Mar 3, 2025
12 MIN Read
INFLUENCER MARKETING
INFLUENCER MARKETING
9 Simple Ways to Find UGC Creators
9 Simple Ways to Find UGC Creators
9 Simple Ways to Find UGC Creators
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar
Content Marketer @impulze.ai
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Social media is flooded with ads, making it tough for brands to stand out. UGC is a powerful way to grab attention. UGC creators make authentic content that blends into social feeds and influences buying decisions.
Unlike influencers, UGC creators focus on content, not audience size.
There are many ways to find UGC creators. You can find them through social media searches, influencer tools, marketplaces, freelancer sites, and brand campaigns.
For successful UGC collaborations, choose the right creators, set clear goals, provide creative freedom, and offer fair compensation.
Influencer tools like impulze.ai make it easier to find UGC creators who match your target audience.
“Buy One, Get One Free.”
“Subscribe Now.”
“Reserve Your Spot.”
You see messages like these every single day. They’re everywhere, popping up in your feed, landing in your inbox, flashing across your screen. And let’s be honest, you scroll right past them most of the time. With so much noise, it’s harder than ever for brands to grab attention.
So, what’s the solution? UGC.
User-generated content (UGC) is an excellent way for brands to get noticed. When done right, it builds trust, increases engagement, and makes people stop scrolling.
But how do you actually make UGC work for your brand? It starts with the right creators. This blog is all about how to find UGC creators for your brand and tips for success. Let’s get into it.
What is a UGC Creator?
UGC creators make authentic, natural-looking content that blends right into social feeds. Originally, UGC came from real customers sharing what they loved. Now, brands hire UGC creators to produce sponsored videos—perfect for TikTok and Instagram. These videos, told from the creator’s perspective, feel personal and real, making them more engaging.
According to Search Logistics, 79% of users feel that UGC heavily impacts purchasing decisions.
Benefits of UGC For Brands
User-generated content (UGC) helps brands connect with people in a way traditional marketing can’t. Here’s why it matters.
1. Authentic Content Builds Trust
People trust opinions more than ads. UGC feels natural because it comes from real users, not a sales team. Consumers remember it 35% more than branded content.
2. More Engagement
UGC grabs attention and gets people talking. About 74% of consumers check social media before buying, and UGC can increase engagement by 50%.
3. Stronger Social Presence
When creators talk about your brand, they introduce it to new audiences. Their followers already trust them, making it easier for your brand to make an impact.
4. Fresh Perspectives
UGC brings different voices and ideas into your brand’s story. It keeps content interesting and relatable in a way traditional marketing can’t.
5. Cost-Effective Marketing
UGC gets 10 times more views than paid ads and costs far less. It’s a smart way to reach new customers without spending big on advertising.
6. Influences Buying Decisions
Before making a purchase, 70% of consumers read user reviews. A strong UGC-driven community helps tip the scales in your favor.
7. Strengthens Brand Loyalty
When people create content about your brand, they feel like part of it. This builds a stronger community and keeps them coming back.
UGC isn’t just marketing. It’s trust, engagement, and word-of-mouth working together to grow your brand.
UGC Creators vs. Influencers
UGC creators and traditional influencers both contribute content for brands. But they are like two puzzle pieces, fitting into the brand promotion picture differently. Let's explore the uniqueness of influencers and UGC creators.
So, if you’re looking for loyal customers who can share their real-life experiences with your brand and create content that doesn’t look like an ad, it’s time to find a UGC creator. Let’s look at the different ways in which you can find one.
How to Find UGC Creators: 9 Simple Ways
Here are nine simple ways to find UGC creators:
1. Use the search bar on social media
Use hashtags or words in search bars to find social media users who have already created content for brands in your industry or a particular niche. So, for instance, if you want to look for creators who have already created content around technology, you can search for ‘#techreview’ in the search bar.
2. Using Influencer Marketing Tools
An influencer marketing tool like impulze.ai can help you find UGC creators quickly. You can use its search bar to look for social media users with public profiles who have used particular hashtags, mentions, and words in their post descriptions.
Watch the video to learn how to use the app’s search bar to find UGC creators.
There’s a big difference between searching for creators on social media and using impulze.ai’s search bar. On social media, you’re stuck sifting through endless profiles, guessing who might be the right fit. With impulze.ai, you can instantly access a detailed report with audience demographics and follower insights…No more guesswork—just the right UGC creators who match your target audience.
3. Creator Marketplaces
Platforms like Instagram Brand Collabs Manager and TikTok Creator Marketplace connect brands with UGC creators. These are great places to discover talent.
4. Launch a UGC Campaign
Encourage customers to create content by running a UGC campaign. Offer incentives, set themes, and create challenges to boost engagement. Rewarding top entries can drive even more participation.
5. Brand Ambassador Programs
Big brands like Nike and GoPro use ambassador programs to turn customers into UGC creators. Offer exclusive perks and recognition to those who consistently promote your brand.
6. Contests & Challenges
Contests and challenges incentivize consumers to create UGC.
In 2014, Starbucks invited people in the US and Canada to decorate a Starbucks cup with customized art, take a photo, and upload it on social media using ‘#WhiteCupContest’ in their post. The incentive they offered to do this: they announced that the winner’s design would be printed on a limited edition Starbucks reusable plastic cup.
Starbucks received nearly 4000 entries in three weeks! Britney Thompson, who drew an intricate, hand-drawn pattern, won, and her design was featured on a limited edition reusable cup sold in stores nationwide.
7. Encourage Customer Feedback
Ask happy customers to share video testimonials or social posts about your product. Offering small incentives can help generate authentic content.
8. Hire on Freelancer Websites
Platforms like Upwork and Fiverr let you filter UGC creators by ratings, making it easy to find the right fit.
9. Work with an Influencer Marketing Agency
Need a hands-off approach? Influencer marketing agencies can connect you with vetted UGC creators to bring authenticity to your brand.
Tips for Successful UGC Collaborations
Planning a UGC collaboration? Keep these key tips in mind.
1. Pick the Right Creators
Find creators whose style, audience, and values align with your brand. The more natural the fit, the more authentic the content will feel.
2. Set Clear Goals
Know what you want, whether it's brand awareness, product promotion, or sales. Clear objectives help creators deliver content that meets your needs.
3. Provide a Solid Creative Brief
Outline your campaign’s goals, key messages, and content guidelines. Give direction without being too restrictive. Too many rules can stifle creativity.
4. Let Creators Do Their Thing
UGC thrives on authenticity. Trust creators to tell your brand’s story in their own way. Content feels more real when it reflects their unique voice.
5. Pay Creators Fairly
Good content deserves fair compensation. Offer payment, free products, or exclusive perks to build strong partnerships and ensure high-quality work.
Maximize UGC: 5 Simple Ways To Boost Its Impact
If you have UGC, make sure you're getting the most out of it. Here’s how to make it work even harder for your brand.
1. Use UGC to Make Shopping Easier
Link user-generated photos and videos to products on your website or social media. This gives customers a real look at what they’re buying and makes the shopping experience more engaging. More trust means more conversions.
2. Add UGC to Paid Ads
Ads featuring real customers using or reviewing your product feel more relatable. They build trust and lead to higher engagement and conversions.
The brand Glossier does this effectively by using positive UGC in its ads. For instance, Glossier might run a paid ad campaign featuring a customer’s selfie using their popular ‘Boy Brow’ product, accompanied by a positive review. This kind of content feels genuine and can boost conversion because potential customers see someone like them enjoying the product.
3. Repurpose UGC Across Different Channels
Get more value from UGC by using it in multiple places. Feature customer reviews on your website, add user photos to newsletters, or showcase them on product pages. This extends the reach of your content and reinforces trust.
4. Share UGC on All Social Platforms
Don’t limit UGC to just one platform. Posting it across multiple social media channels helps you reach different audience segments and maximize its impact.
ASOS, a British fashion retailer, makes the most of UGC by using UGC on different social media platforms. They encourage customers to share their outfits with #AsSeenOnMe. They feature these posts across Instagram, Facebook, and Twitter, turning real shoppers into brand ambassadors. This approach gives them good reach and boosts engagement.
5. Use UGC in Physical Stores
Bring online engagement into your retail space. Display customer photos and reviews on digital screens, or add QR codes that link to UGC. This connects the in-store experience with honest customer feedback.
6. Monitor and Optimize
To get the most out of UGC, track its performance. Look at engagement, conversion, and reach to see what clicks with your audience. This helps you spot the UGC that’s helping your brand and refine your strategy for better results.
Takeaway
Working with UGC creators can be an effective way to promote your business. impulze.ai can help you find UGC creators that match your target audience in a few clicks.
You can access our database and find such creators through our free trial. Use our influencer report to see if the creators you find are a good fit for your brand.
“Buy One, Get One Free.”
“Subscribe Now.”
“Reserve Your Spot.”
You see messages like these every single day. They’re everywhere, popping up in your feed, landing in your inbox, flashing across your screen. And let’s be honest, you scroll right past them most of the time. With so much noise, it’s harder than ever for brands to grab attention.
So, what’s the solution? UGC.
User-generated content (UGC) is an excellent way for brands to get noticed. When done right, it builds trust, increases engagement, and makes people stop scrolling.
But how do you actually make UGC work for your brand? It starts with the right creators. This blog is all about how to find UGC creators for your brand and tips for success. Let’s get into it.
What is a UGC Creator?
UGC creators make authentic, natural-looking content that blends right into social feeds. Originally, UGC came from real customers sharing what they loved. Now, brands hire UGC creators to produce sponsored videos—perfect for TikTok and Instagram. These videos, told from the creator’s perspective, feel personal and real, making them more engaging.
According to Search Logistics, 79% of users feel that UGC heavily impacts purchasing decisions.
Benefits of UGC For Brands
User-generated content (UGC) helps brands connect with people in a way traditional marketing can’t. Here’s why it matters.
1. Authentic Content Builds Trust
People trust opinions more than ads. UGC feels natural because it comes from real users, not a sales team. Consumers remember it 35% more than branded content.
2. More Engagement
UGC grabs attention and gets people talking. About 74% of consumers check social media before buying, and UGC can increase engagement by 50%.
3. Stronger Social Presence
When creators talk about your brand, they introduce it to new audiences. Their followers already trust them, making it easier for your brand to make an impact.
4. Fresh Perspectives
UGC brings different voices and ideas into your brand’s story. It keeps content interesting and relatable in a way traditional marketing can’t.
5. Cost-Effective Marketing
UGC gets 10 times more views than paid ads and costs far less. It’s a smart way to reach new customers without spending big on advertising.
6. Influences Buying Decisions
Before making a purchase, 70% of consumers read user reviews. A strong UGC-driven community helps tip the scales in your favor.
7. Strengthens Brand Loyalty
When people create content about your brand, they feel like part of it. This builds a stronger community and keeps them coming back.
UGC isn’t just marketing. It’s trust, engagement, and word-of-mouth working together to grow your brand.
UGC Creators vs. Influencers
UGC creators and traditional influencers both contribute content for brands. But they are like two puzzle pieces, fitting into the brand promotion picture differently. Let's explore the uniqueness of influencers and UGC creators.
So, if you’re looking for loyal customers who can share their real-life experiences with your brand and create content that doesn’t look like an ad, it’s time to find a UGC creator. Let’s look at the different ways in which you can find one.
How to Find UGC Creators: 9 Simple Ways
Here are nine simple ways to find UGC creators:
1. Use the search bar on social media
Use hashtags or words in search bars to find social media users who have already created content for brands in your industry or a particular niche. So, for instance, if you want to look for creators who have already created content around technology, you can search for ‘#techreview’ in the search bar.
2. Using Influencer Marketing Tools
An influencer marketing tool like impulze.ai can help you find UGC creators quickly. You can use its search bar to look for social media users with public profiles who have used particular hashtags, mentions, and words in their post descriptions.
Watch the video to learn how to use the app’s search bar to find UGC creators.
There’s a big difference between searching for creators on social media and using impulze.ai’s search bar. On social media, you’re stuck sifting through endless profiles, guessing who might be the right fit. With impulze.ai, you can instantly access a detailed report with audience demographics and follower insights…No more guesswork—just the right UGC creators who match your target audience.
3. Creator Marketplaces
Platforms like Instagram Brand Collabs Manager and TikTok Creator Marketplace connect brands with UGC creators. These are great places to discover talent.
4. Launch a UGC Campaign
Encourage customers to create content by running a UGC campaign. Offer incentives, set themes, and create challenges to boost engagement. Rewarding top entries can drive even more participation.
5. Brand Ambassador Programs
Big brands like Nike and GoPro use ambassador programs to turn customers into UGC creators. Offer exclusive perks and recognition to those who consistently promote your brand.
6. Contests & Challenges
Contests and challenges incentivize consumers to create UGC.
In 2014, Starbucks invited people in the US and Canada to decorate a Starbucks cup with customized art, take a photo, and upload it on social media using ‘#WhiteCupContest’ in their post. The incentive they offered to do this: they announced that the winner’s design would be printed on a limited edition Starbucks reusable plastic cup.
Starbucks received nearly 4000 entries in three weeks! Britney Thompson, who drew an intricate, hand-drawn pattern, won, and her design was featured on a limited edition reusable cup sold in stores nationwide.
7. Encourage Customer Feedback
Ask happy customers to share video testimonials or social posts about your product. Offering small incentives can help generate authentic content.
8. Hire on Freelancer Websites
Platforms like Upwork and Fiverr let you filter UGC creators by ratings, making it easy to find the right fit.
9. Work with an Influencer Marketing Agency
Need a hands-off approach? Influencer marketing agencies can connect you with vetted UGC creators to bring authenticity to your brand.
Tips for Successful UGC Collaborations
Planning a UGC collaboration? Keep these key tips in mind.
1. Pick the Right Creators
Find creators whose style, audience, and values align with your brand. The more natural the fit, the more authentic the content will feel.
2. Set Clear Goals
Know what you want, whether it's brand awareness, product promotion, or sales. Clear objectives help creators deliver content that meets your needs.
3. Provide a Solid Creative Brief
Outline your campaign’s goals, key messages, and content guidelines. Give direction without being too restrictive. Too many rules can stifle creativity.
4. Let Creators Do Their Thing
UGC thrives on authenticity. Trust creators to tell your brand’s story in their own way. Content feels more real when it reflects their unique voice.
5. Pay Creators Fairly
Good content deserves fair compensation. Offer payment, free products, or exclusive perks to build strong partnerships and ensure high-quality work.
Maximize UGC: 5 Simple Ways To Boost Its Impact
If you have UGC, make sure you're getting the most out of it. Here’s how to make it work even harder for your brand.
1. Use UGC to Make Shopping Easier
Link user-generated photos and videos to products on your website or social media. This gives customers a real look at what they’re buying and makes the shopping experience more engaging. More trust means more conversions.
2. Add UGC to Paid Ads
Ads featuring real customers using or reviewing your product feel more relatable. They build trust and lead to higher engagement and conversions.
The brand Glossier does this effectively by using positive UGC in its ads. For instance, Glossier might run a paid ad campaign featuring a customer’s selfie using their popular ‘Boy Brow’ product, accompanied by a positive review. This kind of content feels genuine and can boost conversion because potential customers see someone like them enjoying the product.
3. Repurpose UGC Across Different Channels
Get more value from UGC by using it in multiple places. Feature customer reviews on your website, add user photos to newsletters, or showcase them on product pages. This extends the reach of your content and reinforces trust.
4. Share UGC on All Social Platforms
Don’t limit UGC to just one platform. Posting it across multiple social media channels helps you reach different audience segments and maximize its impact.
ASOS, a British fashion retailer, makes the most of UGC by using UGC on different social media platforms. They encourage customers to share their outfits with #AsSeenOnMe. They feature these posts across Instagram, Facebook, and Twitter, turning real shoppers into brand ambassadors. This approach gives them good reach and boosts engagement.
5. Use UGC in Physical Stores
Bring online engagement into your retail space. Display customer photos and reviews on digital screens, or add QR codes that link to UGC. This connects the in-store experience with honest customer feedback.
6. Monitor and Optimize
To get the most out of UGC, track its performance. Look at engagement, conversion, and reach to see what clicks with your audience. This helps you spot the UGC that’s helping your brand and refine your strategy for better results.
Takeaway
Working with UGC creators can be an effective way to promote your business. impulze.ai can help you find UGC creators that match your target audience in a few clicks.
You can access our database and find such creators through our free trial. Use our influencer report to see if the creators you find are a good fit for your brand.
Frequently Asked Questions
Where to find UGC creators?
Where to find UGC creators?
Where to find UGC creators?
Do UGC creators make money?
Do UGC creators make money?
Do UGC creators make money?
Who creates UGC?
Who creates UGC?
Who creates UGC?
Do I have to show my face as a UGC Creator?
Do I have to show my face as a UGC Creator?
Do I have to show my face as a UGC Creator?
Is being a UGC creator worth it?
Is being a UGC creator worth it?
Is being a UGC creator worth it?
Do I have to show my face as a UGC Creator?
Do I have to show my face as a UGC Creator?
Do I have to show my face as a UGC Creator?
Is impulze.ai free?
Is impulze.ai free?
Is impulze.ai free?
Author Bio
Author Bio
Aishwarya Taskar
Aishwarya Taskar
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
Aishwarya Taskar is a full-time writer. She has studied journalism and marketing. In her free time, she loves watching films and spending time with animals. You can learn more about her here.
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May be Later
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May be Later