Jan 29, 2025
8 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Instagram Engagement Rate Benchmarks by Influencer Tier (Nano, Micro, Macro, Celebrity)
Instagram Engagement Rate Benchmarks by Influencer Tier (Nano, Micro, Macro, Celebrity)
Instagram Engagement Rate Benchmarks by Influencer Tier (Nano, Micro, Macro, Celebrity)
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Instagram Engagement Rate is the percentage of followers who like, comment, share, save, or repost an Instagram post.
Benchmarks by Influencer Tier:
1. Nano-influencers (1,000–10,000 followers): Highest average engagement rate of 2.19%
2. Micro-influencers (10,000–50,000 followers): Average engagement rate is 0.99%
3. Micro-influencers (50,000-100000) and Macro-influencers: Average engagement rates range from 0.86%–0.87%
4. Celebrity influencers (1M+ followers): Average engagement rate is 0.94%
Using an Instagram engagement rate calculator helps you save time, see accurate engagement rates, and quickly compare influencers.
Influencer marketing tools like SocialiQ and impulze.ai can calculate engagement rates and help you search for influencers based on your search criteria.
Instagram engagement rate is a crucial metric in influencer marketing. It tells you how well an influencer connects with their audience. But what’s considered a good Instagram engagement rate? It varies by influencer tier, from nano to celebrity.
Keep reading to know about engagement rate benchmarks for each influencer tier.
What is Instagram Engagement Rate?
Before discussing Instagram engagement rates for different types of influencers, let's understand what exactly it is.
The Instagram engagement rate tells you how many followers liked, commented, shared, saved, and reposted your post. Instagram creators and marketers know this is one of the most important metrics they need to use for planning collaborations and sponsored deals.
Here’s one way in which you can calculate Instagram engagement rate manually:
However, calculating Instagram engagement rates manually is tedious, and most marketers use influencer marketing tools to see Instagram engagement rates.
Engagement Rate Benchmarks by Influencer Tier
The average engagement rate for Instagram influencers depends on their follower count and industry. Instagram engagement rates vary widely by industry, with niches like beauty, fashion, and fitness seeing the highest rates.
The average influencer engagement rate on Instagram is 1.85%. Anything above this is considered a good engagement rate. Here’s more information about average engagement rates based on the size of the following:
Average Instagram Engagement Rate for Nano-Influencers
Nano-influencers (1,000 to 10,000 followers) achieve the highest average engagement rate at 2.19%. Other influencer tiers typically have engagement rates ranging from 0.80% to 1%
Nano-influencers may have smaller audiences, but their engagement packs a punch—think authentic connections and loyal followers. For brands seeking genuine impact, nano-influencers deliver significant results through their highly engaged, niche communities.
Average Instagram Engagement Rate for Micro-Influencers with 10K-50K Followers
Micro-influencers with 10K to 50K followers get an average engagement rate of 0.99%.
Micro-influencers strike the perfect balance: a sizable audience with a personal touch that drives trust and engagement. They combine reach with relatability, making them a go-to for authentic marketing.
Instagram Engagement Rate Benchmark for Micro-influencers with 50K to 100K followers and Macro-Influencers
Micro-influencers with 50K-100K followers and macro-influencers with 100K to 500K followers get an average engagement rate of 0.86%.
Macro-influencers with 500K to 1 million followers get an engagement rate of 0.87%.
Macro-influencers offer massive reach and polished content, making them the bridge between big brands and broad audiences. They bring visibility and credibility to your campaigns. If you aim to scale your message fast, macro-influencers can deliver the impact you need.
Average Instagram Engagement Rate for Celebrity Influencers
Celebrity influencers with over 1 million followers get an average engagement rate of 0.94%.
Partnering with celebrity influencers is ideal when you have a big budget. Celebrity influencers can be the right partners when you want to work with cultural icons and create big campaigns. Working with celeb influencers like MrBeast or Georgina Rodriguez can instantly instantly create buzz for your brand.
Using an Instagram Engagement Rate Calculator
Using an app for Instagram engagement rate is better than manually calculating the rate. Here’s why:
1. Helps You Save Time
Manually calculating engagement rates can be tedious, especially when analyzing multiple influencers. Using an Instagram engagement rate calculator means you can see the engagement rate for a brand or influencer in seconds.
2. Accurate Engagement Rates
Manual calculations leave room for error. With a reliable Instagram engagement rate calculator, you get precise results every time and can make data-driven decisions.
3. Easy To Compare Influencers
An Instagram Engagement Rate calculator helps you quickly compare engagement rates across multiple influencers, allowing you to identify who aligns best with your goals without sifting through endless spreadsheets.
An Instagram engagement rate calculator like SocialiQ can instantly help you see engagement rates for any profile. SocialiQ is a Chrome extension that can show you the engagement rate for any Instagram influencer or brand as long as it is a public account.
You can sign up here to create a free account, use SocialiQ to check engagement rates and search for influencers. SocialiQ’s search feature can help you search for influencers based on keywords, location, follower size, and gender.
impulze.ai, too, can help you search for influencers based on location, engagement rate, and follower size. Simply use keywords in its search bar, choose the filters on the left, and hit ‘Search.’ The app will show you an influencer list that matches your search criteria.
The Takeaway
Tools like impulze.ai and SocialiQ can make influencer marketing easy for you by showing engagement rates and influencers that match your search criteria.
You can use our 14-day free trial to try SocialiQ and impulze.ai and see Instagram engagement rates instantly.
Instagram engagement rate is a crucial metric in influencer marketing. It tells you how well an influencer connects with their audience. But what’s considered a good Instagram engagement rate? It varies by influencer tier, from nano to celebrity.
Keep reading to know about engagement rate benchmarks for each influencer tier.
What is Instagram Engagement Rate?
Before discussing Instagram engagement rates for different types of influencers, let's understand what exactly it is.
The Instagram engagement rate tells you how many followers liked, commented, shared, saved, and reposted your post. Instagram creators and marketers know this is one of the most important metrics they need to use for planning collaborations and sponsored deals.
Here’s one way in which you can calculate Instagram engagement rate manually:
However, calculating Instagram engagement rates manually is tedious, and most marketers use influencer marketing tools to see Instagram engagement rates.
Engagement Rate Benchmarks by Influencer Tier
The average engagement rate for Instagram influencers depends on their follower count and industry. Instagram engagement rates vary widely by industry, with niches like beauty, fashion, and fitness seeing the highest rates.
The average influencer engagement rate on Instagram is 1.85%. Anything above this is considered a good engagement rate. Here’s more information about average engagement rates based on the size of the following:
Average Instagram Engagement Rate for Nano-Influencers
Nano-influencers (1,000 to 10,000 followers) achieve the highest average engagement rate at 2.19%. Other influencer tiers typically have engagement rates ranging from 0.80% to 1%
Nano-influencers may have smaller audiences, but their engagement packs a punch—think authentic connections and loyal followers. For brands seeking genuine impact, nano-influencers deliver significant results through their highly engaged, niche communities.
Average Instagram Engagement Rate for Micro-Influencers with 10K-50K Followers
Micro-influencers with 10K to 50K followers get an average engagement rate of 0.99%.
Micro-influencers strike the perfect balance: a sizable audience with a personal touch that drives trust and engagement. They combine reach with relatability, making them a go-to for authentic marketing.
Instagram Engagement Rate Benchmark for Micro-influencers with 50K to 100K followers and Macro-Influencers
Micro-influencers with 50K-100K followers and macro-influencers with 100K to 500K followers get an average engagement rate of 0.86%.
Macro-influencers with 500K to 1 million followers get an engagement rate of 0.87%.
Macro-influencers offer massive reach and polished content, making them the bridge between big brands and broad audiences. They bring visibility and credibility to your campaigns. If you aim to scale your message fast, macro-influencers can deliver the impact you need.
Average Instagram Engagement Rate for Celebrity Influencers
Celebrity influencers with over 1 million followers get an average engagement rate of 0.94%.
Partnering with celebrity influencers is ideal when you have a big budget. Celebrity influencers can be the right partners when you want to work with cultural icons and create big campaigns. Working with celeb influencers like MrBeast or Georgina Rodriguez can instantly instantly create buzz for your brand.
Using an Instagram Engagement Rate Calculator
Using an app for Instagram engagement rate is better than manually calculating the rate. Here’s why:
1. Helps You Save Time
Manually calculating engagement rates can be tedious, especially when analyzing multiple influencers. Using an Instagram engagement rate calculator means you can see the engagement rate for a brand or influencer in seconds.
2. Accurate Engagement Rates
Manual calculations leave room for error. With a reliable Instagram engagement rate calculator, you get precise results every time and can make data-driven decisions.
3. Easy To Compare Influencers
An Instagram Engagement Rate calculator helps you quickly compare engagement rates across multiple influencers, allowing you to identify who aligns best with your goals without sifting through endless spreadsheets.
An Instagram engagement rate calculator like SocialiQ can instantly help you see engagement rates for any profile. SocialiQ is a Chrome extension that can show you the engagement rate for any Instagram influencer or brand as long as it is a public account.
You can sign up here to create a free account, use SocialiQ to check engagement rates and search for influencers. SocialiQ’s search feature can help you search for influencers based on keywords, location, follower size, and gender.
impulze.ai, too, can help you search for influencers based on location, engagement rate, and follower size. Simply use keywords in its search bar, choose the filters on the left, and hit ‘Search.’ The app will show you an influencer list that matches your search criteria.
The Takeaway
Tools like impulze.ai and SocialiQ can make influencer marketing easy for you by showing engagement rates and influencers that match your search criteria.
You can use our 14-day free trial to try SocialiQ and impulze.ai and see Instagram engagement rates instantly.
Frequently Asked Questions
How do you calculate Instagram engagement rate?
How do you calculate Instagram engagement rate?
How do you calculate Instagram engagement rate?
How to improve engagement on Instagram?
How to improve engagement on Instagram?
How to improve engagement on Instagram?
Does DM count as engagement?
Does DM count as engagement?
Does DM count as engagement?
Is 3% a good engagement rate?
Is 3% a good engagement rate?
Is 3% a good engagement rate?
Is 0.5% engagement rate good?
Is 0.5% engagement rate good?
Is 0.5% engagement rate good?
What is branded content on Instagram?
What is branded content on Instagram?
What is branded content on Instagram?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
We Also Recommend To Read
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
14-Day Free Trial. No Credit-Card Needed
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later