Feb 27, 2025
9 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Top Key Opinion Leaders For Brands To Collaborate With In 2025
Top Key Opinion Leaders For Brands To Collaborate With In 2025
Top Key Opinion Leaders For Brands To Collaborate With In 2025
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
America’s key opinion leaders shape trends and drive engagement across various industries, making them valuable partners for brands.
We’ve selected some of the top influencers in the U.S. across key niches like Marques Brownlee (technology), Gary Vaynerchuk (business), Emma Chamberlian (fashion), and Kayla Itsines (fitness).
Read on to discover more about such top influencers. Influencer marketing tools like impulze.ai can help you find key opinion leaders by niche, location, and engagement rate.
Imagine scrolling through your YouTube feed and coming across a post from your favorite creator, raving about a new gadget, a must-visit destination, or the latest fashion trend. You stop, watch, and maybe even click to learn more. That’s the power of a key opinion leader. These influencers don’t just share content—they shape opinions and drive action.
If you’re looking to discover the most influential voices across fashion, tech, gaming, travel, and more, you’re in the right place. Read this list to learn about America's top key opinion leaders from the most popular niches.
Top 10 Key Opinion Leaders in America
1. David Chang
Niche: Fashion
Follower Size: 1.8 million
Engagement Rate: 0.18%
David Chang is a well-respected voice in the food world, known for his innovative approach to cooking and bold flavors. As the founder of Momofuku and a celebrated chef, he has redefined modern dining while sharing his passion for food through books, TV shows, and digital content. His honest takes on the restaurant industry and love for experimenting with global cuisines make him a trusted voice among food lovers.
Restaurants, food brands, and culinary ventures can benefit from his influence and deep industry knowledge. His ability to spark conversations and shape food trends makes him a valuable partner for those looking to connect with a passionate audience.
2. Emma Chamberlain
Niche: Fashion
Follower Size: 14.9 million
Engagement Rate: 2.45%
Emma Chamberlain is a trendsetter who effortlessly blends vintage aesthetics with modern fashion. Her unique style, unfiltered personality, and ability to set trends make her a key opinion leader in the fashion industry. Emma's influence is undeniable, from front-row appearances at Paris Fashion Week to collaborations with luxury brands like Louis Vuitton.
Emma offers an authentic and engaging platform for brands looking to connect with a Gen Z audience. Her ability to shape trends and drive conversations makes her an ideal partner for fashion labels aiming to stay relevant and innovative.
3. Jadé Marie
Niche: Beauty
Follower Size: 1.1M
Jade Marie is a beauty expert known for her flawless makeup artistry and skincare knowledge. Her content blends high-glam looks with a focus on skin health, making her a trusted voice in the beauty industry. From working with top brands to sharing in-depth tutorials, she empowers her audience with expert advice and product recommendations.
For brands seeking an influencer who bridges beauty and wellness, Jade is the perfect partner. Her credibility, stunning aesthetics, and deep industry expertise make her a go-to authority for beauty lovers.
4. Eric and Allison
Niche: Travel
Follower size: 617K
Eric and Allison, the duo behind The Endless Adventure, are passionate travelers who take their audience on unforgettable journeys around the world. Their content is a mix of hidden gems, local experiences, and honest travel tips, making them a trusted voice in the travel industry.
From exploring street food to van life adventures, they bring authenticity and excitement to every destination.
Eric and Allison offer an engaging platform for brands looking to connect with avid travelers. Their storytelling, stunning visuals, and genuine curiosity make them ideal partners for travel and hospitality brands.
5. Kayla Itsines
Niche: Fitness
Follower size: 15.8M
Kayla Itsines is a powerhouse in the fitness industry, inspiring millions with her effective workouts and no-nonsense approach to health. As the creator of the Sweat app and the Bikini Body Guide, she has helped people around the world build strength and confidence. Her content focuses on realistic fitness routines, expert tips, and motivational support, making her a trusted voice in wellness.
Kayla offers an engaged and dedicated platform for brands looking to connect with a health-conscious audience. Her influence and proven expertise make her an ideal partner for fitness and lifestyle brands.
6. Marques Brownlee
Niche: Tech
Subscribers: 19.8M
Marques Brownlee is a leading voice in the tech industry, known for his in-depth reviews and honest take on the latest gadgets. His crisp visuals, expert analysis, and ability to break down complex tech make him a trusted source for millions. His insights shape consumer decisions and industry trends, from smartphones to electric cars.
For brands looking to connect with tech enthusiasts, Marques offers an influential and highly engaged platform. His credibility, attention to detail, and passion for innovation make him an ideal partner for tech companies aiming to reach a global audience.
7. Gary Vaynerchuk
Niche: Business
Subscribers: 4.58M
Gary Vaynerchuk is a business leader known for his no-nonsense advice on entrepreneurship, marketing, and personal branding. His energetic content, real-world experience, and sharp insights make him a go-to expert for aspiring business leaders. His influence extends across industries, from building VaynerMedia to investing in major startups.
Gary offers an engaged and highly motivated audience for brands looking to connect with ambitious entrepreneurs. His ability to predict trends, inspire action, and deliver value makes him an ideal partner for businesses aiming to grow and innovate.
8. Humphrey Yang
Niche: Finance
Subscribers: 1.61M
Humphrey Yang is a trusted voice in the finance world, known for breaking down complex money topics into simple, actionable advice. His content covers everything from investing and saving to smart spending habits, helping his audience make informed financial decisions. With a background in finance and a knack for making numbers relatable, he has built a loyal following.
Companies in the finance and fintech space can benefit from his ability to educate and engage his audience. His clear, practical insights make him a valuable partner for brands aiming to reach financially savvy consumers.
9. Ali Abdaal
Niche: Productivity
Subscribers: 6.22M
Ali Abdaal is a leading voice in the productivity niche, known for his practical tips on time management, efficiency, and personal growth. His content blends science-backed strategies with real-life experience, helping his audience work smarter and build better habits. From deep-dive videos on focus techniques to reviews of the best productivity tools, he makes self-improvement both accessible and enjoyable.
Companies in the productivity and tech space can benefit from his engaging and insightful approach. His ability to simplify complex ideas and provide real value makes him a great partner for brands aiming to reach motivated professionals and lifelong learners.
10. Rad Brad
Niche: Gaming
Subscribers: 13.7M
RadBrad is one of the most trusted voices in the gaming world, known for his engaging walkthroughs and in-depth gameplay content. His ability to make every playthrough feel immersive and entertaining has earned him a massive following. Whether he’s exploring the latest open-world adventure or diving into a fast-paced shooter, his genuine reactions and storytelling keep viewers hooked.
Gaming companies and developers can benefit from his influence and highly engaged audience. His deep connection with the gaming community makes him a great partner for brands looking to showcase new releases and connect with passionate players.
Finding Key Opinion Leaders For Your Brand
Finding the right key opinion leader for your brand takes a strategic approach. Here’s a step-by-step guide to that:
Start by defining your goals—whether it’s brand awareness, engagement, or sales, knowing your objective helps narrow your search.
Next, research and analyze potential influencers in your niche. Look at their audience, engagement rates, and content style to ensure they align with your brand values.
Finally, reach out with a personalized approach. Prioritize long-term collaborations over one-off promotions to create lasting impact. Your brand can reach the right audience with the right key opinion leader.
impulze.ai can help you find influencers quickly. See the video below to see how the app can help you find influencers that match your search criteria in a few minutes.
Let’s Collaborate
If you're a brand looking to partner with key opinion leaders, impulze.ai can help. While the search process can feel daunting, influencer marketing tools can quickly help you find industry experts.
Our database has 280 million+ profiles of influencers from various niches. You can find influencers based on location, gender, niche, bio-keywords, hashtags they have used, etc.
Use our 14 day-trial to explore impulze.ai’s features and find influencers today.
Imagine scrolling through your YouTube feed and coming across a post from your favorite creator, raving about a new gadget, a must-visit destination, or the latest fashion trend. You stop, watch, and maybe even click to learn more. That’s the power of a key opinion leader. These influencers don’t just share content—they shape opinions and drive action.
If you’re looking to discover the most influential voices across fashion, tech, gaming, travel, and more, you’re in the right place. Read this list to learn about America's top key opinion leaders from the most popular niches.
Top 10 Key Opinion Leaders in America
1. David Chang
Niche: Fashion
Follower Size: 1.8 million
Engagement Rate: 0.18%
David Chang is a well-respected voice in the food world, known for his innovative approach to cooking and bold flavors. As the founder of Momofuku and a celebrated chef, he has redefined modern dining while sharing his passion for food through books, TV shows, and digital content. His honest takes on the restaurant industry and love for experimenting with global cuisines make him a trusted voice among food lovers.
Restaurants, food brands, and culinary ventures can benefit from his influence and deep industry knowledge. His ability to spark conversations and shape food trends makes him a valuable partner for those looking to connect with a passionate audience.
2. Emma Chamberlain
Niche: Fashion
Follower Size: 14.9 million
Engagement Rate: 2.45%
Emma Chamberlain is a trendsetter who effortlessly blends vintage aesthetics with modern fashion. Her unique style, unfiltered personality, and ability to set trends make her a key opinion leader in the fashion industry. Emma's influence is undeniable, from front-row appearances at Paris Fashion Week to collaborations with luxury brands like Louis Vuitton.
Emma offers an authentic and engaging platform for brands looking to connect with a Gen Z audience. Her ability to shape trends and drive conversations makes her an ideal partner for fashion labels aiming to stay relevant and innovative.
3. Jadé Marie
Niche: Beauty
Follower Size: 1.1M
Jade Marie is a beauty expert known for her flawless makeup artistry and skincare knowledge. Her content blends high-glam looks with a focus on skin health, making her a trusted voice in the beauty industry. From working with top brands to sharing in-depth tutorials, she empowers her audience with expert advice and product recommendations.
For brands seeking an influencer who bridges beauty and wellness, Jade is the perfect partner. Her credibility, stunning aesthetics, and deep industry expertise make her a go-to authority for beauty lovers.
4. Eric and Allison
Niche: Travel
Follower size: 617K
Eric and Allison, the duo behind The Endless Adventure, are passionate travelers who take their audience on unforgettable journeys around the world. Their content is a mix of hidden gems, local experiences, and honest travel tips, making them a trusted voice in the travel industry.
From exploring street food to van life adventures, they bring authenticity and excitement to every destination.
Eric and Allison offer an engaging platform for brands looking to connect with avid travelers. Their storytelling, stunning visuals, and genuine curiosity make them ideal partners for travel and hospitality brands.
5. Kayla Itsines
Niche: Fitness
Follower size: 15.8M
Kayla Itsines is a powerhouse in the fitness industry, inspiring millions with her effective workouts and no-nonsense approach to health. As the creator of the Sweat app and the Bikini Body Guide, she has helped people around the world build strength and confidence. Her content focuses on realistic fitness routines, expert tips, and motivational support, making her a trusted voice in wellness.
Kayla offers an engaged and dedicated platform for brands looking to connect with a health-conscious audience. Her influence and proven expertise make her an ideal partner for fitness and lifestyle brands.
6. Marques Brownlee
Niche: Tech
Subscribers: 19.8M
Marques Brownlee is a leading voice in the tech industry, known for his in-depth reviews and honest take on the latest gadgets. His crisp visuals, expert analysis, and ability to break down complex tech make him a trusted source for millions. His insights shape consumer decisions and industry trends, from smartphones to electric cars.
For brands looking to connect with tech enthusiasts, Marques offers an influential and highly engaged platform. His credibility, attention to detail, and passion for innovation make him an ideal partner for tech companies aiming to reach a global audience.
7. Gary Vaynerchuk
Niche: Business
Subscribers: 4.58M
Gary Vaynerchuk is a business leader known for his no-nonsense advice on entrepreneurship, marketing, and personal branding. His energetic content, real-world experience, and sharp insights make him a go-to expert for aspiring business leaders. His influence extends across industries, from building VaynerMedia to investing in major startups.
Gary offers an engaged and highly motivated audience for brands looking to connect with ambitious entrepreneurs. His ability to predict trends, inspire action, and deliver value makes him an ideal partner for businesses aiming to grow and innovate.
8. Humphrey Yang
Niche: Finance
Subscribers: 1.61M
Humphrey Yang is a trusted voice in the finance world, known for breaking down complex money topics into simple, actionable advice. His content covers everything from investing and saving to smart spending habits, helping his audience make informed financial decisions. With a background in finance and a knack for making numbers relatable, he has built a loyal following.
Companies in the finance and fintech space can benefit from his ability to educate and engage his audience. His clear, practical insights make him a valuable partner for brands aiming to reach financially savvy consumers.
9. Ali Abdaal
Niche: Productivity
Subscribers: 6.22M
Ali Abdaal is a leading voice in the productivity niche, known for his practical tips on time management, efficiency, and personal growth. His content blends science-backed strategies with real-life experience, helping his audience work smarter and build better habits. From deep-dive videos on focus techniques to reviews of the best productivity tools, he makes self-improvement both accessible and enjoyable.
Companies in the productivity and tech space can benefit from his engaging and insightful approach. His ability to simplify complex ideas and provide real value makes him a great partner for brands aiming to reach motivated professionals and lifelong learners.
10. Rad Brad
Niche: Gaming
Subscribers: 13.7M
RadBrad is one of the most trusted voices in the gaming world, known for his engaging walkthroughs and in-depth gameplay content. His ability to make every playthrough feel immersive and entertaining has earned him a massive following. Whether he’s exploring the latest open-world adventure or diving into a fast-paced shooter, his genuine reactions and storytelling keep viewers hooked.
Gaming companies and developers can benefit from his influence and highly engaged audience. His deep connection with the gaming community makes him a great partner for brands looking to showcase new releases and connect with passionate players.
Finding Key Opinion Leaders For Your Brand
Finding the right key opinion leader for your brand takes a strategic approach. Here’s a step-by-step guide to that:
Start by defining your goals—whether it’s brand awareness, engagement, or sales, knowing your objective helps narrow your search.
Next, research and analyze potential influencers in your niche. Look at their audience, engagement rates, and content style to ensure they align with your brand values.
Finally, reach out with a personalized approach. Prioritize long-term collaborations over one-off promotions to create lasting impact. Your brand can reach the right audience with the right key opinion leader.
impulze.ai can help you find influencers quickly. See the video below to see how the app can help you find influencers that match your search criteria in a few minutes.
Let’s Collaborate
If you're a brand looking to partner with key opinion leaders, impulze.ai can help. While the search process can feel daunting, influencer marketing tools can quickly help you find industry experts.
Our database has 280 million+ profiles of influencers from various niches. You can find influencers based on location, gender, niche, bio-keywords, hashtags they have used, etc.
Use our 14 day-trial to explore impulze.ai’s features and find influencers today.
Frequently Asked Questions
Who are key opinion leaders examples?
Who are key opinion leaders examples?
Who are key opinion leaders examples?
Who are known as opinion leaders?
Who are known as opinion leaders?
Who are known as opinion leaders?
What is an example of a KOL?
What is an example of a KOL?
What is an example of a KOL?
What is the difference between a KOL and an influencer?
What is the difference between a KOL and an influencer?
What is the difference between a KOL and an influencer?
What is another name for a key opinion leader?
What is another name for a key opinion leader?
What is another name for a key opinion leader?
How to identify key opinion leaders?
How to identify key opinion leaders?
How to identify key opinion leaders?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
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20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later