Jan 16, 2025
12 MIN Read
INFLUENCER MARKETING
INFLUENCER MARKETING
Top 20 Influencers in Dubai
Top 20 Influencers in Dubai
Top 20 Influencers in Dubai
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Dubai’s influencers inspire and drive action with their engaging content, making them excellent partners for brands.
We’ve picked some of the best influencers in Dubai for Instagram, TikTok and YouTube.
• Top Instagram influencers in Dubai: Huda Kattan, Ossy Marwah and Caroline Marlini
• Top TikTok influencers in Dubai: Jumana Khan, Faryal Fairy and Lana Mohd
• Top YouTube influencers in Dubai: Noor Stars, Joe Hattab and Bessan Ismail. Read on to discover more such top influencers.Influencer marketing tools like impulze.ai can help you find influencers by niche, location, and engagement rate. Find influencers in Dubai today with impulze.ai’s free 14-day trial!
Imagine scrolling through Instagram while sipping your coffee in downtown Dubai. You come across a post that catches your eye: a stunning photo from a local influencer showing off the latest crop tops from a brand. You pause, maybe even double-tap. But wait, you notice something—you’ve just spotted a flash sale on the product they’re wearing. Instantly, you click the link and make the purchase.
That’s the power of influencers in Dubai! These creators not only inspire but also drive action.
Whether you’re a brand looking to tap into the Dubai market or just curious about the influencers shaping the city’s trends, you’re in the right place.
We’ve picked top influencers in Dubai from Instagram, TikTok and YouTube. Read on to know about them.
Top Instagram Influencers in Dubai
1. Huda Kattan
Niche: Beauty and Entrepreneurship
Follower Size: 4.4 million
Median Engagement Rate: 1.46%
You’ve probably heard of Huda Kattan—she’s famous because of her brand, Huda Beauty!
Huda is a global beauty mogul and entrepreneur, renowned for her impact on the beauty industry. Her Instagram is a hub for makeup tutorials, product launches, and insights into her personal and professional journey.
Huda is also one of the top YouTube influencers from Dubai. Her TikTok channel, HudaBeauty, has a massive following of 10.3 million followers.
She usually promotes Huda Beauty’s products or products from other brands available on Huda Beauty’s website.
2. Ossy Marwah
Niche: Family and Lifestyle
Follower Size: 8.9 million
Median Engagement Rate: 13.58%
Ossy Marwah is a family and lifestyle content creator who shares heartwarming glimpses into his everyday life. His Instagram feed is a blend of family moments, travel adventures, and personal reflections that resonate with followers around the globe. Ossy’s genuine storytelling and vibrant visuals create an inviting space where his community feels connected and inspired.
Ossy is also an influencer on YouTube and TikTok.
For family-focused and lifestyle brands, Ossy’s platform offers an authentic way to engage with an audience that values meaningful connections and shared experiences.
3. Thani Mohammad Al Thani
Niche: Travel and Lifestyle
Follower Size: 1 million
Engagement Rate: 5.17%
Thani Mohammad Al Thani shares his adventures as a traveler and football player with his followers. His feed is a vibrant tapestry of global explorations, athletic pursuits, and entrepreneurial ventures. Thani's engaging content and lifestyle resonate with a diverse audience who love his content.
For brands aiming to reach an audience inspired by travel, sports, and entrepreneurial success, Thani presents a compelling partnership opportunity. His high engagement rate and diverse interests make his platform a valuable space for meaningful collaborations.
4. Caroline Marlini
Niche: Fashion and Beauty
Follower Size: 1.6 million
Engagement Rate: 2.85%
Caroline Marlini is a rising star in the fashion and beauty scene. With a growing follower count, her Instagram showcases chic outfit inspirations and glimpses into her daily life. Caroline has created a dedicated community that values her insights and recommendations.
Caroline will be a good fit for brands in the fashion and beauty industry looking to connect with an engaged audience interested in fashion in the Middle East. Her high engagement rate reflects her influence and the trust she has built with her followers.
5. Elnaz Najafi Fard
Niche: Fashion and Lifestyle
Follower Size: 1.6 million
Engagement Rate: 6.15%
Elnaz is one of the top fashion influencers in Dubai. She is a businesswoman, musician, and fashion designer. Elnaz posts content about her work as a musician and elegant outfits (often from her own fashion brand, Du Même Sang). Her Instagram feed is a showcase of outfits from her own brand and glimpses into their daily life.
For brands aiming to connect with an audience drawn to chic clothes and modern aesthetics, Elnaz can be an excellent collaborator. Her profile provides a platform for fashion brands that celebrate creativity.
6. Nasheet
Niche: Tech, Travel and Lifestyle
Follower Size: 2.2 million
Engagement Rate: 3.16%
Nasheet is a passionate storyteller who shares content about tech, TV shows, movies, and travel. His content has tech reviews, travel photos, and content about TV serials and movie screenings. His visually appealing content resonates very well with locals in the UAE, who engage with his content through comments in Arabic.
Brands looking to promote travel, technology, a local TV serial or global films will find Nasheet to be an ideal partner. His ability to engage locals can ensure collaborations will have a good reach.
7. Danya F M Almulla
Niche: Fashion
Follower Size: 1 million
Engagement Rate: 12.75%
Danya’s Instagram profile shows her in stylish, designer outfits and jewelry. Her followers love her in these stylish outfits and engage very well with her posts.
She is an ideal partner for fashion and jewelry brands that champion confidence and bold fashion. Danya can be a great collaborator for haute couture fashion brands, jewelry and bag brands.
8. Amro Alqudah
Niche: Family, Tech and Lifestyle
Follower Size: 1.6 million
Engagement Rate: 5.37%
Amro Qudah posts tech, family and lifestyle-related content. His Instagram content has photos of him and his daughter and his fashionable looks. Amro followers love his content and engage well with his content.
Fashion brands, tech, lifestyle brands or brands looking to appeal to parents should partner with Amro. His likable content makes his profile a good choice for collaborations.
9. Fathima Umar
Niche: Beauty, Lifestyle and Travel
Follower Size: 74.6K
Engagement Rate: 3.93%
Fathima Umar is a beauty, lifestyle, and travel micro-influencer. Her Instagram feed has shots of her makeup looks, scenic travel destinations, and outfits. She has built a loyal community of followers who engage deeply with her authentic posts.
Brands who want to work with a micro-influencer should consider Fathima for a collaboration. She is best suited for beauty, skincare, lifestyle, travel who want to work and modest fashion brands looking to connect with a highly engaged audience. Her relatable content makes her a good fit for partnerships.
10. Samir Elswefy
Niche: Fitness, Lifestyle, and Family
Follower Size: 93.7K
Engagement Rate: 2.44%
Samir Elswefy shares inspiring fitness, lifestyle, and family-oriented content. His Instagram features motivational workout routines, moments with his family, and inspirational, positive quotes. His posts have created a dedicated and engaged following that connects with his content.
Fitness, activewear, lifestyle products, and family-focused brands should consider collaborating with Samir. His profile can be a good way to showcase such products and reach a deeply engaged audience.
Top TikTok Influencers in Dubai
1. Jumana Khan
Niche: Fashion, Lifestyle, and Dance
Follower Size: 9.1 million
Jumana Khan creates fashion, lifestyle, and dance-related content. Her TikTok has her posing in different outfits, creative choreography, and glimpses of her life in Dubai. Jumana's captivating personality has earned her a massive following.
Brands in fashion, beauty, and lifestyle looking for a talented influencer who can reach millions of followers should work with her. Jumana’s content resonates with global audiences, making her a fantastic brand partner.
2. Faryal Fairyy
Niche: Modest Fashion and Lifestyle
Follower Size: 12.7 million followers
Faryal Fairy is a modest fashion influencer whose TikTok showcases trendy outfits, relatable lifestyle content, and moments of inspiration. Faryal is also an influencer on Instagram and YouTube. Based in Dubai, Faryal's style appeals to audiences across the UAE and beyond.
Fashion brands, modest wear labels, and lifestyle companies looking for an influencer who has a large following should partner with Faryal.
3. Lana Mohd
Niche: Beauty, Fashion, and Lifestyle
Follower Size: 11.1 million
Lana Mohd’s TikTok is all about beauty, fashion, and lifestyle content that feels both aspirational and relatable. Her profile is a mix of makeup tutorials, outfit inspirations, and snapshots of her life in Dubai. Lana is also an Instagram influencer and has a YouTube influencer account, which she runs with her sister.
Beauty and skincare brands, fashion labels, and lifestyle companies will find a natural collaborator in Lana. Her ability to create good content that appeals to a large audience makes her a good choice for brands.
4. NourMar5
Niche: Comedy, Trends, and Lifestyle
Follower Size: 15.4 million
NourMar5 is a content creator known for his comedy, trending challenges, and lifestyle posts. Nour is also an Instagram and YouTube influencer. His TikTok is a go-to for lighthearted, fun Arabic content.
Lifestyle, entertainment, and youth-oriented product brands should work with Nour to amplify their campaigns. His knack for storytelling, humor, and large follower size means the brand can get a high reach for its campaign.
5. Sherinsbeauty
Niche: Beauty and Skincare
Follower Size: 3.8 million
Sherin shares makeup tutorials and skincare tips. She shares authentic beauty content that resonates with beauty enthusiasts.
Beauty, skincare, and wellness brands looking for a talented creator with a large following should team up with Sherin. Her quality beauty content that gets good engagement makes her an ideal partner for such brands.
Top YouTube Influencers in Dubai
1. Noor Stars
Niche: Lifestyle, Beauty, and Entertainment
Noor Stars creates captivating lifestyle, beauty, and entertainment content. Her YouTube channel features makeup tutorials, fun challenges, personal vlogs, and collaborations with fellow influencers.
Beauty, skincare, fashion, and lifestyle brands should consider collaborating with Noor. Her ability to connect with her audience makes her a great choice for highlighting products and services authentically and engagingly.
2. Joe Hattab
Niche: Travel, Adventure, and Storytelling
Joe Hattab produces breathtaking travel, adventure, and storytelling content. His YouTube channel showcases cinematic travel videos, cultural explorations, and unique experiences from around the globe. Joe’s creative storytelling and visual mastery have earned him a devoted audience.
Travel gear, outdoor equipment, and adventure-focused brands can benefit from partnering with Joe. His compelling visuals and storytelling make him an ideal partner to connect with travel enthusiasts.
3. Bessan Ismail
Niche: Music and Entertainment
Bessan Ismail is a Syrian music artist based in Dubai. She is also a TikTok and Instagram influencer. Bessan posts videos of the music she creates and other entertainment content. Her YouTube channel has her songs, music covers, and fun skits.
Music, entertainment, and lifestyle brands can leverage Bessan’s platforms to showcase their products. She would be an excellent fit for brands who want to use multiple platforms: Instagram, TikTok, and YouTube.
4. Azza Zarour
Niche: Music, Family and Lifestyle
Azza Zarour is an artist and one of the best influencers in Dubai. She is a singer and actress based in Dubai. She’s also an influencer on Instagram and TikTok. Azza posts videos of the music she creates, events she attends, challenges, and her personal life. Her warm and relatable style has cultivated a supportive and interactive community on YouTube.
Beauty, fashion, wellness, and lifestyle brands would find an excellent partner in Azza. She’s a good choice for brands wanting to reach large audiences through multiple social media platforms.
5. PeyMan Al Awadhi
Niche: Food
Peyman Al Awadhin, one of the top YouTube influencers in Dubai, is an Emirati filmmaker and storyteller based in Dubai. His YouTube channel features engaging content about local and global food. Peyman shares his journeys and culinary discoveries, offering viewers an authentic glimpse into food at different places.
Brands in the food, travel, and cultural sectors who want to do influencer marketing would find an excellent partner in Peyman. His videos with terrific storytelling make him a valuable collaborator for such brands.
Conclusion
If you're a brand looking to partner with influencers from Dubai, impulze.ai can help. While the search process can feel daunting, influencer marketing tools can help you find the right influencers for your brand.
Our database has 280 million+ profiles of influencers from various niches. You can find influencers based on location, gender, niche, bio-keywords, hashtags they have used, etc.
Use our 14 day-trial to explore impulze.ai’s features and find influencers today.
Imagine scrolling through Instagram while sipping your coffee in downtown Dubai. You come across a post that catches your eye: a stunning photo from a local influencer showing off the latest crop tops from a brand. You pause, maybe even double-tap. But wait, you notice something—you’ve just spotted a flash sale on the product they’re wearing. Instantly, you click the link and make the purchase.
That’s the power of influencers in Dubai! These creators not only inspire but also drive action.
Whether you’re a brand looking to tap into the Dubai market or just curious about the influencers shaping the city’s trends, you’re in the right place.
We’ve picked top influencers in Dubai from Instagram, TikTok and YouTube. Read on to know about them.
Top Instagram Influencers in Dubai
1. Huda Kattan
Niche: Beauty and Entrepreneurship
Follower Size: 4.4 million
Median Engagement Rate: 1.46%
You’ve probably heard of Huda Kattan—she’s famous because of her brand, Huda Beauty!
Huda is a global beauty mogul and entrepreneur, renowned for her impact on the beauty industry. Her Instagram is a hub for makeup tutorials, product launches, and insights into her personal and professional journey.
Huda is also one of the top YouTube influencers from Dubai. Her TikTok channel, HudaBeauty, has a massive following of 10.3 million followers.
She usually promotes Huda Beauty’s products or products from other brands available on Huda Beauty’s website.
2. Ossy Marwah
Niche: Family and Lifestyle
Follower Size: 8.9 million
Median Engagement Rate: 13.58%
Ossy Marwah is a family and lifestyle content creator who shares heartwarming glimpses into his everyday life. His Instagram feed is a blend of family moments, travel adventures, and personal reflections that resonate with followers around the globe. Ossy’s genuine storytelling and vibrant visuals create an inviting space where his community feels connected and inspired.
Ossy is also an influencer on YouTube and TikTok.
For family-focused and lifestyle brands, Ossy’s platform offers an authentic way to engage with an audience that values meaningful connections and shared experiences.
3. Thani Mohammad Al Thani
Niche: Travel and Lifestyle
Follower Size: 1 million
Engagement Rate: 5.17%
Thani Mohammad Al Thani shares his adventures as a traveler and football player with his followers. His feed is a vibrant tapestry of global explorations, athletic pursuits, and entrepreneurial ventures. Thani's engaging content and lifestyle resonate with a diverse audience who love his content.
For brands aiming to reach an audience inspired by travel, sports, and entrepreneurial success, Thani presents a compelling partnership opportunity. His high engagement rate and diverse interests make his platform a valuable space for meaningful collaborations.
4. Caroline Marlini
Niche: Fashion and Beauty
Follower Size: 1.6 million
Engagement Rate: 2.85%
Caroline Marlini is a rising star in the fashion and beauty scene. With a growing follower count, her Instagram showcases chic outfit inspirations and glimpses into her daily life. Caroline has created a dedicated community that values her insights and recommendations.
Caroline will be a good fit for brands in the fashion and beauty industry looking to connect with an engaged audience interested in fashion in the Middle East. Her high engagement rate reflects her influence and the trust she has built with her followers.
5. Elnaz Najafi Fard
Niche: Fashion and Lifestyle
Follower Size: 1.6 million
Engagement Rate: 6.15%
Elnaz is one of the top fashion influencers in Dubai. She is a businesswoman, musician, and fashion designer. Elnaz posts content about her work as a musician and elegant outfits (often from her own fashion brand, Du Même Sang). Her Instagram feed is a showcase of outfits from her own brand and glimpses into their daily life.
For brands aiming to connect with an audience drawn to chic clothes and modern aesthetics, Elnaz can be an excellent collaborator. Her profile provides a platform for fashion brands that celebrate creativity.
6. Nasheet
Niche: Tech, Travel and Lifestyle
Follower Size: 2.2 million
Engagement Rate: 3.16%
Nasheet is a passionate storyteller who shares content about tech, TV shows, movies, and travel. His content has tech reviews, travel photos, and content about TV serials and movie screenings. His visually appealing content resonates very well with locals in the UAE, who engage with his content through comments in Arabic.
Brands looking to promote travel, technology, a local TV serial or global films will find Nasheet to be an ideal partner. His ability to engage locals can ensure collaborations will have a good reach.
7. Danya F M Almulla
Niche: Fashion
Follower Size: 1 million
Engagement Rate: 12.75%
Danya’s Instagram profile shows her in stylish, designer outfits and jewelry. Her followers love her in these stylish outfits and engage very well with her posts.
She is an ideal partner for fashion and jewelry brands that champion confidence and bold fashion. Danya can be a great collaborator for haute couture fashion brands, jewelry and bag brands.
8. Amro Alqudah
Niche: Family, Tech and Lifestyle
Follower Size: 1.6 million
Engagement Rate: 5.37%
Amro Qudah posts tech, family and lifestyle-related content. His Instagram content has photos of him and his daughter and his fashionable looks. Amro followers love his content and engage well with his content.
Fashion brands, tech, lifestyle brands or brands looking to appeal to parents should partner with Amro. His likable content makes his profile a good choice for collaborations.
9. Fathima Umar
Niche: Beauty, Lifestyle and Travel
Follower Size: 74.6K
Engagement Rate: 3.93%
Fathima Umar is a beauty, lifestyle, and travel micro-influencer. Her Instagram feed has shots of her makeup looks, scenic travel destinations, and outfits. She has built a loyal community of followers who engage deeply with her authentic posts.
Brands who want to work with a micro-influencer should consider Fathima for a collaboration. She is best suited for beauty, skincare, lifestyle, travel who want to work and modest fashion brands looking to connect with a highly engaged audience. Her relatable content makes her a good fit for partnerships.
10. Samir Elswefy
Niche: Fitness, Lifestyle, and Family
Follower Size: 93.7K
Engagement Rate: 2.44%
Samir Elswefy shares inspiring fitness, lifestyle, and family-oriented content. His Instagram features motivational workout routines, moments with his family, and inspirational, positive quotes. His posts have created a dedicated and engaged following that connects with his content.
Fitness, activewear, lifestyle products, and family-focused brands should consider collaborating with Samir. His profile can be a good way to showcase such products and reach a deeply engaged audience.
Top TikTok Influencers in Dubai
1. Jumana Khan
Niche: Fashion, Lifestyle, and Dance
Follower Size: 9.1 million
Jumana Khan creates fashion, lifestyle, and dance-related content. Her TikTok has her posing in different outfits, creative choreography, and glimpses of her life in Dubai. Jumana's captivating personality has earned her a massive following.
Brands in fashion, beauty, and lifestyle looking for a talented influencer who can reach millions of followers should work with her. Jumana’s content resonates with global audiences, making her a fantastic brand partner.
2. Faryal Fairyy
Niche: Modest Fashion and Lifestyle
Follower Size: 12.7 million followers
Faryal Fairy is a modest fashion influencer whose TikTok showcases trendy outfits, relatable lifestyle content, and moments of inspiration. Faryal is also an influencer on Instagram and YouTube. Based in Dubai, Faryal's style appeals to audiences across the UAE and beyond.
Fashion brands, modest wear labels, and lifestyle companies looking for an influencer who has a large following should partner with Faryal.
3. Lana Mohd
Niche: Beauty, Fashion, and Lifestyle
Follower Size: 11.1 million
Lana Mohd’s TikTok is all about beauty, fashion, and lifestyle content that feels both aspirational and relatable. Her profile is a mix of makeup tutorials, outfit inspirations, and snapshots of her life in Dubai. Lana is also an Instagram influencer and has a YouTube influencer account, which she runs with her sister.
Beauty and skincare brands, fashion labels, and lifestyle companies will find a natural collaborator in Lana. Her ability to create good content that appeals to a large audience makes her a good choice for brands.
4. NourMar5
Niche: Comedy, Trends, and Lifestyle
Follower Size: 15.4 million
NourMar5 is a content creator known for his comedy, trending challenges, and lifestyle posts. Nour is also an Instagram and YouTube influencer. His TikTok is a go-to for lighthearted, fun Arabic content.
Lifestyle, entertainment, and youth-oriented product brands should work with Nour to amplify their campaigns. His knack for storytelling, humor, and large follower size means the brand can get a high reach for its campaign.
5. Sherinsbeauty
Niche: Beauty and Skincare
Follower Size: 3.8 million
Sherin shares makeup tutorials and skincare tips. She shares authentic beauty content that resonates with beauty enthusiasts.
Beauty, skincare, and wellness brands looking for a talented creator with a large following should team up with Sherin. Her quality beauty content that gets good engagement makes her an ideal partner for such brands.
Top YouTube Influencers in Dubai
1. Noor Stars
Niche: Lifestyle, Beauty, and Entertainment
Noor Stars creates captivating lifestyle, beauty, and entertainment content. Her YouTube channel features makeup tutorials, fun challenges, personal vlogs, and collaborations with fellow influencers.
Beauty, skincare, fashion, and lifestyle brands should consider collaborating with Noor. Her ability to connect with her audience makes her a great choice for highlighting products and services authentically and engagingly.
2. Joe Hattab
Niche: Travel, Adventure, and Storytelling
Joe Hattab produces breathtaking travel, adventure, and storytelling content. His YouTube channel showcases cinematic travel videos, cultural explorations, and unique experiences from around the globe. Joe’s creative storytelling and visual mastery have earned him a devoted audience.
Travel gear, outdoor equipment, and adventure-focused brands can benefit from partnering with Joe. His compelling visuals and storytelling make him an ideal partner to connect with travel enthusiasts.
3. Bessan Ismail
Niche: Music and Entertainment
Bessan Ismail is a Syrian music artist based in Dubai. She is also a TikTok and Instagram influencer. Bessan posts videos of the music she creates and other entertainment content. Her YouTube channel has her songs, music covers, and fun skits.
Music, entertainment, and lifestyle brands can leverage Bessan’s platforms to showcase their products. She would be an excellent fit for brands who want to use multiple platforms: Instagram, TikTok, and YouTube.
4. Azza Zarour
Niche: Music, Family and Lifestyle
Azza Zarour is an artist and one of the best influencers in Dubai. She is a singer and actress based in Dubai. She’s also an influencer on Instagram and TikTok. Azza posts videos of the music she creates, events she attends, challenges, and her personal life. Her warm and relatable style has cultivated a supportive and interactive community on YouTube.
Beauty, fashion, wellness, and lifestyle brands would find an excellent partner in Azza. She’s a good choice for brands wanting to reach large audiences through multiple social media platforms.
5. PeyMan Al Awadhi
Niche: Food
Peyman Al Awadhin, one of the top YouTube influencers in Dubai, is an Emirati filmmaker and storyteller based in Dubai. His YouTube channel features engaging content about local and global food. Peyman shares his journeys and culinary discoveries, offering viewers an authentic glimpse into food at different places.
Brands in the food, travel, and cultural sectors who want to do influencer marketing would find an excellent partner in Peyman. His videos with terrific storytelling make him a valuable collaborator for such brands.
Conclusion
If you're a brand looking to partner with influencers from Dubai, impulze.ai can help. While the search process can feel daunting, influencer marketing tools can help you find the right influencers for your brand.
Our database has 280 million+ profiles of influencers from various niches. You can find influencers based on location, gender, niche, bio-keywords, hashtags they have used, etc.
Use our 14 day-trial to explore impulze.ai’s features and find influencers today.
Frequently Asked Questions
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Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later