Dec 3, 2024
9 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Free Influencer Marketing Tools for Budget-Friendly Campaigns
Free Influencer Marketing Tools for Budget-Friendly Campaigns
Free Influencer Marketing Tools for Budget-Friendly Campaigns
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Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Need a quick guide to budget-friendly influencer marketing tools? Here are five free tools to supercharge your campaigns:
impulze.ai: Find and manage influencers with a 280M database, fake follower detection, and advanced analytic reports.
NinjaOutreach: All-in-one tool for influencer search, email outreach, and CRM-based campaign tracking.
Heepsy: Discover influencers with advanced analytics on audience demographics and engagement rates.
Collabstr: Pay-per-collaboration model with secure transactions and real-time communication features.
Promoty: Build long-term partnerships with influencers by matching shared values and goals.
These are the best influencer marketing tools, which you can try for free and make influencer marketing smarter, faster, and budget-friendly.
Finding influencers and managing campaigns manually is overwhelming and time-intensive. So, most marketers use influencer marketing tools for this.
Small businesses with a limited budget, too, use free and affordable influencer marketing tools.
Want to know which tools are the best for small businesses?
You’re in the right place!
We did some research and picked the best free influencer marketing tools you can use to create budget-friendly campaigns.
Scroll down to find out…
Top 5 Free Influencer Marketing Tools For Budget Campaigns
1. impulze.ai
Best Influencer Search Tool For:
Influencer/digital marketing agencies looking to find, vet, and manage influencers
Small and medium businesses (SMBs) who want to launch successful influencer marketing campaigns on a budget.
Freelance digital marketers who want to handle multiple campaigns without burning a hole in their pocket.
About The Tool:
impulze.ai is one of the best free influencer marketing tools, especially for SMBs and agencies. It can help you find influencers for your brand in minutes and manage campaigns on Instagram, TikTok, and YouTube.
It also has an affiliate program for creators to earn as they refer.
Key Features:
1. Extensive Influencer Database:
impulze.ai has a vast influencer database (280 million) across Instagram, TikTok and YouTube. You can search influencers based on filters like location, gender, audience type etc.
You also get free access to SocialiQ 2.0 – a Google Chrome extension that allows you to search and filter influencers on social media.
2. In-Depth Audience Insights
Want to know if an influencer’s audience aligns with your target market? This AI influencer marketing tool provides detailed demographic reports with information like the location, language, and interests of an influencer’s followers. So, you can pick an influencer whose followers match exactly who you want to reach.
3. Fraud Detection You Can Rely On
No one likes fake followers or engagement, right? impulze.ai has advanced fraud detection to help you spot fake influencers and choose genuine ones.
4. Customizable, Real-Time Reports
Get live, shareable reports to track your campaign’s performance. You can customize them to highlight the metrics that matter most to you.
5. White Labeling for Agencies
If you’re an agency, you’ll love the white labeling feature. You can brand the platform as your own, adding a professional touch to your services.
impulze.ai Pricing:
We have a free plan to get you started. You can sign up for a 14-day free trial to use impulze.ai and see if it suits your needs.
When you use impulze.ai for free, you can use the search feature to find influencers based on location, follower size, audience interests, etc. However, a free user cannot download influencer reports that have information such as the influencer’s top interests, brand affinities, and audience demographics. You could get the Starter Plan for 89$ for a month to access all features. (Subscribing annually gets you up to 3 months free for this plan)
2. NinjaOutreach
Best Influencer Search Tool For:
Brands who want an all-in-one solution for influencer outreach, prospecting, and campaign management.
About the Tool:
NinjaOutreach is one of the top free influencer marketing tools in the market. Its all-inclusive approach combines influencer search, email outreach, and analytics, making it a go-to choice for efficient, data-driven campaigns.
Key Features:
1. Extensive Influencer Search Options:
The platform provides access to a vast database of influencers across multiple platforms like Instagram, YouTube, and blogs. Brands can filter searches by niche, location, domain authority, and more to find influencers who perfectly match their campaign goals.
2. Integrated Email Outreach:
Ninja Outreach stands out with its built-in email outreach tools. Brands can craft personalized email campaigns, schedule follow-ups, and manage communications, all within the platform.
3. CRM and Campaign Tracking:
The platform includes CRM features that allow brands to organize and track influencer relationships, monitor campaign performance, and maintain a clear overview of their outreach efforts.
4. Scalable Plans for All Needs:
With its tiered pricing structure, Ninja Outreach accommodates businesses of all sizes. Whether you're managing a single campaign or running multiple outreach efforts simultaneously, you can pick a plan based on your preferences.
NinjaOutreach Pricing:
Ninja Outreach offers subscription-based pricing plans tailored to various business sizes and requirements. Pricing depends on the number of users, email outreach capacity, and access to advanced search and analytics tools.
If you’re using NinjaOutreach for free, access to features depends on the plan you’re trying out. For instance, through their Bronze Ninja plan, users get 50 searches per hour and can create two campaigns. But if you’re using a Silver Ninja plan, they can create up to 20 campaigns (and get the same amount of searches per hour.)
3. Heepsy
Best Influencer Search Tool For:
Brands who want a powerful and data-driven way to connect with influencers on various platforms.
About the Tool:
Heepsy is another option for those looking for free influencer marketing tools. It is a robust influencer search and analytics tool designed to help brands identify and collaborate with influencers effectively. It can provide insights that can simplify the decision-making process for campaigns.
Key Features:
1. Comprehensive Influencer Database:
This feature provides access to millions of influencers across platforms like Instagram, TikTok, and YouTube. Heepsy allows you to filter influencers based on niche, location, audience demographics, and engagement metrics, making it easy to find the perfect match for your campaign.
2. Advanced Analytics:
Heepsy provides detailed analytics on influencer profiles, including audience authenticity, engagement rates, and follower demographics. These insights help brands make informed decisions by verifying influencer legitimacy and effectiveness before collaboration.
3. Campaign Management Tools:
The platform streamlines influencer outreach and campaign management by offering tools to organize and track your collaborations. This helps brands maintain an efficient workflow from influencer selection to project completion.
4. Collabstr
Best Influencer Search Tool For:
Brands who want to connect with influencers across various platforms efficiently
About the Tool:
Collabstr is one of the top free influencer marketing tools you can use to identify influencers. It has a user-friendly platform that simplifies the process of finding and hiring top influencers. The platform has many categories, making it a versatile choice for diverse influencer marketing needs.
Key Features:
1. Broad Range of Influencers:
This feature provides access to an extensive selection of influencers across multiple platforms. This includes Instagram, TikTok, YouTube, and User Generated Content (UGC).
2. Secure Transactions:
The platform holds funds in escrow until the influencer's work is completed and approved. So, both the parties have peace of mind and financial security. This system ensures that transactions are transparent and trustworthy.
3. Instant Communication:
This tool enables real-time, direct communication between brands and influencers. This makes it easier to discuss project details, negotiate terms, and more, all within the platform.
4. No Upfront Cost:
If you need an influencer discovery tool, Collabstr can help. Brands can search and connect with influencers without any initial payment or subscription fees. This feature makes the platform accessible: businesses can explore the influencer marketing tool freely.
Collabstr Pricing:
Collabstr operates on a pay-per-collaboration model, meaning brands pay for each influencer engagement. The cost varies based on the influencer's reach, niche, and engagement rates.
5. Promoty
Best Influencer Search Tool For:
Brands who want to build personalized, long-term relationships with influencers across various platforms.
About the Tool:
The last one on this list of free influencer marketing tools is Promoty. Promoty is designed to help brands foster meaningful connections with influencers. Focusing on relationship-building rather than one-time transactions is ideal for companies seeking authentic and lasting collaborations.
Key Features:
1. Personalized Influencer Database:
Promoty enables brands to discover influencers not only by niche and location but also by shared interests and values. This ensures that collaborations align closely with the brand's identity, fostering genuine partnerships.
2. Campaign Management Features:
The platform offers a suite of tools to streamline campaign workflows, including influencer outreach, task management, and performance tracking, all within a single dashboard.
3. Collaboration Tracking:
Promoty allows brands to monitor all aspects of their collaborations, from initial communication to final deliverables. This helps maintain organization and transparency throughout the campaign process.
4. Budget Flexibility:
With Promoty, brands can set budgets tailored to their campaign goals and influencer partnerships. This flexibility makes it suitable for businesses of all sizes, whether launching a small campaign or executing a large-scale initiative.
Promoty Pricing:
Promoty operates on a subscription-based model, offering different plans that cater to the needs of startups, small businesses, and enterprises. Pricing varies depending on the number of campaigns, users, and features included in each tier.
An Overview of Free Influencer Marketing Tools
Conclusion
That’s a wrap-up for our list of free influencer marketing tools for small businesses. These tools can be game-changers for streamlining your influencer marketing efforts.
Whether you’re finding the perfect influencers, managing campaigns, or automating repetitive tasks, these tools can save you time and energy.
Start using them in 2025 to elevate your campaigns and see real results. Here’s to smarter, smoother influencer marketing—happy campaigning!
Finding influencers and managing campaigns manually is overwhelming and time-intensive. So, most marketers use influencer marketing tools for this.
Small businesses with a limited budget, too, use free and affordable influencer marketing tools.
Want to know which tools are the best for small businesses?
You’re in the right place!
We did some research and picked the best free influencer marketing tools you can use to create budget-friendly campaigns.
Scroll down to find out…
Top 5 Free Influencer Marketing Tools For Budget Campaigns
1. impulze.ai
Best Influencer Search Tool For:
Influencer/digital marketing agencies looking to find, vet, and manage influencers
Small and medium businesses (SMBs) who want to launch successful influencer marketing campaigns on a budget.
Freelance digital marketers who want to handle multiple campaigns without burning a hole in their pocket.
About The Tool:
impulze.ai is one of the best free influencer marketing tools, especially for SMBs and agencies. It can help you find influencers for your brand in minutes and manage campaigns on Instagram, TikTok, and YouTube.
It also has an affiliate program for creators to earn as they refer.
Key Features:
1. Extensive Influencer Database:
impulze.ai has a vast influencer database (280 million) across Instagram, TikTok and YouTube. You can search influencers based on filters like location, gender, audience type etc.
You also get free access to SocialiQ 2.0 – a Google Chrome extension that allows you to search and filter influencers on social media.
2. In-Depth Audience Insights
Want to know if an influencer’s audience aligns with your target market? This AI influencer marketing tool provides detailed demographic reports with information like the location, language, and interests of an influencer’s followers. So, you can pick an influencer whose followers match exactly who you want to reach.
3. Fraud Detection You Can Rely On
No one likes fake followers or engagement, right? impulze.ai has advanced fraud detection to help you spot fake influencers and choose genuine ones.
4. Customizable, Real-Time Reports
Get live, shareable reports to track your campaign’s performance. You can customize them to highlight the metrics that matter most to you.
5. White Labeling for Agencies
If you’re an agency, you’ll love the white labeling feature. You can brand the platform as your own, adding a professional touch to your services.
impulze.ai Pricing:
We have a free plan to get you started. You can sign up for a 14-day free trial to use impulze.ai and see if it suits your needs.
When you use impulze.ai for free, you can use the search feature to find influencers based on location, follower size, audience interests, etc. However, a free user cannot download influencer reports that have information such as the influencer’s top interests, brand affinities, and audience demographics. You could get the Starter Plan for 89$ for a month to access all features. (Subscribing annually gets you up to 3 months free for this plan)
2. NinjaOutreach
Best Influencer Search Tool For:
Brands who want an all-in-one solution for influencer outreach, prospecting, and campaign management.
About the Tool:
NinjaOutreach is one of the top free influencer marketing tools in the market. Its all-inclusive approach combines influencer search, email outreach, and analytics, making it a go-to choice for efficient, data-driven campaigns.
Key Features:
1. Extensive Influencer Search Options:
The platform provides access to a vast database of influencers across multiple platforms like Instagram, YouTube, and blogs. Brands can filter searches by niche, location, domain authority, and more to find influencers who perfectly match their campaign goals.
2. Integrated Email Outreach:
Ninja Outreach stands out with its built-in email outreach tools. Brands can craft personalized email campaigns, schedule follow-ups, and manage communications, all within the platform.
3. CRM and Campaign Tracking:
The platform includes CRM features that allow brands to organize and track influencer relationships, monitor campaign performance, and maintain a clear overview of their outreach efforts.
4. Scalable Plans for All Needs:
With its tiered pricing structure, Ninja Outreach accommodates businesses of all sizes. Whether you're managing a single campaign or running multiple outreach efforts simultaneously, you can pick a plan based on your preferences.
NinjaOutreach Pricing:
Ninja Outreach offers subscription-based pricing plans tailored to various business sizes and requirements. Pricing depends on the number of users, email outreach capacity, and access to advanced search and analytics tools.
If you’re using NinjaOutreach for free, access to features depends on the plan you’re trying out. For instance, through their Bronze Ninja plan, users get 50 searches per hour and can create two campaigns. But if you’re using a Silver Ninja plan, they can create up to 20 campaigns (and get the same amount of searches per hour.)
3. Heepsy
Best Influencer Search Tool For:
Brands who want a powerful and data-driven way to connect with influencers on various platforms.
About the Tool:
Heepsy is another option for those looking for free influencer marketing tools. It is a robust influencer search and analytics tool designed to help brands identify and collaborate with influencers effectively. It can provide insights that can simplify the decision-making process for campaigns.
Key Features:
1. Comprehensive Influencer Database:
This feature provides access to millions of influencers across platforms like Instagram, TikTok, and YouTube. Heepsy allows you to filter influencers based on niche, location, audience demographics, and engagement metrics, making it easy to find the perfect match for your campaign.
2. Advanced Analytics:
Heepsy provides detailed analytics on influencer profiles, including audience authenticity, engagement rates, and follower demographics. These insights help brands make informed decisions by verifying influencer legitimacy and effectiveness before collaboration.
3. Campaign Management Tools:
The platform streamlines influencer outreach and campaign management by offering tools to organize and track your collaborations. This helps brands maintain an efficient workflow from influencer selection to project completion.
4. Collabstr
Best Influencer Search Tool For:
Brands who want to connect with influencers across various platforms efficiently
About the Tool:
Collabstr is one of the top free influencer marketing tools you can use to identify influencers. It has a user-friendly platform that simplifies the process of finding and hiring top influencers. The platform has many categories, making it a versatile choice for diverse influencer marketing needs.
Key Features:
1. Broad Range of Influencers:
This feature provides access to an extensive selection of influencers across multiple platforms. This includes Instagram, TikTok, YouTube, and User Generated Content (UGC).
2. Secure Transactions:
The platform holds funds in escrow until the influencer's work is completed and approved. So, both the parties have peace of mind and financial security. This system ensures that transactions are transparent and trustworthy.
3. Instant Communication:
This tool enables real-time, direct communication between brands and influencers. This makes it easier to discuss project details, negotiate terms, and more, all within the platform.
4. No Upfront Cost:
If you need an influencer discovery tool, Collabstr can help. Brands can search and connect with influencers without any initial payment or subscription fees. This feature makes the platform accessible: businesses can explore the influencer marketing tool freely.
Collabstr Pricing:
Collabstr operates on a pay-per-collaboration model, meaning brands pay for each influencer engagement. The cost varies based on the influencer's reach, niche, and engagement rates.
5. Promoty
Best Influencer Search Tool For:
Brands who want to build personalized, long-term relationships with influencers across various platforms.
About the Tool:
The last one on this list of free influencer marketing tools is Promoty. Promoty is designed to help brands foster meaningful connections with influencers. Focusing on relationship-building rather than one-time transactions is ideal for companies seeking authentic and lasting collaborations.
Key Features:
1. Personalized Influencer Database:
Promoty enables brands to discover influencers not only by niche and location but also by shared interests and values. This ensures that collaborations align closely with the brand's identity, fostering genuine partnerships.
2. Campaign Management Features:
The platform offers a suite of tools to streamline campaign workflows, including influencer outreach, task management, and performance tracking, all within a single dashboard.
3. Collaboration Tracking:
Promoty allows brands to monitor all aspects of their collaborations, from initial communication to final deliverables. This helps maintain organization and transparency throughout the campaign process.
4. Budget Flexibility:
With Promoty, brands can set budgets tailored to their campaign goals and influencer partnerships. This flexibility makes it suitable for businesses of all sizes, whether launching a small campaign or executing a large-scale initiative.
Promoty Pricing:
Promoty operates on a subscription-based model, offering different plans that cater to the needs of startups, small businesses, and enterprises. Pricing varies depending on the number of campaigns, users, and features included in each tier.
An Overview of Free Influencer Marketing Tools
Conclusion
That’s a wrap-up for our list of free influencer marketing tools for small businesses. These tools can be game-changers for streamlining your influencer marketing efforts.
Whether you’re finding the perfect influencers, managing campaigns, or automating repetitive tasks, these tools can save you time and energy.
Start using them in 2025 to elevate your campaigns and see real results. Here’s to smarter, smoother influencer marketing—happy campaigning!
Frequently Asked Questions
Is there a free tool to find influencers?
Is there a free tool to find influencers?
Is there a free tool to find influencers?
Which tool is commonly used for influencer marketing?
Which tool is commonly used for influencer marketing?
Which tool is commonly used for influencer marketing?
How does Instagram pay influencers?
How does Instagram pay influencers?
How does Instagram pay influencers?
Who pays influencers?
Who pays influencers?
Who pays influencers?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
What is influencer marketing?
What is influencer marketing?
What is influencer marketing?
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Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
14-Day Free Trial. No Credit-Card Needed
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later