Mar 13, 2025
7 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
The Creator A-List: The Most Followed Influencers on Instagram
The Creator A-List: The Most Followed Influencers on Instagram
The Creator A-List: The Most Followed Influencers on Instagram
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
This blog lists the ten most followed influencers on Instagram.
Cristiano Ronaldo, Lionel Messi, Selena Gomez, Ariana Grande, and Dwayne Johnson are some of the most popular Instagram accounts.
These celebrities engage millions of followers with personal photos, brand partnerships, and exclusive content.
They have a massive following due to their global fame, engaging content, and strong brand partnership content that feel natural. Read on to learn more about these top Instagram stars and what they post.
Instagram has millions of accounts, but only a handful dominate the platform. These celebrities know exactly how to keep their audience engaged. Some share personal updates, others focus on brand collaborations, and a few simply let their fame do the work.
Here’s a look at the most followed influencers on Instagram and what makes them stand out.
Top 10 Most Followed Influencers on Instagram
1. Cristiano Ronaldo
Followers: 650M
Profession: Footballer
Country: Saudi Arabia/Portugal
Cristiano Ronaldo tops this list of most famous Instagram influencers. Cristiano Ronaldo’s feed has personal moments, sponsorship deals, and training clips that keep fans engaged.
When not posting about football, he teams up with some of the internet’s biggest stars. In late 2024, he collaborated with MrBeast, YouTube’s top creator. Ronaldo is one of the world's most popular footballers right now; that alone is enough to keep his audience watching.
2. Lionel Messi
Followers: 505M
Profession: Footballer
Country: Argentina
Another football icon takes the second spot among the most followed influencers of Instagram. Lionel Messi’s Instagram follows a familiar pattern, featuring brand partnerships, training footage, and personal snapshots.
He writes captions in Spanish but includes English translations to reach a broader audience. This simple move allows him to connect with fans all over the world.
3. Selena Gomez
Followers: 421M
Profession: Singer and Actor
Country: United States
Selena Gomez is not just a singer or an actress. She is also the founder of a beauty brand and a strong advocate for mental health. Her Instagram reflects all of it.
One day, she might post a high-fashion magazine cover or a behind-the-scenes clip from a press event. The next, she shares candid moments with family or a look inside her cosmetics brand, Rare Beauty. She does not limit herself to one type of content, and that keeps her followers engaged.
4. Dwayne ‘The Rock’ Johnson
Followers: 394M
Profession: Actor
Country: United States
Dwayne Johnson built his career in the wrestling ring first, but his real strength is how much people love him. He’s now an actor and producer.
His Instagram works because it feels real. He talks openly about his life: from box office success to intense workouts and award shows. If you scroll through his feed, you will also see plenty of moments where he stops to connect with fans. He makes time for the people who support him, and that loyalty keeps them coming back.
5. Kylie Jenner
Followers: 394M
Profession: Reality TV Star, Businesswoman
Country: United States
Some see Kylie Jenner as a business mogul, others as a reality TV star or influencer. No matter what category she falls into, she knows how to sell.
Her Instagram is designed to spotlight her cosmetics brand, family, and personal image. Most of her posts promote new product launches, usually through polished selfies or styled photoshoots. It is a calculated approach, but it works. Followers do not just see a product. They see a lifestyle, and that is what keeps them engaged.
6. Ariana Grande
Followers: 376M
Profession: Singer
Country: United States
Ariana Grande’s Instagram is a dreamy mix of glam, nostalgia, and behind-the-scenes magic—like a VIP pass to her world. Her feed is mostly about moments from her life as a global pop star.
From stunning selfies to vintage-filtered throwbacks, her feed is a masterclass in effortless cool. And just when you think you’ve seen it all, she drops a surprise that keeps fans coming back for more.
7. Kim Kardashian
Followers: 357M
Profession: Singer
Country: United States
Kim Kardashian’s Instagram is the ultimate mix of high fashion, business mogul moves, and unfiltered family moments. One scroll takes you from a Balenciaga photoshoot to a sweet glimpse of her kids just being kids. She’s always serving looks, setting trends, and keeping millions hooked with every post.
Like Kylie Jenner, her Instagram is all about aspiration. People pay attention to whether she posts about extravagant Halloween costumes, her Beats collaboration, or her shapewear brand, Skims. She has managed to hold onto the spotlight long after her TV show ‘Keeping Up with the Kardashians’ wrapped up, which says a lot about her staying power.
8. Beyoncé
Followers: 312M
Profession: Singer
Country: United States
Beyoncé’s Instagram is a stunning mix of style, creativity, and elegance. One post is a breathtaking fashion moment. The next, it’s a behind-the-scenes glimpse of a performance that leaves the world in awe.
There are no captions or explanations, just iconic imagery that speaks for itself. Every post feels intentional and every detail flawless. Whether she’s celebrating her latest project or giving a rare peek into her personal world, she posts content that her fans genuinely love.
9. Khloé Kardashian
Followers: 303M
Profession: Reality TV Star
Country: United States
Khloé Kardashian’s Instagram has a mix of personal moments, family highlights, and business updates. She shares everything from behind-the-scenes glimpses of her life to promotions for her various ventures.
Whether it’s time spent with her daughter, fitness tips, or updates on her brand, Khloé’s feed keeps followers hooked and gives them a peek into her busy, multi-faceted world.
10. Justin Bieber
Followers: 294M
Profession: Singer
Country: United States
Justin Bieber’s hit songs and personal life often keep him in the news. Justin’s Instagram has a more playful side, unlike many other pop stars. His posts range from hanging out with celebrity friends to sharing animated versions of himself.
It is not as polished or promotional as some of the accounts of top Instagram influencers, but that is exactly why it works.
Why Do These Influencers Dominate Instagram?
There are a few key reasons why these biggest Instagram influencers are so successful at engaging users:
Global Recognition – Most of these influencers are celebrities or athletes known worldwide. Their fame transcends borders.
Engagement & Relatability – They share content that genuinely connects with their audience, whether it’s personal moments, motivational posts, or just entertaining content.
Strong Brand Partnerships – They work with top brands, blending authentic content with sponsored posts in a way that doesn’t feel forced.
Consistency & Authenticity – These creators post consistently and keep things real with their followers, creating an honest and lasting connection.
Final Thoughts
These celebrities and their social media teams know how to use the platform. Some rely on authenticity, others focus on exclusivity, but all of them know how to keep their audience coming back.
Whether you are a marketer or a business owner, there is a lesson to learn from how these celebrities hold the attention of millions.
Instagram has millions of accounts, but only a handful dominate the platform. These celebrities know exactly how to keep their audience engaged. Some share personal updates, others focus on brand collaborations, and a few simply let their fame do the work.
Here’s a look at the most followed influencers on Instagram and what makes them stand out.
Top 10 Most Followed Influencers on Instagram
1. Cristiano Ronaldo
Followers: 650M
Profession: Footballer
Country: Saudi Arabia/Portugal
Cristiano Ronaldo tops this list of most famous Instagram influencers. Cristiano Ronaldo’s feed has personal moments, sponsorship deals, and training clips that keep fans engaged.
When not posting about football, he teams up with some of the internet’s biggest stars. In late 2024, he collaborated with MrBeast, YouTube’s top creator. Ronaldo is one of the world's most popular footballers right now; that alone is enough to keep his audience watching.
2. Lionel Messi
Followers: 505M
Profession: Footballer
Country: Argentina
Another football icon takes the second spot among the most followed influencers of Instagram. Lionel Messi’s Instagram follows a familiar pattern, featuring brand partnerships, training footage, and personal snapshots.
He writes captions in Spanish but includes English translations to reach a broader audience. This simple move allows him to connect with fans all over the world.
3. Selena Gomez
Followers: 421M
Profession: Singer and Actor
Country: United States
Selena Gomez is not just a singer or an actress. She is also the founder of a beauty brand and a strong advocate for mental health. Her Instagram reflects all of it.
One day, she might post a high-fashion magazine cover or a behind-the-scenes clip from a press event. The next, she shares candid moments with family or a look inside her cosmetics brand, Rare Beauty. She does not limit herself to one type of content, and that keeps her followers engaged.
4. Dwayne ‘The Rock’ Johnson
Followers: 394M
Profession: Actor
Country: United States
Dwayne Johnson built his career in the wrestling ring first, but his real strength is how much people love him. He’s now an actor and producer.
His Instagram works because it feels real. He talks openly about his life: from box office success to intense workouts and award shows. If you scroll through his feed, you will also see plenty of moments where he stops to connect with fans. He makes time for the people who support him, and that loyalty keeps them coming back.
5. Kylie Jenner
Followers: 394M
Profession: Reality TV Star, Businesswoman
Country: United States
Some see Kylie Jenner as a business mogul, others as a reality TV star or influencer. No matter what category she falls into, she knows how to sell.
Her Instagram is designed to spotlight her cosmetics brand, family, and personal image. Most of her posts promote new product launches, usually through polished selfies or styled photoshoots. It is a calculated approach, but it works. Followers do not just see a product. They see a lifestyle, and that is what keeps them engaged.
6. Ariana Grande
Followers: 376M
Profession: Singer
Country: United States
Ariana Grande’s Instagram is a dreamy mix of glam, nostalgia, and behind-the-scenes magic—like a VIP pass to her world. Her feed is mostly about moments from her life as a global pop star.
From stunning selfies to vintage-filtered throwbacks, her feed is a masterclass in effortless cool. And just when you think you’ve seen it all, she drops a surprise that keeps fans coming back for more.
7. Kim Kardashian
Followers: 357M
Profession: Singer
Country: United States
Kim Kardashian’s Instagram is the ultimate mix of high fashion, business mogul moves, and unfiltered family moments. One scroll takes you from a Balenciaga photoshoot to a sweet glimpse of her kids just being kids. She’s always serving looks, setting trends, and keeping millions hooked with every post.
Like Kylie Jenner, her Instagram is all about aspiration. People pay attention to whether she posts about extravagant Halloween costumes, her Beats collaboration, or her shapewear brand, Skims. She has managed to hold onto the spotlight long after her TV show ‘Keeping Up with the Kardashians’ wrapped up, which says a lot about her staying power.
8. Beyoncé
Followers: 312M
Profession: Singer
Country: United States
Beyoncé’s Instagram is a stunning mix of style, creativity, and elegance. One post is a breathtaking fashion moment. The next, it’s a behind-the-scenes glimpse of a performance that leaves the world in awe.
There are no captions or explanations, just iconic imagery that speaks for itself. Every post feels intentional and every detail flawless. Whether she’s celebrating her latest project or giving a rare peek into her personal world, she posts content that her fans genuinely love.
9. Khloé Kardashian
Followers: 303M
Profession: Reality TV Star
Country: United States
Khloé Kardashian’s Instagram has a mix of personal moments, family highlights, and business updates. She shares everything from behind-the-scenes glimpses of her life to promotions for her various ventures.
Whether it’s time spent with her daughter, fitness tips, or updates on her brand, Khloé’s feed keeps followers hooked and gives them a peek into her busy, multi-faceted world.
10. Justin Bieber
Followers: 294M
Profession: Singer
Country: United States
Justin Bieber’s hit songs and personal life often keep him in the news. Justin’s Instagram has a more playful side, unlike many other pop stars. His posts range from hanging out with celebrity friends to sharing animated versions of himself.
It is not as polished or promotional as some of the accounts of top Instagram influencers, but that is exactly why it works.
Why Do These Influencers Dominate Instagram?
There are a few key reasons why these biggest Instagram influencers are so successful at engaging users:
Global Recognition – Most of these influencers are celebrities or athletes known worldwide. Their fame transcends borders.
Engagement & Relatability – They share content that genuinely connects with their audience, whether it’s personal moments, motivational posts, or just entertaining content.
Strong Brand Partnerships – They work with top brands, blending authentic content with sponsored posts in a way that doesn’t feel forced.
Consistency & Authenticity – These creators post consistently and keep things real with their followers, creating an honest and lasting connection.
Final Thoughts
These celebrities and their social media teams know how to use the platform. Some rely on authenticity, others focus on exclusivity, but all of them know how to keep their audience coming back.
Whether you are a marketer or a business owner, there is a lesson to learn from how these celebrities hold the attention of millions.
Frequently Asked Questions
Who is the most followed influencer on Instagram?
Who is the most followed influencer on Instagram?
Who is the most followed influencer on Instagram?
Who are the top 5 followers in Instagram?
Who are the top 5 followers in Instagram?
Who are the top 5 followers in Instagram?
Who is the No. 1 influencer in the world?
Who is the No. 1 influencer in the world?
Who is the No. 1 influencer in the world?
Which country has the most Instagram users?
Which country has the most Instagram users?
Which country has the most Instagram users?
Who is the highest-paid influencer on Instagram?
Who is the highest-paid influencer on Instagram?
Who is the highest-paid influencer on Instagram?
Is impulze.ai free?
Is impulze.ai free?
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later