Dec 16, 2024
11 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Top micro-influencers in the USA [2025]
Top micro-influencers in the USA [2025]
Top micro-influencers in the USA [2025]
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Writer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Influencer marketing delivers impressive ROI for brands, especially through micro-influencers, who offer niche appeal, authenticity, and loyal audiences.
See this list to know about the top micro-influencers in the USA like Vanessa Ledbetter (fashion and beauty), Kyle Luigs (sports), Holly Brand (music), and Valerie L (lifestyle and fashion), who deliver high engagement rates and connect meaningfully with their audiences.
Partnering with the right micro-influencers can drive impactful results for your brand. Micro-influencer discovery tools like impulze.ai can help you find micro-influencers who align with your brand.
Influencer marketing has become all-important, and it's not surprising. According to Influencer Marketing Hub, businesses can see an average return of $5.78 for every dollar invested in influencer marketing campaigns.
So, influencer marketing is delivering higher ROI than traditional advertising for many marketers! This is particularly true for micro-influencers. They have become the go-to choice for brands looking for niche appeal, loyal audiences, and genuine connections. Like Captain Holt’s efficient and meticulous leadership style—they deliver high engagement rates and are authentic.
Yet, finding the right one can be as tricky as getting Holt to laugh. That’s where this guide steps in!
We’ve compiled a list of top micro-influencers in the USA to help you find a fitting match for your campaign.
Top Micro-Influencers in the US for Your Brand
1. Vanessa Ledbetter
Instagram Handle: @farmhousepeachco
Posts: 4,348 posts | Followers: 28.1K followers | Engagement Rate: 6.87%
Niche: Fashion and Beauty
Vanessa Ledbetter is one of the top micro-influencers in the US. This Georgia-based micro-influencer seamlessly blends fashion, beauty, and lifestyle content. With over 4,300 posts and 28,100 followers, her Instagram feed offers a window into her daily life, featuring outfit inspirations, beauty product reviews, and candid moments from her small-town life. Her authentic storytelling and relatable content have cultivated a dedicated community of followers who appreciate her genuine approach to everyday experiences.
With an impressive engagement rate and a keen eye for detail, Vanessa is an ideal partner for brands looking to reach an audience that values beauty with a touch of warm sophistication.
2. Kyle Luigs
Instagram Handle: @kyle.luigs
Posts: 152 | Followers:31.3K | Engagement Rate: 2.72%
Niche: Sports
Kyle Luigs isn’t just one of the top local micro-influencers in the US —he’s a successful baseball player. As a pitcher for the Savannah Bananas, Kyle has made a name for himself with his signature yellow cowboy hat and lively antics that bring a showmanship vibe to professional baseball. His Instagram offers fans a behind-the-scenes look at his career, from training highlights to hilarious moments on the mound. With an impressive median engagement rate of 2.72%, Kyle’s audience is highly interactive, drawn to his charisma and unique ability to blend sports with entertainment.
Working with Kyle is an excellent choice for sportswear brands, fitness equipment companies, and lifestyle products geared toward sports enthusiasts.
3. Holly Brand
Instagram Handle: @misshollybrand
Posts: 299 | Followers: 22.4K | Engagement Rate: 11.69%
Niche: Music
Holly Brand is more than a rising singer—she’s a storyteller. As a Top 8 semifinalist on The Voice (Team Kelly Clarkson), Holly captivates her followers with heartfelt performances and a behind-the-scenes look at her life in the music industry. Her posts range from live sessions to snippets of her songwriting process, offering fans an intimate connection to her journey. With a strong engagement rate and an audience that loves her relatable personality and soulful voice, Holly’s profile is a harmonious blend of music and authenticity.
Holly is one of the top micro-influencers in the US for music streaming platforms, audio equipment brands, and lifestyle companies focused on creativity and self-expression.
4. Valerie L
Instagram Handle:@officially.val
Posts: 1178 | Followers: 46.8K | Engagement Rate: 11.69%
Valerie, known online as Val, is one of the top micro-influencers in the US for the lifestyle and fashion category. She effortlessly blends chic style with real-life relatability. Her Instagram feed is a colorful tapestry of thoughtfully curated outfits, candid snapshots of her daily adventures, and moments of self-expression that resonate with her audience. Val’s content often includes outfit inspiration for every occasion, from casual coffee runs to glamorous events, alongside glimpses into her personal life and interests. Her knack for mixing high-end pieces with everyday staples makes her a go-to for followers seeking practical yet stylish wardrobe ideas.
Clothing brands, accessories labels, and lifestyle companies that want to connect with audiences who value style and creative self-expression should collaborate with Valerie.
5. Danielle Merrifield
Instagram Handle: @wifey_merrifield
Posts:83 posts | Followers: 70.5K | Engagement Rate: 3.92%
Niche: Family and Lifestyle
Danielle Merrifield showcases her family life through engaging and relatable content. Her posts are a mix of warmth and authenticity, from celebrating milestones with her children to sharing heartfelt reflections on parenthood. She often highlights practical parenting tips, cozy home setups, and glimpses into her family’s adventures, creating a relatable narrative for her audience.
Danielle is an ideal partner for family-friendly businesses, parenting products, and home decor brands that resonate with family-oriented audiences.
6. Lindsey Regan Thorne
Instagram Handle: lindseyreganthorne
Posts: 3002 | Followers:82.5K | Engagement Rate: 2.28%
Niche: Makeup and Amazon Finds for Makeup
Lindsey Regan Thorne is one of the top micro-influencers in the US for the makeup category. She is a makeup artist who curates her feed with detailed product reviews, creative makeup tutorials, and shopping tips for beauty enthusiasts. Her content ranges from glam transformations for special occasions to practical everyday makeup looks. Lindsey also explores Amazon for beauty tools and products, sharing her curated finds with her audience through hauls and “must-try” lists.
Lindsey is a natural fit for beauty brands, e-commerce platforms, and online retailers targeting makeup enthusiasts seeking expert advice and affordable solutions.
7. Julie Charette
Instagram Handle: @purelypixi
Posts: 378 | Followers:97.5K | Engagement Rate: 3.1%
Niche: Art and Healing
Julie Charette is one of the top micro-influencers for niche markets like tattoo art. She is an artist with a mission: to inspire and heal through creativity. Her Instagram is a visual journey into the therapeutic power of art, showcasing intricate designs, personal stories, and uplifting messages. Julie’s content is deeply personal, resonating with followers who find solace in her work.
Art supply brands, mindfulness platforms, and wellness companies focused on creative expression should consider partnering with Julie for influencer marketing.
Want to find Instagram micro-influencers in the US for niche categories like this? Use the ‘similar ones’ feature from SocialiQ, our free influencer search tool.
If you’re looking for top Instagram influencers for e-commerce, here’s a curated list that can help.
8. Joana Bianchi
Instagram Handle: @joana_bianchi
Posts: 1160 | Followers: 53.5K | Engagement Rate: 3.64%
Niche: Renovation and DIY
Joana Bianchi transforms ordinary spaces into extraordinary homes with hands-on DIY projects and renovation insights. Her content features step-by-step tutorials for everything from painting techniques to upcycled furniture projects, along with budget-friendly tips for home improvement. Joana’s before-and-after reveals, and approachable style make her a go-to source for DIY enthusiasts seeking practical and stylish solutions.
Joana is one of the top micro-influencers in the US for home improvement stores, power tool manufacturers, and furniture brands looking to inspire DIYers through influencer marketing.
9. Maria Gabriela
Instagram Handle: @marias.munchies
Posts: 241 | Followers: 82.7K | Engagement Rate: 26.91%
Niche: Food
Maria Gabriela, the creative force behind Maria’s Munchies, specializes in crafting delectable, eye-catching recipes that delight her audience. Her feed is filled with colorful dishes, detailed recipe tutorials, and food styling that turns everyday meals into works of art. Maria also shares tips for cooking with seasonal ingredients, hosting dinner parties, and plating food like a professional chef. Her vibrant energy and culinary expertise make her content both engaging and inspiring.
Collaborating with Maria would benefit kitchenware brands, food delivery services, and gourmet ingredient companies targeting home cooks and food lovers.
10. Noelle Tarr
Instagram Handle: @coconutsandkettlebells
Posts: 1976 | Followers: 92.9K | Engagement Rate: 2.58%
Niche: Nutrition and Fitness for women
Noelle Tarr is the last one on this US-based micro-influencers list. She is a certified nutritionist and fitness coach who aims to help women embrace wellness on their own terms. Her Instagram features a mix of meal prep ideas, workout routines tailored for busy schedules, and motivational posts emphasizing self-compassion and balance. Noelle often shares tips on improving gut health, managing stress, and achieving fitness goals without rigid dieting. Her evidence-based advice and relatable tone create a supportive space for women navigating their health journeys.
Noelle would be an ideal collaborator for wellness apps, fitness equipment brands, and health food companies focused on empowering women.
Tips For Finding the Perfect Micro-Influencers
Identifying the right micro-influencer for your campaign can feel overwhelming when faced with thousands of profiles to sift through. But investing time in this step is crucial—it sets the stage for a successful and impactful marketing strategy. To make the process easier, follow these four practical tips:
1. Start With Your Existing Customers
Take a closer look at your current customer base. Is there someone who already loves and supports your brand? Partnering with a micro-influencer who is a genuine fan can lead to authentic endorsements that resonate with their audience. Their enthusiasm for your products will shine through, creating trust and credibility.
2. Evaluate Engagement and Authenticity
Engagement is often more telling than follower count. Once you’ve shortlisted a few influencers, look at how their audience interacts with their posts. Are comments genuine and interactive? Do they respond to their followers? A micro-influencer with meaningful engagement fosters strong connections, making their recommendations more impactful.
3. Check Content Quality and Relevance
Scroll through their feed and evaluate their content. Is it visually appealing and well-curated? Does their tone and style match your brand’s voice? Ensure that their posts align with the image you want to project. A good fit in this area can amplify your message and ensure the partnership feels seamless.
Conclusion
Partnering with the right micro-influencers can bring your brand closer to an engaged and loyal audience. While the search process can feel daunting, micro-influencer marketing tools like impulze.ai and SocialiQ can help you find micro-influencers for free.
With impulze.ai’s 14-day free trial, you can explore its features risk-free and kickstart your journey to finding the perfect influencers today.
Influencer marketing has become all-important, and it's not surprising. According to Influencer Marketing Hub, businesses can see an average return of $5.78 for every dollar invested in influencer marketing campaigns.
So, influencer marketing is delivering higher ROI than traditional advertising for many marketers! This is particularly true for micro-influencers. They have become the go-to choice for brands looking for niche appeal, loyal audiences, and genuine connections. Like Captain Holt’s efficient and meticulous leadership style—they deliver high engagement rates and are authentic.
Yet, finding the right one can be as tricky as getting Holt to laugh. That’s where this guide steps in!
We’ve compiled a list of top micro-influencers in the USA to help you find a fitting match for your campaign.
Top Micro-Influencers in the US for Your Brand
1. Vanessa Ledbetter
Instagram Handle: @farmhousepeachco
Posts: 4,348 posts | Followers: 28.1K followers | Engagement Rate: 6.87%
Niche: Fashion and Beauty
Vanessa Ledbetter is one of the top micro-influencers in the US. This Georgia-based micro-influencer seamlessly blends fashion, beauty, and lifestyle content. With over 4,300 posts and 28,100 followers, her Instagram feed offers a window into her daily life, featuring outfit inspirations, beauty product reviews, and candid moments from her small-town life. Her authentic storytelling and relatable content have cultivated a dedicated community of followers who appreciate her genuine approach to everyday experiences.
With an impressive engagement rate and a keen eye for detail, Vanessa is an ideal partner for brands looking to reach an audience that values beauty with a touch of warm sophistication.
2. Kyle Luigs
Instagram Handle: @kyle.luigs
Posts: 152 | Followers:31.3K | Engagement Rate: 2.72%
Niche: Sports
Kyle Luigs isn’t just one of the top local micro-influencers in the US —he’s a successful baseball player. As a pitcher for the Savannah Bananas, Kyle has made a name for himself with his signature yellow cowboy hat and lively antics that bring a showmanship vibe to professional baseball. His Instagram offers fans a behind-the-scenes look at his career, from training highlights to hilarious moments on the mound. With an impressive median engagement rate of 2.72%, Kyle’s audience is highly interactive, drawn to his charisma and unique ability to blend sports with entertainment.
Working with Kyle is an excellent choice for sportswear brands, fitness equipment companies, and lifestyle products geared toward sports enthusiasts.
3. Holly Brand
Instagram Handle: @misshollybrand
Posts: 299 | Followers: 22.4K | Engagement Rate: 11.69%
Niche: Music
Holly Brand is more than a rising singer—she’s a storyteller. As a Top 8 semifinalist on The Voice (Team Kelly Clarkson), Holly captivates her followers with heartfelt performances and a behind-the-scenes look at her life in the music industry. Her posts range from live sessions to snippets of her songwriting process, offering fans an intimate connection to her journey. With a strong engagement rate and an audience that loves her relatable personality and soulful voice, Holly’s profile is a harmonious blend of music and authenticity.
Holly is one of the top micro-influencers in the US for music streaming platforms, audio equipment brands, and lifestyle companies focused on creativity and self-expression.
4. Valerie L
Instagram Handle:@officially.val
Posts: 1178 | Followers: 46.8K | Engagement Rate: 11.69%
Valerie, known online as Val, is one of the top micro-influencers in the US for the lifestyle and fashion category. She effortlessly blends chic style with real-life relatability. Her Instagram feed is a colorful tapestry of thoughtfully curated outfits, candid snapshots of her daily adventures, and moments of self-expression that resonate with her audience. Val’s content often includes outfit inspiration for every occasion, from casual coffee runs to glamorous events, alongside glimpses into her personal life and interests. Her knack for mixing high-end pieces with everyday staples makes her a go-to for followers seeking practical yet stylish wardrobe ideas.
Clothing brands, accessories labels, and lifestyle companies that want to connect with audiences who value style and creative self-expression should collaborate with Valerie.
5. Danielle Merrifield
Instagram Handle: @wifey_merrifield
Posts:83 posts | Followers: 70.5K | Engagement Rate: 3.92%
Niche: Family and Lifestyle
Danielle Merrifield showcases her family life through engaging and relatable content. Her posts are a mix of warmth and authenticity, from celebrating milestones with her children to sharing heartfelt reflections on parenthood. She often highlights practical parenting tips, cozy home setups, and glimpses into her family’s adventures, creating a relatable narrative for her audience.
Danielle is an ideal partner for family-friendly businesses, parenting products, and home decor brands that resonate with family-oriented audiences.
6. Lindsey Regan Thorne
Instagram Handle: lindseyreganthorne
Posts: 3002 | Followers:82.5K | Engagement Rate: 2.28%
Niche: Makeup and Amazon Finds for Makeup
Lindsey Regan Thorne is one of the top micro-influencers in the US for the makeup category. She is a makeup artist who curates her feed with detailed product reviews, creative makeup tutorials, and shopping tips for beauty enthusiasts. Her content ranges from glam transformations for special occasions to practical everyday makeup looks. Lindsey also explores Amazon for beauty tools and products, sharing her curated finds with her audience through hauls and “must-try” lists.
Lindsey is a natural fit for beauty brands, e-commerce platforms, and online retailers targeting makeup enthusiasts seeking expert advice and affordable solutions.
7. Julie Charette
Instagram Handle: @purelypixi
Posts: 378 | Followers:97.5K | Engagement Rate: 3.1%
Niche: Art and Healing
Julie Charette is one of the top micro-influencers for niche markets like tattoo art. She is an artist with a mission: to inspire and heal through creativity. Her Instagram is a visual journey into the therapeutic power of art, showcasing intricate designs, personal stories, and uplifting messages. Julie’s content is deeply personal, resonating with followers who find solace in her work.
Art supply brands, mindfulness platforms, and wellness companies focused on creative expression should consider partnering with Julie for influencer marketing.
Want to find Instagram micro-influencers in the US for niche categories like this? Use the ‘similar ones’ feature from SocialiQ, our free influencer search tool.
If you’re looking for top Instagram influencers for e-commerce, here’s a curated list that can help.
8. Joana Bianchi
Instagram Handle: @joana_bianchi
Posts: 1160 | Followers: 53.5K | Engagement Rate: 3.64%
Niche: Renovation and DIY
Joana Bianchi transforms ordinary spaces into extraordinary homes with hands-on DIY projects and renovation insights. Her content features step-by-step tutorials for everything from painting techniques to upcycled furniture projects, along with budget-friendly tips for home improvement. Joana’s before-and-after reveals, and approachable style make her a go-to source for DIY enthusiasts seeking practical and stylish solutions.
Joana is one of the top micro-influencers in the US for home improvement stores, power tool manufacturers, and furniture brands looking to inspire DIYers through influencer marketing.
9. Maria Gabriela
Instagram Handle: @marias.munchies
Posts: 241 | Followers: 82.7K | Engagement Rate: 26.91%
Niche: Food
Maria Gabriela, the creative force behind Maria’s Munchies, specializes in crafting delectable, eye-catching recipes that delight her audience. Her feed is filled with colorful dishes, detailed recipe tutorials, and food styling that turns everyday meals into works of art. Maria also shares tips for cooking with seasonal ingredients, hosting dinner parties, and plating food like a professional chef. Her vibrant energy and culinary expertise make her content both engaging and inspiring.
Collaborating with Maria would benefit kitchenware brands, food delivery services, and gourmet ingredient companies targeting home cooks and food lovers.
10. Noelle Tarr
Instagram Handle: @coconutsandkettlebells
Posts: 1976 | Followers: 92.9K | Engagement Rate: 2.58%
Niche: Nutrition and Fitness for women
Noelle Tarr is the last one on this US-based micro-influencers list. She is a certified nutritionist and fitness coach who aims to help women embrace wellness on their own terms. Her Instagram features a mix of meal prep ideas, workout routines tailored for busy schedules, and motivational posts emphasizing self-compassion and balance. Noelle often shares tips on improving gut health, managing stress, and achieving fitness goals without rigid dieting. Her evidence-based advice and relatable tone create a supportive space for women navigating their health journeys.
Noelle would be an ideal collaborator for wellness apps, fitness equipment brands, and health food companies focused on empowering women.
Tips For Finding the Perfect Micro-Influencers
Identifying the right micro-influencer for your campaign can feel overwhelming when faced with thousands of profiles to sift through. But investing time in this step is crucial—it sets the stage for a successful and impactful marketing strategy. To make the process easier, follow these four practical tips:
1. Start With Your Existing Customers
Take a closer look at your current customer base. Is there someone who already loves and supports your brand? Partnering with a micro-influencer who is a genuine fan can lead to authentic endorsements that resonate with their audience. Their enthusiasm for your products will shine through, creating trust and credibility.
2. Evaluate Engagement and Authenticity
Engagement is often more telling than follower count. Once you’ve shortlisted a few influencers, look at how their audience interacts with their posts. Are comments genuine and interactive? Do they respond to their followers? A micro-influencer with meaningful engagement fosters strong connections, making their recommendations more impactful.
3. Check Content Quality and Relevance
Scroll through their feed and evaluate their content. Is it visually appealing and well-curated? Does their tone and style match your brand’s voice? Ensure that their posts align with the image you want to project. A good fit in this area can amplify your message and ensure the partnership feels seamless.
Conclusion
Partnering with the right micro-influencers can bring your brand closer to an engaged and loyal audience. While the search process can feel daunting, micro-influencer marketing tools like impulze.ai and SocialiQ can help you find micro-influencers for free.
With impulze.ai’s 14-day free trial, you can explore its features risk-free and kickstart your journey to finding the perfect influencers today.
Frequently Asked Questions
How to choose micro-influencers?
How to choose micro-influencers?
How to choose micro-influencers?
Who is the biggest influencer in the USA?
Who is the biggest influencer in the USA?
Who is the biggest influencer in the USA?
Who are some micro-influencers?
Who are some micro-influencers?
Who are some micro-influencers?
Who are nano influencers?
Who are nano influencers?
Who are nano influencers?
Who is the No. 1 influencer in the world?
Who is the No. 1 influencer in the world?
Who is the No. 1 influencer in the world?
How to reach out to micro-influencers?
How to reach out to micro-influencers?
How to reach out to micro-influencers?
Is there an app to find influencers?
Is there an app to find influencers?
Is there an app to find influencers?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She loves watching films and spending time with animals in her free time. You can know more about her here.
Aishwarya Taskar is a full-time writer. She loves watching films and spending time with animals in her free time. You can know more about her here.
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Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later