Jan 13, 2025
5 MIN READ
INFLUENCER MARKETING
INFLUENCER MARKETING
Video Marketing Trends to Watch in 2025
Video Marketing Trends to Watch in 2025
Video Marketing Trends to Watch in 2025
Victoria Greywing
Victoria Greywing
Victoria Greywing
Victoria Greywing
Guest Writer
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Video marketing continues to dominate, with 91% of businesses using it for its high ROI and audience engagement.
Key 2025 trends include AI-powered videos for personalization, interactive and short-form content on platforms like TikTok, and employee-generated clips for authenticity. Livestreaming, sustainability messaging, VR integration, and multi-language videos will also shape the landscape. Avoid generic, low-quality shorts and outdated corporate explainers.
To succeed, leverage new tech, optimize through analytics, diversify formats, and partner with influencers for authenticity and reach. Stay ahead by embracing innovation to captivate audiences and build trust.
Although video marketing is undoubtedly a powerful force for businesses, it’s also quite difficult to keep up with all its trends and strategies.
But don’t worry, we’ve got your back! In this article, we’ll explore 2025 video advertising trends predictions and discuss how you can make incredible marketing content.
Why Video Marketing Matters
Due to the immense popularity of video content, video marketing has practically become a must for any brand. Businesses that have discovered the power of this content type see great results.
91% of businesses use video as a marketing tool, and 88% of marketers consider video content an important part of their strategy. Such content gives companies good ROI, helps potential customers understand the product better, and even encourages viewers to make a purchase.
The rise of platforms like TikTok, Instagram Reels, and YouTube Shorts has encouraged marketers to craft short, impactful content that hooks the audiences within the first few seconds.
Meanwhile, advancements in data analytics have empowered brands to use the audience’s preferences, creating personalized experiences that resonate deeply.
What’s even more exciting, this seems like just the beginning, as videos aren’t going anywhere. The future of video marketing holds even greater potential, with new tools and technologies leading the charge.
2025 Video Marketing Trends Predictions
So, what are possible trends that we should watch in 2025?
Using AI in Video Production
Artificial Intelligence is already changing the world of marketing and video creation, but we expect 2025 to open a new chapter in AI usage.
AI tools will help create content that adapts in real-time based on viewer preferences, behavior, or location. For example, product videos may showcase specific recommendations depending on a user’s shopping history.
Moreover, a good deal of modern software (like, for example, programs by Movavi) come with AI tools already, making the video creation process faster and easier.
The Rise of Interactive Videos
Interactive videos are already quite popular, and we don't expect 2025 to change that. It’s one of the best ways to engage your audiences and encourage them to interact with your brand.
These videos allow users to make choices, answer questions, or even navigate storylines, offering a more immersive experience. Think shoppable videos, choose-your-own-adventure campaigns, or tutorials that allow viewers to click for more details.
This interactive approach turns passive viewers into active participants, making it a top strategy for boosting engagement in 2025.
Short-Form Content Dominance Isn’t Going Anywhere
We’re sure you don’t need us to tell you that short videos have been an absolute hit in 2024. And we don’t think this will change in 2025.
In the upcoming year, brands will further experiment with 15- to 30-second clips optimized for platforms like TikTok and Instagram. These videos, which pack punchy messages into short durations, will remain one of the most effective ways to attract new audiences.
Expansion of Livestreaming
Livestreaming has always been a great way to interact with your viewers in real time. The audience loves watching such content, as it makes them realize that there are real people behind a brand, and not just carefully planned strategies aimed at earning as much money as possible.
Livestreaming works for many brand video types, from product launches to Q&A sessions. Platforms such as YouTube and emerging online tools will facilitate these efforts, offering brands a way to build authentic connections.
Sustainability and Ethical Messaging
Consumers are becoming increasingly aware of environmental and social issues, and brands have to reflect these values in their marketing.
Video content that highlights sustainability initiatives, eco-friendly practices, and ethical messaging will resonate with the socially conscious audience of 2025. Brands that include global concerns into their strategies will find greater success.
Growth of VR Integration
Virtual Reality (VR) is no longer just buzzwords; it’s becoming an accessible tool for creating outstanding video experiences. From virtual try-ons to immersive product showcases, VR will allow brands to push boundaries and deliver new ideas that captivate audiences.
Employee-Generated Content
We’ve all heard about UGC (user-generated content), but what about employee-generated content?
Authenticity has always been and perhaps will always be a key trend, so brands should think about encouraging employees to create behind-the-scenes content or testimonials.
This approach will once again show the real people behind your business, which will help the audience connect with your brand better. And if people care about you, the chances of them remaining loyal to you are higher.
Multi-Language Video Content
Don’t limit yourself just to English-speaking audiences, there are plenty of people who’d like to pay money for your products and services all around the world. They just have to understand what you’re trying to offer them first.
We expect brands to invest in subtitles, captions, and dubbed content to reach wider demographics, making their content inclusive and accessible to anyone.
2024 Video Marketing Trends It’s Time to Say Goodbye to
2024 has been a great year for video marketing, but we don’t think that all the practices will survive in the new year. Here are a couple of things you might consider avoiding in the future:
Overuse of Generic Short-Form Content
As we’ve said, short videos will remain popular. However, the over-saturation of generic, low-quality content on platforms like TikTok and Instagram Reels is likely to decline.
It’s like when something (a tune, a meme, an image, or even a story) becomes trendy, and suddenly everyone is making short videos about it. It might feel amusing for a small period of time, but then it gets annoying. And we hope this trend will leave us for good in 2025.
Text-Only Subtitles
Text-only subtitles without additional creative elements (like animated captions or interactive text) are becoming outdated. In 2025, viewers will expect more engaging captions that provide a better viewing experience.
Traditional Corporate Explainers
Dry, overly formal explainer videos may no longer appeal to audiences. Instead, brands will need to lean into more entertaining approaches to explain their products or services.
How Can I Create Successful Video Content in 2025?
We’ve got some advice to help you answer this question:
Embrace New Technologies: Use AI tools and incorporate VR to create cutting-edge content that stands out.
Use Analytics: See what works, optimize your campaigns, and stay ahead of competitors.
Diversify Content Formats: Combine short-form videos, livestreams, explainers, and more to cater to different audience preferences.
Prioritize Accessibility: Add subtitles, captions, and audio descriptions for inclusivity.
Engage on Social Media: Maximize reach by creating platform-specific content and focus on trends and viral formats.
How Can Influencers Help?
One of the most common marketing mistakes is ignoring the power of influencers. They are the ones people trust, which means there’s a high chance a viewer will make a purchase after a creator recommends it. So find influencers to work with and you’ll see the results.
By collaborating with them, brands can create video content that feels genuine and relatable, making it easier to build trust with potential customers.
Moreover, it also allows brands to expand their reach since influencers have already established audiences across popular online platforms. And such a partnership makes it possible for businesses to tap into these audiences, too.
The Takeaway
2025 promises a new wave of innovation that will change the way brands approach marketing.
By adopting the latest marketing trends and focusing on audience-centric strategies, businesses can craft impactful videos that drive results. Embrace the opportunities ahead, and make 2025 the year your brand shines in the video marketing arena.
Although video marketing is undoubtedly a powerful force for businesses, it’s also quite difficult to keep up with all its trends and strategies.
But don’t worry, we’ve got your back! In this article, we’ll explore 2025 video advertising trends predictions and discuss how you can make incredible marketing content.
Why Video Marketing Matters
Due to the immense popularity of video content, video marketing has practically become a must for any brand. Businesses that have discovered the power of this content type see great results.
91% of businesses use video as a marketing tool, and 88% of marketers consider video content an important part of their strategy. Such content gives companies good ROI, helps potential customers understand the product better, and even encourages viewers to make a purchase.
The rise of platforms like TikTok, Instagram Reels, and YouTube Shorts has encouraged marketers to craft short, impactful content that hooks the audiences within the first few seconds.
Meanwhile, advancements in data analytics have empowered brands to use the audience’s preferences, creating personalized experiences that resonate deeply.
What’s even more exciting, this seems like just the beginning, as videos aren’t going anywhere. The future of video marketing holds even greater potential, with new tools and technologies leading the charge.
2025 Video Marketing Trends Predictions
So, what are possible trends that we should watch in 2025?
Using AI in Video Production
Artificial Intelligence is already changing the world of marketing and video creation, but we expect 2025 to open a new chapter in AI usage.
AI tools will help create content that adapts in real-time based on viewer preferences, behavior, or location. For example, product videos may showcase specific recommendations depending on a user’s shopping history.
Moreover, a good deal of modern software (like, for example, programs by Movavi) come with AI tools already, making the video creation process faster and easier.
The Rise of Interactive Videos
Interactive videos are already quite popular, and we don't expect 2025 to change that. It’s one of the best ways to engage your audiences and encourage them to interact with your brand.
These videos allow users to make choices, answer questions, or even navigate storylines, offering a more immersive experience. Think shoppable videos, choose-your-own-adventure campaigns, or tutorials that allow viewers to click for more details.
This interactive approach turns passive viewers into active participants, making it a top strategy for boosting engagement in 2025.
Short-Form Content Dominance Isn’t Going Anywhere
We’re sure you don’t need us to tell you that short videos have been an absolute hit in 2024. And we don’t think this will change in 2025.
In the upcoming year, brands will further experiment with 15- to 30-second clips optimized for platforms like TikTok and Instagram. These videos, which pack punchy messages into short durations, will remain one of the most effective ways to attract new audiences.
Expansion of Livestreaming
Livestreaming has always been a great way to interact with your viewers in real time. The audience loves watching such content, as it makes them realize that there are real people behind a brand, and not just carefully planned strategies aimed at earning as much money as possible.
Livestreaming works for many brand video types, from product launches to Q&A sessions. Platforms such as YouTube and emerging online tools will facilitate these efforts, offering brands a way to build authentic connections.
Sustainability and Ethical Messaging
Consumers are becoming increasingly aware of environmental and social issues, and brands have to reflect these values in their marketing.
Video content that highlights sustainability initiatives, eco-friendly practices, and ethical messaging will resonate with the socially conscious audience of 2025. Brands that include global concerns into their strategies will find greater success.
Growth of VR Integration
Virtual Reality (VR) is no longer just buzzwords; it’s becoming an accessible tool for creating outstanding video experiences. From virtual try-ons to immersive product showcases, VR will allow brands to push boundaries and deliver new ideas that captivate audiences.
Employee-Generated Content
We’ve all heard about UGC (user-generated content), but what about employee-generated content?
Authenticity has always been and perhaps will always be a key trend, so brands should think about encouraging employees to create behind-the-scenes content or testimonials.
This approach will once again show the real people behind your business, which will help the audience connect with your brand better. And if people care about you, the chances of them remaining loyal to you are higher.
Multi-Language Video Content
Don’t limit yourself just to English-speaking audiences, there are plenty of people who’d like to pay money for your products and services all around the world. They just have to understand what you’re trying to offer them first.
We expect brands to invest in subtitles, captions, and dubbed content to reach wider demographics, making their content inclusive and accessible to anyone.
2024 Video Marketing Trends It’s Time to Say Goodbye to
2024 has been a great year for video marketing, but we don’t think that all the practices will survive in the new year. Here are a couple of things you might consider avoiding in the future:
Overuse of Generic Short-Form Content
As we’ve said, short videos will remain popular. However, the over-saturation of generic, low-quality content on platforms like TikTok and Instagram Reels is likely to decline.
It’s like when something (a tune, a meme, an image, or even a story) becomes trendy, and suddenly everyone is making short videos about it. It might feel amusing for a small period of time, but then it gets annoying. And we hope this trend will leave us for good in 2025.
Text-Only Subtitles
Text-only subtitles without additional creative elements (like animated captions or interactive text) are becoming outdated. In 2025, viewers will expect more engaging captions that provide a better viewing experience.
Traditional Corporate Explainers
Dry, overly formal explainer videos may no longer appeal to audiences. Instead, brands will need to lean into more entertaining approaches to explain their products or services.
How Can I Create Successful Video Content in 2025?
We’ve got some advice to help you answer this question:
Embrace New Technologies: Use AI tools and incorporate VR to create cutting-edge content that stands out.
Use Analytics: See what works, optimize your campaigns, and stay ahead of competitors.
Diversify Content Formats: Combine short-form videos, livestreams, explainers, and more to cater to different audience preferences.
Prioritize Accessibility: Add subtitles, captions, and audio descriptions for inclusivity.
Engage on Social Media: Maximize reach by creating platform-specific content and focus on trends and viral formats.
How Can Influencers Help?
One of the most common marketing mistakes is ignoring the power of influencers. They are the ones people trust, which means there’s a high chance a viewer will make a purchase after a creator recommends it. So find influencers to work with and you’ll see the results.
By collaborating with them, brands can create video content that feels genuine and relatable, making it easier to build trust with potential customers.
Moreover, it also allows brands to expand their reach since influencers have already established audiences across popular online platforms. And such a partnership makes it possible for businesses to tap into these audiences, too.
The Takeaway
2025 promises a new wave of innovation that will change the way brands approach marketing.
By adopting the latest marketing trends and focusing on audience-centric strategies, businesses can craft impactful videos that drive results. Embrace the opportunities ahead, and make 2025 the year your brand shines in the video marketing arena.
Frequently Asked Questions
What is the role of AI in video marketing?
What is the role of AI in video marketing?
What is the role of AI in video marketing?
Why are short-form videos trending?
Why are short-form videos trending?
Why are short-form videos trending?
Why should brands use influencers in video marketing?
Why should brands use influencers in video marketing?
Why should brands use influencers in video marketing?
How do interactive videos improve engagement?
How do interactive videos improve engagement?
How do interactive videos improve engagement?
How can influencers enhance video marketing?
How can influencers enhance video marketing?
How can influencers enhance video marketing?
Author Bio
Author Bio
Victoria Greywing
Victoria Greywing
Victoria, a content manager at an IT company, brings a wealth of expertise in video production, video marketing, and YouTube promotion. Through her proficiency, she delivers expert content, providing valuable insights.
Victoria, a content manager at an IT company, brings a wealth of expertise in video production, video marketing, and YouTube promotion. Through her proficiency, she delivers expert content, providing valuable insights.
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Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later