implement influencer marketing ideas.
But here’s the catch: how do you find nano-influencers that truly fit your brand? The process can feel overwhelming without the right tools and strategies.
Don’t worry—we’ve got you covered. This blog has tips about how to find relevant nano-influencers for your business manually and through an influencer search tool.
Let’s make finding nano-influencers easier than ever!
Understanding Nano-Influencer Marketing
Nano-influencers boast high engagement rates across platforms. On Instagram, they achieve an engagement rate of 6.23%. On TikTok, nano-influencers get an impressive 18% engagement rate, surpassing Instagram’s 5% average and YouTube’s 3.5%. Clearly, these smaller creators pack a big punch. But what makes them so effective?
Here are some reasons why nano-influencers are so effective:
1. Authenticity Above All
Good nano-influencers typically have a tight-knit, highly engaged audience that trusts their opinions. Their recommendations feel more like advice from a friend than a sales pitch, which drives genuine interest and action.
2. Cost-Effective Collaborations
Working with nano-influencers is budget-friendly. On platforms like Instagram, their cost per post can range from $20 to $200, making it possible for small businesses to work with influencers.
3. Niche Audiences, High Relevance
Nano-influencers tend to specialize in specific topics or industries, from fitness to food to sustainable living. This focus allows brands to connect with hyper-relevant audiences that are more likely to engage and convert.
For instance, if a haircare brand wants to promote products from its curly haircare range, a nano-influencer like Sadie Marnin can be the right person to collaborate with. She has naturally curly hair and gets good engagement on her posts.
4. Better Engagement Than Big Names
While larger influencers have more followers, their engagement rates can be lower. Nano-influencers, on the other hand, enjoy strong two-way interactions with their audiences, fostering trust and loyalty.
5. Scalability and Flexibility
You don’t have to limit yourself to one nano-influencer. Collaborating with multiple smaller creators can amplify your reach while maintaining authenticity across different audience segments.
Nano-influencers might have fewer followers, but their impact can be huge for your brand. If you’re looking for engagement and have a small budget, working with
nano-influencers or even micro-influencers (who are delivering outstanding results for US marketers) might be worth exploring.
Tips to Find Nano-Influencers Manually
Keep reading to learn tips about how you can locate nano-influencers on Instagram, TikTok and YouTube manually:
1. How to Find Nano-influencers on Instagram manually?
Here’s how you can find nano-influencers on Instagram:
Hashtag Searches: Start with niche hashtags related to your industry (#EcoFriendlyLiving, #FitnessMotivation). Scroll through posts and look for creators with 1,000–10,000 followers who consistently get likes and comments.
Engage with Comments: Dive into the comment sections of popular accounts in your niche. Nano-influencers often engage with more prominent creators and their followers, making it a goldmine for discovery.
Use Instagram’s Explore Page: The algorithm shows content you’re likely to enjoy. Interact with relevant posts to fine-tune your feed for nano-influencers.
Follower Check: Look at who follows brands similar to yours. They’re often nano-influencers who already have an interest in your niche.
2. How to find Nano-Influencers on TikTok manually?
Use these tips to discover small influencers on TikTok:
Search by Keywords: Use TikTok’s search bar to explore topics tied to your brand. Look for creators consistently posting content around those keywords.
Explore Trending Sounds: Nano-influencers often participate in trending challenges. Check who’s gaining traction with authentic, high-engagement videos.
Check Comments on Viral Posts: Nano-influencers often interact with viral creators. Look for engaging comments, visit their profiles, and assess their content and engagement.
3. How to Find Nano-Influencers on YouTube manually?
Nano-influencers are harder to find on YouTube when you search for them manually; use these tips to find such influencers on YouTube:
Search Niche Keywords: Use specific phrases like ‘acne skincare routine’ or ‘DIY home decor.’
Engage with Playlists: Search for curated playlists related to your industry. These often include videos by nano-influencers.
Look at Comments: Just like Instagram and TikTok, the comment section is a treasure trove. Smaller creators often comment on videos in their niche, making it easy to spot them.
Find Nano-influencers Using an Influencer Search Tool
Using influencer marketing tools is one of the best ways to search for nano-influencers because you can use filters like location, engagement rate, and follower size.
impulze.ai offers a free 14-day trial that you can use to find nano-influencers. Suppose you want to find nano-influencers for fashion influencers in the US.
Sign up here and follow these steps to find them:
Step 1: Click ‘Search’ at the top of the screen.
Step 2: Choose Instagram on the left, next to the Search button. Choose the location in the filters bar on the left. Then, choose bio keywords from the drop-down on the left. Type ‘fashion’ in the search bar and click ‘Search.’
Step 3: You can choose any option from the drop-down on the left. So, if you want to find nano-influencers who have used ‘fashion’ in their posts’ captions, you can choose ‘Post Description’ on the left, type fashion, and click ‘Search.’
You can also choose filters like engagement rate, creator gender, average likes, etc., to find nano-influencers that match what you have in mind.
One of the other advantages of using tools like impulze.ai to find nano-influencers is that it would make influencer outreach easy for you. Click on the ‘Contact’ icon under any influencer’s name, and if the influencer’s email is a part of your database, it will show the influencer’s phone number and/or email address.
You can also use SocialiQ, our Chrome extension, to find influencers right on social media. Once you have SocialiQ installed, open Instagram, type ‘[fashion]’ in its search bar, and choose the location. Choose ‘Nano’ under ‘Influencer Type.’ Click ‘Search,’ and the extension will show you nano-influencers who have mentioned ‘fashion’ in their Instagram account’s description/bio.
Conclusion
Searching for nano-influencers manually is time-consuming. If you want to save time and use an influencer marketing tool, impulze.ai can help.
Choose influencers matching your target audience from our 280+ million influencers database. Find nano-influencers based on location, follower size, interests, and more. You can also find out which influencers are genuine, see information about them through our influencer report, and use the app to create and manage your influencer marketing campaigns.
You can use our 14-day free trial to see if impulze.ai suits your needs.
Finding Nano-Influencers Made Easy: Tools and Tips You Need
Struggling to stand out in a crowded market? Nano-influencers can help.
These creators have 1000-10,000 followers and have strong connections with their audiences, making them perfect for smaller businesses that want to implement influencer marketing ideas.
But here’s the catch: how do you find nano-influencers that truly fit your brand? The process can feel overwhelming without the right tools and strategies.
Don’t worry—we’ve got you covered. This blog has tips about how to find relevant nano-influencers for your business manually and through an influencer search tool.
Let’s make finding nano-influencers easier than ever!
Understanding Nano-Influencer Marketing
Nano-influencers boast high engagement rates across platforms. On Instagram, they achieve an engagement rate of 6.23%. On TikTok, nano-influencers get an impressive 18% engagement rate, surpassing Instagram’s 5% average and YouTube’s 3.5%. Clearly, these smaller creators pack a big punch. But what makes them so effective?
Here are some reasons why nano-influencers are so effective:
1. Authenticity Above All
Good nano-influencers typically have a tight-knit, highly engaged audience that trusts their opinions. Their recommendations feel more like advice from a friend than a sales pitch, which drives genuine interest and action.
2. Cost-Effective Collaborations
Working with nano-influencers is budget-friendly. On platforms like Instagram, their cost per post can range from $20 to $200, making it possible for small businesses to work with influencers.
3. Niche Audiences, High Relevance
Nano-influencers tend to specialize in specific topics or industries, from fitness to food to sustainable living. This focus allows brands to connect with hyper-relevant audiences that are more likely to engage and convert.
For instance, if a haircare brand wants to promote products from its curly haircare range, a nano-influencer like Sadie Marnin can be the right person to collaborate with. She has naturally curly hair and gets good engagement on her posts.
4. Better Engagement Than Big Names
While larger influencers have more followers, their engagement rates can be lower. Nano-influencers, on the other hand, enjoy strong two-way interactions with their audiences, fostering trust and loyalty.
5. Scalability and Flexibility
You don’t have to limit yourself to one nano-influencer. Collaborating with multiple smaller creators can amplify your reach while maintaining authenticity across different audience segments.
Nano-influencers might have fewer followers, but their impact can be huge for your brand. If you’re looking for engagement and have a small budget, working with
nano-influencers or even micro-influencers (who are delivering outstanding results for US marketers) might be worth exploring.
Tips to Find Nano-Influencers Manually
Keep reading to learn tips about how you can locate nano-influencers on Instagram, TikTok and YouTube manually:
1. How to Find Nano-influencers on Instagram manually?
Here’s how you can find nano-influencers on Instagram:
Hashtag Searches: Start with niche hashtags related to your industry (#EcoFriendlyLiving, #FitnessMotivation). Scroll through posts and look for creators with 1,000–10,000 followers who consistently get likes and comments.
Engage with Comments: Dive into the comment sections of popular accounts in your niche. Nano-influencers often engage with more prominent creators and their followers, making it a goldmine for discovery.
Use Instagram’s Explore Page: The algorithm shows content you’re likely to enjoy. Interact with relevant posts to fine-tune your feed for nano-influencers.
Follower Check: Look at who follows brands similar to yours. They’re often nano-influencers who already have an interest in your niche.
2. How to find Nano-Influencers on TikTok manually?
Use these tips to discover small influencers on TikTok:
Search by Keywords: Use TikTok’s search bar to explore topics tied to your brand. Look for creators consistently posting content around those keywords.
Explore Trending Sounds: Nano-influencers often participate in trending challenges. Check who’s gaining traction with authentic, high-engagement videos.
Check Comments on Viral Posts: Nano-influencers often interact with viral creators. Look for engaging comments, visit their profiles, and assess their content and engagement.
3. How to Find Nano-Influencers on YouTube manually?
Nano-influencers are harder to find on YouTube when you search for them manually; use these tips to find such influencers on YouTube:
Search Niche Keywords: Use specific phrases like ‘acne skincare routine’ or ‘DIY home decor.’
Engage with Playlists: Search for curated playlists related to your industry. These often include videos by nano-influencers.
Look at Comments: Just like Instagram and TikTok, the comment section is a treasure trove. Smaller creators often comment on videos in their niche, making it easy to spot them.
Find Nano-influencers Using an Influencer Search Tool
Using influencer marketing tools is one of the best ways to search for nano-influencers because you can use filters like location, engagement rate, and follower size.
impulze.ai offers a free 14-day trial that you can use to find nano-influencers. Suppose you want to find nano-influencers for fashion influencers in the US.
Sign up here and follow these steps to find them:
Step 1: Click ‘Search’ at the top of the screen.
Step 2: Choose Instagram on the left, next to the Search button. Choose the location in the filters bar on the left. Then, choose bio keywords from the drop-down on the left. Type ‘fashion’ in the search bar and click ‘Search.’
Step 3: You can choose any option from the drop-down on the left. So, if you want to find nano-influencers who have used ‘fashion’ in their posts’ captions, you can choose ‘Post Description’ on the left, type fashion, and click ‘Search.’
You can also choose filters like engagement rate, creator gender, average likes, etc., to find nano-influencers that match what you have in mind.
One of the other advantages of using tools like impulze.ai to find nano-influencers is that it would make influencer outreach easy for you. Click on the ‘Contact’ icon under any influencer’s name, and if the influencer’s email is a part of your database, it will show the influencer’s phone number and/or email address.
You can also use SocialiQ, our Chrome extension, to find influencers right on social media. Once you have SocialiQ installed, open Instagram, type ‘[fashion]’ in its search bar, and choose the location. Choose ‘Nano’ under ‘Influencer Type.’ Click ‘Search,’ and the extension will show you nano-influencers who have mentioned ‘fashion’ in their Instagram account’s description/bio.
Conclusion
Searching for nano-influencers manually is time-consuming. If you want to save time and use an influencer marketing tool, impulze.ai can help.
Choose influencers matching your target audience from our 280+ million influencers database. Find nano-influencers based on location, follower size, interests, and more. You can also find out which influencers are genuine, see information about them through our influencer report, and use the app to create and manage your influencer marketing campaigns.
You can use our 14-day free trial to see if impulze.ai suits your needs.
Frequently Asked Questions
Are nano influencers worth it?
Are nano influencers worth it?
Are nano influencers worth it?
How to find a nano influencer?
How to find a nano influencer?
How to find a nano influencer?
Who are the nano influencers?
Who are the nano influencers?
Who are the nano influencers?
How do I reach out to nano influencers?
How do I reach out to nano influencers?
How do I reach out to nano influencers?
What are nano-influencer examples?
What are nano-influencer examples?
What are nano-influencer examples?
How much do nano influencers charge?
How much do nano influencers charge?
How much do nano influencers charge?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
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Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
14-Day Free Trial. No Credit-Card Needed
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later